LOREN SCHILLER

SENIOR COPYWRITER + CREATIVE STRATEGIST

Los Angeles, CA
lorenschiller@gmail.com • 310-871-7930

I have over 15 years experience as a copywriter of Film and Television marketing, as well as
strategy and creative for Entertainment, Sports, and Consumer Product brands. I believe a great
advertising creative should be well-rounded, and my creative pursuits outside beyond marketing
are my edge when it comes to crafting compelling brand stories and deeply immersive audience
experiences.

Work History

Wildlife Advertising Culver City, CA, 2017-present

Freelance Lead Writer & Strategist
Special shoot promos, branded user experiences and stunts, OOH and tagline messaging to
launch TV shows and video games. Key projects include:
• Stephen Curry Versus The Game (Facebook): My concept and strategy, “Ruin The Promo,”
helped win pitch. Scripted creative for full 360 integrated campaign
Series became most watched in Facebook Watch history
• Limetown (Facebook Watch): Lead writer on winning pitch to launch new series. Subsequently
helped plan and write multi-platform campaign.
• The Walking Dead Mobile Game: Conceptualized and wrote creative marketing campaigns as
well as actual game-play.
• Carnival Row (Amazon Studios): Developed and scripted social content & marketing shoot
creative to promote Season 2.
• Scopely Games: Strategy and creative across A/V, Social, OOH, Radio for leading titles
Looney Tunes, Scrabble Go, WWE Champions, Mission Impossible: Fallout, others

Fox Sports (Fox Bet) Los Angeles, CA, 2017-present

Lead Writer & Associate Creative Director
To launch Fox Sports’ first-ever sports wagering platform, I create viral videos for marquee on-
air personalities, to promote their weekly wagers offers on games, plus elevate their individual
brands.
• Since launch, FOX BET has surpassed market share projections.
• Led strategy and creative for tentpole campaigns during Thanksgiving, Christmas and Super
Bowl.
Digital Kitchen Culver City, CA, 2017-present
Freelance Senior Creative
USA Networks (The Sinner Season 2): Lead writer of The Sinner Neighborhood Watch, an
immersive, season-long interactive app to immerse fans deeper into series
• Helped script 15+ unique “neighbor” character within app to interact with users.
• For each episode, wrote activations that expanded series storylines, engaged fans
• Worked closely with UI/UX teams to craft look and feel of app experience.

Troika
Freelance Lead Writer & Brand Strategist Los Angeles, CA, 2014-2017
• Sony Pictures Television: Lead writer of Brand & Style Guide for SPT’s global TV brand,
AXS; Guide unified work of every marketing teams worldwide.
• Lead writer of brand ID initiatives for CNN, PBS, AMC, Sundance Cinemas, Pechanga
Resorts, WB Networks, TruTV.

Freelance Writer Los Angeles, CA, 2010-present

• Projects for Netflix, FX, Fox, ABC, Fox Sports, SK II Cosmetics, others
• Major clients include Imaginary Forces, mOcean, Los York, Midnight Oil, Aspect, Wild
Card, Simple Films

Extracurricular
• Writer /Exec Producer of Official Semi-Finalist Selection (Burbank Intl’ Film Fest, 2019)
• Sold scripted & unscripted show pitches to industry-leading production companies.

Education
• B.A (American Studies), UC Berkeley
• Digital Design & Advertising – Arts Center College of Design; The Book Shop
• Sketch Writing, Upright Citizens Brigade