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lhc53-INF-An Approach To Quality Functio PDF
lhc53-INF-An Approach To Quality Functio PDF
lhc53-INF-An Approach To Quality Functio PDF
Information Fusion
journal homepage: www.elsevier.com/locate/inffus
A R T I C L E I N F O A B S T R A C T
Keywords: The quality function deployment (QFD) is an effective tool to translate the customer requirements (CRs) to the
Multi-expert multi-criteria decision making design requirements (DRs) of a product. The process of selecting the optimal innovative product design to
Quality function deployment maximize customer satisfaction is full of uncertainty and fuzziness regarding to the users’ preferences, the re-
Probabilistic linguistic term set lationships between CRs and DRs and the merits of product designs. This study proposes a multi-expert multi-
Innovative product design selection
criteria decision making method to solve the innovative product design selection problem by developing an
ORESTE
enhanced QFD method combined with the complicated fuzzy linguistic representation model, the probabilistic
Shared cars
linguistic term set (PLTS), and the ranking method, ORESTE. Firstly, we propose a probability aggregation
method to integrate the individuals’ subjective evaluations into group ones expressed as PLTSs. On this basis, we
extend the QFD into the probabilistic linguistic context to get the DRs’ fuzzy weights. Then, based on a new
distance measure between PLTSs, a probabilistic linguistic global preference score function and three kinds of
probabilistic linguistic preference intensity formulas are proposed. Furthermore, we develop a PL-ORESTE
method to obtain the preference, indifference and incomparability relations between the alternatives. For the
facility of application, we develop the procedure of the QFD-based PL-ORESTE method. Given that the “shared
cars” is a new industry appeared in Chinese market, we finally illustrate the applicability of the proposed method
by a case study concerning the selection of innovative designs of Panda shared cars.
1. Introduction to translate the CRs exactly into the DRs that act as the criteria for
evaluating the design schemes; ② how to express the individuals’ eva-
Economic globalization has promoted technical innovation con- luations comprehensively and aggregate the group opinions correctly; ③
stantly and has shortened the lifecycle of products. Customer require- how to select the optimal design effectively based on the assessments of
ments (CRs) are diversifying and changing fast. If the enterprises fail to the alternatives.
meet the CRs, the internal conflicts will be arisen and the development The quality function deployment (QFD) is a useful technique that is
cycle time will be increased simultaneously, while the market pene- extensively employed when the innovative products need to capture the
tration will be decreased with poor product quality, lower customer voice of customers to maximize the customers’ satisfaction [2]. In QFD,
satisfaction and revenues [3]. Therefore, to make survival in the fierce the importance of the CRs, the strength relationships between the CRs
competition, it becomes an important and inevitable task for the en- and the DRs, and the merits of the design schemes regarding to the DRs,
terprises to analyze their customers’ needs and then choose an in- are difficult to be expressed by crisp data because the available in-
novative design which maximizes the customers’ satisfaction. General, formation is usually subjective and imprecise [26]. Temponi et al. [30]
however, it is impossible to make evaluation on new product design developed a fuzzy logic-based extension of QFD as a tool to capture the
schemes directly according to the CRs but the design requirements imprecise requirements of customers. It is testified that the fuzzy QFD is
(DRs) [4]. Practically, the innovative product design selection is a a good method to deal with imprecise information [13,17,35]. How-
special multi-expert multi-criteria decision making (MEMCDM) pro- ever, there are some serious defects existed in the fuzzy QFD methods:
blem involving different groups of individuals, such as users, designers,
researchers and investors. There are three problems to be solved: ① how (1) They are limited in representing a full picture of each individual's
*
Corresponding author at: Business School, Sichuan University, Chengdu 610064, China.
E-mail address: liaohuchang@scu.edu.cn (H. Liao).
https://doi.org/10.1016/j.inffus.2017.11.008
Received 30 September 2017; Received in revised form 7 November 2017; Accepted 13 November 2017
Available online 22 November 2017
1566-2535/ © 2017 Elsevier B.V. All rights reserved.
X. Wu, H. Liao Information Fusion 43 (2018) 13–26
view given that the single linguistic term is used to express the calculation process in the traditional ORESTE. This consists the second
evaluation of an object. It is observed that people usually make focus of this paper.
assessments with some hesitancy due to the limited knowledge and Based on the above investigation, to handle the innovation product
complicated reality. For example, one may describe a product's design selection problems, this paper then develops a synthesis
quality as “between high and very high” rather than simple term MEMCDM algorithm by combing the enhanced QFD method with the
“high” or “very high”. PL-ORESTE. The HFLEs are employed to express each individual's
(2) They fail to integrate the group opinions into the overall assess- vague evaluations, while the PLEs are used to represent the group
ments. Calculating the group opinions with simple averaging op- opinions. The improved QFD focuses on translating the fuzzy weights of
erators [2,3,35] would loss original information. CRs into the fuzzy weights of DRs, while the PL-ORESTE aims to rank
(3) Less information is maintained in the DRs’ weights that are re- the alternatives based on the assessment of the DRs. The main con-
presented as crisp numbers after the calculations in the MEMCDM tributions of this paper are summarized as follows:
process [10,17,35,36]. This would lead to the fuzzy information
loss badly. (1) We propose a novel probability aggregation method to obtain the
collective evaluations of a group.
To solve the first defect of the fuzzy QFD, Onar et al. [23] in- (2) We extend the QFD to probabilistic linguistic context to get the DRs’
troduced the hesitant fuzzy linguistic QFD which uses the hesitant fuzzy fuzzy weights that are represented as PLEs. We then develop a
linguistic term set (HFLTS) to capture the vagueness more accurately. distance measure between PLTSs. Based on that, we propose a
The HFLTS [27], which uses more than one linguistic terms to represent probabilistic linguistic global preference score function to integrate
the individuals’ qualitative assessments, is a powerful tool to describe the DRs’ fuzzy weights and the DRs’ values of the alternatives.
the imprecision and vagueness. It has received widespread attention in (3) We introduce a PL-ORESTE method to solve the general MEMCDM
recent years [19,21,22,32]. However, the HFLTS can only express the problems with hesitant fuzzy linguistic evaluations and fuzzy cri-
assessments of single individual. Although some aggregation methods terion weights. The relations between alternatives are distinguished
[27,28,31] of HFLTS can be used to integrate the hesitant fuzzy lin- in terms of preference, indifference and incomparability but not just
guistic evaluations of a group, the information loss is serious. In fact, simple rankings.
there is a probability distribution of the evaluations given by a group. (4) We further propose a QFD-based PL-ORESTE method to cope with
Different linguistic terms in a hesitant fuzzy linguistic element (HFLE, the MEMCDM problems concerning the innovative design selection.
the element of a HFLTS) [22] should assign different weights (prob- It captures the voice of customers by integrating the classical QFD
abilities) to depict the preferences of the decision makers (DMs) with the PL-ORESTE under probability linguistic context.
