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Beverage Management
Beverage Management
BEVERAGE
MANAGEMENT
HTM 112: CATERING MANAGEMENT
Learning Outcomes
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Learning Objectives
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
BEVERAGE
MANAGEMENT
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
Beverage functions are usually part of a food
event. Most include both alcoholic and nonalcoholic
beverages. At the least, these would be accompanied by
appetizers. Most clients see the beverage function as a
way for guests to mingle and socialize at the event before
the meal.
For formal/traditional beverage functions, you
may want to stick to the tried and tested, such as: red
and white wine, a domestic light and regular beer, some
soft drink brands, drink mixtures, and at least one brand
of each Scotch, gin, vodka, bourbon, rum, tequila and
Canadian whiskey. Be aware that there are geographic
differences in the consumption of alcohols and spirits.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
ALCOHOLIC
BEVERAGES
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Alcoholic Beverage
• An alcohol beverage is simply any fermented drink that
contains ethanol/ ethyl alcohol such as beer, wines and
distilled spirits.
• In the ingestion of an alcoholic beverage, the alcohol is
rapidly absorbed in the gastrointestinal tract because it
does not undergo any digestive processes; thus, alcohol
rises to high levels in the blood in a relatively short time.
• Under the influence of increasing amounts of alcohol,
the drinker gradually becomes less alert, awareness of
his environment becomes dim and hazy, muscular
coordination deteriorates, and sleep is facilitated.
Beverrage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Alcoholic Beverage
A major question for a new catering business is
whether it needs a liquor license. Most on-premise
catering operations have a liquor license and sell alcoholic
beverages. Many off-premise caterers do not bother to
get licensed because they do not serve liquor in one
location but rather transport alcoholic beverages to a
variety of locations for their events.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Liability Issues
Either way, if alcoholic beverages are served at a
catered event, the caterer can be held liable for any
problems caused by intoxicated guests. A guest who
leaves the event intoxicated and causes an automobile
accident may share liability with anyone who has served
him or her alcohol prior to the accident. This includes the
host of the event, the caterer, and especially the server or
bartender who served the drinks. All caterers must have
substantial liability insurance policies in place in case they
are sued for causing intoxication in persons who then
injure or kill themselves or others.
Anyone who will be serving alcohol should also go
through a formal training program.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Bar Equipment
The bartender is in charge of making sure that the bar area has the appropriate
equipment, which includes:
• bar strainer • mixing or stirring spoons
• bar towels • 1-ounce jiggers
• bottle and can openers • paring knives and zesters
• Corkscrews • Wastebaskets
• plenty of ice with tongs or scoops • Mixers
for serving
• Garnishes
• large pitchers
• Napkins
• measuring spoons
• Barware
• mixing glasses or shakers
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Portion Control
Just as with foodservice, a caterer must implement
portion control in your alcohol service if you want to
make a profit.
The regular size for a bottle of wine or spirits is 750 ml,
or about 25 ounces. Most wine portions are 4- to 5-
ounce pours, with five to six pours per bottle. The
portion size for spirits is 1½ ounces, with sixteen pours
per bottle.
Fit your wine and spirits bottles with the appropriately
sized pouring spouts, and portioning will be automatic.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Wine
• Wine is often considered the most food-friendly alcoholic
beverage. Most caterers have someone on staff who is
knowledgeable about wine and who can assist the client in
choosing appropriate wines and pairing them with menu
items. It is important for this individual to respect the price
range and tastes of the client and not to behave snobbishly
or intimidate the client in any way.
• The sommelier or wine steward should also be on hand at the
event to make sure the wines are opened and served at the
appropriate times.
• Wine should be stored properly, in a climate-controlled
environment; upon service, it should already be at the correct
temperature.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Corkage Fees
Some clients will want to provide their own wine
for a catered event. In such cases, it is customary for the
caterer to charge the client for handling and pouring the
wine, a fee that offsets the loss of the profit the caterer
would have made from selling wine to the client. The
customary corkage fee ranges from Php300 per bottle or
equal to the selling price value of the wine.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
• Bourbon • Campari
• Scotch • Jägermeister
• Brandy
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
NONALCOHOLIC
BEVERAGES
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Non-Alcoholic Beverages
Serving nonalcoholic beverages does not require a
license; they can be charged to the client in the same
manner as alcoholic beverages.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Water Service
Water is often preset during catered affairs.
