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Theory of Demand
Theory of Demand
THEORY OF
DEMAND
1
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
THEORY OF DEMAND
WARM UP:
i). Desire: Desire for a commodity is the willingness of the person to get that commodity to satisfy
himself.
In ordinary course of life, people use “desire” and “want” as synonyms, but in Economics, they are
two different terms. ‘Desire’ of a commodity arises mainly from the physical needs and/or mental
attitudes of man. In Economics, ‘want’ means effective desire, i.e., a desire which compels a person
to put in some effort so that the desire could be satisfied.
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CLASS XII ECONOMICS
THEORY OF
DEMAND
2
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
v) EX-POST DEMAND
It refers to the amount of goods that consumers actually purchased during a specified period.
P QD Inverse
P QD Relationship
Y QD Direct Y QD Inverse
Y QD Relationship Y QD Relationship
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CLASS XII ECONOMICS
THEORY OF
DEMAND
3
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
Px QDy Direct
Px QDy Relationship.
(a) COMPLEMENTARY GOODS
In case of such goods, fall in price of one goods (Good X) causes increase in demand of
other goods (Good Y).Example:-Car and Petrol etc.
Px QDy Inverse
Px QDy Relationship.
v) CONSUMER’S EXPECTATION:
If the consumer expects the price to rise in future they will buy more commodities in present
at existing price and store the goods, and if the consumer expects the price to fall in future, they will
buy less commodities in present and will postpone their demand.
v) STATE OF BUSINESS:
The level of demand in a market for different goods depends upon the business conditions of
the country. If the country is passing through boom period, trade is active. The demand for all
commodities tends to rise. But, in the days of depression, when trade is dull, demand tends to fall.
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CLASS XII ECONOMICS
THEORY OF
DEMAND
5
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
Answer:
(i) LAW OF DIMINISHING MARGINAL UTILITY:
We know that the satisfaction derived from the consumption of successive units goes on
falling, as earlier units have partly satisfied our wants. In this way, every additional unit of the
commodity will give us lesser utility (satisfaction).As the consumer is rational, he would like to
maximize his satisfaction by the consumption of the commodity reaching the equilibrium, i.e., the
point where marginal utility of the commodity is equal to the price of the commodity. It shows the
dependence of law of demand on the law of diminishing marginal utility.
[Explanation: Miss C goes to market every day with Rs50 in her pocket to buy a dairy milk costing
Rs50 for her best friend Miss S.
Today when she goes to market, she finds that the cost of the dairy milk has fallen to Rs10.
She buys one dairy milk for her best and she is still left with Rs40, which is well known as real
income. Now, she is thinking to buy more four dairy milks for her friends V, A, R, P, increasing the
demand for dairy milk.
Caution:
Income is not increasing. Rather Real Income is increasing.
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CLASS XII ECONOMICS
THEORY OF
DEMAND
6
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
DEMAND SCHEDULE
A demand schedule is a numerical table that shows different quantities of a commodity,
demand at different price, during a given period of time, other things remaining constant.
It is a numerical table that shows different It is a numerical table that shows different
quantities of a commodity that would be quantities of a commodity that would be
demanded by or individual at different price demanded by all the individuals or households
during a given period of time, other things (market) at different prices, during a given
remaining constant. period of time, other things remaining constant.
DEMAND CURVE
Graphical representation of a demand schedule is known as demand curve. Therefore, a demand
curve is a curve which shows different quantities demanded at different price during a given period
of a commodity of time, other thing remaining constant.
INDIVIDUAL DEMAND CURVE MARKET DEMAND CURVE
PRICE PRICE
D1 D2 D 3 MD CURVE
D
D D1 D2 D3 MD CURVE
O QUANTITY DEMANDED O QUANTITY DEMANDED
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CLASS XII ECONOMICS
THEORY OF
DEMAND
7
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
Giffen goods (named after the 19th century Economist Sir Robert Giffen who pointed out this
phenomenon for the first time) are those inferior goods on which the consumer spends a large part
of his income and the demand for which falls with a fall in its price. For example, maize and jowar
are inferior goods for an average consumer. They are consumed largely by poor people. As the
price of maize falls, real income of the consumer increases. With an increase in real income, the
consumer may afford to purchase superior food like rice and wheat.
PRICE Q.D.
CASE I
Toned milk – Rs 50 2ltr Rs100
CASE II
Toned milk – Rs 20 1ltr Rs100
Normal milk - Rs 80 1ltr
So, we can see that when the price of toned milk decreases, people use the money to buy superior
goods
iv) EMERGENCIES:
In case of emergencies like wars, strikes, etc, people purchase more of goods even though
the prices are high.
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CLASS XII ECONOMICS
THEORY OF
DEMAND
8
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
v) CHANGE IN FASHION:
When a commodity goes out of fashion, consumer will not purchase a larger quantity of this
commodity even when its price is reduced.
vi) EXPECTIONS:
If a price of a commodity is rising today and it is likely to rise more in the future, people will buy more
even at the existing higher price and store it up.
vii) IGNORANCE:
If the consumer is not aware he may purchase more of the commodity even at the higher price.