[37,38,39]. In this case, Pang et al. [24] extended the HFLTS and in- (5) We illustrate the applicability of the QFD-based PL-ORESTE method
troduced the probabilistic linguistic term set (PLTS) by adding prob- by a case study concerning the selection of innovative designs of
ability to each linguistic term. The PLTS is an effective representation Panda shared cars. We provide a helpful reference for the en-
form to model group opinions. However, there is no mathematical terprises related to “shared cars” to make survive by providing sa-
formula to calculate the weights of linguistic terms for the collective tisfying cars to customers.
probabilistic linguistic element (PLE, the element of a PLTS) corre-
sponding to a group. In this paper, we firstly propose a probability The remainder of this paper is organized as follows. Section 2 re-
aggregation method to integrate the individuals’ assessments expressed views the classical QFD and ORESTE methods as well as some concepts
as the HFLEs into the collective ones that are expressed as the PLEs. In and operations of HFLEs and PLEs. Section 3 proposes the PL-ORESTE
addition, given that the weights of DRs, which are derived from the method to solve the general probabilistic linguistic MEMCDM pro-
weights of CRs and the impact degrees of DRs over CRs subjectively, is blems. The QFD-based PL-ORESTE method is developed in Section 4 to
uncertain and imprecise, we then try to extend the QFD to probabilistic handle the innovative design selection problems. Section 5 presents a
linguistic context to get the DRs’ fuzzy weights that are represented as case study concerning the Panda shared cars’ innovative design selec-
PLEs. This is the first focus of this paper. tion. The paper ends with some concluding remarks in Section 6.
Furthermore, an appropriate ranking method is supposed to select
the optimal design to maximize the customers’ satisfaction based on the 2. Preliminaries
DRs’ fuzzy weights. There are some ranking methods under the hesitant
fuzzy environment, such as the HFL-TOPSIS [19], the HFL-VIKOR [21], For the facility of presentation, in this section, we introduce the QFD
and the HFL-ELECTRE [32]. But all of them are based on the crisp and ORESTE methods firstly. Then we review some concepts related to
weights of criteria. The ORESTE (organísation, rangement et Synthèse HFLTS and PLTS.
de données relarionnelles, in French), proposed by Roubens [29], is a
general ranking method which does not require crisp weights of cri- 2.1. The QFD method
teria. Besides, the detailed relationships between alternatives dis-
tinguished as preference, indifference and incomparability relations can The QFD was originated in Japan [1] to handle the product design
be derived by ORESTE [25], which makes it easy to select a reliable issue for converting the customers’ needs into specifications [3,14]. The
alternative. However, the ORESTE cannot cope with the imprecise MEMCDM problem for innovative product design selection consists of a
evaluations that are expressed as PLEs. In ORESTE, Besson's ranks are finite set of m innovative product design alternatives (A1, ..., Ai, ..., Am),
employed to express the evaluations. Considering the usefulness of the a set of U CRs (CR1, ..., CRu, ..., CRU) whose weight vector is
PLTS, less information is involved in Besson's ranks. In this paper, we WCR = (w1, ...,wu, ...,wU )T , a set of n DRs {DR1, ..., DRj,..., DRn}whose
try to improve the ORESTE by combining it with the PLTS and propose weight vector is WDR = (ω1, ...,ωj , ...,ωn )T , and two groups of individuals
a MEMCDM method named as the PL-ORESTE. To do so, we firstly including a group of Q experts G1 = {e1, ...,eq, ...,eQ} and a group of Z
develop a novel distance measure between PLTSs; then we propose a customers G2 = {f1 , ...,fz , ...,fZ } . This model aims to select the preferred
probabilistic linguistic global preference score function to integrate the design which meets the customers’ needs with the highest degree. It is
criteria fuzzy weights and the criteria values of the alternatives; fur- impossible to evaluate the designs’ comprehensive performance on CRs
thermore, we propose three kinds of intensity formulas and analyze the directly but can be obtained based on the DRs. So the key issue of this
values of thresholds under the probabilistic linguistic context; finally, problem is to translate the assessments on CRs into those on DRs.
the procedure of the PL-ORESTE method is proposed. This method not The QFD diagram, also called the house of quality (HOQ), is the hub
only captures the fuzzy information but avoids the complicated of the QFD method. It focuses on translating the weights of CRs into
14
X. Wu, H. Liao Information Fusion 43 (2018) 13–26
∼ = 1 ⎛∑ w
ω ∼ r͠ / ∑ w ∼ ⎞, j = 1, 2, ..,n
(A) Customer
j u ju u⎟
U ⎜u=1 (1)
CRs (B)
⎝ u=1 ⎠
Relationships matrix
(D)
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X. Wu, H. Liao Information Fusion 43 (2018) 13–26
∼ ∼
⎧ Ai I At , if T (Ai , At ) ≤ ξ͠ and T (At , Ai ) ≤ ξ͠ of HFLEs (for more detail about the HFLEs’ union, please refer to Ref.
∼ ∼ [27]) is expressed as hS (quality ) = {s0, s1, s2, s3} . Since the same weight
⎨ Ai R At , if T
⎩ (Ai , At ) > ξ͠ or T (At , Ai ) > ξ͠
is assigned to each linguistic term, this expression cannot reflect the
teacher's real instruction quality given that most of students provide
∼ ∼, then their judgments as “a little good”. That is to say, although the union of
(2) If ΔT (Ai , At ) >μ
∼ ∼ ∼
HFLEs can be used to aggregate the evaluations of a group, the
⎧ Ai R At , if min(T (Ai , At ), T (At , Ai ))/ ΔT (Ai , At ) ≥ λ͠
⎪ ∼ ∼ ∼ ∼ ∼ information loss is serious.
A P At , if min(T (Ai , At ), T (At , Ai ))/ ΔT (Ai , At ) < λ͠ and T (Ai , At ) > T (At , Ai )
⎨ i ∼ ∼ ∼ ∼ ∼
⎪ At P Ai , if min(T
⎩ (Ai , At ), T (At , Ai ))/ ΔT (Ai , At ) < λ͠ and T (Ai , At ) < T (At , Ai ) Pang et al. [24] extended the HFLTS and proposed the PLTS by
adding probability to each linguistic term. The PLTS can avoid the loss
∼, ξ͠ and λ͠ are three different thresholds (for details about of original information of a group and thus has gained many scholars’
where μ
attention [18,38,39].
these thresholds, please refer to Ref. [25]).
