Chapter 1 : Executive Summary

Chapter 2 : Introduction

A. The business concept and model

Pickled papaya was originated in the Philippines which is also part our food heritage
and we do hope to make it the best seller in our current business product. The papaya we
use will be a fresh from the garden and easy to prepare and be a preserve to some other
meals. Pickled papaya is good to our heath because of the ingredient we use it is perfect
blend of sugar and concept vinegar that is not so tarp and some secret ingredients that
market our pickled papaya from other competition because of its unique taste.

 Business Model

Must of the population and the people nearby place. Even the lower family
income can afford our product since it’s the cozy-one. One of the basic of our
marketing strategy were democraphic basis there icome bracket and lastly
psychological basis of the customer. Market need more because filipino innate
personality to be food cover and loves to pair main dishes to appetizer or side
dishes, pickled dishes were in demand. Thus, customers would likely to by this
kind of product each day for their meals.

B. The business Goals, Mission, Vision, Objective and Performance target

 Mission

- ATSARAP aims to offer high quality pickled papaya as an appetizer at it’s

competitive price to meet the demand of the middle to higher income local
Market area president as well as the students.

- To establish story market position and become known as local seller of

native pickled papaya.

 Visson

- To expand our business nationwide 10 years from now.

- To develop new product to compliment the main product.
  Objective and performance target

- Provide at its higher quality product with personal with personal

customer service
- Provide competitive pricing
- Get access to local residents as customer
- Promote vigilance and benefits of the product at any cause
- Cater a 100% satisfaction to our customer through maintaining the level
of excellent service

C. The business offering and Justification

 Business offering

Add some appetizer to you meal. ATSARAP papaya is to give like your
dishes. ATSARAP papaya is an appetizer made from pickled green
papaya, Julienned or grated green papayas are placed in almighty
container and soaked for a week in cooked vinegar and sugar, to make it
more delicious and tasty. ATSARAP papaya ingredients are: unripe
papaya, tidbits, red bell pepper, raisins, grated garlic, peeled onion,
carrots, vinegar, white sugar and salt. ATSARAP papaya added a lot of
ingredients to make it more attractive, beautiful and colourful to the
pickled papaya. ATSARAP papaya sweet and sour appetizer it is usually
served with fried