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Growth Story
ONGC was set up under the visionary leadership of Pandit Jawahar Lal
Nehru. Pandit Nehru reposed faith in Shri Keshav Dev Malviya who laid
the foundation of ONGC in the form of Oil and Gas Division, under
Geological Survey of India, in 1955.
A few months later, it was converted into an Oil and Natural Gas
Directorate. The Directorate was converted into Commission and
christened Oil & Natural Gas Commission on 14th August 1956.
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BOARD OF DIRECTORS AND HUMAN RESOURCE
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VISION AND MISSION
World Class
DEFINITIONS OF CSR
The following definitions of CSR have been proposed by different
authors:
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Increased sales and market share – There is strong evidence that
when customers make decisions of which product to buy they
consider factors such as the company’s participation in CSR-
activities.
Improved brand positioning – When a company or a brand is
associated with CSR it affects the brand image and customers are
likely to have a positive feeling towards it.
Improved image and clout – The Company can gain positive
publications about their CSR activities in different reports and
business magazines.
Increased ability to attract, motivate and retain employees –
Employees working for companies that participate in CSR-
activities describes that they are proud of their company’s values
and that it motivates them.
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Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
(1850-1914) (1914-1960) (1960-1990) (1990 (2013
onwards) onwards
)
Purely CSR as social What started CSR became From
philanthro- development as charity is characterised April 1
py and during the now as a 2014 CSR
charity Independence understood sustainable guideline
during struggle and accepted business were laid
industrialis- as strategy down in
ation responsibility Compan
es Act
2013.
PHASES OF EVOLUTION
PHASE 1 (1852 TO 1914)
The first phase of CSR is known for its charity and philanthropic nature.
CSR was influenced by family values, traditions, culture and religion, as
also industrialisation. The wealth of businessmen was spent on the
welfare of society, by setting up temples and religious institutions. In
times of drought and famine these businessmen opened up their
granaries for the poor and hungry. With the start of the colonial era,
this approach to CSR underwent a significant change. In pre-
Independence times, the pioneers of industrialisation, names like Tata,
Birla, Godrej, Bajaj, promoted the concept of CSR by setting up
charitable foundations, educational and healthcare institutions, and
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trusts for community development. During this period social benefits
were driven by political motives.
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PHASE 4 (1990 ONWARDS)
In this last phase CSR became characterised as a sustainable business
strategy. The wave of liberalisation, privatisation and globalisation
(LPG), together with a comparatively relaxed licensing system, led to a
boom in the country’s economic growth. This further led to an
increased momentum in industrial growth, making it possible for
companies to contribute more towards social responsibility. What
started as charity is now understood and accepted as responsibility.
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the qualifying criteria based on a net worth, turnover, and net profit for
the companies which are required to take CSR activities and, interalia,
specifies the broad modalities of selection, implementation, and
monitoring of the CSR activities by the Board of Directors of companies.
The Activities which may be included by companies in their CSR policies
are listed in Schedule VII of The Act.
The provisions of Section 135 of The Act and Schedule VII of The Act
apply to all companies private ltd or public ltd which either has a net
worth of Rs 500 Cr or a turnover of Rs 1000 Cr needs to spend at least
2% of its average profits for immediately preceding 3 years towards
Corporate social responsibility.
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ACTIVITY PROJECT
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veterans, war widows Project- Armed Forces Flag
and their dependents; Day (2017-18)
budget- 0.75 Cr
location- New Delhi
contributed some amount of
money to armed forces for
providing care, support,
rehabilitation and financial
help to the disabled, non-
pensioners, old and war
widows
vii) training to promote Birla Corporation Ltd
rural sports, nationally Budget- 0.11 Cr
recognized sports, Project- Promotion of Rural
Paralympic sports and Sports (2017-18)
Olympic sports; Location- Chanderia-
Rajasthan, Satna-Madhya
Pradesh
The Company provides
financial support in
organizing various State
level sports meet including
State level Kabaddi.