Step 6. Determine the strong ranking. The final result is a joint
Definition 3. [24]. Let S = {sα α = −τ , …, −1, 0, 1, …, τ } be a LTS, a PLTS
decision based on the weak ranking and the PIR structure.
is defined as:
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X. Wu, H. Liao Information Fusion 43 (2018) 13–26
1/2
K K method called the probability aggregation method to obtain the prob-
⎛ ⎞
σ (hS (p)) = ⎜ ∑ (p(k ) (α (k ) − α ))2⎟ / ∑ p(k ) ability of each linguistic term.
⎝ k=1 ⎠ k=1 (8) Let E = {eq q = 1, 2, ...,Q} be a set of experts whose weight vector is
For two PLTSs hS1 (p) and hS2 (p) , if E (hS1 (p)) > E (hS2 (p)) , then (γ(1), γ(2), ..., γ(Q))T, S = {sα α = −τ , …, −1, 0, 1, …, τ } be a LTS. Suppose
hS1 (p) > hS2 (p) ; if E (hS1 (p))=E (hS2 (p)) , then (1) if σ (hS1 (p)) < σ (hS2 (p)), that hS(q) = {sφ(ql ) sφ(ql ) ∈ S, l = 1, ...,L(q) } (q = 1, 2, ...,T ) are T HFLEs on S
hS1 (p) > hS2 (p) , (2) if σ (hS1 (p)) = σ (hS2 (p)) , hS1 (p) = hS2 (p) . given by T experts (there are Q − T experts who do not give any eva-
luation). Let hS = {sφl sφl ∈ S, l = 1, ...,L} be the group HFLE. Then, the
3. The probabilistic linguistic ORESTE (PL-ORESTE) method weight of sφ(ql ) in hS(q) is defined as
1
This section aims to propose a PL-ORESTE method to solve the ⎧ L(q) , if φl is included in hS(q)
vφ(ql ) = , l = 1, …, L(q) ; q = 1, 2, ...,T
general MEMCDM problems where the assessments of alternatives and ⎨ 0,
⎩ if φl is not included in hS(q)
the weights of criteria are represented by HFLEs or PLTSs. First of all,
we describe the probabilistic linguistic MEMCDM problem. Then we (10)
propose a probability aggregation method to get the collective eva- The weight of hS(q) given by the expert eq is γ(q), q = 1, 2, ...,T . Then,
luations expressed as PLTSs. A novel distance measure between PLTSs is the weight of sφl in the group HFLE is
developed which acts as the basis for combining the ORESTE method
T
with PLTSs. Finally, we develop the PL-ORESTE method. p(φl) = ∑ vφ(ql ) γ (q), l = 1, …, L
q=1 (11)
3.1. Description of the probabilistic linguistic MEMCDM problem
Thus, the group opinions can be expressed as the PLTS
Compared with the MCDM problems, the MEMCDM models are T
excellent with multiple experts involving in evaluation, which makes hS (p) = ⎧s (φl) (p(φl) ) s (φl) ∈ S, p(φl) = ∑ vφ(ql ) γ (q), l = 1, …, L⎫
the judgments more believable. In a MEMCDM process, the alternatives ⎨
⎩ q=1 ⎬
⎭ (12)
{A1, ..., Ai, ..., Am}, the criteria {c1, ..., cj, ..., cn} and their weights (ω1,
..., ωj, ..., ωn) are defined. The object of the alternative Ai with respect to Remark 2. With Eq. (12), the judgments given by the individuals in
the criterion cj is denoted as aij, where i = 1, 2, ...,m , j = 1, 2, ...,n . A HFLEs can be aggregated into the PLTS. If the individuals’ judgments
group of individuals {e1, ..., eq, ..., eQ} including experts, investors, are represented in PLTSs, with Eq. (12), we can also get the collective
customers, etc., are invited to make judgments, which are further ag- PLTS in case we use the original probabilities to replace the value of
gregated into the group opinions. vφ(ql ) . If the weights of the experts are not given, we can suppose that
When the experts are asked to make evaluation, both the assess- γ (q) = 1/ Q , q = 1, 2, ...,T .
ments on aij (i = 1, 2, ...,m ; j = 1, 2, ...,n) and the importance of the
Remark 3. To represent information flexibly, we denote φl by a real
criteria cj (j = 1, 2, ...,n) are straightforwardly given with simple or
number rather than an integer. For example, if one states that the
complex linguistic expressions. The LTSs for criteria are established by
design of a car is “between good and very good but more close to very
DMs in advance and different criteria may be associated with different
good”, then we can express it as {s1.5, s2} to reflect the opinion of “more
scales and semantics. Subsequently, the hesitant fuzzy linguistic eva-
close to good” which cannot be implied in the traditional HFLE {s1, s2}.
luations on aij and cj given by the experts are converted to HFLEs based
In this sense, the experts are allowed to express their opinions in a
on the context-free grammar [27]. Then a HFL judgment matrix of the
richer way. If one is sure that the design of a car is “between good and
expert eq can be built as
very good but 80% close to good”, it can be denoted as {s1, s1.2}. The
11(q)
A1 ⎡ hS ⋯ hS1j (q) ⋯ hS1n (q) ⎤ HFLEs whose subscripts are real numbers can be determined according
⋮ ⎢ ⋮ ⋱ ⋮ ⋱ ⋮ ⎥ to the closeness degree to the linguistic terms.
⎢ i1(q) ij (q) in (q)
⎥
H (q) = Ai ⎢ hS ⋯ hS ⋯ hS ⎥ Example 2. (Continued to Example 1). All experts’ opinions in
⋮ ⎢ ⋮ ⋱ ⋮ ⋱ ⋮ ⎥ Example 1 are integrated as hS (quality )={{s1}(10), {s0, s1}(5), {s1, s2,
Am ⎢ ⎥
⎢ hSm1(q) ⋯ hSmj (q) ⋯ hSmn (q) ⎥ (9) s3}(2), {s0}(1)}. The weight of each expert is γ (q) = 1/20 . Then the
⎣ ⎦
aggregated PLTS of the group is hS (quality ) =
with the fuzzy criterion weight vector W = (ω1(q) , ...,ωj(q) , ...,ωn(q) ) where {s0 (0.18), s1 (0.66), s2 (0.03), s3 (0.03)} . It reflects the actual group
ωj(q) = hSj (q) . assessment fully.
There are mainly three kinds of aggregation methods of the HFLEs
3.2. The probability aggregation method to obtain the collective judgments
to get the collective evaluations of the DMs, including the union method
[27], the arithmetic mean aggregation (AMA) operator [28] and the
In this subsection, we develop a probability aggregation method to
weighted averaging (WA) operator [31]. In the following, we compare
integrate the individuals’ opinions which are expressed as the HFLEs to
these three aggregation methods with our proposed method to illustrate
the collective judgments of the group which are expressed as PLTSs.
its effectiveness.
