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Issue 43 210120 PDF
Issue 43 210120 PDF
Cotton
Association Edited & Published by Amar Singh
Cotton Exchange Building, 2nd Floor, Cotton Green, Mumbai - 400 033
Phone: 022-23704401/02/03/04 Email: cai@caionline.in
www.caionline.in
and outreach with the cotton farmers, CCI has The various other features of “Cott-Ally” are
developed a mobile app - “Cott-Ally” exclusively as follows:
for the cotton farmers.
• Easy to operate in regional languages.
Objective:
• To maximise the use of the digital media • MSP cotton rates state-wise, variety-wise and
among the farmers to increase the reach of all quality-wise can be seen.
government schemes especially in the cotton
farming sector. • Farmers can track real time payment status of
their kapas sold to CCI under MSP.
• To have direct interaction and outreach with
the cotton farmers in their regional languages. • Contact details of procurement centers
opened by the CCI.
Key Achievements:
This app is an authentic platform to keep • Based on the positive response from cotton
the cotton farmer informed about various farmers and user-friendly features, ‘’Cott-
information related to Minimum Support Price Ally’’ has won the following awards:
operations, tracking of payments status, etc. This
mobile app has been developed in such a way, i) “Best Government initiative by a PSU” by
that each and every farmer can download and Anthronik’s 1st edition of India Concord
operate it easily in the regional language of their Summit & Awards 2018-Connecting
choice in addition to Hindi and English. people to PSUs.
C o t t o n a ss o c i a t i o n o f i n d i a 21st January, 2020 3
ii) Standing conference of Public Enterprise about the center details of CCI and reduce the
(SCOPE) Corporate Communication involvement of commission agents.
Excellence Awards in the category
“Effective use of Digital Media”. • Farmers can view the details of nearest
CCI branch office/ state-wise, district-wise
• About 50,000 farmers have downloaded the purchase center along with the contact details
‘’Cot-Ally’’ App. of the associated center in-charge.
• Farmers have expressed their satisfaction • Farmers can get general information with
with its user friendly features. regards to quality management of their crop
and other relevant information time to time
• ‘’Cott-Ally’’ is expected to keep the cotton from CCI.
farmer informed and continuously updated
of the steps taken by CCI for implementation • Farmer can get the news regarding crop
of MSP and also to provide a platform where treatment and advisories to tackle pests’
the farmer can access and communicate with attacks.
CCI continuously.
• Farmers will be updated with all the new
• More than 12 lakh farmers are registered with notifications from the Government of India
CCI. in respect of cotton.
• the live chat feature has been developed in • ‘’Cott-Ally” may prove to be a tool to increase
such a way, that whenever a farmer selects the awareness amongst farmers for adoption
the State, live chat will be routed to the CCI of best farm practices and will increase their
Branch office of that particular state, so that economic conditions.
the farmer can initiate his/her chat in the
regional language of choice. (The views expressed in this column are of the
author and not that of Cotton Association of India)
Scalability of ‘’Cott-Ally’’ mobile App:
• Small farmers don’t know where they ---------
have to sell their kapas, because of lack of
knowledge. This mobile app is giving access
4 21st January, 2020 C o t t o n S t a t i s t i cs & N e w s