Professional Documents
Culture Documents
Ipa12 BC 101
Ipa12 BC 101
Daniel Ranta*
3. To celebrate its successes, ConocoPhillips has 1. Interactions must be vigorously promoted and
created a range of opportunities for high-profile facilitated by the network leader and core
recognition of employees who have achieved the members. They must monitor and participate in
most success in knowledge sharing through discussion databases and net-meetings, and
networks. Interestingly, nominations for ensure that lessons learned that are captured and
outstanding knowledge sharing often come from condensed contain high-quality content. Network
the network members themselves. The firm has leaders and other employees in network roles
must take the lead in recognizing opportunities
also linked knowledge-sharing behaviors to
for collaboration and beneficial engagement, and
employees’ variable compensation. Together,
channel individuals toward the proper means of
these actions have elevated the visibility and engagement. While many network interactions
importance of knowledge sharing, which has are reactive and always will be (“I have a
helped shift the culture. With recognition at problem – can your experiences help me solve
global, regional, and network levels, the shift it?”), ConocoPhillips measures the maturity of
toward knowledge sharing has led mid-level networks by the degree to which they begin to
managers around the company to support their operate more proactively. Networks that create
employees’ network participation. “What my boss more business value for the company are those
finds interesting, I need to find fascinating” has a whose business cases include both a focus on
direct impact on knowledge sharing – therefore solving challenges and whose members share
getting mid-level managers onboard is of critical with others without being asked (for instance, by
importance. posting lessons learned or an article in the
company-wide online encyclopedia, called
Through these efforts, knowledge sharing at OneWiki that are likely to help others).
ConocoPhillips has transitioned from a strategic
2. Central to successful networks have been the
imperative to a tactical reality in its networks.
processes and technologies that enable them.
Members feel engaged and regularly seek out and ConocoPhillips has gathered ideas from network
share their knowledge across and within business members to create a portal system that adroitly
units. A strong knowledge-sharing culture lubricates links to the corporate e-mail system. Each
networks by establishing a shared belief system; member receives an e-mail that outlines daily
employees participate knowing what is expected of activities on the network, along with links to the
them and understanding why knowledge sharing is portal for more details. This drives a peer-to-peer
key to company success. As a result, a sense of problem-solving process that has proven very
openness and trust permeates the networks. successful for the company. Those who do not
Employees know that asking questions and seeking choose to “bring the corporation to bear” when
knowledge is part of what they do to generate seeking solutions are often questioned by their
business value; it is a sign of strength, not weakness. managers and peers. In other words, it is expected
that acting and operating as part of a global 4. As mentioned earlier, enabling portal discussions
company includes using the network-based portal as a way to capture and transfer lessons learned is
technology. Effective content management by the a cornerstone of the ConocoPhillips Knowledge
networks themselves (with some centralized IT Sharing strategy. The sharing of discussions
support) is crucial, with a focus on collecting, across sister networks yields even greater value
managing, and organizing the right information to for the company. But the latest, most exciting KS
support ongoing business success. As discussions initiative is rapidly positioning ConocoPhillips to
have evolved, so too has ConocoPhillips’ gain significant value by integrating Web 2.0
sophistication at expanding the impact gained technology with the Knowledge Sharing platform.
from lessons learned. The KS team developed a The two-pronged approach consists of Closed
unique portal technology that enables network Discussion Items and Wiki technology and
leaders to actually share a single discussion processes. Six years ago, the KS Team
thread from their portals with sister networks, recognized the potential of valuable knowledge
without duplicating the thread and while keeping from online discussions that eventually aged on
the integrity and flow of the replies in a single network portals. Many discussions contain
thread. This feature has dramatically expanded detailed analysis and background information that
the number and global reach of potential solutions represent an extensive body of knowledge from
to any given problem or query. On average, experienced network members. To recapture the
discussions shared with related networks receive benefit of such knowledge and provide it a
twice as many responses as those that stay within “second life,” the team actively researched the
a single network. The discussion sharing tool has discussions that had reached closure and were
been widely used and greatly enhances the value deemed to have yielded a successful result.