The PLTS improves the HFLEs from two aspects: ① the expert gives
the probability of each linguistic term when making evaluation. For
(1) The drawback of the union method has been illustrated in
example, one may express that he/she is 60% sure that the quality of a
Example 1. In addition, the union method is suitable for integrating
product is “high”, 20% sure that it is “very high”. Then his/her assess-
the evaluations of a small number of experts who are easy to reach
ment can be expressed as a PLTS 〈s1(0.6), s2(0.2)〉; ② assign the prob-
consensus but is limited to aggregate the opinions of a large group.
ability to each linguistic term based on all individuals’ evaluations to
(2) The AMA operator of HFLEs is based on the envelopes of HFLEs. Let
express the group opinions (this is the main issue discussed in this
S be a LTS. For a set of HFLEs hS(q) = {sφ(ql ) sφ(ql ) ∈ S, l = 1, ...,L(q) }
paper). For the first case, generally, it is difficult for an expert to give
(q = 1, 2, ...,T ) given by the experts eq (q = 1, 2, ...,T ), the collective
the probabilities of linguistic terms as it does not conform to expressing
judgment of the group is
habits. As the HFLE is a special case of PLTS in which the probabilities
of the terms are equal, we suppose that the experts use the HFLEs to ⎡1
T
1
T
⎤
express their assessments and the group's opinions are represented by h͠ S = ⎢ ∑ sφ−l (q), ∑ sφ+l(q) ⎥
T q=1
T q=1 (13)
PLTSs after aggregation. In this sense, we introduce an aggregation ⎣ ⎦
17
X. Wu, H. Liao Information Fusion 43 (2018) 13–26
18
X. Wu, H. Liao Information Fusion 43 (2018) 13–26
The weight of the most unimportant criterion satisfies ΔT (Ai , At ) = T (Ai , At ) − T (At , Ai ) (27)
ω− = min ωj = min {hSj (p)} As pointed by Pastijn and Leysen [25], the preference (P) relation
j = 1,..., n j = 1,..., n (21) between Ai and At is confirmed when their net preference intensity is
Considering that different criteria may have different scales and big enough; otherwise, the indifference (I) or incomparability (R) re-
semantics, we need to conduct normalization. Inspired by the normal- lation is identified. Furthermore, the I relation is established when the
ization process adopted in VIKOR [21], we get the normalized value as net preference intensity is close to zero and their preference intensities
under all criteria are close to zero as well. By contrast, the R relation is
ij
hS (p) = d (hSj + (p), hSij (p))/ d (hSj + (p), hSj − (p)) (22) identified when their preference intensities are very big under some
criteria in case that their net preference intensity is close to zero.
where hSj + (p)
is the maximum PLTS and over the criterion cj, hSj − (p)
Accordingly, three thresholds are introduced to distinguish the PIR
respectively.
relations. The indifference threshold (δ) is used to differentiate I and R
Following Eq. (2) in the classical ORESTE, we define the probabil-
with respect to each criterion; the preference threshold (μ) is used to
istic linguistic global preference score function as follows:
separate P; the incomparability threshold (ξ) is used to distinguish I and
R in global. The value of these thresholds are derived from the global
Definition 6. The probabilistic linguistic global preference score
preference scores.
function of the alternative Ai with respect to the criterion cj is in the
mathematical form of
Definition 8. For two PLTSs hS1 (p) = {sα1(k ) p1(k ) k = 1, 2, ...,K1} and
2 2 1/2 hS2 (p) = {sα2(k ) p2(k ) k = 1, 2, ...,K2} , if d (hS1 (p), hS2 (p)) < ɛ , we suppose
⎡ d (hSj + (p), hSij (p)) ⎞ +
⎛ d (ω , ωj ) ⎞ ⎤
Dij = ⎢ψ ⎜⎛ j+ j− ⎟ + (1 − ψ) + , ω−) ⎥
⎜ ⎟ hS1 (p) is indifferent to hS2 (p) and ɛ is called the probabilistic linguistic
d (hS (p), hS (p)) ⎠ ⎝ d (ω ⎠⎦
⎣ ⎝ (23) indifference threshold.
where d (hSj + (p), hSij (p)) , d (hSj + (p), hSj − (p)) , d (ω+, ωj ) and d (ω+,
ω−) are Without loss of generality, analyzing the simplest case that
the distances calculated by Eq. (17). d (hSj + (p), hSij (p))/ d (hSj + (p),
hSj − (p)) p1(k ) = p2(k ) = 1 and K = 1, if sα1(k ) − sα2(k ) ≤ 0.5 (such as hS1 (p) = {s0 (1)}
expresses the normalized probabilistic linguistic distance of the and hS2 (p) = {s0.5 (1)} ), we deem that hS1 (p) is indifferent to hS2 (p) . In this
alternative Ai with respect to the criterion cj, which is abbreviated as situation, d (hS1 (p), hS2 (p)) ∈ [0, 0.5/2τ ]. Thus, we get ɛ ∈ [0, 0.5/2τ].
dij. d (ω+, ωj )/ d (ω+, ω−) denotes the normalized probabilistic linguistic Afterwards, we need to determine the value of δj, which implies that
distance of the criterion cj with respect to its importance degree, which if Tj (Ai , At ) = max {(Dtj − Dij ), 0} ≤ δj and Tj (At , Ai ) =
is abbreviated as dj. ψ ∈ [0, 1] expresses the relative importance max {(Dij − Dtj ), 0} ≤ δj , then At is indifferent to Ai on the criterion cj.
between dij and dj. Without loss of generality, we let ψ = 0.5. Considering that Dij is derived from dij and dj, we carry out the
19
X. Wu, H. Liao Information Fusion 43 (2018) 13–26
approximate calculation to get δj based on dij and dj as follows (To average preference intensity T(Ai, At) by Eq. (26) and the net pre-
perform the calculations smoothly, let dj = 0 and ference intensity ΔT(Ai, At) by Eq. (27).
d (hSj + (p), hSj − (p)) = 1): Step 8. Determine the values of the thresholds and establish the PIR
structure according to Eq. (28).
Dtj − Dij = (1/2(dtj )2 + 1/2(dj )2)1/2 − (1/2(dij )2 + 1/2(dj )2)1/2 Step 9. Get the strong ranking of the alternatives based on both the
= 2 /2 dij − dtj weak ranking and the PIR structure.
