Ahmed Amirali

Reg#1758103

Types of Strategic Control

1. Premise control:
premise control strategy is always formed to considered the company future assumptions
predictions premise, that how a company will be performing in next few years, what will be the
impact of the upcoming changes on business. All will be assumption so whatever the
company took measures, controls, these controls test and guide the company. There are
many premise controls which basically formed to control the changes happened due to
political instability, government frequent changes in regulations, unpredictable market and
uncontrolled entry of competitors, changes in forex rates, effect of world economy. These are
the major causes where company need to put controls so that can be timely triggered to take
necessary steps in their existing strategy.
Example:
If a company has set their target to expand their business internationally in next five years for
that they made a strategy and implemented. Initially three years they were on the right track
and achieved their goal but if we considered last two years in between their plan many
changes happened which slow down the businesses, it has impacted on different factors like
forex rate which is instable, inflation has gone up, government has revised exports
regulations, political system is quite is unstable due these factors company is facing
challenges, but due the controls which they already implemented in their strategic plan is
triggering and guiding them timely to take appropriate measures.

2. Implementation control measures:

Implementation control measures are applied when we are going to implement the strategy.
This is important that whatever the strategy is formulated it should be implemented timely and
righty. There are many ways to put controls on implementation but major are two one is
monitoring strategic thrusts and doing milestone reviews. All the actions which are set and
given to the individual should be set with performance standards and millstones so that at
every stage these should be reviewed, measured and necessary required changes and
actions can timely implement and deviations in the plan can be removed to achieve actual
goals.
Example: Project management is the best example for implementation control, where a
project manager is responsible to monitor and control the overall project. They normally
formed a formal action plans (Gantt chart), put the controls by setting the targets, millstones of
the project also put lags considering the targets, monitor and review the performance, made
necessary changes over the deviations to meet the actuals. The same way every company
who is implementing the strategy they formed such type of monitoring and control plans.

3. Strategic surveillance control:

There are many external threats who has direct impact on company business performance. In
this case either a small or big both company both have this challenge that how they will be
timely updated so that they take measures to safe their business plans. For that they
implemented the strategic surveillance control for their business. In this control companies
have the association with different national and international external bodies who shared their
views about the particular business industry which companies used for their business stability.
Not only the registered association platforms but also the conferences, generals and
publications which helped companies to be timely updated and made required changes in
their plans.
There are many external sources who has close eye on the world economy, they conducted
surveys, monitor day to day business performances, generate and publish reports so that the
industries should well aware. These external sources have experts in the specific fields who
have close watch on the changes happened to the relevant business industries based on their
analysis they publish reports which helped the companies to make timely changes in their
implemented plans.
Example of external surveillance control

 Registered association with international bodies

 Conferences related to industry
 Generals and publications
 News, blogs, experts platform

4. Special alert control

Special alert control is always considered as emergency plans which is applied against the
unforeseen events like natural disasters (earth quake, flood, pandemic) terrorist attacks which
affect the company as well as the buying power of customer. This control will give a provision
to review and reassess your strategy in the light of current event.
This special alert control is only triggered in these crises situation and helped the companies
to deal with these unforeseen events without making change to their entire strategic plan. This
control practiced through the emergency and disaster management plan which triggered
through the special alert control.
Example:
We all are aware with the current pandemic situation of COVID-19. No one was assumed that
this will happened and it will affect the whole world. All the business either small or big are
affected. Experts don’t know how long this will be continued, in this case every business is
badly affected so those companies who had their emergency contingencies plans are only
who are surviving at the moment. This control triggered the company’s disaster management
plans to execute, like backup plan for inventories, back plan of work force and supplier etc. so
these are the measures which can help companies in such type of unforeseen issues to work.