General guidelines

Flipkart doesn't allow you to sell tobacco contained products

Flipkart doesn't allow you to list customizable products and assorted products

Catalog template guidelines

Step 1: Understand the template
Understanding column heads

Flipkart Serial Number: Every product listed on Flipkart.com has a Flipkart Serial Number (FSN). If you list a product that i
be assigned the existing FSN. In case the product is listed for the first time on the website, a new FSN will be generated fo

QC Status: All listings are verified by Flipkart for correctness of data. Following quality check (QC), your listings will be ma

QC Failed Reason (if any): The reason why a listing has been 'Failed' will be added by Flipkart in this column.

Flipkart Product Link: When listing products that are already being sold on Flipkart.com, you are required to add their Fli
mentioning Seller SKU IDs in the specific column.
Flipkart product links of 'Passed' listings are also added here for your reference

Understanding rows

1st Row: You will find the attribute name here.

2nd Row: This row indicates 3 types of information:

1. The type of data you have to enter. For instance, it may show 'URL', which means you can only add a web link in the giv
2. A hyperlink for the possible values of the attribute concerned.
3. Attribute usage on the product page. For instance, it will tell you whether the data you enter will be used as an identify

More examples of the type of data for 2nd Row

* Text: alphanumeric value allowed
* Number: whole number only
* Decimal: decimal value allowed
* Yes/No: Only 'Yes' or 'No' allowed
* Multivalue: Multivalue needs to be separated by double colons (::) for the system to differentiate among entered value
system will show your product under both 'Red' and 'Black' filters on the website.

3rd Row: This row contains examples to help you fill out the catalogue.

4th Row: This section explains/defines the attributes.

5th Row onwards: You are required to start entering product data from here.
Understanding Colour Codes

Grey cells: Grey cells will be filled by Flipkart. These will contain specific feedback on the product data of your listings. For
the reason why a listing has been marked 'Failed'. The reason is provided for you to correct the data entry before re-uplo
You will, however, be allowed to enter data for 'Passed' listings in grey columns E & F.

Blue cells: Blue cells have to be mandatorily filled by you or else your listing will be marked as 'Failed'.

Green cells: Green cells indicate good-to-have attributes which are not binding on you to fill. However, the data you ente

Orange cells: Orange cells contain examples to help you fill out the catalogue.

Purple cell: The purple cell is for Flipkart product links.

Attribute Usage
The data you provide in the catalogue file is used to uniquely identify your product and create its product page on Flipkar
is used are as follows:

Title and subtitle: The data you enter is also used to frame the title and subtitle of a product so that the buyer can easily
on the top of a product page, whereas the subtitle is seen within brackets.

Refiners: Refiners such as Graphics Memory Type, Hard Disk Capacity, and Touchscreen simplify search and provide bette
help a customer narrow down on a product.
Step 2: Image Guidelines

Click the link to learn about image guidelines: https://seller.flipkart.com/LearningCenter/sub-category/566

Step 4: Fill Out the Catalogue File

* Provide as much data as possible to enhance buyer experience

* Enter values according to prescribed norms only. There are validation checks for number/decimal/character limits of th
* Save the catalogue file frequently to prevent data loss due to system errors, etc. Do not rename the file.

Step 5: Upload the Catalogue File

Once you have filled out all necessary fields, upload the catalogue file by logging in to your seller account.

Reach out to Seller Support

For any queries/feedback, please email our Seller Support at ss@flipkart.com.

Happy Listing!
 Fast Validate Guidelines

Macros are introduced for faster validations

Click on this button and check errors on Qc failed column

You can run this validation by 

1.Pressing CTRL, Shift, S buttons from keyboard
For more info : 
https://seller.flipkart.com/LearningCenter/node/446271
 Sub-categories in the file Please Note
hair_serum Ideal For
Men
Men & Women
Women

Allowed Values
 Hair Serums
Hair Condition Applied For Hair Type
All hair Anti-frizz All Hair Types
Chemically Treated Hair Anti-greying Curly Hair
Colored Hair Anti-hair Fall Dry Hair
Damaged Hair Conditioning Normal Hair
Permed Hair Delays hair greying Oily Hair
Growth Stimulating Straight Hair
Nourishment
Shine & Gloss
Split-ends
Straightening & Smoothening
Styling
Volumizer
 Form
Cream
Gel
Liquid
Lotion
Mousse
Oil
Paste
Spray
Flipkart
Serial QC Status QC Failed Reason (if any) Flipkart Product Link
Number

Fast Validate (Press URL

CTRL+SHIFT+S)
Check summary sheet for
more information
http://www.flipkart.com/samsu
ng-galaxy-grand-duos-
i9082/p/itmdhdvtaf5uqaaf?
pid=MOBDHDVRPR8V85KS&ref=
75300de4-ebed-4c82-84c5-
19514efb5118

