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Processes Goals Ideas Products: Group Creativity Technique
Processes Goals Ideas Products: Group Creativity Technique
Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas
spontaneously contributed by its members.
In other words, brainstorming is a situation where a group of people meet to generate new ideas and solutions around a specific domain of interest by
removing inhibitions. People are able to think more freely and they suggest as many spontaneous new ideas as possible. All the ideas are noted down
without criticism and after the brainstorming session the ideas are evaluated. The term was popularized by Alex Faickney Osborn in the 1967
book Applied Imagination.
In industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from inception, through engineering
design and manufacture, to service and disposal of manufactured products. [1][2] PLM integrates people, data, processes and business systems and
provides a product information backbone for companies and their extended enterprise. [3]
A phase-gate process (also referred to as a stage-gate process[1] or waterfall process), is a project management technique in which an initiative or
project (e.g., new product development, software development, process improvement, business change) is divided into distinct stages or phases,
separated by decision points (known as gates).
At each gate, continuation is decided by (typically) a manager, steering committee, or governance board. The decision is made on forecasts and
information available at the time, including the business case, risk analysis, and availability of necessary resources (e.g., money, people with correct
competencies).