Study Id11886 Hotels-Statista-Dossier PDF

Hotels worldwide
HOTELS WORLDWIDE
Table of Contents
Table of Contents
01 Industry overview
Global hotel industry market size 2014-2018 02
Most valuable hotel brands worldwide 2019, by brand value 03
Sales revenue of selected leading hotel companies globally 2018 04
Leading hotel companies worldwide as of June 2019, by number of properties 05
Leading hotel companies worldwide as of June 2019, by number of guestrooms 06
Leading hotel companies in the Americas as of June 2019, by number of guestrooms 07
Leading hotel companies in the Americas as of June 2019, by number of properties 08
Most expensive cities for business travel worldwide 2019, by daily hotel costs 09
02 Average daily rate (ADR)

Average daily rate of the hotel industry worldwide 2008-2019, by region 11
Monthly average hotel daily rate worldwide 2018-2020, by region 12
Annual growth in average global hotel rates 2010-2018 13
Corporate hotels: ADR change forecast worldwide 2020, by region 14
Table of Contents
Average daily rate of hotels in the U.S. from 2001 to 2019 15

Quarterly average daily rate outlook for the U.S. lodging industry from 2018-2020 16
Monthly average daily rate of U.S. hotels 2011-2020 17
03 Revenue per available room (RevPar)

Revenue per available room of the hotel industry worldwide 2008-2019, by region 19
Monthly hotel revenue per available room worldwide 2018-2020 by region 20
Average revenue per available room of the U.S. hotel industry from 2001 to 2019 21
Change in revenue per available room in the U.S. lodging industry 2010-2020 22
Monthly average revenue per available room of U.S. hotels 2011-2020 23
04 Occupancy rate
Occupancy rate of the hotel industry worldwide 2008-2019, by region 25
Monthly hotel occupancy rates worldwide 2018-2020, by region 26
Occupancy rate of the U.S. hotel industry from 2001 to 2019 27
Table of Contents
Monthly occupancy rate of hotels in the U.S. 2011-2020 28

Occupancy rate outlook for the U.S. lodging industry 2018-2020, by quarter 29
05 The guest
Number of leisure trips U.S. travelers anticipate taking in 2018 31
American customer satisfaction index for hotel companies in the U.S. 2008-2019 32
Leading hotel loyalty programs in the U.S. 2017, by customer satisfaction score 33
Highest-rated luxury hotel brands in North America as of May 2019 34
Highest-rated upper upscale hotel brands in North America as of May 2019 35
Highest-rated upscale hotel brands in North America as of May 2019 36
Highest-rated upper mid-scale hotel brands in North America as of May 2019 37
Highest-rated mid-scale hotel brands in North America as of May 2019 38
Highest-rated budget hotel brands in North America as of May 2019 39
Highest-rated upper extended stay hotel brands in North America as of May 2018 40
Highest-rated extended stay hotel brands in North America as of May 2018 41
Table of Contents
HOTELS WORLDWIDE
Industry overview
Market size of the global hotel industry from 2014 to 2018 (in billion U.S. dollars)
Global hotel industry market size 2014-2018
700
600.49
600 562.99 570.18
527.06
Market size in billion U.S. dollars
500 466.57
400
300
200
100
0
2014 2015 2016 2017 2018
Note: Worldwide; 2014 to 2018

Further information regarding this statistic can be found on page 43.
2 Source(s): Euromonitor; TUI; ID 247264 Industry overview
Leading hotel brands based on brand value worldwide in 2019 (in billion U.S. dollars)
Most valuable hotel brands worldwide 2019, by brand value
Value in billion U.S. dollars

0 1 2 3 4 5 6 7 8
Hilton Hotels & Resorts 7.4
Marriott 5.04
Holiday Inn 3.95
Hyatt 3.68
Hampton by Hilton 3.18
Shangri-La Hotels and Resorts 2.51
Double Tree 2.06
Courtyard Marriott 1.86
Wyndham 1.71
Ramada Worldwide 1.62
Note: Worldwide
3 Source(s): Brand Finance; ID 732907 Industry overview
Sales revenue of selected leading hotel companies worldwide in 2018 (in billion U.S. dollars)
Sales revenue of selected leading hotel companies globally 2018
Sales revenue in billion U.S. dollars

0 5 10 15 20 25
Marriott International (US) 20.8
Hilton Worldwide (US) 8.9
Host Hotels & Resorts (US) 5.5
Oriental Land (Japan) 4.7
Hyatt Hotels (US) 4.5
Accor (France) 4.3
Great Eagle Holdings (HK) 1.3
Note: Worldwide; 2018

4 Source(s): Forbes; ID 273064 Industry overview
Leading hotel companies worldwide as of June 2019, by number of properties
Number of properties
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
Wyndham Hotel Group 9,157

Choice Hotels International 7,045
Marriott International 7,003
Hilton Worldwide 5,872
InterContinental Hotels Group (IHG) 5,656
Best Western Hotels & Resorts 4,008
G6 Hospitality 1,391
Radisson Hotel Group 1,179
RLH Corporation 1,167
Hyatt Hotels Corp. 865
Aimbridge Hospitality 834
Westmont Hospitality Group 692
Red Roof 637
Extended Stay America 627
Interstate Hotels & Resorts 479
Note: Worldwide; June 2019

5 Source(s): Hotel Management; ID 197869 Industry overview
Leading hotel companies worldwide as of June 2019, by number of guestrooms
Number of guestrooms
0 200000 400000 600000 800000 1000000 1200000 1400000
Marriott International 1,332,826

Hyatt Hotels Corp. 213,173
Aimbridge Hospitality 103,079
Interstate Hotels & Resorts 78,905
Westmont Hospitality Group 78,789
Extended Stay America 69,000
Red Roof 59,175
Note: Worldwide; June 2019

Leading hotel companies in the Americas as of June 2019, by number of guestrooms
Number of guestrooms
0 100000 200000 300000 400000 500000 600000 700000 800000 900000 1000000

Wyndham Hotels & Resorts 573,823
Hyatt Hotels Corp. 147,383
Aimbridge Hospitality 103,079
Westmont Hospitality Group 70,169
Extended Stay America 69,000
Interstate Hotels & Resorts 63,982
Red Roof 58,779
Note: Central and South America, United States; June 2019

Leading hotel companies in the Americas as of June 2019, by number of properties
Number of properties
0 1000 2000 3000 4000 5000 6000 7000 8000

Aimbridge Hospitality 834
Westmont Hospitality Group 651
Red Roof 634
Hyatt Hotels Corp. 626
Radisson Hotel Group 622
Interstate Hotels & Resorts 385
Note: Central and South America, United States; June 2019

Most expensive cities for business travel worldwide in 2019, by daily hotel costs (in U.S. dollars)*
Most expensive cities for business travel worldwide 2019, by daily hotel costs
Daily cost in U.S. dollars

0 50 100 150 200 250 300
Geneva 273.21
Tel Aviv 266.38
London 261.47
Zurich 252.6
Paris 247.75
Tokyo 231.02
Basel 225.15
Amsterdam 222.07
Barcelona 218.58
Milan 216.49
Nice 214.52
Luxembourg 211.57
Kuwait 209.69
Dublin 202.92
Copenhagen 198.55

9 Source(s): Business Travel News; BCD Travel; ID 264988 Industry overview
HOTELS WORLDWIDE
Average daily rate (ADR)

Average daily rate of the hotel industry worldwide from 2008 to 2019, by region (in U.S. dollars)
Average daily rate of the hotel industry worldwide 2008-2019, by region
Asia Pacific Americas Europe Middle East / Africa
180
162.45 164.27
161.64
158.94
160 154.56 152.3
152.22
Average daily rate in U.S. dollars
143.2 140.94 140.97

139.78 139.42
136.14
140 132.95 130.8 130.4 130.81
130.5
129.7
128.23
128.07 128.16 126.43
125.2 123.74
119.23 119.24 121.34 119.38
119.28 118.23
120 115.52 114.65
112.67
108.05 108.5 109.31
106.11 106.99
104.55
99.74 100.4 101.39 99.65 100.57 98.73
100 94.13
80 73.74
60
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