viii) contribution to the Tata steel ltd
Prime Minister’s Budget- 44.25 Cr
National Relief Fund or PROJECT- Jyoti Fellowship
any other fund set up by (2014-15)
the Central Government Location- Jharkhand, Orissa,
for socio-economic West Bengal
development and relief Tata steel awards Jyoti
and welfare of the fellowship to meritorious
Scheduled Castes, the students from SC AND ST to
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Scheduled Tribes, other ensure that they continue to
backward classes, pursue their dreams
minorities and women
ix) contributions or funds Titan company ltd
provided to technology Budget- 0.50 cr
incubators located Project- technology
within academic incubation (2017-18)
institutions which are Location- Tamil Nadu
approved by the Central Company invested in
Government technology incubation by
incubating companies in
space chosen areas through
institutes of repute.
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Corporate Social Responsibility in ONGC
CSR has emerged in ONGC as a vital tool for social value creation with
Triple Bottom Line Approach - People, Planet & Profit. The approach is
to create a Positive Impact on Society, Shared Value for business and
communities and involving maximum Stakeholder Participation.
Team CSR has defined a set of core values for themselves- Compassion,
Conviction and Innovation - to guide them in serving the under-
privileged and extends to ONGC’s partners, stakeholders, communities
and even the environment.
In recognition of its role as a 'responsible leader', ONGC’s CSR
initiative continues its quest to make positive, tangible difference in the
lives of the vulnerable and disadvantaged, especially in and around its
operational areas.
ONGC with its CSR activities in India continues to cater to the
developmental needs across the following focus areas:
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The CSR projects/programs/initiatives, to be undertaken must fall
within the purview of the Schedule VII of the Companies Act, 2013
All CSR activities will be in the form of projects/programs, which
will, as far as possible, entail the following components:
i. Need Based Assessment/ Baseline survey/ Study where
considered necessary/ feasible;
ii. Identification of specific and measurable objectives/ goals in
identified sectors and geographies;
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iii. Formation of the project and preparation of Detailed Project
Report(DPR);
iv. Identification of time lines- clear specification of start date and
end date;
v. Specification of annual financial allocation;
vi. Clear identification of beneficiaries (by name where possible);
vii. Clear identification of milestones for the complete duration of the
project/programme;
viii. Preparation and signing of agreement with implementing
agencies;
ix. Preparation and implementation of a comprehensive and
concurrent documentation procedure;
x. Robust, periodic review and monitoring;
xi. Evaluation and assessment, preferably both concurrent and
final(wherever possible, by a competent third party);
xii. Mandatory Reporting
ONGC, in its quest for oil and gas, charters remote rural locations and is
in a constant interface with underprivileged local communities which
results in better understanding of the community and consequently an
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enhanced sense of responsibility and accountability to the communities
whose lives they touch. A well-defined set of objectives, clearly
delineated beneficiaries, strategy and project activities characterize CSR
projects undertaken by the oil and gas company to yield discernible,
long-term, sustainable benefits for the communities in question.
This unique CSR venture with Mokshda Paryavaran Evam Van Suraksha
Samiti (Mokshda PEVSS) has led to the development of an energy-
efficient and environment friendly wood based crematorium with a
system called Mokshda Green Cremation System (MGCS) which is
capable of reducing wood consumption by 60% besides minimizing air
and water pollution in a significant manner. Now, there are 10 such
MGCS units across the cities of Vadodara, Cambay, Ahmedabad and
Delhi.
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ONGC-Eastern Swamp Deer Conservation Project in
Kaziranga National Park
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Background
ONGC’s Support
ONGC has supported this project by providing 100 beds to the mentally
ill road-side destitute so as to provide some comfort to these destitute
along with a Diesel Generator for use during power cuts.
Beneficiaries
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Swavalamban: Reach where needed
Need Analysis
Due to poverty, the polio affected persons and accident victims are
notable to get artificial limbs. Many NGOs/Voluntary Organisations
conduct regular Health Camps and Eye Camps.
