October 19, 2010

Chris Breikss, 6S Marketing

www.6smarketing.com
 • President, 6S Marketing
• Founded 6S in 2000 (10 years!!)
• 25 employees
• Expert in SEO, SEM, Social Media
• Worked With 400+ Clients
• Speak, Sponsor & Attend Industry
Events Across North America

www.6smarketing.com
 • Promote your company in social media

• Communicate with existing customers

• Monitor what are people saying about your company

www.6smarketing.com
 • Engage brand advocates

• Experiential and promote events

• Leverage content that you have developed such as

blog posts, videos

• Build relationships with industry leaders

www.6smarketing.com
 • Increase Twitter followers by __%?

• Increase awareness?

• Extend reach of marketing initiatives?

• Online content distribution plan?

• Increase traffic to website?

www.6smarketing.com
 • Reply to other people's questions

• Comment on other people's tweets

• Stick with the conversation

• Build relationships

• Don't be a ME! ME!

www.6smarketing.com
 • Share events that you are attending or planning to
attend

• Have you tweeted about being here?

• Have you checked in on Foursquare or Facebook

Places?

• @chrisbreikss @6S_Marketing

www.6smarketing.com
 • Promote your own content like blogs, articles, video,
ad campaign creative

• Promote other's content like articles that you find

interesting or relevant to your industry

• Re-Tweet people that you want to build relationships

with

www.6smarketing.com
 • Proprietary content

• Content development considerations (budget?!?)

• Repurpose content for other mediums

• Repurpose archived content (old videos, print

campaigns, photos)

www.6smarketing.com
 • Regularly recurring content on social media profiles

• 20% - 25% unpredictable, unique content

• Ad hoc updates (on the fly and mobile)

• Contests

www.6smarketing.com
 • What kind of budget is required to maximize Twitters
effectiveness?

• Internal resources vs. external

• In-house vs. out-house

www.6smarketing.com
 • Internal Hire

• Junior vs. Senior

• BCIT Grads Are Best

www.6smarketing.com
 • Straight out of school, some experience

• Will cost $3000-$4000 per month

• Look for someone with experience with a personal

blog

www.6smarketing.com
 • What courses relation to social media / marketing did
they take

• Likely have not worked in a corporate environment

• Usually are proficient in excel, word, but have not

used exchange or a phone system

• Email etiquette and professionalism not a given

www.6smarketing.com
 • 2+ years experience

• $4000+ per month

• Do they have a personal blog?

• How many followers do they have on Twitter?

• How many friends on Facebook?

www.6smarketing.com
 • There are 200 social media “experts” in Vancouver

• $1000+ per month

• What is the strategy?

• Give them guidelines, develop documentation

• What is their experience with companies like yours?

www.6smarketing.com
 • Move public conversation private

• Ask them to follow back

• Don’t delete or ignore negative comments

• How should you respond? What is the policy here?

• Turn that negative conversation around

www.6smarketing.com
 • How do ethics contribute and what should you watch
out for

• Flaming… Arguing on the Internet is useless

• Twetiquette = Twitter Etiquette

www.6smarketing.com
 • Have social media privacy policies and guidelines

• What authorizations does your employee have?

Contractor?

• Document problems

• Have an emergency PR response plan (does not need

to be complicated)

www.6smarketing.com
 • Monitor Your Brand!

• search.twitter.com

• Radian6

• RSS Feeds to Outlook (or other reader) works great!

www.6smarketing.com
 • Canadian Company (Fredericton, New Brunswick)

• $500-$1500 per month (est.)

• Measures sentiment

• Records history, creates reports

• Management console

www.6smarketing.com
 • Organize Your Troops!

• Hootsuite

• How many contributors?

• We have 7 within our 25 person company

• Use initials to sign Tweets

www.6smarketing.com
 • Canadian Company (Vancouver, BC)

• Freemium

• Manage multiple accounts

• Manage multiple platforms inc. Twitter and Facebook

• Management console, respond and schedule responses

www.6smarketing.com
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www.6smarketing.com
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 • Track Successes!

• Bit.ly url shortener

• Google URL Builder

• Google Analytics

• Integrate Your Email with Twitter using MailChimp

www.6smarketing.com
 Chris Breikss
@6S_Marketing @chrisbreikss
chris@6Smarketing.com
www.6smarketing.com