11 Source(s): STR Global; ID 245759 Average daily rate (ADR)
Monthly average daily rate of the hotel industry worldwide from 2018 to 2020, by region (in U.S.
dollars)
Monthly average hotel daily rate worldwide 2018-2020, by region
Asia Pacific Americas Europe Middle East and Africa
160
150
140
130
120
110
100
90
80
70
Jan 18 Feb Mar Apr 18 May Jun 18Jul 18 Aug Sep Oct 18 Nov Dec Jan 19 Feb Mar Apr 19 May Jun 19Jul 19 Aug Sep Oct 19 Nov Dec Jan 20 Feb Mar
18 18 18 18 18 18 18 19 19 19 19 19 19 19 20 20
Note: Worldwide; January 2018 to March 2020

12 Source(s): STR Global; ID 206840 Average daily rate (ADR)
Annual growth in average global hotel rates from 2010 to 2018
Annual growth in average global hotel rates 2010-2018
8.0%
7.4%
7.0%
Year-over-year growth in average hotel rates
6.0%
5.0% 4.7%
4.0% 3.7%
3.0% 2.6% 2.5% 2.5%
1.8%
2.0%
1.0%
0%
0.0%
-1.0%
-2.0% -1.5%
2010 2011 2012 2013 2014 2015* 2016* 2017* 2018*

13 Source(s): Carlson Wagonlit Travel; GBTA; ID 324793 Average daily rate (ADR)
Forecast of the change in average daily corporate hotel rate worldwide in 2020, by region*
Corporate hotels: ADR change forecast worldwide 2020, by region
Year-over-year change in average daily rate

0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5%
Asia 3%
North America 2%
Europe 2%
Africa 2%
Southwest Pacific 2%
Middle East 2%
Latin America 1%

14 Source(s): Advito; ID 270470 Average daily rate (ADR)
Average daily rate of hotels in the United States from 2001 to 2019 (in U.S. dollars)
Average daily rate of hotels in the U.S. from 2001 to 2019
140
120
Average room rate in U.S. dollars
100
80
60
40
20
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Note: United States; 2001 to 2019

15 Source(s): STR Global; TravelDailyNews; ID 195704 Average daily rate (ADR)
Average daily rate outlook for the United States lodging industry from 2018 to 2020, by quarter (in
U.S. dollars)
Quarterly average daily rate outlook for the U.S. lodging industry from 2018-2020
135.5
134.5
133.5
132.5
131.5
130.5
129.5
128.5
127.5
126.5
Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20* Q2 20* Q3 20* Q4 20*
Note: United States; 2018 to Q4 2019

16 Source(s): PwC; Various sources; ID 200207 Average daily rate (ADR)
Monthly average daily rate of United States hotels from 2011 to 2020 (in U.S. dollars)
Monthly average daily rate of U.S. hotels 2011-2020
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
140
135
130
125
120
115
110
105
100
95
90
Jan Feb March April May June July Aug Sep Oct Nov Dec
Note: United States; January 2011 to March 2020

17 Source(s): STR Global; hotelnewsnow.com; ID 208133 Average daily rate (ADR)
HOTELS WORLDWIDE
Revenue per available room (RevPar)

Revenue per available room of the hotel industry worldwide from 2008 to 2019, by region (in U.S.
dollars)
Revenue per available room of the hotel industry worldwide 2008-2019, by region
105 100.24 100.77 100.92

97.54 96.3
94.69 93.71
93.35 92.43
92.35
95 91.75
Revenue per available room in U.S. dollars
87.58 87.57 88.82

87.06 86.83
86.27 85.83
85.47 85.01 85.66
83.2 83.45 82.92 84.05
85 82.31 81.46
80.46 80.51
80.39
77.73
75.2 74.51
74.33 75.53
75 72.28 71.31
69.13 70.12 68.9 68.85 68.38
66.79
62.81
65 61.3
58.02
54.6
55
44.66
45
35
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

19 Source(s): STR Global; ID 245763 Revenue per available room (RevPar)
Monthly hotel revenue per available room worldwide from 2018 to 2020, by region (in U.S. dollars)
Monthly hotel revenue per available room worldwide 2018-2020 by region
140
120
100
RevPAR in U.S. dollars
80
60
40
20
0
Jan 18 Feb Mar Apr 18 May Jun 18Jul 18 Aug Sep Oct 18 Nov Dec Jan 19 Feb Mar Apr 19 May Jun 19Jul 19 Aug Sep Oct 19 Nov Dec Jan 20 Feb Mar
18 18 18 18 18 18 18 19 19 19 19 19 19 19 20 20

20 Source(s): STR Global; ID 206844 Revenue per available room (RevPar)
Average revenue per available room of the United States hotel industry from 2001 to 2019 (in U.S.
dollars)
Average revenue per available room of the U.S. hotel industry from 2001 to 2019
100
90 85.96 86.76
83.57
81.19
78.67
80 74.28
68.69
70 65.57 65.16
64.25
61.79 61.07
60 57.37 56.48
52.8 53.57
49.91 48.71 48.92
50
40
30
20
10
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

21 Source(s): hotelnewsnow.com; STR Global; ID 200168 Revenue per available room (RevPar)
Change in revenue per available room in the United States lodging industry from 2010 to 2020
Change in revenue per available room in the U.S. lodging industry 2010-2020
9.0%
8.1% 8.2%
8.0%
7.0% 6.7%
Year-on-year change in RevPAR
6.1%
6.0%
5.4%
5.2%
5.0%
4.0%
3.1%
2.9% 2.9%
3.0%
2.0%
0.9%
1.0% 0.7%
0.0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020*

22 Source(s): PwC; Various sources; ID 195709 Revenue per available room (RevPar)
Monthly average revenue per available room of United States hotels from 2011 to 2020 (in U.S.
dollars)
Monthly average revenue per available room of U.S. hotels 2011-2020
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
105
95
85
75
65
55
45
35

23 Source(s): STR; STR Global; ID 206515 Revenue per available room (RevPar)
HOTELS WORLDWIDE
Occupancy rate
Occupancy rate of the hotel industry worldwide from 2008 to 2019, by region
Occupancy rate of the hotel industry worldwide 2008-2019, by region
75.0%
70.0%
Occupancy rate
65.0%
60.0%
55.0%
50.0%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

25 Source(s): STR Global; ID 266741 Occupancy rate
Monthly hotel occupancy rates worldwide from 2018 to 2020, by region
Monthly hotel occupancy rates worldwide 2018-2020, by region
90.0%
80.0%
70.0%
Occupancy rate
60.0%
50.0%
40.0%
30.0%
20.0%
Jan Feb Mar Apr May Jun Jul 18 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 19 Aug Sep Oct Nov Dec Jan Feb Mar
18 18 18 18 18 18 18 18 18 18 18 19 19 19 19 19 19 19 19 19 19 19 20 20 20

26 Source(s): STR Global; hotelnewsnow.com; ID 206825 Occupancy rate
Occupancy rate of the United States hotel industry from 2001 to 2019
Occupancy rate of the U.S. hotel industry from 2001 to 2019
70.0% 66.2% 66.1%

65.6% 65.5% 65.9%
63.2% 64.4%
63% 62.8% 62.3%
61.3% 61.3%
59.7% 59% 59.2% 59.8% 59.9%
60.0% 57.5%
54.6%
50.0%
Occupancy rate
40.0%
30.0%
20.0%
10.0%
0.0%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Monthly occupancy rate of hotels in the United States from 2011 to 2020
Monthly occupancy rate of hotels in the U.S. 2011-2020
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
80.0%
75.0%
70.0%
65.0%
Occupancy rate
60.0%
55.0%
50.0%
45.0%
40.0%
35.0%

Occupancy rate outlook for the United States lodging industry from 2018 to 2020, by quarter
Occupancy rate outlook for the U.S. lodging industry 2018-2020, by quarter
72.5%
70.5%
68.5%
Occupancy rate
66.5%
64.5%
62.5%
60.5%
Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20* Q2 20* Q3 20* Q4 20*
Note: United States; 2018 to Q4 2019

29 Source(s): PwC; Various sources; ID 200205 Occupancy rate
HOTELS WORLDWIDE
The guest
Average number leisure trips travelers from the United States anticipate taking in 2018, by
generation
Number of leisure trips U.S. travelers anticipate taking in 2018
Millennials Generation X Baby Boomers
4.5
4.1
4
4 3.8
3.5
Average number of trips
3
2.6
2.5
2.1
2
1.5
1.5
0.5
0
International Domestic
Note: United States; September 12 to 20, 2017; 20 years and older

