Researc

h Our company is one of the best middle segment

Proposa companies in the industry of Elevators. The

company worked with many well-known
companies as well as restaurants, this company’s
l Brief sales mainly depends on the reputation process.
Moreover, the company works with a lot of
suppliers; which gives it a competitive
advantage because it customizes to the wants of the customer with a reasonable
price.

Note: we chose this topic which is a company specialized in elevators because

we want to make this project as realistic as possible and we were interested to
further discover the market of elevators, especially that there is not enough
research done in this field. We also did discussions with the decision maker and
during the discussion, the decision maker refused to make the company’s name
recognized. He welcomed the idea of us doing research to study the market. Yet
we are unauthorized to say the name of the company and during the project we
will refer to as company X. the research proposal main objective is to help
company X to increase its sales. In the following pages are the work we done
till this point. all the following pages are supported by discussions with decision
makers and interviews with industry expert to ensure the credibility of our
proposal.

Management decision problem:

To collect information about the strengths and weaknesses of company X versus

the competitors.

Marketing research problem:

To increase the sales and the market share of the company.

We also collected variables or components on which we built on it theoretical
framework and research questions with the hypothesis.

Components

1. Competitors
A. Measuring market share
B. Identifying the customers
C. Way of promotion

2. Customers
A. Individual customers
B. Organizations

3. Facilities of the companies

A. Product line
B. Industrial companies
C. Company work’s with suppliers

Customers

Advertising and Increasing sales

promotion and market
Competitors And reputation share

Safety and
Facilities of the quality
companies
For further illustration we explained the theoretical framework in the following
schedule:

Independent Dependent moderating mediating mediating

variable variable
customers Increasing Safety and repetition Advertising
of sales quality and
and market promotion
share

competitors Increasing Safety and repetition Advertising

of sales and quality and
market promotion
share
Company Increasing Safety and repetition Advertising
facilities of sales and quality and
market promotion
share

The following are research questions with hypothesis.

Component: customers:

RQ1: Are organizations (e.g.: real estate) or large firms the main strong clients
for elevators ‘companies?

H1: Elevators’ companies including company X generate most of their revenues

from organizations (e.g.: real estate).

RQ2: Does Company X close deals individual customers regularly?

H2: Elevator companies as well as Company X deals with individual customers

are limited.

Component: Facilities:
RQ3: Is there a correlation between the product line of company X and its
sales?

H3: There is a direct correlation between the effectiveness of the product line
and increasing sales.

RQ4: How strong are industrial companies that support the work of elevator
companies?

H4: Industrial companies are a strong facility for elevators ‘companies.

RQ5: Does company X and other elevator companies exhibit trust in their
suppliers’ work?
H5: Most elevator companies trust and are loyal to their suppliers.

Component: Competitors:

RQ6: What is company X market share in relation to its competitors?

H6: Company X market share is relatively strong to its competitors.

RQ7: Do competitors identify their clients and their potential customers?

H7: There is an opportunity for company X to identify potential customers that

are not yet identified.

RQ8: Which way of promotion is strong in promoting elevators?

H8: Digital marketing is a strong way of promotion for elevators.