KITKAT PRINT AD

In this KitKat Print Ad the sensory input is the sight and the touch.
They have very creatively designed notebook who’s front works as
a pillow once you inflate it.
It’s portable, can be carried anywhere.
It can be inflated with your mouth.
As the KitKat tagline is “have a break” so it just fulfils it’s tagline
especially for those who are studying and doing some part time
jobs they need a break after a long working day and they can
easily rest themselves anywhere using their notebook as a pillow.

MCDONALDS PRINT AD

In this Print Ad of Mcdonalds the sensory input is the sight. It is

creative but it also seems a coincidence.
Advertisement space is there but already the shadow of M of
Mcdonalds is playing the role without even putting it’s poster and
paying for it.
Advertisement is done illegally but in a legal way.

AUDI VS BMW PRINT AD

The advertisement war between Audi and BMW. I really like this
whole dramatic and savage Ads between two world largest car
manufacturers.
As BMW hosted a rally in Wisconsin, an event that was
publicized through an accompanying campaign. The
slogan of the campaign was “A BMW rally with two nearby
service centers. What’s next, paramedics at a chess
tournament?”
In response to BMW’s campaign Audi got an opportunity and
advertised it’s new A4 Sedan mocking BMW’s slogan
Audi provoked BMW again by advertising while cleverly sticking to BMW’s regrettable
chess theme.

In response, BMW purchased an enormous billboard across the street from Audi’s
billboard and advertised it’s car and wrote down “Checkmate”

In response to which Audi advertised R8 and captioned it “ Your pawn is no match for
our king”

But eventually BMW won this war by advertising sports car and really twist the knife
captioning it “ Game Over”

As they are really big manufacturers. This kind of act doesn’t suit them. It seems
unethical and is violating the corporate world.