Progress Report

ActionAid Bangladesh
Website Development
By Ahmed Zohair Nasim, Web
Development Strategist, AAB
THE WATERFALL MODEL

JUNE
REQUIREMENTS
& RESEARCH
STUDY JULY- DECEMBER
External DESIGN
and
internal
research CONTENT
CREATION

JAN- FEB
DEVELOPMENT

MARCH
MAINTENANCE
&
APRIL- MAY VERIFICATION
Background research of the proposed designs
We’ve divided the home page in to below section:

● Header: This is the section for the featured post. Any current campaign/story/burning issue will be
featured at the top of the website so that if makes it simple for the website visitor to understand and
relate with ActionAid’s current activities. The button will be linked with the details page
● Four priorities of ActionAid: The hyperlinked four priorities will be highlighted in this section. A self
explaining section for the visitor to easily get access to the details. We tried to replace a generic About
section with this section so that we can cover specific information about ActionAid
● Emergency Response: Keeping the country Bangladesh in mind, we’ve put the emergency response
section right after the four priorities.This section will be linked with the details page E.g. Brac
● Impact statistics: The result/outcome of overall ActionAid activities are shown in this section with exact
number of counts
● Impact Stories: We propose to cover few impact stories in this section. This section will be linked with
the details page
● Blog: Recently published blogs will be highlighted in this section so that visitors do not miss anything.
The blogs will also help to improve the Google Search Engine Optimization. The keywords used to write
the blogs will directly affect the SEO we believe
● Events: Recent events done by ActionAid will be highlighted in this section with hyperlinks.
● Footprints across the country Bangladesh: The footprints of the organization all over the country and
the programs under each zilla will be linked with the map
Background research of the proposed designs
The proposed sections will help improve the website. Instead of a content heavy multicolored home page, we proposed a theme with
more interaction but comparatively less content in the Homepage. We kept the below things in our mind when we designed the home
page:

● Faster to load the website: It must have very good quality graphical content with minimum file sizes so that it doesn’t take time
to load the website, especially In bangladesh, the internet bandwidth varies a lot and a half loaded website will decrease the
reputation of the organization. Therefore, we’ve proposed a neat and clean theme design with patterns.
● SEO friendly: Each and every sections of the website is designed with such content box which we want the Google Search
Engine to read first. Home page is the first page Google Search Engine will crawl. We will set up the backend functionality, but
the front-end visual is designed with headline(H1 tag) and paragraphs(H2 tag) to help SEO build up fast.
● User friendly theme: We kept two color variations in the theme design red and different shades of white/grey. We’ve selected
Red because it symbolizes strength and action and also it’s ActionAid’s brand color. We didn’t introduce a new color, instead
we picked white/grey because it’s user friendly for website with informations. Texts are readable on a white/grey background,
also we didn’t interrupt Actionaid’s brand image with a new color.
● Patterns: Since the website has white/grey background, we’ve introduced patterns related to ActionAid to avoid blank space
and kept the sections interesting.
● Hyperlinks: All of the sections will be hyperlinked with a detail page. The headlines/paragraphs will help SEO and for the users
to read details if they are interested.
Expectations from Website

● Background of AAB ● The whole page should be based on a theme which will
● Local fundraising not for individual child but for the entire attract young people and Donors as well. Should be
community easily recognizable
● Infographic on how a child’s life is changed ● Should be User-friendly and simple for the general user
● Section to showcase children’s creativity ● Photos/ Videos can have generated link options for easy
● No disclosure of names sharing
● Login option for children to share their work ● Success Stories needs to be highlighted
● Can have Recruitment post section with added filters
● Customized search with word filter option
mainly location
● Testimonial of donors
● Facility of sending Group message to large number of
● Testimony of beneficiaries activist through website
● All areas of Women Rights & Gender Equity should be ● Online certification for activists who are registered and
covered have worked with us.
● One stop platform ● Comment or review should be strictly monitored and the
● Section for key laws & policies visible on page to avoid negativity
● Different tabs for policies, success stories & hot topics ● More interactive and full of resources
● Scope for online training ● As this project has a timeframe, it’s important to highlight
● Usage of Video & Images from different campaign and
what they have been doing
projects
Expectations from Website
● Events and campaign on Project advocacy should be focused
● Archiving section and interlinked within projects
● Categorize based on priority
● Navigation Tabs should not be complicated but simplified
● Different blogs
● Need to link up the current software link on the website. There will
be front end portal for recruitment and consulting firms. Also there
will be a back end portal which will be for employees only.
● All forms and updated policy should be found in the website
● More video and photos which will create curiosity
● Chatbot inclusion is highly prefered
● Existing software should be modified as well for registration,
recruiting, appraisal. Online certification for employees who are on
probation
● Details of Achievement through data and report
● Ongoing events/ or topics based on priority can run on a scroll
● Provide as much as ongoing activities through live broadcast.
● GSI based Map with the details of every project goin on
● Interlink twitter or facebook mentions in a live board if possible
● Manage an individual theme in relevance of the category
● Information, evidence gathering center.
● Knowledge sharing resources and opportunities.
● Maps for LRP
● Ongoing programs.
● Share finances live plan
● Digitized MEAL system
● Photography exhibitions
● Lot of visual context.. Everything should be text light.
● Highlight Agro Ecology that address UCW issues.
● Should have community voice clips, voice clips from schools and
institutions.
● Highlight ongoing POWER projects related to POWER.
● POWER page should serve as an infohub in the website.
AAB External Team BrainStorming Session
As a part of the research, we sat down with faculty members of Brac University Computer Science
Department, Fellow Graduates from IBA and members from UNDP and the outcomes are as below :