Please provide the Flipkart.com

To be To be filled by link for an existing product for
filled by Flipkart To be filled by Flipkart faster listing. Also provide the
Flipkart Seller SKU ID in respective
column.
 Seller SKU ID Brand

Text - limited to 64 characters (including Single - Text

spaces) Used For: ID, Title, Refiner

Seller SKU ID is the identification number

maintained by seller to keep track of SKUs. Brand is the name of the company under
This will be mapped with Flipkart Serial which the product is marketed and sold.
Number.
 Model Name Quantity

Single - Text Single - Decimal

Used For: ID, Title Used For: ID, Title, Variant, Refiner

100

Model Name is the identity of the product

that helps in distinguishing it from other
products. Please do not add the brand Quantity refers to the volume or amount of
name while entering the model name. product packaged in a given SKU. Possible
Model Name should not exceed 128 values are 100, 250, etc.
characters including space Possible values
are Hair Serum, Hair & Scalp Serum, etc.
 Quantity - Measuring Unit Ideal For

Single - Text SINGLE - TEXTClick Here to get Allowed ValuesUsed For: Refiner

[g] Men::Women

Quantity - Measuring Unit refers to the unit

used to measure the quantity of the Ideal For refers to which gender the
product. Units should be filled only in product would be most suitable for.
singular form. Possible values are ml, g, etc.
 Hair Condition Applied For

MULTI - TEXTonly null values allowedClick Here

MULTI
to get
- TEXTonly
Allowed null
ValuesUsed
values allowedClick
For: Refiner Here to get Allowed ValuesUsed For: R

Colored::Chemically
Frizzy Hair::Split Ends
Treated::Permed::Damaged

Applied For refers to the purpose/function

Hair Condition refers to the state one's hair of the product, and the hair solution that it
is in.
provides.
 Hair Type Sales Package

Multi - Text
MULTI - TEXTonly null values allowedClick Here to get Allowed ValuesUsed For: Refiner
only null values allowed

All Hair Types

Sales Package gives the information of all

the contents that is sold in the package.
For instance, when you sell a mobile
phone, the Sales Package will most likely
Hair Type refers to the type of hair that the consist of the
product is suitable for.
Handset::Charger::Headset::Battery::Manu
al. These 5 things then become the Sales
Package. Data should be mentioned
Double Colon (::) seperated.
 Sulfate Free Main Image URL

Single - Boolean URL

Yes http://img.fkcdn.com/image/hair-serum/a/8/3/-original-imaenjzqarqr5gyh.jpeg

Image Details - Front view - Front view

Sulfate Free refers to whether or not the is a foremost part of a product | Minimum
product composition is free of sulfates and Resolution - 1100x1100 | Please see
related chemicals. the Image Guidelines sheet for more
details.
 Other Image URL 1
URL
http://img.fkcdn.com/image/hair-serum/a/8/3/-original-imaenjzquyyhqywp.jpeg
Image Details - Back View
(Without MRP) - Back view of a
product without showcasing MRP of a
product | Minimum Resolution -
1100x1100 | Please see the Image
Guidelines sheet for more details.
Other Image URL 2
URL
http://img.fkcdn.com/image/hair-serum/a/8/3/-original-imaegmybgny9dvhe.jpe
Image Details - Open View - Unfold of
a product | Minimum Resolution -
1100x1100 | Please see the Image
Guidelines sheet for more details.
 Other Image URL 3 Other Image URL 4

URL URL

http://img.fkcdn.com/image/hair-serum/a/8/3/-original-imaenjzqezcyzgyy.jpeg
http://img.fkcdn.com/image/hair-serum/a/8/3/-original-imaenjzqqzsz4mj2.jpeg

Image Details - Sales package

Image Details - Lifestyle View -
View - Package of a product | Minimum Usage of a product | Minimum Resolution -
Resolution - 1100x1100 | Please see 1100x1100 | Please see the Image
the Image Guidelines sheet for more Guidelines sheet for more details.
details.
 Group ID EAN/UPC

Multi - Number
Single - Text
only null values allowed

Group1 123456789999

Group ID refers to a seller given intention EAN is a 13 digit bar code. In case you have
to group products of the same design UPC, prefix 0 to make it 13 digits. EAN/UPC
together on product page. For example, is limited to 13 characters (including
group ID will remain the same across size spaces). If not applicable, Please leave it
and color variants of a unique design. blank.
 EAN/UPC - Measuring Unit Social Name

Multi - Text
Single - Text
only null values allowed

[EAN]

EAN/UPC - Measuring Unit refers to the

unit used to measure the external
identifier. Units should be filled only in
singular form. Possible values are EAN,
UPC, etc.
 Organic Ingredient Type

Single - Boolean Single - Text

Yes

Ingredient Type refers to the kind of

Organic refers to whether the product is
organic or not. Possible values are Yes or
No.
organic substance used in the production
of a product. Possible values are Natural,
Herbal, etc.
 Container Type Gift Pack