2
= d (hSj + (p), hStj (p))/ d (hSj + (p), hSj − (p)) − d (hSj + (p), hSij (p))
2 4. The QFD-based PL-ORESTE method
2
/ d (hSj + (p), hSj − (p)) ≈ 2
d (hSij (p), hStj (p))
This section focuses on extending the classical QFD method into the
2
Thus, we get δj ∈ 2 [0, 0.5/2τ ]. In a MEMCDM, if we take the same probabilistic linguistic circumstance and combining it with the pro-
scale of LTS for each criterion, δj (j = 1, ...,n) are unified as δ. To sim- posed PL-ORESTE method to deal with a special MEMCDM problem for
plify the presentation, we suppose that the seven-valued LTS is used, innovative product design selection based on the CRs and the DRs.
i.e., 2τ = 6. Then, we can get ɛ ∈ [0, 0.8333] and the indifference ∼ , r͠ and
For the problems described in Section 2.1, the values of w u ju
∼ are expressed as fuzzy numbers (such as triangular fuzzy numbers
threshold δ ∈ [0, 0.0589] for each criteria. ω j
The values of the preference threshold μ and the incomparability [1,2,4,23] and 2-tuple linguistic representation model [6,13,16]) in the
threshold ξ are obtained based on δ through the analyses on the P and R fuzzy QFD methods. However, they are unable to express vague in-
relations: formation comprehensively as we have justified in the Introduction. In
addition, using the average operator to aggregate group judgments
(1) For simple dominance that Ai P At, it is the minimum condition that would loss information seriously. Therefore, we extend the fuzzy QFD
Dij and Dtj (j = 1, 2, ...,n) are equal for all criteria except one. That is to the probabilistic linguistic context in which the weights of CRs and
1 n−1 the relation between CRs and DRs are expressed as HFLEs and then
to say, for n − 1 criteria, n − 1 ∑ j = 1 max[(Dtj − Dij ), 0] = 0 ; for the
n-th criterion, |Tn(Ai, At)| ≥ δ. Then T (Ai , At ) − T (At , Ai ) = δ / n . aggregated to PLTSs as group opinions. In this way, the original fuzzy
As this is a minimum condition, we let Ai P At when information is retained.
T (Ai , At ) − T (At , Ai ) ≥ δ / n . Therefore, μ = δ / n is taken as the The PL-ORESTE proposed in Section 3 is effective in handling the
preference threshold. general MEMCDM problems, but it is unable to solve the innovative
(2) For the incomparability relation Ai R At, we should have design selection problem which aims to find a preferred design to
T (Ai , At ) − T (At , Ai ) < δ / n and Tj(Ai, At) ≥ δ for at least one maximize the CRs. Considering that the QFD method is excellent in
translating the CRs into the DRs, we combine it with the PL-ORESTE
criterion. In this case, if n is odd, T (Ai , At ) ≥
1
n ( n
2
δ )
+δ =
(n + 2) δ
2n
; if
method to propose a QFD-based PL-ORESTE method to handle the in-
n is even, T (Ai , At ) ≥
1
n ( )=
n
2
δ
δ
2
. Thus, the incomparability novative design selection problem.
threshold ξ = (n + 2) δ /2n if n is odd, and ξ = δ/2 if n is even. The algorithm of the QFD-based PL-ORESTE method is presented as
below and also illustrated in Fig. 2 intuitively.
According to the above analyses on the PIR relations, we establish
the rules shown as Eq. (28) for the PIR test according to the thresholds: Algorithm 4: (The QFD-based PL-ORESTE method).
⎧ ⎧ ΔT (Ai , At ) > 0, Ai P At Step 1. Identify the CRs, the DRs corresponding to the CRs, and the
⎪ If ΔT (Ai , At ) ≥ μ, then ⎨ ΔT (A , A ) > 0, At P Ai
⎪ ⎩ t i innovative product design alternatives. Then the customers (G2)
⎨ T (Ai , At ) < ξ and T (At , Ai ) < ξ , Ai I At make assessments over the importance of CRs (denoted as wu), while
⎪ If ΔT (Ai , At ) < μ, then ⎧ the experts (G1) evaluate each design Ai with respect to each DR
⎪ ⎨
⎩ T (Ai , At ) ≥ ξ or T (At , Ai ) ≥ ξ , Ai R At
⎩ (denoted as DRj) and the relation between the CRs and the DRs
(28) (denoted as rju). The linguistic evaluations are translated to the
To make it easy to be understood, we summarize the procedure of HFLEs hSu (z )(u=1, 2, ..., U; z = 1, 2, ...,Z ) , hSij (q) (i = 1, 2, ...,m ;
the PL-ORESTE method as follows. j = 1, 2, ...,n;q = 1, 2, ...,Q) and hSju (q)(j = 1, 2, ...,n;u = 1,2, ..., U;
q = 1, 2, ...,Q) , respectively.
Algorithm 3: (The PL-ORESTE method). Step 2. Aggregate the evaluations of all individuals to group opi-
nions in PLTSs by Eq. (12). Then, we obtain the CRs’ weight vector
Step 1. Collect and translate each individual’ evaluations into WCR = (w1, ...,wu, ...,wU )T where wu = hSu (p)(u = 1, 2, ...,U ) , the rela-
HFLEs, including the assessments of alternatives, hSij (q) , and the tion matrix R between CRs and DRs, i.e.,
weights of criteria, hSj (q) , where i = 1, 2, ...,m ; j = 1, 2, ..., CR1 ⋯ CRu ⋯ CRU
n; q = 1, 2, ...,Q . Then, build the HFL judgment matrices H(q) as
DR1 r ⋯ r1u ⋯ r1U
Eq. (9) and the fuzzy criterion weight vectors ⎡ 11 ⎤
⋮ ⎢⋮ ⋱ ⋮ ⋱ ⋮ ⎥
W = (ω1(q) , ...,ωj(q) , ...,ωn(q) ) of all the experts where q = 1, 2, ...,Q . ⋯ ⋯ r jU ⎥
R = DRj ⎢ r j1 r ju
Step 2. Aggregate the group opinions represented as the PLTSs ⎢⋮
⋮ ⋱ ⋮ ⋱ ⋮ ⎥
hSij (p) and hSj (p)(i = 1, 2, ...,m ; j = 1, 2, ...,n) by Eq. (12). Then, es- ⎢r ⋯ rnu ⋯ rnU ⎥
DRn ⎣ n1 ⎦ (29)
tablish the probabilistic linguistic judgment matrix L(p) by Eq. (15).
Step 3. Find the maximum and minimum PLTSs, including hSj + (p) ,
hSj − (p) , ω+ and ω− by Eqs. (18)-(21), respectively. where r ju = hSju (p) denotes the influence degree of DRj over CRu, the
Step 4. Calculate the distances d (hSj + (p), hSij (p)) , d (hSj + (p), hSj − (p)) , judgment matrix J
d (ω+, ωj ) and d (ω+, ω−) by Eq. (17). Then compute the normalized
probabilistic linguistic values of dij and dj.