● Understand what goes in the donor’s mind and incorporate those marketing concepts in the website
● Highlight social returns in the website to AEF (Attract, Engage, Follow-Up)
● The Landmark page should have a personalized literature
● Brand Image - Spread Awareness
● Create the Website, taking into consideration, for the beneficiaries. To do that, the website MUST be
Bilingual
● Include a Crisis Reach Out page, where people affected in crisi zone will approach to that page of the
website where a BANGLA CHATBOT will be embodied
● Since most of the rural stakeholders will be accessing the website through smartphone, the interface should
be transparent and not too intricate
● GPS location tracking should be be embedded in website design for pinpointing crisis hit places
● Website must be aligned with SDG goals, UN’s goals and Government’s Mission and Vision so that AAB will
be in the same page with the aforementioned objectives. This would help us to receive further assistance
from our supporters that includes the government as well.
● Provide free and confidential access of AAB research data through the website
Integration of ideas of AAB within the website

Therefore, we figured, the agenda behind the Issues were raised during the meetings are as below :
website development can be : 1. How does the website traffic differ from the websites from
similar organizations like Oxfam, Brac.net?
● Communication and visibility
2. What are the differences between the all 45 country
● Brand promotions
websites?
● Supporting program, project and PD
3. How to handle Issues like duplication, privacy with the
● Introduction to the Innovations
international websites?
● Local fundraising
4. Who will have the domain and server control?
● Country personalization
● Interactive content promotion
● Stakeholder communication
Highlighted Features

Feature for Projects/Campaigns Career

❏ Tag by the core programmes ❏ HR portal integration with the website
❏ Categorization ❏ Vacancies announcement
❏ Filter/Search with keywords/tag/categories
❏ Spotlight/Featured projects
❏ Social Media sharing General Features
❏ Like/Comment
❏ Highly customized CMS to upload content
❏ Post Scheduling
at any categories under any page. i.e.
❏ Category based newsletter subscription
Blogs, Events, Stories, Reports
❏ Total views per project/campaign
❏ Bilingual Content
❏ Audio based content
Knowledge hub(Publications)
❏ Session recording for bug fixing
❏ Registration/login to the knowledge hub(GDPR policy) ❏ SEO
❏ Like/Comment ❏ Newsletters
❏ Email the author ❏ Geo filtering language option
❏ Download PDF ❏ Chat application widget
Highlighted Features

Donation Sponsor a child

User-end User-end
❏ Payment gateway integration ❏ Payment gateway integration
❏ Email confirmation after payment is done ❏ Email confirmation/Welcome note (Details
of the child)
Dashboard
❏ Monthly Report
❏ If the information about the donor can be stored, then we will ❏ Child’s message
show the list of donors along with their informations, e.g. ❏ Email follow up for renewal
name, email address, phone number etc.
Dashboard

❏ If the information about the donor can be

stored, then we will show the list of donors
along with their informations, e.g. name,
email address, phone number etc.
❏ Send email from the dashboard
Related Website Analysis
Site load speed (Google Page
Number of Speed) out of 100
Monthly Traffic
Global Brand Inbound links pages (Indexed
Levels
in Google)
Desktop Mobile

13.9M 46.85M 204 79 18

http://www.un.org/en/index.html
https://www.oxfam.org/en 292.3K 2.05M 11,100 87 28

https://www.care.org/ 372.5K 0.97M 5,810 95 12

734.2K 1.73M 3,480 98 33

https://www.savethechildren.org/

7.7M 56.36M 116,000 95 15

https://www.worldbank.org/
https://www.adb.org/ 813.4K 3.25M 176,000 86 52

https://www.unfpa.org/ 564.2K 2.62M 159,000 71 4

http://www1.wfp.org/ 402.6K 1.23M 1,690,000 100 54

https://www.unicef.org/ 3.5M 18.43M 268,000 100 78

http://www.brac.net/ 176.1K 631.40K 7,400 94 87

https://www.actionaidindia.org/ Not Enough Data 24.56K 2,800 72 38
https://www.actionaidusa.org/ Not Enough Data 40.26K 1,190 80 48
Sitemap
Based on the content collection and research we propose the below sitemap

❏ Who we are ❏ What we do ❏ Contents

❏ Mission & Vision & ❏ Our Programmes ❏ Press Release
Values ❏ Women Rights ❏ Media Coverage
❏ How We Work ❏ Resilience & Climate ❏ Event Calendar
❏ Country Strategy Paper Justice ❏ Blogs
❏ Governance ❏ Right to Just & ❏ News
❏ Board & General Governance ❏ Impact Stories
Assembly Members ❏ Young People ❏ Publications
❏ Leadership ❏ Emergency Response ❏ Gallery
❏ People We Work With ❏ Child Sponsorship ❏ Archive
❏ ActionAid Partners ❏ Business Development
❏ Awards & Recognition ❏ Projects ❏ Get involved
❏ Our Contributions ❏ Campaigns ❏ Career
❏ Annual Reports ❏ Functions ❏ Become An Activista
❏ Administration ❏ Become A Partner
❏ Communications
❏ Finance ❏ Donate
❏ HROD
❏ MEAL
❏ Programme Development