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Nur Suraya Idayu Binti Abd Aziz CS244B1 2018401946 B2C Questions
Nur Suraya Idayu Binti Abd Aziz CS244B1 2018401946 B2C Questions
CS244B1
2018401946
B2C Questions
Part A:
A) cyber marketers.
B) e-tailers.
C) B2B commerce marketers.
D) brick-and-mortar operations.
4) With all else being equal in the online environment, goods with any of the following
product characteristics are expected to facilitate greater online sales except:
A) a brick-and-mortar strategy.
B) a shared service mall strategy.
C) a click-and-mortar strategy.
D) direct marketing from a manufacturer.
7) A type of online mall that is basically a directory organized by product type best describes
A) referring directory.
B) mall with shared services.
C) brick-and-mortar retailer.
D) cyber directory.
8) An online seller of travel services that generates revenue by charging fees for its services is
an example of a
A) market maker.
B) transaction broker.
C) content disseminator.
D) viral marketer.
A) market maker.
B) transaction broker.
C) content disseminator.
D) viral marketer.
A) market maker.
B) transaction broker.
C) content disseminator.
D) viral marketer.
11) Each of the following is a revenue model for online independent travel agents except
12) Compared to the traditional job market, the online job market
13) Which of the following parties use the Internet job market?
14) Advantages of the electronic job market for employers include each of the following
except
15) Advantages of the electronic market for job seekers include each of the following except
A) shopping portals.
B) shopbots.
C) shopping browsers.
D) intelligent search engines.
17) Tools that scout the Web on behalf of consumers who specify search criteria are
A) shopping portals.
B) shopbots.
C) shopping browsers.
D) intelligent search engines.
A) a business rating.
NUR SURAYA IDAYU BINTI ABD AZIZ
CS244B1
2018401946
B2C Questions
B) an intermediary.
C) a B2B exchange.
D) a trustmark.
19) The effects upon sales of consumers receiving a referral or recommendation from other
consumers best defines
A) consumer economy.
B) referral economy.
C) channel conflict.
D) word-of-mouth economy.
20) Charles wants to buy a John Lennon lithograph over the Internet, but he is unwilling to
pay for it until he inspects it to ascertain authenticity. The auction site thorough which he
purchases the painting agrees to hold his money until he tells them to release it to the seller.
This is an example of
A) an escrow service.
B) a trustmark.
C) a warranty.
D) a verification.
Part B:
3) Broadly, marketing that takes place without intermediaries between manufacturers and
buyers describes direct marketing
4) Virtual (pure-play) etailers are firms that sell directly to consumers over the Internet
without maintaining a physical sales channel.
5) click-and-mortar are brick-and-mortar retailers that offer a transactional Web site from
which to conduct business.
9) Referring directories and mall with shared services are two types of online malls.
11) The B2C business model that combines community services with selling or affiliate
marketing is community portal.
12) The B2B2C is the online B2C business model where a manufacturer sells to a business,
but delivers to individual customers.
13) Make-o-order is the online B2C business model where manufacturers customize their
products and services via online orders.
14) Various banking activities conducted from home or the road using an Internet connection
describes electronic banking
15) A grocer that takes orders online and provides deliveries on a daily or other regular
schedule or within a very short period of time defines e-grocer
16) Express delivery made fairly quickly after an online order is received defines on-demand
delivery service
18) Tools that scout the Web on behalf of consumers who specify search criteria describes
shopping robots (shopping agents, shopbots)
19) The process whereby intermediaries take on new intermediary roles describes
reintermediation.
20) Channel conflict is the situation in which an online marketing channel upsets the
traditional channels due to real or perceived damage from competition.