Hitesh K.

Sasani

ACKNOWLEDGEMENT

This acknowledgement is especially for those people who had

co-operated or helped me to prepare this report. I am equally thankful to the
all reviewer and also those who made extremely valuable suggestion and have
contribute in enhancing accuracy of the report.

First of all, I would like to thank Mr. Mukeshbhai T. Donda

and Mr. Ashokbhai T. Donda for giving me that opportunity and permission to
work on this project otherwise it would have been a difficult task to complete
this report.

Next, I would like to thank our principal that Dr. K.S. Vataliya
and our co-ordinator Mr. Anilbhai joshi and our subject faculty
Miss. Madhuri Trivedi & Miss. Rajeshwariba Zala for helping me to learn
management and provide various necessary guidance regarding my topic to
prepare this project report.

So, I thank to all those people who have helped me in

preparing this report directly or indirectly. I also thank to all staff members of
Akshar Profile and also all consumers & retailers because due to the consumers
& retailers my survey has been made successfully for the research purpose.

And of course I would like to thank my parents for giving me

financial and technical support for preparing this project report.

Date :-

Place :- Hitesh K.
Sasani
 Hitesh K. Sasani

PREFACE

If you know the law of swimming it does not mean that you
know how to swim, but it is only through jumping in the water you get the
feel of its depth. It is only through the practice and training that you are well
acquired to face any situation.

Business of any type is not run on only theoretical knowledge

but some practical knowledge and skills are also required. The course of
B.B.A. has got the motive of providing both theoretical and practical
knowledge. So, there is a separate subject of industrial training in which the
student of third year has to take training for at least 21 days in any selected
company and study or research its particular chosen specialized topic.

Become a student of T.Y.B.B.A. of Bhavnagar University, it is

compulsory for us to take industrial training at least 21 days. For this purpose,
I have been taken my industrial training in AKSHAR PROFILE situated at
8, kim pipodara, Surat. I have prepared my project report on BRAND
AWARENESS in Akshar Profile.

The main objective of research is to develop skill in student

supplement to the theoretical study of business management in general. Research
helps to gain real life knowledge about environment and business practices. The
B.B.A. programme provides student with a fundamental knowledge of business
and organizational functions and activities as well as an exposure to strategic
thinking of management.

During the research, I got lots of experience and came to know

the marketing practices in real that how differs from those of theoretical
knowledge and the practically in the real life.
 Hitesh K. Sasani

STUDENT DECLARATION

I here by declared that this report work on “Brand Awareness”

of Akshar Profile. It is an honest attempt to put entire findings on actual data
gathered through personal investigation with the managers, employees, market
reports of the company and customers.

As the student of T.Y.B.B.A. of Bhavnagar University, I have

taken my industrial training in Akshar Profile which is situated at Surat. The
management staff of this company and customers & retailers who are using this
product have been given important information and good support to me for
preparing this report.

My best wishes every time with Akshar Profile because the

company will get more and more achievement for their long time.

Date :-

Place :- Hitesh K. Sasani

 Hitesh K. Sasani

CONTENTS

 GENERAL INFORMATION…..
1 – 14

 Introduction of the company …..

1

 Company Profile….. 3

 History and Development….. 5

 Size of the Unit and Form of Organization…..

6

 Organization Structure….. 7

 List of Product….. 8

 Manufacturing Process…..
10

 Time Keeping System…..

12

 Contribution of the unit in the industry…..

14

 INTRODUCTION OF PERSONNEL DEPARTMENT…..

15
 Hitesh K. Sasani

 INTRODUCTION OF FINANCE DEPARTMENT …..

16

 INTRODUCTION OF MARKETING DEPARTMENT …..

17

 STRUCTURE OF MARKETING DEPARTMENT …..

18

 EXECUTIVE SUMMARY…..

19

 INTRODUCTION ABOUT THE TOPIC…..

20

 INTRODUCTION OF THE RESEARCH …..

21

 MARKETING RESEARCH …..

23

 RESEARCH PROBLEM AND PROBLEM DEFINE…..

24
 Hitesh K. Sasani

 RESEARCH OBJECTIVES…..

26

 LIMITATION Of THE STUDY…..

27

 RESEARCH METHODOLOGY…..

28

 Nature of the Study…..

29

 Types of Data…..

30

 Source of Data…..

31

 Data Collection Method…..

32

 Sampling Plan…..

33
 Hitesh K. Sasani

 MAIN ADVERTISING MEDIA OF THE COMPANY…..

34

 INTERPRETATION AND DATA ANALYSIS…..

36

 FINDINGS…..

46

 CONCLUSION…..

48

 EXPERIENCE OF THE FIELD WORK…..

49

 BIBLIOGRAPHY…..

50

 QUESTIONNAIRE…..

51