Problem Proposed solution Unique Value Proposition Unfair/ Customer

Advantage segment
Excessive Teach children to become sustainable With every school in the state on-
power bills and citizens at school by growing their own board, bulk purchasing will secure a
N/A There are currently
unnecessary produce, recycle all classroom paper, switch better price for the government and over 630,000
carbon emitted off electronics when not used (including create demand for jobs that can be students in Victorian
into the overnight) and to encourage parents to sourced from locals to complete the Channels State Government
atmosphere minimise plastic wrapper use in their installation, providing a boost for schools (2019).
across public lunchbox. the economy.
schools in Consistently
Victoria. providing parents This is aimed at
Installation of solar panels across all with e- government
buildings (new & existing), solar storage newsletters, ministers
batteries for buildings that require power High level concept
Existing informing what (environment and
overnight (canteen, staff room etc.). students have education) in
alternatives The long-term benefits of solar
been involved in Victoria, providing a
Also, double glazed windows and commercial energy and energy efficient
and providing solution on how to
Sustainable grade insulation installed on all new windows and insulation would allow
schools’ them with tips on contribute to
buildings, with a plan to replace all standard all schools to receive cheaper bills,
program how to save minimising our
windows across the state over 5 years. allowing the government to invest
(Victoria State money and carbon footprint.
the money saved into other
Government, Key Metrics educational initiatives, such as
electricity.
2020).
additional teachers’ aids in the
Keeping records of power bills before and classroom. Early adopters
after instalment – price rises & population
increases need to be considered in the key (this may not be
metrics. applicable to
everyone)
N/A

*Potential costs *Potential revenue streams

Initial outlay at full price would be $4,400 for solar panels and
inverter, $10,500 for battery (Origin Energy, 2020) Although revenue is not applicable in this scenario, there will be costs saved on
For double glazed windows, it will cost approx. $1350 per electricity bills.
square meter (Callery, 2020).