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Hence, ONGC took up the challenges of organising a specific camp to
distributed artificial limbs. Beneficiaries of the Camp were mostly from
the operational districts of Cauvery Asset , Karaikal. The list of
beneficiaries was screened and finalized by Rotary Club in association
with ONGC.
Beneficiaries
During last two years, the Rotary Club has carried out project named
Rotaplast for corrective surgery for cleft lip palates. More than 100
patients per year are getting benefits. Medical professionals and
paramedical staff from United States and other countries attend the
project. ONGC has supported this initiative during last year, ONGC
Mahila Samiti, the Wives Association of ONGC employees, in
association with Rotary Club of Karaikal conducted free Hearing Aid
Camp in the premises of ONGC. Hundreds of patients benefitted out of
this camp.
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Background
Water is the life line and is also the main source of disease and
destruction in the Society. The Coastal India is always infested with
contaminated water with water born diseases because of water logging
in these areas. It is no different situation in Andhra Coastal area
particularly Kona Seema, where we operate. A source of clean water is
quite a need for these villages.
ONGC’s support
Nanhi Kali
Background
Teaching an individual to make bread and not giving him bread, is part
of our CSR policy. In line with this, ONGC very pro-actively is associated
with Nanhi Kali which was incepted in 1996 by the KC Mahindra
Education Trust and has been successful in reaching out to
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28000 beneficiaries so far. Recently, KC Mahindra Education Trust has
partner with Nandi Foundation to jointly manage Nanhi Kali. Nanhi Kali
was incepted to empower women by educating them. The realization
that girls constitute more than3/5th of total out of school, primary
school age population in the world has got the issue of girl’s education
to the fore at national and international front. Female children are
generally neglected and exploited at an early age. It is only through
education that the girl child can arm herself to the independent and
self-reliant.
(a) Girl children who are enrolled in any Government school. Out
of school children are also encouraged to enrol in school through bridge
courses.
(b) Girl children belonging to the poorest section of the society (family
income being below Rs.18, 000/- per annum).
(e) Eldest girl child and girl children with many siblings.
ONGC’S SUPPORT
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ONGC has partnered with Nanhi Kali to sponsor 50 students from Class I
to VII and another 50 students Class VIII to X. Progress is monitored
monthly, quarterly and yearly by Nanhi Kali. ONGC has monitored the
progress of the girl child by retaining the profile of the students and
their living environment of the beneficiaries which are sponsored by
ONGC.
Awards
Golden Peacock Award for Excellence in Corporate Social
Responsibility in Emerging Economies' 2006 - by World Council for
Corporate Governance, UK.
The Gold Trophy for SCOPE meritorious award for Corporate
Social Responsibility & Responsiveness for the year 2007-08 and
Gold Trophy for R&D, Technology Development & Innovation for
the year 2008-09.
Cauvery Asset, Kariakal of ONGC has been awarded INR 0.5
million and Citation by the Government of Tamil Nadu for its
valuable contribution towards CSR during the year 2007-08.
(Awarded in October 2009)
Questionnaire
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We carried out a survey to assess the level of awareness of ONGC
employees about the existing Corporate Social Responsibility activities
and policies of ONGC. In order to collect data for this survey, we
designed the following questionnaire. We took data of 80 employees
from different sections and analysed them.
a) YES
b) NO
QUESTION 1
3%
98%
YES NO NA
Q2. If yes, what is CSR in your opinion? (Check all that apply)
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INTERPRETATION: - According to 70% of the employees CSR means
Responsibility of the organisation towards the society and public at
large. 23% of the employees gave correct response
(i.e. all of the above). The scope of CSR is not limited to the society
and public only, but it also covers the responsibility towards the
market environment as well.
a) 1930
b) 1960
c) 1950
d) 1970
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INTERPRETATION: - CSR started flourishing in the era of 1960s. 33%
of the employees are aware of the fact.
