Solutions for VAS Market

Monetizing services with a new and different user experience

Description of VAS Market

The Value Added Services market is operated by Service Providers that have a great experience in
deploying new innovative services timely. The VASP (Value Added Services Providers) are key
partners for Operators, because Operators today refrain from investing in new infrastructure while
seeking additional revenue from their subscribers beyond the simple Airtime based revenue. The
VASP represent the ideal partner and a business alternative for hosting services for Operators, as
well as for small to medium business enterprises. On the long term, VASP can generate significant
revenues from deploying multiple services simultaneously, sometimes hundreds or thousands
services for multiple customers, by using a common infrastructure and by rationalizing the
hardware and software platform.
 
As we see today, most Operators in the world have given access to Content and Service Providers
in order to monetize their offer to Operator’s subscribers. The benefits that Operators are looking
into in such openness are 2 major ones: increase their ARPU (Average Revenue Per User), and
reduce the churn, by offering constantly innovative services through these key partners.
 
Today, the Telecom world is facing a big change where some Operators spread across the value
chain, sometimes up to creating content themselves, while others remain focused on the core
business as the “dumb pipes”.

Requirements

The power of Value Added Service Providers resides in several key aspects:
 Bring in new and innovative services at a faster pace than what Operators can do

 Ability to migrate and scale their infrastructure rapidly on demand

 Integrate new technologies and make them available on the same platform

Therefore, the VAS Providers are looking at Service Delivery Platforms that are capable of
providing:
 Latest Telecom technologies

 Seamless integration of any emerging new technologies

 Unified communications

 Platform resilience and redundancy

 Multi-tenant, multi-service delivery

  A platform that evolves which saves the investments

The Service Providers are aware of the requirements to stay ahead in the market. Our products
are designed with Service Providers requirements in mind. We offer the opportunity for Service
Providers to focus on their core business which is designing the best innovative services and tackle
new business challenges instead of investing in and putting resources for developing and
maintaining their own in-house platform. These benefits are well foreseen by key players in the
market, and we guarantee our partners continuous improvements and integration of new
technologies as they emerge in the market.
 
Together with Service Providers, we build up on a chain where the service delivery is possible
while reducing the TCO (Total Cost of Ownership). The VAS providers have a great role in the
service value chain, working with Enterprises in a “scale as you grow” model, reducing the TCO for
enterprises, and working with Operators, in an affordable OPEX (Operation Expenditure) business
model instead of a costly CAPEX (Capital Expenditure).

Applying our technology to VAS Market

Our Service Delivery Platforms are designed for VAS providers, with ability to host virtually
unlimited services on the same platform. With a distributed and easily scalable architecture, our
platforms are the right answer to drive the Service Provider’s market.

VAS Market Solutions

Bulk SMS
This type of service is used for broadcasting a common SMS to multiple mobile phones. With
CaaStor™, each SMS can be customized with specific data for each contact reached.

USSD hosted services

USSD can be used to provide interactive self-care services for enterprises, such as banks for
mobile-banking, airlines for flight reservation…etc.

Outbound dialers
This type of solutions is mainly used for promotions, surveys, alerts…etc. The voice messages that
are played can be pre-recorder messages or synthetized voice prompt using Speech Synthesis.

Conferencing bridges
Audio Conferencing is a key business tool today that lowers costs for travelling and
meetings. Triton offers extensive features for building audio conferencing services with conference
back ground music, conference recording, whispering…etc.

Hosted IVR, Voicemail

Enterprises today are looking at reducing their costs by outsourcing their Telecom infrastructure.
This is rendered do-able today with the spread of Voice over IP technology. Orion-Centrex is the
platform for hosting multiple companies, each company with its own users, extensions, IVR service
and voicemail.

IVVR
With the introduction of emerging video technology in the telecom world, the traditional voice
based services must be rethinked to integrate video. Video allows for a different interaction, where
advertisement is visual rather than played message, Videos can be made dynamic with inserted
text and/or image. Triton offers a range of possibilities for building Interactive Video Response
applications which improves the way enterprises communicate with their customers.