from lessons learned, as decisions are influenced
across functions and streams of our business. The KS team created a process and policy to
Also, this helps turn networks into “g0-to- encourage network leaders to officially ‘close’
sources” of valuable expertise, which lessens the those discussions. These were then turned into
degrees of separation from seekers to providers of searchable lessons learned documents that were
knowledge. added to the network’s knowledge library for
members and others to search and browse. This
3. Organizing lessons learned and best practices into approach has proven to be a more useful and
easily retrievable sources, providing collaborative efficient means of capturing, storing, accessing
workspaces within a portal where people can and re-using intellectual capital than more
share, and organizing knowledge-sharing events traditional and costly methods. That process
such as net-meetings all serve as deliverables and continues. Because closed discussions form a
activities that can be embedded into the valuable, vast and searchable repository of
workflow. In this way, employees’ day-to-day lessons learned, it was natural to begin linking
activities are enhanced through access to lessons them to the next evolution of Knowledge Sharing
learned and best practices, raising the level of at ConocoPhillips, the development of a corporate
productivity. At the bequest and guidance of the wiki, branded OneWiki. Documented success
network sponsor, a central network facilitation stories, best practices and lessons learned in the
and support group work with the network leader, form of closed discussions play a large role in
network coordinators, and core team members to providing context to wiki articles.
create standard repositories and procedures that
collect, store, and make available lessons learned OneWiki has been deployed across the company
and best practices in ways that fit the unique and involves many networks, teams and work
needs of the network. Network leaders and core groups. Immediately OneWiki began to prove to
team members are trained on the best practices be a natural, fluid and dynamic place to capture
for using these tools and processes, and they work the insight and wisdom that accepted knowledge
with the network sponsor and the core (lessons learned and best practices). Further, the
membership to build the deliverables and Wiki concept is familiar to people and encourages
activities that will sustain growth in beneficial them to find and keep accumulated knowledge
sharing. up- to-date. Internally branding the wiki as
“OneWiki” has sent an important message that strengthening their positions by maximizing their
the wiki is the one and only place for contextual, organizations’ intellectual capital and discovering
encyclopedic knowledge in ConocoPhillips. To high-quality solutions to business problems.
introduce OneWiki to the enterprise, the global Increasingly, they are doing so in drastically reduced
KS Team created a set of high-end, computer- amounts of time. To remain a leader, ConocoPhillips
based training modules. The team meets must continue to create synergy among its employees
regularly with individuals deemed content to build an even more powerfully organized collection
moderators to ensure they are aware of the of best practices, ideas, tactics, and strategies, and
governing standards. seamlessly deliver them to the right people. To
compete in today’s marketplace, it is not enough to
The image on Figure 1 shows our knowledge rely on individual experts’ knowledge. It is critical
architecture flowing from functional excellence that ConocoPhillips continue to harnesses its
(continuous business improvement) through the collective knowledge through collaborative networks.
human operating model of our networks. The key
is that purposeful collaboration happens through Networks that focus on knowledge sharing have
our knowledge processes that are enabled by already become a critical enabler for many oil and gas
consistent technology across the enterprise. As companies. Networks at ConocoPhillips are enabling
people connect, knowledge is shared and learning functional areas and business units to build greater
takes place. levels of openness and trust, which, in turn, improve
employee collaboration and the sharing of valuable
CONCLUSION best practices and lessons learned. The overall impact
on learning has been tremendous – as most learning
The networking initiatives at ConocoPhillips have happened informally (or on-the-job) and global
succeeded because the efforts in each of the four areas collaboration is an outstanding vehicle for informal
described above were inspired by a great sense of learning. The global sharing and learning is leading
urgency about the long-term competitive advantages to positive business results, such as improved safety,
to be obtained from knowledge-sharing networks. The reduced project cycle time and cost of production, as
marketplace in which ConocoPhillips competes is well as elevated competitive differentiation and
changing dramatically. Competitors are continually improved financial results.
TABLE 1
ConocoPhillips believes that “you manage what you measure.” Keeping detailed records of business impact has
served to galvanize sponsorship and attract and sustain membership to networks. The overall business impact
directly related to Knowledge Sharing is significant, measuring in the 100’s of millions of dollars from 2005 to
present.
Success stories, mentioned earlier, provide a measure of the overall benefit of knowledge sharing. Some
networks use non-monetary measures for success, such as health, safety and environmental improvements and
mitigation of risk.
The metrics below demonstrate the company’s ability to embed knowledge sharing into the work culture.
* At ConocoPhillips, network collaboration is pervasive. Employees often belong to more than one
network. Number of network memberships per member: 2.8 in 2010, up from 2.36 in 2009.
** Based on yearly ConocoPhillips worldwide employee headcounts