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Aqph310 Case Study
Aqph310 Case Study
By
A Case Study presented to Ms. Rea Mae C. Templonuevo of Central Luzon State University,
Freshwater Aquaculture Center, College of Fisheries for the completion of the
requirements of Quality Assurance, Packaging
& Marketing (AQPH 310)
for the degree of
2019
Introduction
A rissole (from Latin russeolus, meaning reddish, via French in which “rissole” means
“to (make) redden”) is a small patty enclosed in pastry, or rolled in breadcrumbs, usually baked
or deep fried. It is filled with savory ingredients, most often minced meat or fish, and is served as
(https://en.m.wikipedia.org/wiki/Rissole).
In Portugal, rissoles are known as rissois (singular “rissol”) and are very popular snack
that can be found in many cafes, barbecues and house parties. Rissois are a breaded pastry
shaped as half-moon, usually filled with fish or shrimp in Béchamel sauce and then deep fried.
Tilapia is a delicious, lean white fish that has a wide variety of associated health benefits,
including its ability to help reduce weight, boost overall metabolism, speed up repair and growth
throughout the body, build strong bones, reduce the risk of various chronic diseases, lower
triglyceride levels, prevent arthritis, protect against cognitive decline, reduce signs of aging,
boost the health of your hair, and strengthen your immune system. It is also known for its anti-
This study was mainly focused on the use of tilapia flesh as added ingredient in Fish
Risol Bread to test the acceptability of the product to the consumers as new product made by
tilapia adding.
The study was conducted at the Fish Processing laboratory, Freshwater Aquaculture
Center (FAC), Central Luzon State University (CLSU) at Science City of Muñoz, Nueva Ecija
Food Packaging
The principal roles of food packaging are to protect food products from outside
influences and damage, to contain the food, and to provide consumers with ingredient and
nutritional information (Coles 2003). Traceability, convenience, and tamper indication are the
secondary functions of increasing importance. The goal of food packaging is to contain food in a
cost-effective way that satisfies industry requirements and consumer desires, maintain food
(https://www.researchgate.net/publication/5850700_Food_PackagingRoles_Materials_and_Envir
onmental_Issues).
Fish
Fish is a rich source of easily digestible protein that also provides.(Cliffe P.T and A.N.
OKEREKE, 2010).
Bread
Market Survey
A total of thirty (30) target consumers (students) was answered in the survey form or
questionnaires. In survey form it includes they’re optional name, gender, age and many questions
that helped to give more information and ideas for what fish product were produced and
developed, and also how much they’re daily allowance, if how much they’re willing to spend for
they food, what fish they preferred to eat, what taste or flavour they preferred, did they ever try
purchased snacks incorporated with fish, what are those specific benefits they are look for in
purchasing fish snack product, choosing a product lists they want to taste. Three fish processed
products were included in the survey, which are; Fish Risol Bread, Crunchy Fish Finger and Fish
Bitso Roll.
Product Development
Personal protection equipment (apron, face mask, hair net, gloves), kitchen utensils
(knife, chopping board, strainer, spoon, plates, frying pan, gas stove, sandok, bowls, rolling pin) ,
recipe of the product to be produced (fresh tilapia, bread, breadcrumbs, chili, sugar, cheese, oil,
Tilapia was bought in the supermarket of San Jose City. The ingredients was bought in
supermarkets of San Jose City, Ñueva Ecija and some ingredients was from the house of the
Skinned fish fillets (sticks form) was produced by using knife and chopping board, the
bread fun was flattened by using the rolling pin, 1-2 piece of egg was boiled and sliced that
serves as one of the fillings of the product produced, the cheese was sliced into stick forms, and
the butter was the beatled eggs with salt and pepper to taste. The skinned fish fillets marinated
into separate container, the one was with chili and sugar and the other one was marinated in
sugar. After marinating, the fish marinated was fried into low heat and cooled after cooked the
marinated fish.
The flattened bread was placed into clean flat surface and the prepared ingredients (fried
marinated fish fillets, sliced boiled egg, sliced cheese, mayonnaise) are divided and placed into
the center of bread and both end side of the bread was closed or sealed that makes the fillings
covered by the bread. The bread with fillings was dipped into the butter eggs and rolled into the
breadcrumbs. The finished products was fried into low heat temperature until the bread was
slightly brown. The fried finished products was drained into strainer and tissue to absorb the oil.
Taste test was done together with the whole class, each group has a suggestions and
comments that were applied for the improvement of the product. The product was produced three
times until achieved the correct procedures and measurements of the ingredients to reached the
Subjective Evaluation
Acceptance test was done by the used of 9 – point hedonic scales that measured the
degree of liking or disliking. A total of thirty (30) target consumers was the panelists, 15 was for
sweet and the half 15 was for the sweet & spicy flavour rated the product produced. Mineral
water was provided to the panelists. Some common parameters was includes into the
questionnaires which are Colour, Flavor, Texture, Friability, Taste, Appearance, Odor, Overall
Statistical Analysis
Numerical continuous data was used into the results of hedonic scale. It was done by
multiplying the number of tallied to the corresponding number of choices and getting the total by
adding all the product dividing it into the number of students who answered the evaluation form.
Revision of product were according to the result of the subjective evaluation. The
specification that fall into 7-1 should be revise based on the target taste of product. Formulating
absorb the oil of product and at the same time as a design of packaging. The labels was printable
(photo sticker) and also the flyers and posters are distributed around CLSU Campus for
advertisements of our product. Part of our advertisements also by making a page in social media
and posted a short and simple video presentation/commercial and the picture of our products
Marketing Evaluation
Production of the product was done every Thursday 8:00 am to 11:00 am with 3
consecutive weeks. Each member was share a money to have a estimated capital investments or
estimated profit for making the production of the products. All expenses was computed to
estimate and compute for the price. After the production the products was sold to the target
consumers. Cost and return analysis was also evaluated. The target price of the product was
Each member of the group was assigned for the role for the HACCP team. Flow
diagram was presented that includes and describe the whole process starting from the purchase of
raw materials up to marketing of the product. Potential hazard was identified as well as the
Critical Control Point (CCP). Monitoring system for each CCP was also established as well as
PARAMETERS 1 2 3 4 5 6 7 8 9
Appearance 2 4 8 1
Colour 3 5 6 1
Odor 2 2 6 3 2
Texture 1 1 4 6 3
Taste 7 3 5
Overall acceptance 1 5 5 4
Sweetness 1 3 5 3 2 1
PARAMETERS 1 2 3 4 5 6 7 8 9
Appearance 1 2 4 8
Colour 3 10 2
Odor 1 4 5 5
Texture 7 6 2
Taste 1 5 9
Overall acceptance 2 4 9
Sweetness 5 2 6 1 1
Spiciness 1 2 4 6 1 1
CONCLUSION
APPENDIX
APPENDIX 1.
6. Did you ever try to purchase snacks incorporated with fish? Yes No
If Yes, How often do you purchase?
Daily Once a week twice a week thrice a week
7. What specific benefits do you look for in purchasing fish snack product?
Protein Carbohydrates Vitamins
Fish Risol Bread - (bread pan filled with sliced boiled egg, cheese, fish and
mayonnaise then dipped with batter and breadcrumbs. Then fry.
Crunchy Fish Finger – (steamed scrambled egg with fish and spices. Sliced in
elongated shape coated with corn flour then dipped with batter and breadcrumbs. Then fry.
Fish Bitso Roll – (dough filled with minced fish and cheese then fry. Then coated with
milk powder with sugar.
10. How much are you willing to spend for this product?
₱20-₱30 ₱31-₱40 ₱41-₱50