POINT 8: DIFFERENCES
1.
BASIS EXTENSION OF DEMAND INCREASE IN DEMAND
(i) Meaning It is a situation when the demand It is a situation when demand rises
rises with the fall in its price, other due to change in factors other than
things remaining constant. price.
(ii) Movement Demand curve slopes downward. Demand curve shifts rightward.
of curve
(v) Graphical
Representation PRICE PRICE
D D D1
P1 P
D D1
D
O Q Q1 O Q Q1
QUANTITY DEMANDED QUANTITY DEMANDED
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CLASS XII ECONOMICS
THEORY OF
DEMAND
9
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
2.
BASIS CONTRACTION OF DEMAND DECREASE IN DEMAND
(i) Meaning It is a situation when the demand falls It is a situation when the quantity
with the rise in its price, other things demanded falls because of factors
remaining constant. other than price.
(iv) Example By rise in the price of a commodity By price remaining constant at Rs10,
from Rs10 to Rs12, the demand the demand decreases to 15 from 20
decreases from 20 to 15 units. units.
(v) Graphical
Representation
PRICE PRICE
D D1 D
P1
P P
D1 D
D
O Q1 Q
QUANTITY DEMANDED O Q1 Q
QUANTITY DEMANDED
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CLASS XII ECONOMICS
THEORY OF
DEMAND
10
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
3.
BASIS CHANGE IN QUANTITY DEMANDED CHANGE IN DEMAND
(i) Meaning Other things being equal, if the quantity If more or less quantity of a
demanded increases or decreases due to commodity is demanded at the
fall or rise in the price of the commodity same price due to change in the
alone, it is known as change in quantity factors other than price, then, it is
demanded. known as change in demand.
(ii) Alternate Movement along the demand curve. Shift in demand curve.
Name
(iii) Cause It occurs due to change in price. It occurs due to factors other than
price.
(iv) Example
PRICE (In Rs) DEMAND PRICE (In Rs) DEMAND
10 20 units 10 20 units
15 10 units 10 10 units
20 5 units 10 5 units
P1
P P
P2
D D1 D D2
O Q1 Q Q2 O Q1 Q Q2
QUANTITY DEMANDED QUANTITY DEMANDED
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CLASS XII ECONOMICS
THEORY OF
DEMAND
11
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
4.
BASIS NORMAL GOODS INFERIOR GOODS
(i) Meaning Normal goods are those goods Inferior goods are those goods
whose demand increases with the whose demands have inverse
rise in income and decreases with relation with income of the
the fall in income. consumer.
D D
O QUANTITY DEMANDED O QUANTITY DEMANDED
INCOME INCOME
D D
(v)DEMAND CURVE
WITH RESPECT TO
INCOME
D D
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CLASS XII ECONOMICS
THEORY OF
DEMAND
12
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
PRICE INCOME
D D
D
O QUANTITY DEMANDED
In case of complementary
goods
PRICE DEMAND
D
(Px) (DY)
O QUANTITY DEMANDED
O QUANTITY DEMANDED 10 20 units
15 10 units
20 5 units
PRICE
D
O QUANTITY DEMANDED
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CLASS XII ECONOMICS
THEORY OF
DEMAND
13
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
1) A rise in the income of the consumer X leads to a fall in the demand for that good by that
consumer. What is the good X called?
2)When demand for a good falls due to rise in its own price, what is the change in demand called?
3)What happens to the demand for a good when the price of substitute goods falls?
4) How does an increase in the income affect the demand curve for an inferior good?
5)What causes an upward movement along the demand curve?
6) What do you mean by Real Income?
7)When will rise in demand be called expansion of Demand and when will it be called an increase in
demand?
8)Mention one factor that causes a leftward shift of the demand curve?
9) What is the shape of Demand Curve?
10) What do you mean by Derived Demand?
11) Explain Composite Demand.
12)Explain with an example, what kind of a commodity will have an inverse relationship between
income and demand?
13) What do you mean by Demand function.
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CLASS XII ECONOMICS
THEORY OF
DEMAND
14
By CS Chandan Gupta
BCOM(St. Xavier’s Calcutta),B.Ed, MCOM, MA (Eco), PGDIBO, NET, Company Secretaries, CA (Finalist)
6 Marks Questions
1)Explain with the help of diagram the effect of the following changes on the demand of a
commodity:
i) a fall in the price of substitute goods ii) a fall in the income of its buyer.
2)Explain with the help of diagrams the effect of the following changes on the demand of a
commodity:
i) a fall in the price of related goods ii) a rise in the income of its buyer.
3)Differentiate between i) Normal and Inferior Goods ii) Complementary and Substitute Goods
4)Differentiate between i) Giffen and Inferior Goods ii) Income and Substitution Effect.
5)Explain the effects of increase in income of the buyers of the good X on the demand of Good X.
Use diagram showing demand for good X on the x-axis and is price on y-axis.
THE END
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Theirs.
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