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    Aman Belamkar
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    This document outlines a 6 question online test from Global Business School on Customer Relationship Management (CRM) dated April 27, 2020. The test questions assess understanding of customer retention strategies, reasons for losing customers, issues with CRM in business-to-business markets, how marketers can increase CRM during the pandemic, how CRM tools help achieve customer satisfaction, and customer segmentation based on loyalty, profitability and satisfaction. Students are asked to answer each question and provide relevant examples to receive marks.

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    This document outlines a 6 question online test from Global Business School on Customer Relationship Management (CRM) dated April 27, 2020. The test questions assess understanding of customer retention strategies, reasons for losing customers, issues with CRM in business-to-business markets, how marketers can increase CRM during the pandemic, how CRM tools help achieve customer satisfaction, and customer segmentation based on loyalty, profitability and satisfaction. Students are asked to answer each question and provide relevant examples to receive marks.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    11 views1 page

    CRM Ia PDF

    Uploaded by

    Aman Belamkar
    This document outlines a 6 question online test from Global Business School on Customer Relationship Management (CRM) dated April 27, 2020. The test questions assess understanding of customer retention strategies, reasons for losing customers, issues with CRM in business-to-business markets, how marketers can increase CRM during the pandemic, how CRM tools help achieve customer satisfaction, and customer segmentation based on loyalty, profitability and satisfaction. Students are asked to answer each question and provide relevant examples to receive marks.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Global Business School

    Customer Relationship Management


    Online test
    Date: 27/04/2020

    1. Discuss Customer retention strategies and problems occurred during


    retaining customers with an example.(3 marks)
    2. Discuss the reasons why marketers lose their customer. Choose a type of
    business to give reasons.(3 marks)
    3. Discuss issues in Customer Relationship strategies in B2B markets with the
    help of examples (3 marks)
    4. How can marketers try to increase CRM during current Pandemic and
    lockdown? Explain with an example(3 marks)
    5. Explain how a CRM tool/software could help a business achieve customer
    satisfaction by an example (4 marks)
    6. Explain the marketer’s segmentation of different types customers based on
    loyalty/profitability/ satisfaction by choosing a sector of your choice. (4
    marks)

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