31 Source(s): AARP; ID 794498 The guest
American customer satisfaction index scores for hotel companies in the United States from 2008 to
2019*
American customer satisfaction index for hotel companies in the U.S. 2008-2019
Hilton Marriott Starwood (Marriott) Hyatt InterContinental Best Western La Quinta Choice
2008 78 78 74 78 74 70 - 71
2009 79 77 74 74 75 75 - 76
2010 80 80 77 79 78 76 - 74
2011 80 79 79 77 76 76 - 74
2012 80 78 75 76 77 76 - 76
2013 80 82 78 79 78 79 - 75
2014 78 81 76 78 78 74 - 74
2015 80 80 76 80 76 74 76 73
2016 81 80 78 79 76 75 75 74
2017 81 80 79 80 78 76 75 74
2018 82 81 79 79 77 77 76 73
2019 80 80 - 79 78 77 74 74

32 Source(s): ACSI; ID 195102 The guest
Leading hotel loyalty programs in the United States as of October 2017, by customer satisfaction
index score*
Leading hotel loyalty programs in the U.S. 2017, by customer satisfaction score
Customer satisfaction index score

0 100 200 300 400 500 600 700 800 900
Marriott Rewards 806
World of Hyatt 805
Hilton HHonors 793
IHG Rewards 789
Starwood Preferred Guest 787
Report average 782
Best Western Rewards 778
La Quinta Returns 772
Club Carlson 756
Choice Privileges 743
Wyndham Rewards 742
Note: United States; September to October 2017; 4,682; consumers who have joined a loyalty plan
33 Source(s): J.D. Power; ID 298787 The guest
Highest-rated luxury hotel brands in North America as of May 2019

0 100 200 300 400 500 600 700 800 900 1000
The Ritz-Carlton 881
Loews Hotels & Resorts 868
Four Seasons Hotels and Resorts 866
Park Hyatt 866
Fairmont Hotels & Resorts 864
Grand Hyatt 861
JW Marriott 861
Luxury Average 861
St. Regis Hotels & Resorts 860
Waldorf Astoria Hotels & Resorts 859
Note: North America; June 2018 to May 2019; 44,890; reviews from U.S. and Canadian guests who stayed in North American hotels between May 2017 and May 2018
Highest-rated upper upscale hotel brands in North America as of May 2019

0 100 200 300 400 500 600 700 800 900 1000
Hard Rock Hotel 866
Gaylord Hotels 864
Marriott Hotels & Resorts 860
Kimpton Hotels 858
Renaissance Hotels 855
Hilton Hotels & Resorts 849
Hyatt Regency 848
Autograph Collection 847
Embassy Suites Hotels 847
Upper Upscale Average 847
Highest-rated upscale hotel brands in North America as of May 2019

0 100 200 300 400 500 600 700 800 900 1000
Best Western Premier 862

Cambria Hotels & Suites 857
AC Hotels by Marriott 855
Hilton Garden Inn 853
Hyatt House 851
aloft Hotels 849
Hyatt Place 849
SpringHill Suites by Marriott 849
Courtyard by Marriott 846
Staybridge Suites 845
Homewood Suites by Hilton 842
Upscale Average 840
Residence Inn 834
Wyndham Hotels & Resorts 833
DoubleTree by Hilton 831
Highest-rated upper mid-scale hotel brands in North America as of May 2019

0 100 200 300 400 500 600 700 800 900 1000
Dury Hotels 876
Hampton by Hilton 849
Home2 Suites by Hilton 848
Fairfield Inn & Suites 847
TownePlace Suites by Marriott 846
Holiday Inn Express Hotels 838
Upper mid-scale average 835
Best Western Plus 834
Country Inns & Suites by Radisson 830
Wyndham Garden 828
Highest-rated mid-scale hotel brands in North America as of May 2019

0 100 200 300 400 500 600 700 800 900
Wingate by Wyndham 846
Candlewood Suites 842
La Quinta Inns & Suites 828
Sleep Inn 822
Best Western 821
AmericInn by Wyndham 813
Hawthorn Suites by Wyndham 811
Mid-scale average 810
Baymont Inn & Suites by Wyndham 794
Quality Inn 791
Highest-rated budget hotel brands in North America as of May 2019

0 100 200 300 400 500 600 700 800 900
Microtel Inn & Suites by Wyndham 797
Travelodge by Wyndham 777
Americas Best Value Inn 776
InTown Suites 769
Days Inn by Wyndham 765
Super 8 by Wyndham 763
Value Place/Woodspring Suites 763
Red Roof Inn 761
Economy/budget average 756
Econo Lodge 747
Motel 6 739
Highest-rated upper extended stay hotel brands in North America as of May 2018

0 100 200 300 400 500 600 700 800 900 1000
Staybridge Suites 867
Homewood Suites by Hilton 863
Hyatt House 859
Upper extended stay average 859
Residence Inn 855
Highest-rated extended stay hotel brands in North America as of May 2018

