Professional Documents
Culture Documents
Models of Practice2
Models of Practice2
Models of Practice2
Researching Industry
As part of your module 502 brief, you are asked to :
“Deepen your awareness of the critical context of your practice and identify key
approaches to support this through a range of documented methods”
Evidencing this might include:
After this briefing, you should continue to explore and study Models of
Practice independently and in your own free study time.
As part of this study, you should create comprehensive records within
your documentation, which you can then refer to
and evidence in your final report.
You will have a briefing on your design report, later on in the module, after which a guide will be available here:
https://estudio.leeds-art.ac.uk/mod/book/view.php?id=33452
A model of practice –
of practice?’
Modeling - a process or way we learn to do
something through observing others.
What is
“modeling?” When a person observes the behaviour of another
and imitates that behaviour
they are ’modelling’ a behaviour.
George Steiner
Where can you What might be primary and secondary
find opportunities research approaches?
to ‘model’ your
practice?
PRIMARY RESEARCH APPROACHES
(research which you conduct yourself):
Interviewing someone in industry (in person, via email, via skype)
Where can you Visiting someone in their studio or other place or work
find opportunities
to ‘model’ your SECONDARY RESEARCH APPROACHES
(research or content made by other people):
practice?
Reading Books or other literature
Watching Films
Role
Your reading list is all available in the library:
Baldwin, J. and Roberts, L. (2006) Visual Communications: From Theory To Practice, : AVA Publishing.
Bierut, M. (2007) HOW TO use graphic design to self things, explain things, make things look better, make people laugh, make people
cry and (every once in a while) change the world : Thames & Hudson Ltd.
Chapin, K. (2010) Handmade Marketplace: How to sell your crafts locally, globally and online : Storey Publishing Heller,
S & Talarico, L. Becoming a Design Entrepeneur : Allworth Press
Levinson, JC. (1994) Guerilla Advertising: Cost-effective tactics for small business success : Houghton Mifflin
Hall, S. (2007) This Means This. That Means That: A User’s Guide to Semiotics: Laurence King.
Lees, N. (2010) Greenlit : Methuan Drama Lees, N. (2010) Greenlit : Methuan Drama Ilasco,
M. & Cho (2010) Creative, Inc. : The Ultimate Guide to Running a Successful Freelance Business : Chronicle Books Sharp, E (2009)
How To Get a Job in Television : A&C Publishers
Rose, C. (1999) Trade Secrets: Young British Talents Talk Business: Thames & Hudson
Warr, D. (2016) Ethics and Visual Research Methods : Palgrave Macmillan
You should
consider that your Eg. An interview could be:
magnumphotos
OR a series of photos for an exhibition
It must be part of your practice too if you want to succeed in academia or the private sector
You may want to go on to further education, apply for a residential opportunity in the UK or
abroad, apply for funding, or a business loan.
If you do not learn how to be coherent you will need to learn how to deal with disappointment
Why?
Then finding points of convergence (similarities) and divergence (difference) between them
The process can be broken into simple steps
Step 1
To begin looking critically it is helpful to identify the aims and objectives that you think are being
presented
To find either similarities or differences between their aims and objectives and yours it is useful to be clear on what those might be
Constructive criticism is much harder. It asks: What did the author set out to
do? Was his plan reasonable and sensible, and how far did he succeed in
carrying it out? If these questions are answered with discernment and
sympathy, we may be of real assistance to the author in his later works, for
even in his first attempts he has undoubtedly taken certain preliminary steps
which approach the level of our criticism. (Johann Goethe 1821-24)
Springarn, J. (Ed) (1921) Goethe’s literary essays. (Translated from the German by J.E. Springarn) New York:
Harcourt Brace and Company pp140
This is often paraphrased as:
If it is a primary source If it is secondary source you can also include these questions
What did the creator set out to do? (Aim) What does the interviewee wish to achieve?
How has the creator done it? (Objective) What steps have been taken to achieve those aims?
Make a note of the questions an try to answer them as you watch the following video
What would you not apply to your own practice from what you have seen
in this video?
Nicer Tuesdays : Ronan Mckenzie
https://www.youtube.com/watch?v=RPOcrT1Czjs
Was it is a primary source or a secondary source?
What would you not apply to your own practice from what you have seen in this
video?
Lets say that you want to refer to something that Ronan said in her presentation. You could describe it word for word, but you can also
paraphrase.
Ronan Mckenzie (2019) describes her approach…….
Mckenzie, R. (2019) Nicer Tuesdays : Ronan Mckenzie. [Online Video]. 15 January 2019. Available
from: https://www.youtube.com/watch?v=RPOcrT1Czjs. [Accessed: 3 February 2020].
This is Harvard referencing and it begins with Ronan’s name because it is her you are pointing to and not Youtube which is the platform her
presentation was broadcast on. This is an on-line resource so you also need to include the date you accessed the website.
https://www.youtube.com/watch?v=py2vt4vcMa8&t=622s Adobe Creative : Interview with Milton Glaser
Now try a slightly different approach
What strategies could you adapt and use in your own practice?
How do the aims in the following video align with your own?
What strategies could you adapt and use in your own practice?
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Start following creative channels on You Tube & regularly review these for your documentation :
VIDEO CHANNELS
A 'model of practice' is a way of / process of working which has been directly 'modelled' on the established methods or practice of
someone else. You are required to consider for this section, your 'rolemodels,' how they work, and how you have considered adopting
approaches through your research into them.
Which creative practitioners did you look at to help 'model' (or inform) the way you might undertake your own practice? How did
you document artists and practitioners you looked at?
Bulletpoint Who/what has been a key inspiration or model of practice and why. You could detail practitioners, groups/collectives who have
helped you inform your ideas or understanding about how a particular area of industry or profession work. You should use your words to
direct us to any case studies in appendices or signpost us to key parts of your reflective documentation or creative outputs (such as
interviews you undertook with practitioners, podcasts or films made on the subject).
There is no limit to how many images you can use to illustrate this section, and no word count on captions for images.
Goethe’s (1821-24) formula for play analysis can also be used to develop the content for your design report
For example:
Short sentences that introduce one statement are often better than long sentences that introduce several
Just like your creative output – think about your audience – you are explaining something – not proving you know something
Providing a glossary of models of practice used by others in an appendix can reduce your word count and help clarify your report.
Critical thinking requires practice and takes time
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but it is an invaluable and essential skill for a creative practitioner