Step 5. Compute the probabilistic linguistic global preference score
Dij by Eq. (23).
Step 6. Determine the weak rank r(Ai) by Eq. (24).
Step 7. Compute the preference intensity Tj(Ai, At) by Eq. (25), the
20
X. Wu, H. Liao Information Fusion 43 (2018) 13–26
Part 1: Evaluation
CRs’ weights in Relation of DRs over Merits of alternatives
collection and
HFLEs CRs in HFLEs over DRs in HFLEs
expression
Part 1: Evaluation
Group opinion Group opinion Group opinion
group aggregation
in PLTSs in PLTSs in PLTSs
Global
scores
Part3: Ranking
alternatives
DRs’ weights Weak rankings PIR structure
in PLTSs
Strong rankings
Part 2: DRs’ weights
calculation
DR1 ⋯ DRj ⋯ DRn d (ω+, ωj )/ d (ω+, ω−) is denoted as dj. Then, construct the decision
A1 a ⋯ a1j ⋯ a1n matrix E where
⎡ 11 ⎤
⋮ ⎢ ⋮ ⋱ ⋮ ⋱ ⋮ ⎥ DR1 ⋯ DRj ⋯ DRn
J = Ai ⎢ a i1 ⋯ aij ⋯ ain ⎥
⋮ ⎢ ⋮ ⋱ ⋮ ⋱ ⋮ ⎥ A1 ⎡ d11 ⋯ d1j ⋯ d1n ⎤
⎢ ⎥ ⎢ ⋮
Am a ⋯ amj ⋯ amn ⎦ ⋮ ⋱ ⋮ ⋱ ⋮ ⎥
⎣ m1 (30) ⎢d
E = Ai ⋯ dij ⋯ din ⎥
⎢ i1 ⎥
⋮ ⎢ ⋮ ⋱ ⋮ ⋱ ⋮ ⎥
where aij = hSij (p) represents the judgment of the alternative Ai with Am ⎢ d m1 ⋯ dmj ⋯ dmn ⎥
⎣ ⎦ (32)
respect to DRj.
Step 3. Calculate the DRs’ weights. The weight vector of DRs,
WDR = (ω1, ...,ωj , ...,ωn )T , is computed based on the CRs’ weights and Step 5. Compute the probabilistic linguistic global preference score
the influence degrees of DRs over CRs. To maintain the fuzzy in- Dij based on dij and dj by Eq. (23) and then we can obtain the matrix
formation completely, the final weights of DRs are still expressed in G where
the PLTSs with
DR1 ⋯ DRj ⋯ DRn
U
ωj = hSj (p) = ∑ wu rju, j = 1, 2, ...,n A1 ⎡ D11 ⋯ D1j ⋯ D1n ⎤
u=1 (31) ⋮ ⎢ ⋮ ⋱ ⋮ ⋱ ⋮ ⎥
G = Ai ⎢D ⋯ Dij ⋯ Din ⎥
⎢ i1 ⎥
⋮ ⎢ ⋮ ⋱ ⋮ ⋱ ⋮ ⎥
Step 4. Find the maximum PLTS hSj + (p) and the minimum PLTS
Am ⎢ Dm1 ⋯ Dmj ⋯ Dmn ⎥
hSj − (p) under each DRj by Eq. (18) and Eq. (19), respectively. In ⎣ ⎦ (33)
addition, select the most important DR ω+ and the most unimportant
DR ω− by Eq. (20) and Eq. (21), respectively. After that, calculate The following steps are the same as Steps (6)–(9) in Algorithm 3 of
the distance d (hSj + (p), hSij (p)) , d (hSj + (p), hSj − (p)) , d (ω+, ωj ) and the PL-ORESTE method.
d (ω+, ω−) by Eq. (17). The normalized distance
d (hSj + (p), hSij (p))/ d (hSj + (p), hSj − (p)) is denoted as dij and
21
X. Wu, H. Liao Information Fusion 43 (2018) 13–26
Compared with the classical fuzzy QFD, the QFD-based PL-ORESTE the number of users increased by an average of 50% per month.
method has the following advantages: “Panda” has become the fastest time sharing leasing business and the
largest shared project of new energy vehicles in a single city in China.
(1) The hesitant and fuzzy linguistic evaluations of each individual are Nowadays, there are more than 100 shared car brands in Chinese
completely expressed by HFLEs. market, the larger of which include “Car2Share”, “EVcard”, “Gofun”,
(2) The collective evaluations are represented as PLTSs which main- “Car2Go”, “Panda”, “TOGO”, etc. The investment are constantly ex-
tains the group opinions completely. panding to seize the market. To success in the competition of the
(3) The information loss issue is avoided since the DRs’ fuzzy weights “shared cars” market, two challenges must be solved by Panda: ① gain
do not need to translate to crisp weights. the favor of users (only by maximizing the user's needs can Panda ob-
(4) The ranking of alternatives are more convincing with the help of the tain the market); ② control costs (the downside is that the “shared cars”
PIR structure. maintain expensive production costs, maintenance costs, and operating
costs. Only by controlling costs can “Panda” operate normally).
5. A case study: the innovative design selection of the Panda Consequently, it is urgent for “Panda” to develop new models that
shared cars maximize people's travel demand and keep down costs. This is a typical
innovative product design selection problem. We attempt to apply the
In this section, we employ the QFD-based PL-ORESTE method to proposed QFD-based PL-ORESTE method to select the most excellent
select the innovative design of Panda shared cars. Some comparative innovative shared car design for “Panda”.
analyses are conducted with the QFD-based PL-ORESTE method as well Suppose that there are five innovative design alternatives {A1, A2,
as the classical ORESTE method to illustrate the effective of our pro- A3, A4, A5} proposed by the design team. Through interviews and
posed method. surveys on the users, five major CRs are identified to represent the
biggest concerns for shared cars.
Table 1
The linguistic scales used on different items.
Linguistic term Linguistic scale for the importance Linguistic scale for the influence degree Linguistic scale for the alternatives Linguistic scale for the alternatives on
of CRs of DRs over CRs on Cost other criteria
s−3 None (N) None (N) Very Low (VL) Very Bad (VB)
s−2 Strongly Unimportant (SU) Extremely Weak (EW) Low (L) Bad (B)
s−1 Unimportant (U) Weak (W) A Little Low (ALL) A Little Bad (ALB)
s0 Medium (M) Medium (M) Medium (M) Medium (M)
s1 Important (I) Strong (S) A Little High (ALH) A Little Good (ALG)
s2 Strongly Important (SI) Extremely Strong (ES) High (H) Good (G)
s3 Perfect (P) Perfect (P) Very High (VH) Very Good (VG)
22
X. Wu, H. Liao Information Fusion 43 (2018) 13–26
Table 2
Assessments using HFLEs by User 1 and Expert 1.