0 100 200 300 400 500 600 700 800 900 1000
Home2 Suites by Hilton 860
TownePlace Suites 854
Candlewood Suites 844
Hawthorn Suites by Wyndham 826
Extended stay average 785
Extended StayAmerica 756
HOTELS WORLDWIDE
References
Market size of the global hotel industry from 2014 to 2018 (in billion U.S. dollars)
Global hotel industry market size 2014-2018
Description
Source and methodology information
This statistic shows the global hotel industry market size from 2014 to 2018. The retail value of the global hotel
Source(s) Euromonitor; TUI industry was 600.49 billion U.S. dollars in 2018. Global hotel industry - additional information The global hotel
industry comes under the umbrella of the travel and tourism industry, an industry which contributed 8.81 trillion
Conducted by Euromonitor
U.S. dollars to the global economy in 2018. Travelers who are on the road for more than a day need a place to
Survey period 2014 to 2018 sleep and rest - there are various types of lodging across the world to accommodate for this. The global
occupancy rate (the share of total rooms available which are occupied or rented at a given time) of hotels in
Region(s) Worldwide most regions increased over the previous five years. Europe had the highest occupancy rate in 2018 at 72.4
percent, closely followed by the Asia Pacific region with 70.6 percent. In the same year, the Middle East and
Number of respondents n.a. Africa were the most expensive region for hotels with an average daily rate of 140.97 U.S. dollars. The cheapest
region for the last five years was Asia Pacific.
Age group n.a.
Special characteristics n.a.
Published by TUI
Publication date December 2019
Original source TUI Annual Report 2018/19, page 63
Website URL visit the website
Notes: Figures were converted from euros to U.S. dollars using the conversion
rates: 2017: 1 EUR - 1.19786 USD (12/31/2017) 2018: 1 EUR - 1.14379
USD (12/31/2018) Conversion rates for other years were unavailable.
Includes both the leisure and business travel accommodation market.
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43 References
Leading hotel brands based on brand value worldwide in 2019 (in billion U.S. dollars)
Most valuable hotel brands worldwide 2019, by brand value
Description
Hilton Hotels & Resorts was the most valuable hotel brand in 2019, with a global brand value of approximately
Source(s) Brand Finance 7.4 billion U.S. dollars. Other major hotel brands in the ranking included Marriott, Holiday Inn, and Hyatt. Leading
hotel companies While Wyndham was in ninth place on the list based on brand value worldwide, it was the
Conducted by Brand Finance
leading hotel company in terms of property amount. As of June 2019, the Wyndham Hotel Group had over nine
Survey period 2019 thousand properties worldwide . This was roughly 3,300 more than the number of properties owned by Hilton
worldwide. In terms of guestrooms, Marriott International led the list by far with over 1.3 million guestrooms
Region(s) Worldwide worldwide in the same year. Marriott International also generated more sales revenue than any other hotel group
worldwide in 2018. Hotel brand valuation methodology In order to determine and compare the brand value of
Number of respondents n.a. hotels, the Royalty Relief approach was used. It is a brand valuation method that includes various steps, such as
calculating brand strength and estimating forecast revenues, and gives the company a better understanding of
Age group n.a.
its position on the market.
Published by Brand Finance
Publication date May 2019
Original source Hotels 50 2019, page 12
Notes: n.a.
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44 References
Sales revenue of selected leading hotel companies worldwide in 2018 (in billion U.S. dollars)
Sales revenue of selected leading hotel companies globally 2018
Description
In 2018, the hotel chain Marriott International generated approximately 20.8 billion U.S. dollars in sales revenue.
Source(s) Forbes This was more than double the sales revenue of any other hotel company in the ranking. Hotel rates Average
daily rates (ADRs) of hotels differ considerably depending on the region . In 2018, consumers paid just under
Conducted by Forbes
140 U.S. dollars per night on average when staying in Europe, while hotels in the Asia Pacific region had an
Survey period 2018 ADR of approximately 107 U.S. dollars per night. ADRs are not the same all year round. For instance, hotel
prices in the Middle East and Africa are usually at their highest during the Christmas period . Comparatively,
Region(s) Worldwide European hotel rates tend to be at their highest during the summer months and at their lowest during winter.
Marriott brand With a brand value of just over five billion U.S. dollars, Marriott was one of the leading hotel
Number of respondents n.a. brands worldwide in 2019 . Marriott International intends to further fuel its growth, with the acquisition of Elegant
Hotels Group, which owns and operates luxury hotel properties in Barbados.
Age group n.a.
Published by Forbes
Publication date May 2019
Original source forbes.com
Notes: n.a.
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45 References
Description
Global hotel chain, Wyndham Hotel Group, leads the ranking of the top hotel companies by number properties.
Source(s) Hotel Management As of June 2019, Wyndham accounted for over nine thousand units in its worldwide portfolio, which ranged from
economy to upscale accommodation. Its closest competitors were Choice Hotels International and Marriot
Conducted by Hotel Management
International, who reported 7,045 and 7,003 properties, respectively. The global hotel property market The hotel
Survey period June 2019 industry is full of competition and continues to show growth due to a strengthening global traveler pool. The
competitive nature of the industry means the number of properties a hotel company has to its name is subject to
Region(s) Worldwide change. This is due to companies building, acquiring, or selling properties. For example, Wyndham`s acquisition
of La Quinta Holdings added over 900 hotels to its property portfolio in 2018 . The lodging construction pipeline
Number of respondents n.a. Some cities and countries, not unexpectedly, have more new hotels in the works than others . In the U.S. alone
there were over 5,300 properties in the development pipeline as of September 2018. When it came to cities,
Age group n.a.
New York had the highest number of new lodging projects in the pipeline worldwide, making the U.S. one of the
Special characteristics n.a. most productive countries in terms of new lodging construction.
Published by Hotel Management
Publication date September 2019
Original source Hotel Management, Vol. 234, No. 9, page 44
Notes: n.a.
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46 References
Description
In 2019, Marriott International had roughly 1.3 million guestrooms worldwide. Marriott accounted for almost 400
Source(s) Hotel Management thousand more hotel rooms than top competitor Hilton Worldwide that year. Other groups on the list included
InterContinental Hotels Group (IHG) and Wyndham Hotel Group. Leading hotel lodging companies While
Marriott International had the highest number of guest rooms, the Wyndham Hotel Group accounted for over
Survey period June 2019 nine thousand properties worldwide, ranging from economy to upscale accommodation, making them 2019`s
leading hotel company in terms of property . Other major hotel groups on this list included Choice Hotels
Region(s) Worldwide International, Hilton Worldwide, and IHG. Marriott International Inc. The globally known hotel company, Marriott,
generated a revenue of roughly 20.8 billion U.S. dollars in 2018 . The hotel group encompasses thousands of
Number of respondents n.a. hotels across several brands, such as St. Regis, JW Marriott, Sheraton, and SpringHill Suites, the vast majority
of which were located in North America in 2018 .
Age group n.a.
Original source Hotel Management Vol. 234, No. 9, page 44
Notes: n.a.
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47 References
Description
This statistic shows the leading hotel companies in the Americas as of June 2019, by number of guestrooms.
Source(s) Hotel Management Marriott International was the leading hotel company in the Americas with 945,161 guestrooms in the region.
Survey period June 2019
Region(s) Central and South America, United States
Number of respondents n.a.
Age group n.a.
Notes: n.a.
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48 References
Description
As of June 2019, the Wyndham Hotel Group was the leading hotel company in the Americas, accounting for
Source(s) Hotel Management some seven thousand properties in the region. Choice Hotels International and Marriott International stood in
second and third place, respectively. Hotel companies worldwide The total number of properties owned by global
hotel chain Wyndham amounted to almost 9,200 units in 2019. In terms of guestrooms, the company had just
Survey period June 2019 under 810 thousand that year , which was roughly 520 thousand hotel rooms less than Marriott International`s
total. Customer satisfaction Best Western Premier and Cambria Hotels & Suites were some of the highest-rated
Region(s) Central and South America, United States upscale hotel brands in North America in 2019. When it came to North America`s mid-scale hotel brands;
Wingate by Wyndham led the 2019 list with a customer satisfaction index score of close to 850. The guest
Number of respondents n.a. satisfaction scores were measured on a one-thousand-point scale. Several factors, such as reservation, hotel
services, cost and fees were analyzed to determine the overall satisfaction score.
Age group n.a.
Notes: n.a.
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49 References
Most expensive cities for business travel worldwide in 2019, by daily hotel costs (in U.S. dollars)*
Most expensive cities for business travel worldwide 2019, by daily hotel costs
Description
This statistic shows the most expensive cities for business travel worldwide in 2019, by daily hotel costs. Not
Source(s) Business Travel News; BCD Travel including cities in the United States, Geneva, in Switzerland, was the most expensive city for business travel in
terms of hotel rates, with a daily cost of 273.21 U.S. dollars.
Conducted by Business Travel News; BCD Travel; Advito
Survey period 2019
Region(s) Worldwide
Age group n.a.
Published by Business Travel News
Publication date March 2020
Original source Corporate Travel Index 2020, page 28
Notes: *Not including cities in the United States. The figures are based on the
actual prices paid by corporate clients of BCD Travel between October
and November 2019.
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50 References
Average daily rate of the hotel industry worldwide from 2008 to 2019, by region (in U.S. dollars)
Average daily rate of the hotel industry worldwide 2008-2019, by region
Description
In 2019, the average daily rate (ADR) of the hotel industry stood at about 130.5 U.S. dollars in the Americas.
Source(s) STR Global Prices in this region have been steadily increasing over the past decade. Hotel rates The ADR of a hotel
frequently changes throughout the year. For instance, average daily rates in Europe tend to be significantly
Conducted by STR Global
higher during the summer months , reaching approximately 146 U.S. dollars in June 2019. Comparatively, in the
Survey period 2008 to 2019 winter period ADRs are typically lower, reaching around 115 U.S. dollars in February 2019. This trend was also
visible in the Americas over the last five years; however, to a lesser extent. In terms of daily hotel rates, the
Region(s) Worldwide United States has seen a pattern of growth since 2009 . The average price has grown by just over 40 U.S.
dollars since then. Revenue per available room In 2019, European hotels generated the most revenue per
Number of respondents n.a. available room (RevPAR), namely some 94 U.S. dollars per room. Just like ADRs, the RevPAR is changeable
depending on the month in which the room was booked. Revenue per available room is higher in peak seasons,
Age group n.a.
therefore, it grows in the most popular seasons for each destination and decreases in low seasons .
Published by hotelnewsnow.com
Publication date January 2020
Original source Global Hotel Review, page 2
Notes: n.a.
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51 References
Monthly average daily rate of the hotel industry worldwide from 2018 to 2020, by region (in U.S.
dollars)
Monthly average hotel daily rate worldwide 2018-2020, by region
Description
In March 2020, the average daily rate (ADR) of hotels in Europe was 105.95 U.S. dollars. Daily hotel prices were
Source(s) STR Global lowest in the Asia Pacific region during the same month. Hotel rate changes worldwide In each region, corporate
average daily hotel rates are forecast to increase by 2020 . Asia`s rates are predicted to be higher than the
global average, increasing by about three percent. Latin America should see a smaller rise of about one percent,
Survey period January 2018 to March 2020 due to the more modest growth in demand within this region. However, these rates were forecast prior to the
coronavirus (COVID-19) pandemic therefore will be subject to change. Hotel occupancy rate Average daily rates
Region(s) Worldwide in the hotel industry tend to change throughout the year as they are closely linked to hotel occupancy rates .
Specific regions are visited more frequently during certain times of year. For instance, hotel rooms in the
Number of respondents n.a. Americas were rented more frequently during the summer months, compared to the colder winter months in
2019.
Age group n.a.
Publication date April 2020
Original source hotelnewsnow.com
Notes: n.a.
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52 References
Annual growth in average global hotel rates from 2010 to 2018
Annual growth in average global hotel rates 2010-2018
Description
This statistic shows annual growth in average global hotel rates from 2010 to 2018. Global hotel rates were
Source(s) Carlson Wagonlit Travel; GBTA forecasted to increase by 3.7 percent in 2018. The average daily rate of the hotel industry in the Americas
reached around 123.37 U.S. dollars in 2016.
Conducted by Carlson Wagonlit Travel; GBTA
Survey period 2010 to 2017
Region(s) Worldwide
Age group n.a.
Published by Carlson Wagonlit Travel
Publication date July 2017
Original source 2018 Global Travel Forecast, page 12
Notes: * Forecast.
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53 References
Forecast of the change in average daily corporate hotel rate worldwide in 2020, by region*
Corporate hotels: ADR change forecast worldwide 2020, by region
Description
This statistic shows a forecast of the change in corporate average daily rate worldwide for 2020, by region. It
Source(s) Advito was forecasted that corporate average daily hotel rates would increase by between two to four percent in Asia in
2020.
Conducted by Advito
Survey period 2019
Region(s) Worldwide
Age group n.a.
Published by Advito
Original source BCD Travel 2020 Industry Forecast, page 4
Notes: *The source provided a range of figures for each region from which the
median was taken. Ranges were as follows: North America: One to three
percent Latin America: Zero to two percent Europe: One to three percent
Asia: Two to four percent Middle East: One to three percent Africa: One to
three percen [...] For more information visit our Website
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54 References
Average daily rate of hotels in the United States from 2001 to 2019 (in U.S. dollars)
Average daily rate of hotels in the U.S. from 2001 to 2019
Description
The average daily rate (ADR) of the United States hotel industry peaked in 2019 with its highest figure in the
Source(s) STR Global; TravelDailyNews past 18 years. The 2019 ADR reached 131.21 U.S. dollars after consistent historical growth. What is average
daily rate (ADR)? Average daily rate is a key performance indicator of the hospitality industry. It shows the
Conducted by STR Global; Oxford Economics
average room rental price per day in either a specific hotel (independent/chain), or in this case the average room
Survey period 2001 to 2019 rental price per day of many hotels within the U.S. OtherusefulKPI`s that are used in the lodging industry
aretheoccupancy rateandrevenue per available room (RevPAR). U.S. hotel industry trends It is not just ADR that
Region(s) United States shows growth in the U.S. lodging industry - occupancy and RevPAR do as well. They all encountered a dip in
2009, likely due to the global economic recession occurring at the time, but have since bounced back. Hotel
Number of respondents n.a. occupancy rose year-on-year and increased from 54.6 percent during the recession to 66.2 percent in 2018.
Equally, RevPAR grew by over 60 percent between the recession and 2018 .
Age group n.a.
Published by TravelDailyNews; hotelnewsnow.com
Notes: n.a.
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55 References
Average daily rate outlook for the United States lodging industry from 2018 to 2020, by quarter (in
U.S. dollars)
Quarterly average daily rate outlook for the U.S. lodging industry from 2018-2020
Description
In the fourth quarter of 2019, the average daily rate (ADR) in the U.S. lodging industry was 128.9 U.S. dollars per
Source(s) PwC; Various sources day. This was predicted to reach 130.47 in the fourth quarter of 2020. Typically, ADRs tend to be higher during
the warmer seasons. The U.S. hotel industry Average daily rates in the United States have steadily increased
Conducted by PwC; STR Global; Various sources
since 2011 . In September 2019, the ADR was roughly 132 U.S. dollars showing an increase of almost one U.S.
Survey period 2018 to Q4 2019 dollar compared to September of the previous year. The U.S. hotel industry had an occupancy rate of just over
66 percent in 2019 . Hotel revenue in the United States In 2019, the United States hotel industry reached an
Region(s) United States average revenue per available room (RevPAR) of nearly 87 U.S. dollars . The RevPAR in the United States was
two percent lower in 2019, compared to the previous year. When looking at seasonal changes in RevPAR , it
Number of respondents n.a. reached its peak in the summer of 2019. In July of that year, the revenue per available room was just under one
hundred U.S. dollars.
Age group n.a.
Published by PwC
Original source Hospitality Directions US January 2020, page 4
Notes: *Forecast.
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56 References
