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Literature Review
Literature Review
Literature Review
There are five private service operators in each area, and an incumbent state operator.
Almost 80% of the cellular subscriber base belongs to the pre-paid segment.
The DOT has allowed cellular companies to buy rivals within the same operating circle
provided their combined market share did not exceed 67 per cent. Previously, they were
Growth Drivers
Opening up of international and domestic long distance telephony services are growth
drivers in the industry. Cellular operators now get substantial revenue from these
services, and compensate them for reduction in tariffs on air time, which along with
rental was the main source of revenue. The reduction in tariffs for airtime, national long
distance, international long distance, and handset prices has driven demand.
1. BSNL
2. Airtel
3. Vodafone
4. Idea
5. Reliance
6. Tata Indicom
7. Aircel
8. Spice
9. MTNL
The cellular and fixed-line penetration levels in India are lower than those in most
the FY97 - FY01 period was 80%. Despite that, the market is still under-penetrated and
offers significant potential for growth. The Indian mobile market, according to the COAI,
approximately 51.40 million subscribers as on June 30, 2008. Despite this rapid growth,
the mobile penetration rate in India, approximately 7.8% as of June 30, 2008, is
significantly lower than the average mobile penetration rate in other Asian and
International markets.
The cellular subscribers grew to approximately 31 million in 2008. The number of mobile
and 60 million by Gartner. This shows the potential of the telecom industry over the next
four years. There was a lot of action in the cellular field with respect to mergers and
acquisitions. The sector had the operators consolidate their positions with acquisition and
increased competition.
The cellular phone sends and receives radio single to and from the nearest cell
Site, the Base Transceiver Station (BTS), which is connected to the Mobile Switching
Center (MSC). The MSC is connected to the conventional local phone network. The use
Of radio waves, as the communication line, eliminates the use of wires that tie down to
one point. As long as you are in the cellular service area, whether you are moving or
Stationary you remain connected with the service provider of your cellular services.
When you subscribe to cellular phone services you are provided with a SIM Card
(Subscriber’s Identity Module). The SIM Card is about the size of a regular Bank Credit
Card with a microchip, which stores your cellular number and other subscriber’s
information. In the field of cellular telephony, mainly four technique are used which are
Technology is spread all over the world, i.e., the cellular services are on air in more than
Different operators allow assessing of different type of GSM networks. There are
essentially three types of GSM networks - GSM900, GSM1800 and GSM1900. GSM
stands for Global System for Mobile communication. It lays down the common standard
for mobile telephone, which allows the subscriber to use their handsets, at any place,
which has GSM coverage. GSM is the PAN European standard for digital cellular
was designed for European market to provide the advantage of automatic, international
roaming in multiple countries. GSM system has already been implemented in Asia,
transmission quality and mobility not only in India but even when you are traveling
abroad. The SIM card is vital component in GSM operation. The user can store all
relevant data in the phone on a removable plastic care. The card can be plugged onto any
GSM compatible phone and the phone is instantly personalized for the user.