Alternatives
A1 L {s−2} G {s2} ALB {s−1} Between ALB and M ALG {s1} ALG {s1}
{s−1, s0}
A2 Between L and ALL Between M and ALG ALB {s−1} Between ALB and B Between ALB and M Between ALB and M
{s−2, s−1} {s0, s1} {s−2, s−1} {s−1, s0} {s−1, s0}
A3 Between H and VH M {s0} Between ALG and G ALB {s−1} G {s2} G {s2}
{s2, s3} {s1, s2}
A4 Between ALH and H Between B and ALB ALG {s1} Between ALG and G Between ALB and B Between B and ALB
{s1, s2} {s−2, s−1} {s1, s2} {s−2, s−1} {s−2, s−1}
A5 H {s2} ALG {s1} Between ALG and G ALB {s−1} ALG {s1} ALG {s1}
{s1, s2}
Bluetooth and so on. Especially, the navigation and positioning DR1 DR2 DR3 DR 4 DR5 DR6
capabilities for the “shared cars” are extremely important. CR1 ⎡ {s2 (1)} {s−1 (0.8)} {s0 (1)} {s−3 (1)} {s−1 (0.8)} {s0 (1)} ⎤
- Air-conditioning system (DR6): It aims to realize the refrigeration, CR2 ⎢ {s−2 (1)} {s−3 (1)} {s1 (1)} {s0 (0.3), s1 (0.7)} {s1 (1)} {s0 (0.4), s1 (0.6)} ⎥
⎢ ⎥
R = CR3 ⎢ {s2 (1)} {s2 (1)} {s−2 (1)} {s−3 (1)} {s−3 (1)} {s−3 (1)} ⎥
heating, ventilation and air purification of the air inside the car, CR 4 ⎢ {s−1 (1)} {s−3 (1)} {s−3 (1)} {s−3 (1)} {s1 (1)} {s−3 (1)} ⎥
which can provide a comfortable ride environment for customers. ⎢
CR5 {s−3 (1)} {s−3 (1)} {s−3 (1)} ⎥
⎣ {s0 (1)} {s−3 (1)} {s−3 (1)} ⎦
importance of the CRs. Five experts eq (q = 1, 2. ..,5), including one Step 3. According to the CRs’ weight vector WCR and the matrix R,
product development manager, two product designers, one sales man- we compute the DRs’ weights by Eq. (31). The results are
ager and one salesperson with the same weight, are invited to assess the
impact degrees of the DRs over the CRs and the merits of alternatives ω1 = {s2 (0.27), s2.4 (0.33), s2.5 (0.09), s2.7 (0.11)},
over the DRs. A questionnaire is conducted to collect the individuals’ ω2 = {s−0.1 (0.22), s0.1 (0.07), s1.1 (0.26), s1.2 (0.09)},
opinions. The linguistic scales they used on different objects are shown ω3 = {s0.4 (0.27), s0.6 (0.33), s0.7 (0.09), s0.9 (0.11)},
in Table 1. The evaluation results are shown in Table 2 (Given the
ω4 = {s−1.6 (0.09), s−1.3 (0.21), s−1.1 (0.21), s−0.9 (0.49)}
limited space, we present only one user's and one expert's evaluation
information). ω5 = {s1.1 (0.6), s1.3 (0.2)},
ω6 = {s0.1 (0.3), s0.3 (0.45), s0.5 (0.1), s0.7 (0.15)}
5.2. Solve the case by the QFD-based PL-ORESTE method
Now we use Algorithm 4 to select the most excellent innovative Step 4. Using Eqs. (20) and (21), we find the maximum weight is ω1
shared car design for the “Panda” company. As Step 1 is given above, and the minimum weight is ω4. Similarly, the maximum PLTSs
we start our calculation from Step 2. under different DRs are {s−3 (0.3), s−2 (0.7)}, {s2(1)}, {s1(0.7), s2(0.3)},
{s1(0.4), s2(0.6)}, {s1(0.9), s2(0.1)}, {s1(0.8), s2(0.2)}, respectively,
Step 2. All individuals’ evaluations are aggregated to the while the minimum PLTSs under different DRs are
group opinions expressed as PLTSs. By Eqs. (10)–(12), we {s2 (0.4), s3 (0.6)}, {s−2 (0.3), s−1 (0.7)}, {s−1 (1)},{s−2 (0.2),s−1 (0.8)},
get the CRs’ weight vector as WCR = {s−2 (0.3), s−1 (0.7)},{s−1 (0.7,s0 (0.3)} , respectively. Calculate the dis-
({s2 (0.75), s3 (0.25)}, {s−1 (1)}, {s−1 (0.36), s1 (0.44)}, {s1 (1)} , the relation tances between the DRs’ weights, d(ω1, ωj) (j = 1, 2, ...,6) , by
Eq. (17). The result is d+={0, 0.162, 0.130, 0.243, 0.108,0.151}. Using
, {s−2 (0.3), s−1 (0.7)})T
the formula d (ω+, ωj )/ d (ω+, ω−) , we can calculate the normalized
matrix R of the CRs over the DRs as
distances are d1 = 0 , d2 = 0.667 , d3 = 0.535, d4 = 1, d5 = 0.444 ,
d6 = 0.621. Table 3 presents the normalized distances of dij.
Step 5. The probabilistic linguistic global preference scores Dij
23
X. Wu, H. Liao Information Fusion 43 (2018) 13–26
Table 3 Step 3. Compute the DRs’ weights by Eq. (31) based on the opera-
The normalized distances of dij. tions of HFLEs [9]. The hesitant fuzzy linguistic weights of DRs are
∼ = {s , s } , ω
ω ∼ = {s , s } , ω ∼ = {s , s } , ω
∼ = {s , s , s } ,
1 2.2 2.4 2 0.5 0.6 3 0.5 0.7 4 −1.3 −1.1 −0.9
Distance DR1 DR2 DR3 DR4 DR5 DR6 ∼ ∼
ω5 = {s1.1, s1.2} , ω6 = {s0.1, s0.3, s0.5} .