Monthly average daily rate of United States hotels from 2011 to 2020 (in U.S. dollars)
Monthly average daily rate of U.S. hotels 2011-2020
Description
The average daily rate (ADR) of hotels in the United States was 110.66 U.S. dollars as of March 2020. Due to
Source(s) STR Global; hotelnewsnow.com the impact of the corona virus in the hotel industry, this figure dropped to about 15 percent when compared to
last month's figure. What is average daily rate? Average daily rate is a key performance indicator of the
Conducted by STR Global; hotelnewsnow.com
hospitality industry. It shows the average room rental price per day in either a specific hotel (independent/chain),
Survey period January 2011 to March 2020 or in this case the average room rental price per day of many hotels within the U.S. OtherusefulKPI`s in the
lodging industry arethe occupancy rate and revenue per available room (RevPAR). Monthly ADR trends Patterns
Region(s) United States are quite easy to discern in the monthly ADR of U.S. hotels. It often peaks annually in October and shows a dip
in January. This dip could be due to lower spending from consumers after the expensive winter holiday season.
Number of respondents n.a. Additionally, U.S. hotel ADR rates have shown annual growth month-to-month since 2011.
Age group n.a.
Original source Monthly Hotel Report U.S. March 2020
Notes: n.a.
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57 References
Revenue per available room of the hotel industry worldwide from 2008 to 2019, by region (in U.S.
dollars)
Revenue per available room of the hotel industry worldwide 2008-2019, by region
Description
In 2019, Europe generated approximately 93.71 U.S. dollars of revenue per available room (RevPAR) in the
Source(s) STR Global hotel industry. This shows a drop when compared to previous year's total of over a hundred U.S. dollars. Europe
produced the highest RevPAR worldwide that year. Revenue in the United States In the United States hotel
industry , RevPAR stood at just under 87 U.S. dollars in 2018. The United States lodging industry saw a revenue
Survey period 2008 to 2019 increase of almost three percent in 2018 , compared to the previous year. Monthly average revenue worldwide
The average revenue a hotel earns per available room varies significantly throughout the year . For hotels based
Region(s) Worldwide in the United States, the RevPAR tends to be at its peak during the summer months. In July 2019, for instance,
the average revenue per available room was just under one hundred U.S. dollars. Conversely, hotels based in
Number of respondents n.a. the Middle East and Africa tend to generate more revenue during other times of the year . For example, these
regions generated around 94.25 U.S. dollars in November 2019.
Age group n.a.
Notes: n.a.
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58 References
Monthly hotel revenue per available room worldwide from 2018 to 2020, by region (in U.S. dollars)
Monthly hotel revenue per available room worldwide 2018-2020 by region
Description
As a result of the coronavirus (COVID-19) pandemic the hotel industry taken a hit in 2020. In March 2020, the
Source(s) STR Global revenue per available room (RevPAR) in the Asia Pacific region saw the most dramatic effects of the virus,
dropping to 22.85 U.S. dollars - compared to the previous year this figure dropped by 45.68 U.S. dollars.
RevPAR Revenue per available room (RevPAR) is typically calculated by multiplying a hotel's average daily
Survey period January 2018 to March 2020 room rate (ADR) by its occupancy rate. The RevPAR generated by European hotels was about 93.71 U.S.
dollars on average in 2019 . In comparison, the Asia Pacific region generated the lowest RevPAR accounting for
Region(s) Worldwide approximately 68 U.S. dollars per available room. The European hotel industry In 2019, Southern and Western
Europe had average daily rates (ADRs) of approximately 125.25 and 119.64 U.S. dollars , respectively, making
Number of respondents n.a. them the most expensive regions on the continent that year. Eastern Europe has had the lowest ADRs since
2011. Southern Europe also generated the highest revenue per available room (RevPAR) in 2019 . The region
Age group n.a.
had a RevPAR of just over 86 euros (around 107 U.S. dollars) in 2018, which is an almost six percent increase
Special characteristics n.a. compared to the previous year. Southern European countries are also home to the highest number of hotel
brands on the continent . Countries, such as Italy, Spain and Greece, each accounted for over two hundred hotel
Published by hotelnewsnow.com brands in 2019.
Notes: n.a.
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59 References
Average revenue per available room of the United States hotel industry from 2001 to 2019 (in U.S.
dollars)
Average revenue per available room of the U.S. hotel industry from 2001 to 2019
Description
This statistic shows the average revenue per available room of the United States hotel industry from 2001 to
Source(s) hotelnewsnow.com; STR Global 2019. The RevPAR of the U.S. hotel industry reached 86.76 U.S. dollars in 2019. Hotels in the U.S. - additional
information The revenue per available room (RevPAR) of the United States hotels industry, along with its
Conducted by STR Global; Oxford Economics
average daily rate (ADR) has risen year-on-year, except from in 2009 when both indicators dropped. Since 2009,
Survey period 2001 to 2019 RevPAR has increased annually reaching its highest value seen on the timeframe in 2016. On a monthly basis,
revenue per available room is generally at its highest rate during July when hotel occupancy peaks and average
Region(s) United States daily rates are also fairly high in comparison to other months. The revenue of the U.S. hotel industry has been
climbing in recent years, reaching 189.5 billion U.S. dollars in 2015. It is not surprising that the U.S. hotel
Number of respondents n.a. industry is so profitable given that Americans take around 1.75 billion domestic leisure trips and a further 460
million domestic business trips each year. While international tourism contributes much to the U.S. economy, it is
Age group n.a.
domestic tourism that gives by far the largest share. Popular domestic destinations among U.S. travelers include
Special characteristics n.a. California, Texas and Florida. When asked about their preferred type of accommodation in a survey conducted
in April 2014, nearly two thirds of U.S. travelers said they most liked to stay full-service hotels. Full-service hotels
Published by hotelnewsnow.com tend to have higher quality rooms than their limited-service counterparts, with services such as bed turn-downs,
room service and newspaper delivery. They also often have better facilities, including their own bars and
Publication date January 2020 restaurants. Still, one third of the survey respondents said they preferred to stay in budget hotels and motels.
Notes: n.a.
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60 References
Change in revenue per available room in the United States lodging industry from 2010 to 2020
Change in revenue per available room in the U.S. lodging industry 2010-2020
Description
In 2019, the revenue per available room (or RevPAR) in the U.S. lodging industry dropped by two percent over
Source(s) PwC; Various sources the previous year's 2.9 percent. RevPAR within the sector is predicted to decrease by two percent in 2020.
Revenue in the U.S. hotel industry The United States hotel industry reached an average revenue per available
Conducted by PwC; Various sources
room (RevPAR) of 86.76 U.S. dollars in 2019 . The RevPAR has been growing steadily since 2009, and it was
Survey period 2010 to 2019 the highest value seen in the U.S. hotel industry between 2001 and 2019. RevPAR in the U.S. is typically
highest in June and July, which are peak travel months. In July 2019, an available hotel room in the United
Region(s) United States States generated approximately one hundred U.S. dollars . During the summer months, U.S. hotel occupancy
rates also commonly peak, and average daily rates (ADR) tend to be higher compared to other seasons. Most
Number of respondents n.a. valuable hotel companies worldwide Hotels, such as Hilton Hotels & Resorts, Marriott, and Holiday Inn, were
among the most valuable hotel brands worldwide in 2019 . Marriott`s portfolio dropped to second place, giving
Age group n.a.
way to the Hilton brand, which grew by 17 percent to 7.4 billion U.S. dollars in brand value.
Published by PwC
Notes: *Forecast figure for 2020.
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61 References
Monthly average revenue per available room of United States hotels from 2011 to 2020 (in U.S.
dollars)
Monthly average revenue per available room of U.S. hotels 2011-2020
Description
In March 2020, the monthly average revenue per available room (RevPAR) was 43.54 U.S. dollars for hotels in
Source(s) STR; STR Global the United States. Due to the corona virus, U.S. hotels reported a 46 percent decline in RevPAR in March, with
last month's figure amounting to 81.33 U.S. dollars. The average U.S. RevPAR tends to be lower in December
and January. Monthly average daily rates The average daily rate (ADR) was roughly 110.66 U.S. dollars as of
Survey period January 2011 to March 2020 March 2020 , which shows a decrease since the previous year. Similar to RevPAR, average daily rates (ADRs)
of U.S. hotels also tend to be lower during the winter. ADR and RevPAR are among the most important key
Region(s) United States performance indicators of the hotel lodging industry alongside occupancy rates. Leading hotels in the United
States Many of the largest hotel companies worldwide are based in the United States. In 2018, U.S. hotel
Number of respondents n.a. groups, such as Marriott International, Hilton Worldwide, Host Hotels & Resorts, and Hyatt Hotels, were some of
the leading companies worldwide in terms of sales revenue . When it came to guestrooms, Marriott International
Age group n.a.
led the list, accounting for roughly 1.3 million guestrooms worldwide in 2019 .
Notes: n.a.
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62 References
Occupancy rate of the hotel industry worldwide from 2008 to 2019, by region
Occupancy rate of the hotel industry worldwide 2008-2019, by region
Description
Europe came out on top with the highest occupancy rate worldwide in 2019, accounting for an occupancy of
Source(s) STR Global 72.2 percent. The Asia Pacific region had the second highest global hotel occupancy rate in 2019 with 69.3
percent - this region includes Central & South Asia, Northeastern Asia, Southeastern Asia, and Australia &
Oceania. What is hotel occupancy rate? Hotel occupancy rate is a key performance indicator in the hotel
Survey period 2008 to 2019 industry. It shows the percentage of a hotel that is occupied, or in this case an average percentage of many
hotels` occupancy within a region. Other useful KPI`s that are used in the lodging industry are the average daily
Region(s) Worldwide rate (ADR) and revenue per available room (RevPAR). Trends in occupancy rates Distinguishing patterns of
occupancy rates can be relatively straightforward - they may rise in certain markets during peak travel periods. In
Number of respondents n.a. the U.S. this time is likely to be July, when occupancy rates are often above 70 percent . When looking at
regional occupancy rates on a full-year basis, the effects of the 2008 global recession on the hotel industry are
Age group n.a.
clearly visible. The following year, the occupancy rate fell in every region worldwide. The Americas appeared to
Special characteristics n.a. be the hardest hit by the recession with occupancy falling to 54.7 percent, while other regions managed to stay
above 60 percent for the year.
Notes: n.a.
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63 References
Monthly hotel occupancy rates worldwide from 2018 to 2020, by region
Monthly hotel occupancy rates worldwide 2018-2020, by region
Description
As a result of the coronavirus (COVID-19) pandemic the hotel industry has taken a hit in 2020. In March 2020,
Source(s) STR Global; hotelnewsnow.com the hotel occupancy rate in Europe saw the most dramatic effects of the virus, with occupancy rates of 26.3
percent - compared to the previous year this figure dropped by 61.6 percent. Hotel occupancy rates The
occupancy rate of a hotel is the share of available rooms that are occupied or being rented during a given time.
Survey period January 2018 to March 2020 Occupancy, along with average daily rate (ADR) and revenue per available room (RevPAR), is an important
indicator of a hotel`s performance. The hotel industry in the United States accounted for 218 billion U.S. dollars
Region(s) Worldwide in revenue in 2018 .
Age group n.a.
Notes: n.a.
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64 References
Occupancy rate of the United States hotel industry from 2001 to 2019
Occupancy rate of the U.S. hotel industry from 2001 to 2019
Description
This statistic shows the annual occupancy rate of the United States hotel lodging industry from 2000 to 2019.
Source(s) STR Global; hotelnewsnow.com The occupancy rate in the U.S. in 2019 was 66.2 percent. U.S. hotel occupancy rates - additional information
The timeline indicates a sharp drop in hotel occupancy rates in the United States in 2009, down to 54.6 percent
Conducted by STR Global; Oxford Economics (Tourism Economics)
from 59.8 percent in 2008. This is likely to have been caused by the global recession occurring at the time and
Survey period 2001 to 2019 the resulting unwillingness of U.S. consumers to spend money. The average occupancy rate peaked at 65.6
percent in 2015 after rising steadily since 2009, in 2016 the rate dropped by 0.1 percent. A similar pattern can be
Region(s) United States seen in the U.S. hotel industry revenue which also fell dramatically in 2009. Revenue has since grown annually
to reach a peak of 189.5 billion U.S. dollars in 2015. The hotel occupancy rate of the Americas was one of the
Number of respondents n.a. lowest in the world in 2017, the only region with a lower rate was the Middle East and Africa at 62.1 percent. The
region with the highest occupancy rate in 2017 was Europe. In terms of hotel brands , two of the top three
Age group n.a.
largest brands in the world originated in the U.S., Marriott International and Hilton Worldwide. The largest brand,
Special characteristics n.a. however, was the British InterContinental Hotels Group. Despite having the highest revenue in the world,
InterContinental did not have the highest American customer satisfaction index score. In 2018, the hotel
Published by hotelnewsnow.com company which U.S. travelers were most satisfied with was Hilton Hotels, which achieved a score of 82 out of a
possible 100.
Notes: n.a.
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65 References
Monthly occupancy rate of hotels in the United States from 2011 to 2020
Monthly occupancy rate of hotels in the U.S. 2011-2020
Description
The occupancy rate of hotels in the United States was 39.4 percent as of March 2020. This shows a 42.3
Source(s) STR Global; hotelnewsnow.com percent decline when compared to last year's figure. The sharp decline in occupancy rate this month was due to
the impact of the corona virus in the hotel industry. What is hotel occupancy rate? Hotel occupancy rate is a key
performance indicator in the hotel industry. It shows the percentage of a hotel that is occupied, or in this case an
Survey period January 2011 to March 2020 average percentage of many hotels` occupancy within a region. Other useful KPI`s that are used in the lodging
industry are the average daily rate (ADR) and revenue per available room (RevPAR). Monthly occupancy trends
Region(s) United States The monthly occupancy trends in the U.S. are quite simple to spot. For example, the summer months (June to
August) annually show a high occupancy rate. Summer is typically high season for hotels due to factors like
Number of respondents n.a. good weather, longer days and school holidays. Winter occupancy rates reflect the low season, typically year-on
-year the occupancy begins to decrease around October and spike around June.
Age group n.a.
Notes: n.a.
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66 References
Occupancy rate outlook for the United States lodging industry from 2018 to 2020, by quarter
Occupancy rate outlook for the U.S. lodging industry 2018-2020, by quarter
Description
In the fourth quarter of 2020, the occupancy rate of the U.S. lodging industry is predicted to reach 62 percent.
Source(s) PwC; Various sources Since 2018, occupancy rates in United States hotels reached over 70 percent during quarters two and three.
Key performance indicator: occupancy rate The hotel occupancy rate is a key performance indicator in the hotel
Conducted by PwC; STR Global; Various sources
industry. It shows the percentage of rented rooms to the total amount of available hotel rooms. The average U.S.
Survey period 2018 to Q4 2019 hotel occupancy rate for 2019 stood at roughly 66 percent . Since 2009, the country`s occupancy rate has
increased by over 10 percent. Europe had an occupancy rate of roughly 72.2 percent in 2019 , making it the
Region(s) United States region with the highest global occupancy rate that year. The guest Based on a customer satisfaction score,
which examines several key factors (e.g., hotel service, costs, food and beverage), Hard Rock Hotel and Gaylord
Number of respondents n.a. Hotels were ranked the best upper upscale hotel brands in North America as of May 2019 . For the same period,
Wyndham`s Microtel Inn & Suites and Travelodge, as well as Americas Best Value Inn, were among North
Age group n.a.
America`s highest-rated budget hotel brands .
Published by PwC
Notes: *Forecast.
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67 References
Average number leisure trips travelers from the United States anticipate taking in 2018, by
generation
Number of leisure trips U.S. travelers anticipate taking in 2018
Description
This statistic shows the average number of anticipated leisure trips by Americans in 2018, by generation. In
Source(s) AARP 2018, Millennial respondents anticipated taking an average of over four domestic leisure trips within the year.
Conducted by AARP
Survey period September 12 to 20, 2017
Region(s) United States
Age group 20 years and older
Published by AARP
Publication date November 2017
Original source Travel Research: 2018 Travel Trends, page 38
Notes: 374 Millennial respondents 403 Generation X respondents 714 Baby

