Goals setting and formulating strategy of that company when going international

trading.

Goal setting is the mechanism to determine what you want to accomplish and to
formulate a strategy to achieve the desired results. Goal-setting is an integral aspect of
business strategy for entrepreneurs. Formulating a strategy is an analytical process for
selecting the most appropriate course of action to meet the organization's goals and
visions. This is one of the steps in the strategic management process. The strategic plan
allows organizations to review their resources, provide financial plans, and establish the
most appropriate action plans to increase profits.

Starbucks has created a mission statement which includes cultural development,

innovation, high performance and accountability which are essential components of the
values of the organization. The corporate mission statement lays out the goals for the
company.

Starbucks states that its mission is "to create Starbucks as the world's leading supplier of
the finest coffee while upholding our uncompromising values as we expand." The goals
of Starbucks are to remain successful and to deliver worldwide social, environmental, and
economic benefits. The company's goal is to "define Starbucks as the world's most
admired and recognized brand."

The mission of Starbucks is to "inspire and nurture one person, one cup and one
neighbour at a time." The company aims to achieve this through the creation of a
community that embraces and promotes personal growth. As described in the principles
of the business, personal growth comes through challenges and helps the company to
develop too. The agreed aim applies to the diversity and accessibility policies of the
company.

Starbucks Strategy development includes planning and decision-making, which leads to

the establishment of corporate objectives and the development of strategic plans. This
includes identifying external opportunities and threats as their long-term goals to
generate, evaluate, and select the strategy that best fits the company's strategy.
Starbucks provides a "third place" experience. The Starbucks store is actually located in a
"third place" away from home and the workplace, where people can spend time with
friends or alone in a relaxing and comfortable environment. Customers are even welcome
to do their jobs at Starbucks stores. Most Starbucks stores offer free WI-FI.

Starbucks advocates green retail. Starbucks strives to reduce its impact on the
environment and address climate change through meaningful and sustainable change.
These include green retail strategies: building more energy-efficient stores and facilities,
saving hydropower, investing in renewable energy, exploring new recycling options, and
using sustainable coffee cups.

Sell the highest quality coffee. The business strategy of Starbucks can be described as the
differentiation of the goods. As a result, the coffee chain is focused on the quality of its
products, with customers paying high prices for high quality. High-quality customer
service is one of the key sources of Starbucks' competitive advantage, further enhancing
the appeal of coffee retailers.

International market growth with a focus on developing markets is one of the main
elements of Starbucks 'long-term business strategy. The share of the company's global
market segment revenue from China / Asia Pacific.

Incorporate technology into various processes within the business. Starbucks 'latest
technology is expected more than just improving the website or making payments quicker
for people waiting in line. The coffee chain adds added value to technology by
integrating technology into a wide variety of business fields. Business processes and
procedures such as new product development, marketing information sharing, sales
completion and customer satisfaction monitoring; the most popular examples of value
generated at Starbucks through Technology Integration include the implementation of
mobile order and payment applications that allow customers to buy without having to
queue up, and voice ordering apps.