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The environmental costs of fast fashion | The Independent 4/29/20, 1)55 PM

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THE ENVIRONMENTAL COSTS OF FAST


3
FASHION
Water pollution, toxic chemical use and textile waste: fast fashion comes at a huge cost to the environment

Patsy Perry | Monday 8 January 2018 00:00 |

It’s tough to love our clothes and keep wearing them for longer when we
are faced with a tempting array of newness on offer in the shops. But
before you head out into the January sales for those irresistible deals,
spare a thought for the impact of fast fashion on the environment.

Fast fashion focuses on speed and low costs in order to deliver frequent
new collections inspired by catwalk looks or celebrity styles. But it is
particularly bad for the environment, as pressure to reduce cost and the
time it takes to get a product from design to shop floor means that
environmental corners are more likely to be cut. Criticisms of fast fashion
include its negative environmental impact, water pollution, the use of
toxic chemicals and increasing levels of textile waste.

https://www.independent.co.uk/life-style/fashion/environment-costs-fast-fashion-pollution-waste-sustainability-a8139386.html Page 1 of 8
The environmental costs of fast fashion | The Independent 4/29/20, 1)55 PM

Vibrant colours, prints and fabric finishes are appealing features of


fashion garments, but many of these are achieved with toxic chemicals.
Textile dyeing is the second largest polluter of clean water globally, after
agriculture. Greenpeace’s recent Detox campaign has been instrumental
in pressuring fashion brands to take action to remove toxic chemicals
from their supply chains, after it tested a number of brands’ products and
confirmed the presence of hazardous chemicals. Many of these are
banned or strictly regulated in various countries because they are toxic,
bio-accumulative (meaning the substance builds up in an organism faster
than the organism can excrete or metabolise it), disruptive to hormones
and carcinogenic.

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The environmental costs of fast fashion | The Independent 4/29/20, 1)55 PM

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Most cotton grown worldwide is genetically modified to be resistant to
the bollworm pest, thereby improving yield and reducing pesticide use.
But this can also lead to problems further down the line, such as the
emergence of “superweeds” which are resistant to standard pesticides.
They often need to be treated with more toxic pesticides that are harmful
to livestock and humans.

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Hunger for newness

Textile waste is an unintended consequence of fast fashion, as more


people buy more clothes and don’t keep them as long as they used to. The
international expansion of fast fashion retailers exacerbates the problem
on a global scale. Wardrobes in developed nations are saturated, so in Thief filmed stealing a food
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order to sell more products, retailers must tempt shoppers with constant doorstep
newness and convince them the items they already have are no longer
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The environmental costs of fast fashion | The Independent 4/29/20, 1)55 PM

Read more livestream


Increasing disposable income
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festive season than have an item repaired. Busy
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activewear line
generations, and with the loss of
sewing and mending skills over
time, there is less impetus to repair our garments. The rise of
supermarket fashion that can be purchased alongside the weekly shop
and the regular occurrence of seasonal sales make clothing seem
“disposable” in a way it didn’t used to be. VIEW NOW VIEW NOW

There is interest in moving towards a more circular model of textile


production which reuses materials wherever possible, yet current
recycling rates for textiles are very low. Despite a long-established
national network of charity shops and increasing numbers of in-store
recycling points in UK high-street stores, three-quarters of Britons throw
away unwanted clothing, rather than donating or recycling it. VIEW NOW VIEW NOW

VIEW NOW $8.99 VIEW NOW

What shoppers can do

So, can consumers reduce the environmental cost of fast fashion when
out shopping? Choosing an eco-friendly fabric is complex as there are
pros and cons to all fibre types. Garments which are labelled as being
made from natural fibres are not necessarily better than synthetic, as fibre
choice is only one part of a complex picture. Fibres still have to be spun,
knitted or woven, dyed, finished, sewn and transported – all of which
have different environmental impacts.

For example, choosing organic fabrics is better than choosing non-


organic fabrics in terms of the chemicals used to grow the fibres, but
organic cotton still requires high amounts of water and the impact of
dyeing it is higher than the impact of dyeing polyester.

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The environmental costs of fast fashion | The Independent 4/29/20, 1)55 PM

Models with gas masks display banners as part of a campaign by Greenpeace for top fashion brands to
remove toxic chemicals from their supply chains in Indonesia and address water pollution.

Recycled content is often best of all, as it reduces the pressure on virgin


resources and tackles the growing problem of waste management. For
example, Patagonia was the first outdoor clothing brand to make polyester
fleece out of plastic bottles. In 2017, it decided to rationalise its T-shirt
ranges and from spring 2018, will offer only two fabric options of either
100 per cent organic cotton or a blend of recycled cotton and recycled
polyester, recognising that even organic cotton has a negative
environmental impact.

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online

The Love Your Clothes initiative from the charity Wrap gives information
for consumers on each stage of the purchase process, from buying
smarter, to caring for and repairing items, to upcycling or

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The environmental costs of fast fashion | The Independent 4/29/20, 1)55 PM

customisation and finally responsible disposal. Ultimately, the best thing


we can do is to keep our clothing in use for longer – and buy less new
stuff.

Patsy Perry is a senior lecturer in fashion marketing at the University of


Manchester. !is article first appeared on !e Conversation
(theconversation.com)

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