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Project Sapphire - Teaser - 14jan2020
Project Sapphire - Teaser - 14jan2020
PROJECT SAPPHIRE
INVESTOR TEASER
January 2020
Malaysia
Vietnam
India
Cambodia
Philippines
Laos
Thailand
Indonesia
Sri Lanka
Singapore
0.5 0.9 1.0
0.7
-
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021E
. . . supported by the global recognition as a leading . . . and strengthened by the recently launched post Easter and “So Sri
tourist destination. . . Lanka” campaigns to promote tourism
“Northern Sri Lanka “Sri Lanka selected as “Sri Lanka listed as the ▪ Post Easter campaigns will target key source markets,
listed among the 8 best one of the best places best destination to visit including India & China
regions to explore in to visit in 2020” in 2019” ➢ 32 flights per week from 11 destinations in India
2020” to Sri Lanka
➢ Minimum travel packages starting from $200 per
person for 2 nights
“Sri Lanka tops Nat Geo “Sri Lanka recognized “Sri Lanka receognised
Traveller UK’s Coolest among the 10 Hottest as Asia’s leading ▪ “So Sri Lanka” promotes geographic compactness,
Destinations for 2018” travel destinations of adventure destination locational & cultural diversity
2017” in 2017”
▪ Robust digital marketing strategy will target millennial
travellers
Source: SLTDA, Sri Lanka travel planner and national tourism sites
1
Sapphire has 452 rooms in the 3,3+ star category range in Sri Lanka’s top tourism destinations
Chilaw
14 acres
Colombo
158 rooms
Tangalle
9.5 acres
Kandy Galle Colombo Other
Galle
172 rooms
Source: Company Analysis, Sri Lanka Tourism Development Authority, Asia Securities analysis
2
The strategic positions of operating hotels has enabled the properties to maintain margins >30%
US$ million
▪ Ocean views; right across the beach 3.00 60%
▪ Located <7 km from CBD 2.00 40%
▪ Ranked among the top 3 mid-range hotels in Colombo based on 1.00 20%
TripAdvisor
- 0%
Dec-18 Dec-19
Kandy
4.00 100%
3.00 80%
US$ million
▪ Located in Central Kandy, within walking distance from
60%
main heritage sites 2.00
40%
▪ Lake views 1.00 20%
▪ One of Kandy’s top 10 hotels, based on TripAdvisor
- 0%
Dec-18 Dec-19
Galle
8.00 100%
6.00 80%
US$ million
▪ Located on the beachfront, direct access
60%
▪ Located <6 km from Galle Fort, the main heritage site 4.00
40%
in Galle 2.00 20%
▪ One of Galle’s top 10 hotels, based on TripAdvisor
- 0%
Dec-18 Dec-19
Source: Company Analysis, Asia Securities analysis, Sri Lanka Tourism Development Authority
Note: (1) The decline in revenue, EBITDA and occupancy rates in 2019 is due to the Easter Sunday terrorist attacks 3
Asia Securities Advisors (Pvt.) Ltd
349, Galle Road
Colombo 3 Sri Lanka
Tel: +94 11 772 2000
Email: investment.banking@asiasecurities.lk