Boomer respondents
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68 References
American customer satisfaction index scores for hotel companies in the United States from 2008 to
2019*
American customer satisfaction index for hotel companies in the U.S. 2008-2019
Description
Hilton and Marriott received a tied score of 80 out of 100 in 2019`s American Customer Satisfaction Index
Source(s) ACSI (ACSI). Both hotel companies have had an American Customer Satisfaction Index score of around 80 year-over-
year as of 2008. Highest-rated brands The ACSI is an economic indicator used to measure the satisfaction of
Conducted by ACSI
consumers across the U.S. economy and various industries. According to J.D. Power`s guest satisfaction index,
Survey period 2008 to 2019 which focuses on American and Canadian guests, Dury Hotels and Hampton by Hilton were the highest-rated
upper mid-scale hotel brands in North America in 2019 . Specifically, Dury Hotels received a score of almost 880
Region(s) United States out of 1,000 on the guest satisfaction score. This score is roughly forty points higher than the upper mid-scale
average. Regarding luxury hotel brands, The Ritz-Carlton, Loews Hotels & Resorts, and Park Hyatt were among
Number of respondents n.a. the highest rated in North America in 2019. The Ritz-Carlton was rated the best luxury hotel, with a customer
satisfaction score of just over 880 . Hotel sales revenue Of the largest hotel groups worldwide, Marriott
Age group n.a.
International and Hilton Worldwide also generated the highest amount of sales revenue in 2018 . Marriott
Special characteristics n.a. International earned roughly 21 billion U.S. dollars that year.
Published by ACSI
Original source theacsi.org
Notes: *The American Customer Satisfaction Index (ACSI) scores on a 0-100

