Twitter Marketing

Presented by Mohammed Azharuddin

Digital Marketing Trainer
 Twitter Stats

Twitter

1 Billion+ Users
271 Million Active Users
78% Mobile Users
500 Million Tweets per day
High Conversion Rates
What is Twitter ?
• Micro Blogging site which allows 140 chars,
photo, video and links.
• The main purpose of the twitter is real time
communication between B-B or C-B or C-C
How to use Twitter ? Listen and Learn

Branding

Customer Support

Connect with Experts

Competition and Offers

Updates and Press

Twitter Usage in India
Tweet

Mention

Link HashTag

Reply ReTweet Favourite

Most Popular Tweet
 Create Profile

• Go to www.twitter.com > Signup

• Select a Unique Handle [Max 15 Chars]
• Tailor twitter based on recent visits
• Choose Interests
• Import Contacts
• Confirm Email Address
 Customizing the Profile

• Menu > Settings > Edit Profile

–Customize the Profile
–Use custom graphics and logo for corporate
branding
–Fill the Website Field (No Follow Backlink)
–Fill the BIO of Page [160 Chars]
 Twitter Graphic Dimensions
• Profile Photo
– Default : 73x73px – Profile Photo
– Normal : 48x48px – In timeline
– Mini : 24x24px
• Profile Banner
– Default : 1500x500px
– Medium : 600x200px
– Small : 300x100px
Types of Tweets
• Text Based
• Link Based
• Photo
• Video
HashTag
• The # symbol, called a hashtag, is used to mark keywords or
topics in a Tweet. It was created organically by Twitter users
as a way to categorize messages.
• Hashtagged words that become very popular are often
Trending Topics.
• Using hashtags we can amplify our message to audience.
How to use hashtags

• Identify important Hashtags

– Use the site https://www.hashtags.org/

• Find and mention influencers

• Align your campaign with trending topics

• Time your tweet

Examples of Tweets
Engaging the Users
 Contents On Twitter
• Answer in style
– http://www.socialsamosa.com/2012/11/social-
media-case-study-55dsl-twittergun/
• Question & Answer
– One such contest was # FunWithNumber
• Retweet & Follow to Win
• Photo Contest
 Recent Contests (Nov 2014)
• #BornTo
– https://twitter.com/MaybellineIndia/status/537522659521622017

• #OnCloud9W
– https://twitter.com/jetairways/status/537448187473047552
– http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx
 Twitter Tools

• http://twittertoolsbook.com/10-awesome-
twitter-analytics-visualization-tools/
Generating Leads from Twitter
• Prepare a keyword list relevant to your
product
• Perform search on twitter
• Interact with users as per the need
• Respond back to their reply