Group Member 1: Aatir Salamat

Group Member 2: Shamir Arif

SWOT Analysis for Engro Muesli Breakfast

Cereal
Strengths
It will meet need for both a healthy and convenience snack
It contains high nutrition values that will help the health conscious people to get
ready-to-eat breakfast
Engro has a strong global presence and positioning in the minds of Pakistani
customers
Engro have a tract record of effective marketing campaigns that is only possible
with the huge marketing budget. They can also get economy of scale on their
marketing campaigns because they already have so many product for that they are
doing huge marketing.
Company like Engro can afford and already emphasize on sustainability, therefore,
they are focusing on Corporate Social Responsibility through various campaigns
Engro have a very efficient supply chain management, particularly, well placed
distribution channel for their existing food products that they can utilize to push
Muesli in market.

Weakness
Concept of Muesli or breakfast cereals is still new in the market and they will have
to create awareness in health conscious customers through marketing campaigns
Lack of of product awareness is still a major concern for Engro because of the
concept of paratha and bread is still deeply settled in the mind of customers
They will have to target the niche who is health conscious
Since Muesli involves dry fruits in its ingredients that can be expensive in Pakistani
market
As Engro is known majorly for fertilizers and dairy products, they will have to enter
in the breakfast cereals market.

Opportunities
There is a recent growth in market size of ready-to-eat cereals as people are more
indulge in their work life and have limited time for breakfast that creates an
opportunity for Muesli kind of product to capture that market share
As there is only one local company (Fauji Foods) who have Muesli in their product
portfolio, it creates opportunity for Engro to launch this product
With the launch of Muesli, Engro will have an opportunity to enter in breakfast
cereals market and expand its product portfolio

Threats
Increase in taxation
Political instability
Increasing inflation effecting buying power of potential buyers