Q4. Under the provisions of which of the following Acts, CSR policy is
enforced by the Government of India?
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Q4
15% 6%
79%
a) At least 2.5%
b) At least 2%
c) At least 1%
d) At least 1.5%
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INTERPRETATION: - Under Companies Act 2013, 2% of net profits is
mandatory to be contributed towards CSR activities. Around 77% of the
employees responded correctly. About 9% employees thought it might
be 2.5%.
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Q6
11% 12%
1%
9%
67%
net worth of Rs. 500 Crore or more; or turnover of Rs. 1000 Crore or more; or
net profit of Rs. 5 Crore during any financial year net profit of Rs. 5 Crore during any financial year
NA
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Q7
9%
10% 5%
24%
53%
a) Economic performance
b) Environmental stewardship
c) Social responsibility
d) Ethics
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INTERPRETATION: - Sustainability and CSR are concerned with the
Economic Performance, Environmental stewardship and Social
Responsibility of an organization.
Q9. All of the following are major trends behind the CSR phenomenon
except:
a) Knowledge
b) Globalisation
c) Sustainability
d) The failure of private sector
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INTERPRETATION: - The failure of private sector is not a major trend
behind the CSR phenomenon and approx. 70% of the employees
responded correctly.
a) Yes
b) No
Q 10
18% 4%
79%
Yes NO NA
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INTERPRETATION: - 79% of the employees are aware about the fact
that contribution towards disaster relief qualifies as CSR.
a) Yes
b) No
Q 11
3%
98%
YES NO NA
a) In India only
b) Both, In India as well as outside India
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Q 12
5%
49%
46%
93%
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INTERPRETATION: - In ONGC Human Resource Director directs the CSR
activities and more than 90% employees possess the knowledge
regarding it.
Q14. Which activity would not qualify as CSR activity in your opinion?
Q 14
2%
5% 2%
2%
a) Regularly
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b) Frequently
c) Not at all
Q 15
25%
44%
31%
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c) A total of 750 students of J&K
at the rate of Rs. 1,21,000.00/
trainees per batch for period of
90 days are to be trained in a
span of 5 years, to enhanced
their skills and make them
employable
a) 1(b)-2(d)-3(c)-4(a)
b) 1(c)-2(a)-3(d)-4(b)
c) 1(c)-2(d)-3(a)-4(b)
d) 1(d)-2(c)-3(a)-4(b)
Q 16
22% 14%
5%
4%
56%
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Q17. ONGC has taken initiative in long term conservation of which of
the following endangered species:
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Q 18
16% 4% 21%
12%
47%
Q19. Which of the following awards is won by ONGC in the field of CSR
in the year 2016?
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Q 19
19%
5%
52%
14%
10%
The FICCI Award The Green Worlds Award The Sustainability Award
The WAF Award NA
Q20. ________ is the official Twitter hashtag used for ONGC CSR
activities.
a) #ongchelp
b) #ONGCCares
c) #ONGCCSR
d) #CSR_ONGC
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INTERPRETATION: - #ONGCCares is the official Twitter hashtag used for
ONGC CSR activities but only 17% employees are aware about it. Mostly
(46%) answered #ONGCCSR.
CONCLUSION-
According to this survey, the level of awareness of ONGC employees
about the existing Corporate Social Responsibility activities and policies
are that 60% of the employees are aware about CSR and ONGC CSR
while 40% are unaware about it.
SUGGESTIONS-
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To increase awareness of employees regarding CSR, ONGC should
conduct workshops, seminars, Quiz competitions. These activities
will increase their knowledge base.
It should publicize CSR activities internally to all employees and
externally to all other stakeholders by issuing internal newsletters,
uploading news about CSR on ONGC’s Official Website etc.
Social media, such as Twitter, Facebook etc., is also a strong tool
for spreading awareness about CSR. Employees should follow
Twitter account i.e, ONGC_CSR.
Employees should be involved and given responsibility to figure
out different ways and ideas to carry out and undertake CSR
activities.
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