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8 Step SEO Process

Client Reference Sheet
[your business name here] Professional SEO
Prepared by [your name here]

[your business name here]

1. PURPOSE OF DOCUMENT

This document exists to give you, as a client, a better insight into what constitutes an actual SEO
campaign, the work involved and the benefits of doing so.

Rather than just telling you “We’re working on it” and leaving you wondering what on earth is actually
being done, you can reference this document and get a better understanding of whats involved.

As always, if you have any questions or concerns about this document, please get in touch and we will
assist you as best we can.

2. SEO IN A NUTSHELL

Is your website creating sales for you or driving clients to your business? If not, then you are losing a
number of prospective customers to your competition!

Search Engine Optimization involves optimizing or changing a website such that it becomes friendly for
the Search Engines to get improved positioning on the Search Engines for its target keywords.

Search Engine Optimization has gained a lot of importance as it allows you to use your website to
market your products and services on the Internet and drive users and traffic to it. Internet acts as a
marketing medium for your website promotion efforts. A well planned Search Engine Optimization
strategy can give you the results you need. We follow an 8 step SEO process for optimizing websites.

3. OUR 8 STEP WEBSITE SEO PROCESS

Our SEO process is divided into the following 8 steps. These steps are proven and have always given us
the results we want for our clients:

WEBSITE AUDIT

The initial analysis serves as a benchmark and is used to track progress as we work. The website audit
consists of 3 separate forms of analysis. They are:

 Website Review
 Competitor Analysis
 Current site positioning

The first step involves an in-depth analysis of the website which needs to be optimized for the Search
Engines. We check the current website positioning on the Search Engines, its Search Engine
Friendliness and the amount of traffic it is getting from the Search Engines.
CLIENT REQUIREMENTS

It is essential to understand the client requirements before any SEO work is Started.
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 Reasons for SEO

 Get Client Expectations
 Set Goals & Targets

In the second step, we identify the purpose behind doing SEO. Whether the client wants to achieve high
search engine rankings, increase sales, get newsletter subscribers or improve popularity? Once we
know the client expectations, we set our goals accordingly.

KEYWORD RESEARCH

Search Engines can drive traffic to your website if you achieve top rankings for your keywords.

 Initial Keywords List

 KW List Expansion
 Final list of Keywords

Keyword Research is one of the most essential steps of any SEO campaign. The client
gives an initial list of keywords and we expand it to find related keywords which can help drive traffic
through the search engines. The final keywords list is approved by the client.

CONTENT DEVELOPMENT

Search Engine Spiders consider website content an important ranking factor.

 Keyword incorporation in content

 Landing page creation

After the final list of keywords is discussed, we start writing content for the different sections of the
website. Keywords are incorporated to the text content of the website. New pages are also added to the
website and content is written for the new pages.

WEBSITE OPTIMIZATION

Developing a Search Engine Friendly website is an essential part of on-page optimization.

 New Navigation Plan

 HTML Code optimization
 Removal of unnecessary Flash and JavaScript
 On-page updates like Title Tags, Meta Tags, Internal Links, Headings, Images and
 ALT Tags
 Addition of Site Map

The Website Optimization step involves a number of sub-steps and processes which are carried out on
the website pages to make them Search Engine Friendly. We propose and implement a new navigation
structure for the website if there are problems with the existing website navigation plan which can cause
problems with the Search Engines.

Sitemap is incorporated to the website, and the Title Tags, Meta Keywords and Meta Description Tags
are added to the website pages. Internal linking of the website is improved and heading tags and ALT
Tags are added to the web pages. On-page optimization is carried out to make the website Search
Engine Friendly and easy to navigate by the search engine spiders.

SUBMISSION OF WEBSITE

Submitting your website to web directories is a good way to obtain one-way links.

 Anchor Text creation

 Submission to Web Directories
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 Search Engine Submission

The submission process allows the website to be submitted to some of the most prominent search
engines and directories on the Internet. Submission to these directories and search engines allows quick
indexing of the website and its pages.

LINK BUILDING

Links can also help drive traffic to your website from other web pages on the Internet.

 Finding quality link partners

 Contacting link partners
 Replacing old or removed links

Link Building is the most important step in off-site optimization of a website. Finding quality link partners
for a website can be a tedious and time consuming task. We hand pick quality sites and contact them to
finalize the link deal using appropriate anchor texts in the incoming links.

REPORTING

Reporting allows us to show our progress to the client on a regular basis.

 Keyword Ranking Reports

 Website Traffic Reports
 Link Popularity Reports
 Targets & Goals Achievement

We track our progress and give updates to the client on a regular basis. We send keyword ranking
reports, website traffic reports and link popularity reports to the client every month. Web Analytics
programs like Google Analytics is used to keep track of the traffic coming to the website. We also use
Google Analytics to set goals and targets to achieve them.

The 8 step process ensures results for our clients within the time frames we provide to the
customer at the start of any project.

4. HOW CAN SEO HELP YOU?

We offer a number of SEO services which can help you achieve rankings on the Search Engines. A list
of these services is given below, along with the benefits.

SERVICES OFFERED BENEFITS OF SEO

Keyword Research High Search Engine Rankings

Website Content Writing Targeted Traffic
Directory Submissions Repeat Customers
Search Engine Submission Increased Sales
Link Building Services Increased Revenue
Website Optimization High Return on Investment

For more information about our Search Engine Optimization Services, please feel free to email us at
[insert your email here] or call us at [insert your phone here]

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