scale at the national level with 100 being the highest and best possible
score. The ACSI is an economic indicator based on modeling of customer
evaluations of the quality of goods and services purchased in the United
States and produ [...] For more information visit our Website
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69 References
Leading hotel loyalty programs in the United States as of October 2017, by customer satisfaction
index score*
Leading hotel loyalty programs in the U.S. 2017, by customer satisfaction score
Description
This statistic shows the leading hotel loyalty programs in the United States as of October 2017, by customer
Source(s) J.D. Power satisfaction index score. Marriott Rewards was the highest ranking loyalty/rewards program with a customer
satisfaction index score of 806 out of 1,000.
Conducted by J.D. Power
Survey period September to October 2017
Region(s) United States
Number of respondents 4,682
Age group n.a.
Special characteristics consumers who have joined a loyalty plan
Published by J.D. Power
Publication date November 2017
Original source jdpower.com
Notes: * Customer satisfaction index score based on 1,000-point scale. Customer

satisfaction is measured by examining the following factors: account
maintenance/management (23 percent); ease of redeeming points/miles
(22 percent); ease of earning points/miles (18 percent); reward program
terms (16 percent) [...] For more information visit our Website
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70 References
Description
As of May 2019, U.S. and Canadian hotel guests rated The Ritz Carlton the best luxury hotel, with an overall
Source(s) J.D. Power score of 881 out of 1,000. What defines luxury? There is no universally agreed upon definition of what
differentiates a luxury hotel from, for example, an upper upscale hotel. As hotels have started to focus not just on
amenities but also the overall customer experience, the lines between different hotel tiers have become
Survey period June 2018 to May 2019 increasingly blurred. Many hotels that aren`t top of the market use the word ´luxury` for marketing purposes,
further complicating the matter. There may also be regional differences in standards. As such, any categorization
Region(s) North America of luxury hotels is somewhat arbitrary, but will generally be designed to capture the hotels which provide the best
in amenities, customer service, design and overall customer experience. The U.S. hotel industry The U.S. hotel
Number of respondents 44,890 industry generated 208 billion U.S dollars in revenue in 2017 - around 36.5 percent of the global total. The
industry has also seen strong and consistent growth recently, with total revenue increasing from 133.3 billion
Age group n.a.
U.S. dollars in 2009. This growth can at least in part be attributed to increases in efficiency, with both the
Special characteristics reviews from U.S. and Canadian guests who stayed in North American occupancy rate and revenue per room improving considerably over this time.
hotels between May 2017 and May 2018
Notes: The source does not specify the type of survey. Overall guest satisfaction
is measured on a 1,000-point scale. Seven key factors are examined to
determine overall satisfaction: reservation; check-in/check-out; guest
room; food and beverage; hotel services; hotel facilities; and cost and
fees. Includ [...] For more information visit our Website
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71 References
Description
In 2019, Hard Rock Hotel was rated the best upper upscale hotel brand in North America. The company`s score
Source(s) J.D. Power was about 20 points higher than the upper upscale average. Hotel brand segments Brands within the various
hotel brand segments are rated using a customer satisfaction index score. Within the upscale hotel brand
segment , Best Western Premier and Cambria Hotels & Suites were among the highest-rated brands in North
Survey period June 2018 to May 2019 America in 2019. Some of the highest rated budget hotel brands in North America were Microtel Inn & Suites by
Wyndham and InTown Suites. The former had a guest satisfaction score of just under 800 points out of 1,000 - a
Region(s) North America score roughly forty points higher than the budget average. Wyndham hotels Many of 2019`s highest-rated
budget hotel brands, such as Travelodge, Days Inn, and Super 8, were Wyndham brands. Wyndham Hotel
Number of respondents 44,890 Group, with its headquarters in New Jersey, has properties in over eighty countries, most of which were located
in the United States and the Asia Pacific region in 2018 .
Age group n.a.
Special characteristics reviews from U.S. and Canadian guests who stayed in North American
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72 References
Description
This statistic shows the highest-rated upscale hotel brands in North America as of May 2019. Hilton Garden Inn
Source(s) J.D. Power ranked fourth in the best-rated upscale hotel brand segment in North America with a score of 853.
Survey period June 2018 to May 2019
Region(s) North America
Age group n.a.
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73 References
Description
In 2019, Dury Hotels ranked first in the best-rated mid-scale hotel brands in North America list with a score of
Source(s) J.D. Power 876 out of 1,000. Other high-ranking brands included Fairfield Inn & Suites and Holiday Inn Express Hotels.
Leading hotel brands In terms of global brand value, Hilton Hotels & Resorts was the world`s leading hotel brand
in 2019 , with a value of approximately 7.4 billion U.S. dollars. Hilton also received an American Customer
Survey period June 2018 to May 2019 Satisfaction Index score of 80 out of 100 in the same year . The United States hotel industry average stood at 75
points. Hilton Worldwide Hilton Hotels & Resorts was founded in Texas around a hundred years ago and is now
Region(s) North America one of the largest full-service hotel brands worldwide. In 2018, Hilton Worldwide employed roughly 170 thousand
people globally , which is an increase of about six thousand, compared to 2017. Hilton also owned almost 5,700
Number of respondents 44,890 properties worldwide in 2018 , roughly eighty percent of which were located in the United States.
Age group n.a.
fees.
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74 References
Description
In 2019, Wingate by Wyndham was rated the best mid-scale hotel brand in North America, with a score of almost
Source(s) J.D. Power 850 out of 1,000. Candlewood Suites stood in second place on the customer satisfaction index ranking.
Wyndham guestrooms and subsidiaries The Wyndham Hotel Group is one of the largest in the global hotel
industry. In 2019, Wyndham Hotel & Resorts accounted for just over 570 thousand guestrooms in the Americas ,
Survey period June 2018 to May 2019 standing among leading hotel companies, such as Choice Hotels International, G6 Hospitality, and Radisson
Hotel Group. Worldwide, the Wyndham Hotel Group ranked fourth , accounting for roughly 810 thousand
Region(s) North America guestrooms that year. The company owns various hotel brands, such as Ramada, AmericInn, and Wyndham
Garden. The subsidiary brands with the highest number of hotels worldwide are Super 8, Days Inn, and La
Number of respondents 44,890 Quinta, respectively. Formerly known as Super 8 Motels, Super 8 Worldwide is the largest budget hotel chain in
the world, with properties in the United States, China, and Brazil.
Age group n.a.
fees.
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75 References
Description
In 2019, Microtel Inn & Suites by Wyndham was ranked the best budget hotel brand in North America, with a
Source(s) J.D. Power customer satisfaction index score of just under 800 points. Other brands on the list above the average included
InTown Suites, Red Roof Inn, and Extended Stay America. Highest-rated luxury hotel brands Wyndham`s
Microtel Inn & Suites budget hotel brand score was roughly 80 points lower than the satisfaction score of North
Survey period June 2018 to May 2019 America`s highest-rated luxury hotel brand in 2019 : the Ritz-Carlton. The average customer satisfaction score
for luxury hotel brands was more than 100 points higher than the average economy score. Most expensive cities
Region(s) North America for business travel Daily hotel costs can differ substantially, depending on the city one is visiting. In 2018, the
most expensive cities for business travel in the United States were New York, San Francisco, and Boston,
Number of respondents 44,890 respectively. Outside of the United States, the cities with the highest daily hotel costs were London, Tel Aviv, and
Geneva in the same year .
Age group n.a.
fees.
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76 References
Description
This statistic shows the highest-rated upper extended stay hotel brands in North America as of May 2018.
Source(s) J.D. Power Homewood Suites by Hilton ranked second in the best-rated upper extended stay hotel brands in North America
with a score of 863.
Survey period June 2017 to May 2018
Region(s) North America
Age group n.a.
fees.
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77 References
Description
In 2018, Home2 Suites by Hilton was rated the best extended stay hotel brand in North America, with a score of
Source(s) J.D. Power 860. Other hotel companies, such as Candlewood Suites and Extended StayAmerica, also made the list. Best
upper extended stay hotel brands The average customer satisfaction score for extended stay hotel brands stood
at 785, while the average score for upper extended stay hotel brands was roughly 75 points higher . Staybridge
Survey period June 2017 to May 2018 Suites, Hyatt House, and Residence Inn were some of the highest-rated upper extended stay hotel brands in
2018. Candlewood Suites hotels Candlewood Suites, which ranked third in the best-rated extended stay hotel
Region(s) North America brands of North America, is a hotel chain owned by the InterContinental Hotels Group (IHG). The company was
founded in 1995 and accounted for about 400 hotels and some 37 thousand hotel rooms worldwide in 2018 . In
Number of respondents 55,000 2017, as well as 2018, Candlewood Suites hotels generated approximately 800 million U.S. dollars in gross
revenue .
Age group n.a.
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78 References