Single - Text Single - Boolean

Yes

Container Type refers to the shape of a

container that the substance comes in.
Possible values are Jar, Bottle, Sachet,
Tube, etc.
Gift Pack refers to whether or not the
product is available in a gift pack. Possible
values are Yes or No.
 Form Composition

Multi - Text
SINGLE - TEXTClick Here to get Allowed Values
only null values allowed

Cream

Form refers to the physical characteristic of Composition refers to the ingredients used
the product. Possible values are Cream, in the making of a product. Possible values
Spray, Oil, etc. are Almond Oil, Balchar, Balsam, etc.
 Other Traits Description

Multi - Text
Single - Text
only null values allowed

Please write few lines describing your

product along with a list of products that
Other Traits refers to any additional are compatible with this product.
information on the features of the product Description is limited to 10000 characters
that would be useful to a customer. (including spaces). It should not include any
hyperlinks, additional offers, or promotion
text.
 Search Keywords Key Features

Multi - Text Multi - Text

only null values allowed only null values allowed

Search Keywords refers to the words which

the customer might use to find a product.
These keywords are tagged to the product
and when the buyer searches with the
appropriate search word(s), the nearest Key Features refers to the defining features
appropriate product is retrieved and of a product that can be highlighted on the
displayed on Flipkart website. The search website.
output is also based on multiple other
factors such as Product Quality, Pricing,
etc. Please enter a maximum of 5 keywords
for this purpose.
 Video URL Domestic Warranty

Single - Text Single - Number

Domestic Warranty refers to the number of

Please see the Video URL guidelines in the years that the brand supports the domestic
summary sheet
warranty of the product.
 Domestic Warranty - Measuring Unit International Warranty

Single - Text Single - Number

[Year] 1

Domestic Warranty - Measuring Unit refers

International Warranty refers to the
to the unit used to measure the domestic number of years that the brand supports
warranty. Units should be filled only in
the international warranty of the product.
singular form.
International Warranty - Measuring Unit
Single - Text
[Year]
International Warranty - Measuring Unit
refers to the unit used to measure the
international warranty. Units should be
filled only in singular form.
Warranty Summary
Single - Text
This refers to a brief description on the
warranty details of the product. Mostly
one-lined information, this should
compulsorily have the number of years
covered in warranty and the type
(domestic or international) of warranty.
 Warranty Service Type Covered in Warranty

Single - Text Single - Text

This attribute covers the process on the

customer's part to claim the warranty. In
case of any repair/damage to the product,
who/where the customer has to contact
and how would the company then process Covers specific details on what would
actually the warranty cover.
the customer's request (either by sending
an engineer or by asking the customer to
bring the product at a certain Service
Center etc).
 Not Covered in Warranty Domestic

Single - Text Single - Text

This elaborates on the things that, if

damaged, will not be repaired/covered
under warranty.
International Term Type of Warranty

Single - Text Single - Text

Supplier Offer Offers

Single - Text Single - Text

Offer Know More Instruction

Multi - Text
Single - Text
only null values allowed
 free_emi free_emi_start_date

Single - Text Single - Text

free_emi_end_date max_order_quantity_allowed

Single - Text Single - Number

 External Identifier Maximum Shelf Life

Multi - Text
Single - Number
only null values allowed

12
 Maximum Shelf Life - Measuring Unit

Single - Text

[Months]

Maximum Shelf Life - Measuring Unit refers

to the unit used to measure the maximum
shelf life of the product. Units should be
filled only in singular form.
Image criteria
All the images should have minimum image resolution of 1100x1100.
You must provide minimum 1 images for this category.
You can provide maximum 5 images for this category.

Image standards
Primary images should be in white background.
Images with grey background can be used for the white colored product.
Product should be displayed without packing.
Solo product image without any props.
Movie shots & scenes are not allowed. Celebrity face should not be morphed. However, if celebrity is brand amb
The same model has to be used for all shots of a product in lifestyle image
The product should be center aligned and cover a minimum of 90% of the frame.

Following Images will be rejected

Graphic/ Inverted/ Pixelated image are not accepted.
Images with text/Watermark are not acceptable in primary images.
Blur images and clutter images are not accepted.
Images should not contain price/brand logo for the product.
In case of sets or combos, the products should not overlap each other.
Rear angle shot of a product should not be used as a primary image.
Product images must not be shrunk, elongated or stretched.
Product with heavy accessories which covers the product are not acceptable.
Partial product image is not allowed.
Offensive/Objectionable images/products are not acceptable.

Image format
We only accept .JPEG images. Any other format is not accepted
We accept Images only in RGB color space . We don’t accept images in CMYK or any other color space

Uploading & providing image

Please upload your images in our recommended image domains like Dropbox and Google drive. Image download f
The share settings for viewing your image links must be “Public”, so that these images can be download
Click the link for more details - https://seller.flipkart.com/LearningCenter/node/446095

Detailed image guidelines

Click the link to learn about detailed image guidelines: https://seller.flipkart.com/LearningCenter/sub-category