A1 0 0 1 0.683 0.143 0.233 Step 4. Let S = {sα α = −τ , ...,−1, 0, 1, ...,τ } be a LTS,
A2 0.346 0.412 1 1 0.895 1 ∼ = h j = s j s j ∈ S, l = 1, …, L be the hesitant fuzzy linguistic
ω j S { φl φl j}
A3 1 0.473 0 0.96 0 0
weights of DRj. The crisp weights of DRs can be calculated based on
A4 0.671 1 0.486 0 1 1
A5 0.963 0.527 0.301 0.889 0.143 0
the expected values of the hesitant fuzzy linguistic weights of the
DRs as
1 Lj τ + φl j ⎞ n ⎛1 Lj τ + φl j ⎞
Table 4 ωj = ⎜⎛ ∑l=1 ⎟/∑ ⎜ ∑l=1 ⎟ , j = 1, 2, ...,n
2τ ⎠ j=1 L 2τ ⎠
⎝ Lj
The probabilistic linguistic global preference scores.
⎝ j
Global score DR1 DR2 DR3 DR4 DR5 DR6 (34)
5.3. Solve the case by the HFL-QFD method combined with the WA operator 5.4. Solve the case by the classical ORESTE method
of HFLEs
Below the classical ORESTE method given as Algorithm 2 is used to
In this subsection, we compare our proposed method with the HFL- rank the alternatives. According to the alternatives’ normalized dis-
QFD method combined with the WA operator of HFLEs. tances in Table 3, we get the Besson's ranks rj(1, 2, ..., 5) of the criteria
for the importance degrees and the Besson's ranks r j (Ai )(i = 1, 2, ...,5) of
Step 1. Same to Step 1 of the QFD-based PL-ORESTE method. the alternatives with respect to each DR for their merits. These Besson's
Step 2. The WA operator of HFLEs is employed to integrate the ranks consist the decision data in ORESTE, shown in Table 7.
users’ evaluations on the importance of the CRs, the experts’ judg- ∼
The global preference scores D (aij ) calculated by Eq. (2) and the
ments on the impact degrees of the DRs over CRs and the merits of global weak ranking r(aij) are shown in Table 8 (let ς = 0.5).
the alternatives over the DRs. The collective group decision in- According to Eq. (3), we get the weak ranking of the alternatives as
formation expressed as HFLEs are shown in Table 6 (we take the A1≻A3≻A5≻A2≻A4.
negation of HFLEs for the cost criteria DR1). Based on Eqs. (4) and (5), we get the average preference intensities
Table 5
The average preference intensities between pairwise alternatives.
A1 A2 A3 A4 A5
T(A1, Ai) Relation T(A2, Ai) Relation T(A3, Ai) Relation T(A4, Ai) Relation T(A5, Ai) Relation
24
X. Wu, H. Liao Information Fusion 43 (2018) 13–26
Table 6
The collective group decision information derived from the WA operator.
Alternatives
A1 {s3, s2.4} {s2} {s−1} {s−0.4, s0} {s1} {s1}
A2 {s1.2, s1} {s0.4, s1} {s−1} {s−1.4, s−1} {s−1, s−0.8} {s−1, s−0.4}
A3 {s−2.2, s−3} {s0, s1} {s1, s1.6} {s−1} {s1, s1.2} {s1, s1.4}
A4 {s−1, s−1.4} {s−1.6, s−1} {s0, s0.4} {s1.2, s2} {s−1.6, s−1} {s−1, s−0.4}
A5 {s−2.4, s−2.6} {s0, s0.6} {s1, s1.4} {s−1} {s1} {s1, s1.4}
Table 7 Table 9
The decision data of classical ORESTE. The average preference intensities between pairwise innovative designs of the ORESTE
method.
Besson's ranks DR1 DR2 DR3 DR4 DR5 DR6
1 5 3 6 2 4 Intensity A1 A2 A3 A4 A5
Table 8
The global preference scores and the global weak rankings of the classical ORESTE method.
Score Global ranking Score Global ranking Score Global ranking Score Global ranking Score Global ranking Score Global ranking
between pairwise alternatives shown in Table 9. satisfaction for companies to take the market quickly. This is a special
∼ = 0.03, ξ͠ = 0.15 and λ = 2 in this paper.
Similar to Ref. [25], let μ MEMCDM problem with imprecise information as well as multiple users
Thus, we can get the strong ranking of the alternatives is and more than one experts. To settle the problem, we have proposed a
A1 = A3 = A5 ≻A2 = A 4 with A1 R A3, A3 I A5 and A2 R A4, which implies QFD-based PL-ORESTE method by integrating three techniques: PLTS,
that both A1 and A3 can be selected as the preferred alternatives. QFD and ORESTE. Firstly, to depict the group opinions effectively, we
The ranking results of the QFD-based PL-ORESTE method and the have given a rational formula to calculate the weights of the linguistic
classical ORESTE is different that there are more incomparability re- terms in the collective PLTS, and a novel distance measure between
lations among the alternatives in ORESTE. The reasons for the differ- PLTSs has been proposed to keep the operation results more reasonable.
ences are as follows: ① The major difference is that the decision in- In addition, given that ORESTE is an excellent ranking method with no
formation in ORESTE is consisted by Besson's ranks which results in requirement of crisp criteria weights, we have extended the ORESTE
information loss seriously, while the PL-ORESTE method takes the into probabilistic linguistic context to develop a new PL-ORESTE
distances between PLTSs as decision data, which reserves more in- method. Since QFD has been a successful method to translate the
formation as illustrated in Examples 5 and 7. ② Translating the global weights of CRs into those of DRs based on which the design is easy to
preference scores to the global Besson's ranks leads to the loss of in- make evaluations, we have introduced QFD into the PL-ORESTE
formation again in ORESTE. To avoid this defect, the PL-ORESTE method and proposed a QFD-based PL-ORESTE method to evaluate the
method derives the weak ranking and calculates the preference in- design alternatives based on CRs . Finally, we have given a case study
tensity between pairwise alternatives based on the global preference about selecting innovative design of shared cars for the users of Panda
score directly. ③ It is hard to determine the values of thresholds in shared cars. This case have proven the feasibility and practicability of
ORESTE. This increases the difficulty of decision making. In PL-OR- the proposed method. It also has practical reference significance for
ESTE, we derive the values of thresholds based on the defined prob- other shared car enterprises.
abilistic linguistic indifference threshold, and it is easy to select the For further research, on the theoretic level, other ranking methods,
values of thresholds when making decision. such as ELECTRE, VIKOR and TOPSIS, can be used to combine with
PLTSs to solve different kinds of MEMCDM problems. Furthermore, we
6. Conclusions can demonstrate the applicability of the QFD-based PL-ORESTE method
by comparing it with other MEMCDM methods through simulated
It is critical to select an optimal design that maximize user scenarios. On the practice application level, we can further establish a
25
X. Wu, H. Liao Information Fusion 43 (2018) 13–26
systematic CRs and DRs for shared cars innovative design selection. [16] M. Li, The extension of quality function deployment based on 2-Tuple linguistic
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