Merger

HUL & BROOKE BOND LIPTON LTD.

Hindustan Unilever Ltd.

 Hindustan Unilever Limited (formerly Hindustan Lever Limited ) is India’s
largest consumer products company .
 Annual turnover of over Rs 13,000 crores (2007).
 In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati
Manufacturing Company, followed by Lever Brothers India Limited (1933)
and United Traders Limited (1935).
 These three companies merged to form HUL in November 1956; HUL
offered 10% of its equity to the Indian public, being the first among the
foreign subsidiaries to do so.
 The company was renamed in late June 2007 to “Hindustan Unilever
Limited”.
 HUL is the market leader in Indian consumer products with presence in
over 20 consumer categories such as Soaps, Tea, Detergents and Shampoos
amongst others with over 700 million Indian consumers using its products.
It has over 35 brands.
  According to Brand Equity, HUL has the largest number of brands in the
Most Trusted Brands List. It’s a company that has consistently had the
largest number of brands in the Top 50 and in the Top 10 (with 4 brands).

Brooke Bond Tea

 Brooke Bond & Company was founded by Arthur Brooke on 1869 in United
Kingdom
 He opened his first Tea Shop in Piccadilly, Manchester. There was never a
"Mr. Bond"; Arthur Brooke chose the name simply because it sounded
pleasing to his ears.
 The erstwhile Brooke Bond's presence in India dates back to 1900.
 By 1903, the company had launched Red Label tea in the country.
 In 1912, Brooke Bond & Co. India Limited was formed.
 The most famous brand of Brooke Bond was PG Tips, launched in 1930.
 The company merged with Liebig in 1968, becoming Brooke Bond Liebig.
  Brooke Bond joined the Unilever fold in 1984 through an international
acquisition.

Lipton Tea

 Lipton Tea is a British tea company, founded and named

after its original owner, Sir Thomas Johnson Lipton.

 Sir Thomas Lipton opened his own grocery store in 1871. Following from
the lessons learnt in America, he promoted the store by conducting
publicity stunts.

 Lipton's first publicity stunt was a parade of the largest hogs in captivity
bearing the sign, "I'm going to Lipton's. The best shop in town for Irish
bacon!" This stunt jammed traffic and grabbed headlines - exactly Lipton's
intent.

 Lipton tea began in 1870 and is currently one of the biggest tea distributors
in the world.

 By 1880, Lipton had twenty stores, and by 1890, Lipton owned three
hundred stores and had become a household name.

 Lipton is one of the world's best-known and best-selling brands of both hot
leaf and ready-to-drink tea.

Lipton bought five bankrupt plantations to supply his stores in Britain, and used
the slogan, "Direct from the Tea Gardens to the Teapot". Lipton intended the
public to associate his name with Ceylon tea.
  Lipton also began to subtly change the meaning of certain tea jargon. For
instance, Lipton convinced the public that the term "orange pekoe", a term
used to denote the largest leaf size, was in fact a type of tea. His
advertisements explained that the term "brisk" simply meant any tea that is
not stale.

BBLIL
In July 1993, two subsidiaries company of HUL, Brooke Bond India
and Lipton India merged to form Brooke Bond Lipton India Limited (BBLIL).
Brooke Bond Lipton India Limited launched Wall's range of Frozen Desserts
in 1994

HUL & BBLIL

Finally, BBLIL merged with HUL, with effect from January 1,
1996. The issues related to the insider trading charges against HLL with
regard to its merger with Brooke Bond Lipton India Ltd. The case focuses on
the legal controversy surrounding these charges. The controversy involved
HLL's purchase of 8 lakh shares of BBLIL two weeks prior to the public
announcement of the merger of the two companies (HLL and BBLIL). SEBI,
suspecting insider trading, conducted enquiries, and after about 15 months,
in August 1997, SEBI issued a show cause notice to the Chairman, all
Executive Directors, the Company Secretary and the then Chairman of HLL.
Later in March 1998 SEBI passed an order charging HLL with insider trading.
There are total 22 takeovers held by HUL. The detail shows of some
takeovers and the data information about the swap ratio and the value of
fraction.