TOUR MY INDIA

In this case following strategies have been adopted:

1. The main objective of the company was to bring traffic to the site, bring potential
leads.
2. “In market” audience and “Remarketing” audience is the strategy which helps them to
attract and retain the customer audience through innovative strategies.
3. The company adopted “Determining the Keywords” strategy in which the components
are Search Volume, Relevance and Competition and started working on it to drive
traffic in the search engine results.
4. “Optimising the Account” structure was also adopted to develop smart landing pages.
5. “Google Ad Campaign” strategy helps to introduce business to relevant audience and
also it helps in Bid Adjustment strategy.
6. “Search Engine Positioning” was adopted to bring relevant content to the website and
position the website in the search results.
7. Google Display Ad campaign various strategies such as Headlines, CPM approach
helps to make more relevant display advertisement and to target right audience.
8. Affinity audiences needs to be targeted through a planned strategy to improve reach to
them.
9. Audience targeting is also based on psychographic which is largely dependent on age,
gender and parental status.
10. Layering the target parameters which are generally people and context help to yield
most relevant impressions and clicks.
11. The successful planning helped Tour my India to improve its traffic and drastically
improve the ROI of its business.