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Hotels worldwide

02 Average daily rate (ADR)

Average daily rate of hotels in the U.S. from 2001 to 2019 15

03 Revenue per available room (RevPar)

Monthly occupancy rate of hotels in the U.S. 2011-2020 28

Note: Worldwide; 2014 to 2018

Value in billion U.S. dollars

Hilton Hotels & Resorts 7.4

Holiday Inn 3.95

Hampton by Hilton 3.18

Shangri-La Hotels and Resorts 2.51

Double Tree 2.06

Courtyard Marriott 1.86

Ramada Worldwide 1.62

Sales revenue in billion U.S. dollars

Marriott International (US) 20.8

Hilton Worldwide (US) 8.9

Host Hotels & Resorts (US) 5.5

Oriental Land (Japan) 4.7

Hyatt Hotels (US) 4.5

Accor (France) 4.3

Great Eagle Holdings (HK) 1.3

Note: Worldwide; 2018

Wyndham Hotel Group 9,157

Note: Worldwide; June 2019

Marriott International 1,332,826

Note: Worldwide; June 2019

Marriott International 945,161

Note: Central and South America, United States; June 2019

Wyndham Hotel Group 7,063

Note: Central and South America, United States; June 2019

Daily cost in U.S. dollars

Note: Worldwide; 2019

Average daily rate (ADR)

Asia Pacific Americas Europe Middle East / Africa

143.2 140.94 140.97

Note: Worldwide; 2008 to 2019

Asia Pacific Americas Europe Middle East and Africa

Note: Worldwide; January 2018 to March 2020

3.0% 2.6% 2.5% 2.5%

Note: Worldwide; 2010 to 2017

Year-over-year change in average daily rate

Note: Worldwide; 2019

Note: United States; 2001 to 2019

Note: United States; 2018 to Q4 2019

Note: United States; January 2011 to March 2020

Revenue per available room (RevPar)

Asia Pacific Americas Europe Middle East / Africa

105 100.24 100.77 100.92

87.58 87.57 88.82

Note: Worldwide; 2008 to 2019

Asia Pacific Americas Europe Middle East and Africa

Note: Worldwide; January 2018 to March 2020

Note: United States; 2001 to 2019

Note: United States; 2010 to 2019

Note: United States; January 2011 to March 2020

Asia Pacific Americas Europe Middle East / Africa

Note: Worldwide; 2008 to 2019

Asia Pacific Americas Europe Middle East and Africa

Note: Worldwide; January 2018 to March 2020

70.0% 66.2% 66.1%

Note: United States; 2001 to 2019

Note: United States; January 2011 to March 2020