• Glasses are placed on the tables and filled with ice and
water shortly before the guests arrive.
• The glasses are replenished many times during the meal
and are usually not cleared until the guests depart.
• A water analysis should be done for any catered venue
to prevent the service of distasteful water or ice. Water
softeners and filters can usually rectify any problem;
however, if an unpalatable taste persists, the caterer
should train event planners to sell bottled water to all of
its clients at a minimal cost.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Ice
Caterers should never run out of ice during an event.
• A caterer must decide on the size and shape of the ice cube,
which will determine how much ice will fit in a glass and how
much liquid it will displace.
• Thin, disc-shaped cubes displace the most liquid; large,
square cubes displace the least. Squares also melt more
slowly than disc shapes and may be preferable to caterers
who preset iced beverages prior to their events.
• Most off-premise caterers have arrangements with ice
manufacturing companies that deliver to their event sites.
• The cost of ice and its delivery must be figured into every
proposal and passed on to the customer.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Coffee Service
Coffee can be served from a glass pot or from a
preheated metal or ceramic pot, depending on the style of
service. A metal or ceramic pot should be carried on an
underliner plate with a napkin, with the underliner held as a
splash guard while the coffee is being poured, although good
service techniques and well-designed coffeepots with long, low
spouts will minimize splashes.
When pouring coffee, the cup should be left on the table
and filled fairly close to the top, leaving enough room for
cream and to stir it without spilling. By filling the cups
adequately, the server will need to make fewer return trips to
the table for refills. (For the same reason, when pouring for
one guest, servers should always ask the other guests at the
table if they would like coffee as well.)
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Tea Service
Tea — Chinese, Indian, and herbal — has become very popular,
and people who love tea are very particular about how it is
brewed.
• Always use freshly boiled water: Start with cold water to
avoid impurities that may be associated with water coming
directly from a hot water heater. Whether you offer loose tea
(which most tea aficionados prefer) or tea bags (which are
easier for the caterer), it can brew in either a large or an
individual size teapot, or in the teacup itself.
• Most green teas are best brewed at water temperatures
between 160° and 180°F; most black teas, between 190° and
210°F.
• Black tea should steep for a maximum of five minutes, and
green tea for a maximum of three.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Tea Service
To serve tea in a formal, classic manner
• Use two preheated ceramic teapots with a capacity of about
12 ounces each. (Preheating takes the chill off the pots,
ensuring a better infusion and helping the tea stay hot
longer.)
• One pot is used for the infusion. The second, for additional
hot water, should be served at the end of the infusion time.
• Both pots are presented on underliners with a lemon wedge
garnish. Sometimes the lemon is wrapped in cheesecloth to
prevent seeds from falling into the cup and juice from
squirting in unwanted places. A heated cup is served on a
saucer.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Tea Service
• Guests always pour their own tea: brewed tea first, then
hot water if necessary to achieve the desired strength.
Since the richness of cream would mask the delicate
flavor of tea, a choice of milk or lemon should be
offered.
• In proper tea service, sugar cubes are served with tea,
though honey may be preferred with herbals. If only one
pot is served, the hot water should be poured over the
tea bag to allow it to steep before the pot is served to
the guest. An extra underliner should be served for the
used tea bag, which should be removed from the table
immediately after it is used.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Bar Checklist
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Bar Checklist
A bar checklist is used to ensure that bar operation
procedures are followed on a regular basis. This tool can
be used by bar managers and waitstaff as a guide when
preparing for, during, and after operations. Using a bar
checklist helps bar managers comply with establishment
standards and regulatory requirements to prevent fines
and government-sanctioned closure. It also helps in
streamlining operations while delivering consistent
quality and service to patrons.
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
Beverage Management
HTM 112 – Catering Management
Manuel S. Enverga University Foundation, Lucena City
College of International Hospitality and Tourism Management
An Autonomous University
References:
• Mattel, B. (2016). Catering: a guide to managing a
successful business operation 2nd ED. New Jersey: John &
Sons
• Buted,D; Celis, MI; Mejia, RC. (2007). Basic Restaurant
Service. Books Atbp. Publishing Corp.
Beverage Management
HTM 112 – Catering Management