Video/Poster Project

Directions: Your task is to make an advertisement on a product while utilizing the information
we have learned through videos. Feel free to choose the product (your own product or products
that are already on the markets) , but make sure the originality of your advertisement.This
product must be submitted on 15th April 2020 on Google Classroom.

You will be scored from:

1. Content
2. Image Graphics Illustrations
3. Selling point
4. Persuasive techniques
5. Overall effectiveness

Guidance
1. Identify the topic that you would like your ad to be on. These could include, but are not
limited to:
● Social Issues (e.g. poverty, disease, equality, etc.)
● Consumer Goods (e.g. foods, clothing, technology, etc.)
● Services (e.g. cleaning, repairs, specialists, etc.)
2. Now that you've identified a general topic, narrow your idea down to a specific cause.
3. You are now ready to begin brainstorming about your product. Answer the following
questions:
● Who is your target audience?
● What three persuasive techniques will you include in your ad?
● What three selling points will you include in your ad that specifically addresses your
target market?
● What images and or graphics will you include to help sell your product?
● What is your headline? Does it “speak” to your target market? Why or why not?
● Thinking ahead to the final product, do you believe your advertisement will be
effective enough to convince your customers that your product is worthy to
purchase? Why or why not?
● What are your specific roles/responsibilities you must complete to help in creating
the advertisement?