FINDINGS OF THE STUDY

From the study we find the following findings-

In Natullabad Radhuni Marich200gm is the leading brand which is holdings 12.51% of the
market share based on turnover in Tk and Amrito Halud 100gm is the leading brand based on
sales turnover in quantity. And the respective top 10 brand share are- Amrito Halud 100gm
12.51%, Amrito Marich 200gm 11.20%, Amrito Halud 200gm 8.09%, Amrito Halud 100gm
7.19%, Radhuni Marich 100gm 7.09%, Amrito Marich 100gm 6.06%, Radhuni Halud 200gm
5.23%, Amrito Marich 50gm 5.00%, Radhuni Halud 100gm 4.99% & Radhuni Marich 50gm
4.69%.

In Hospital Road area Amrito Marich 200gm is the leading brand which is holdings 9.43% of
the market share based on turnover in Tk and Amrito Halud 100gm is the leading brand based on
sales turnover in quantity. And the respective top 10 brand share are- Amrito Marich 200gm
9.43%, Amrito Marich 100gm 9.31%, Radhuni Halud 200gm 8.60%, Radhuni Marich200gm
8.44%, Amrito Halud 100gm 8.27%, Radhuni Marich 100gm 7.24%, Amrito Halud 200gm
6.99%, Radhuni Halud 100gm 5.78%, Amrito Marich 50gm 4.68% & Radhuni Marich 50gm
3.63%.

In Hospital Road area Amrito Marich 200gm is the leading brand which is holdings 16.11%
of the market share based on turnover in Tk and Amrito Marich 100gm is the leading brand
based on sales turnover in quantity. And the respective top 10 brand share are- Amrito Marich
200gm 16.11%, Radhuni Marich200gm 12.42%, Amrito Marich 100gm 11.53%, Radhuni Halud
200gm 8.52%, Radhuni Marich 100gm 8.29%, Amrito Halud 200gm 5.99%, Amrito Marich
50gm 4.26%, Radhuni Halud 100gm 3.52%, Radhuni Zira50gm 3.37% & Radhuni Beef 100gm
3.17%.

In Chakbazar area Radhuni Marich200gm is the leading brand which is holdings 13.45% of
the market share based on turnover in Tk and Amrito Halud 100gm is the leading brand based on
sales turnover in quantity. And the respective top 10 brand share are- Radhuni Marich200gm
13.45%, Amrito Marich 200gm 12.15%, Radhuni Marich 100gm 8.14%, Radhuni Halud 200gm
7.40%, Amrito Halud 200gm 6.82%, Amrito Marich 100gm 6.33%, Amrito Halud 100gm
6.29%, Radhuni Marich 50gm 4.70%, Amrito Marich 50gm 4.39% & Radhuni Halud 100gm
4.35%.

In Banglabazar area Radhuni Marich200gm is the leading brand which is holdings 12.33% of
the market share based on turnover in Tk and Amrito Halud 100gm is the leading brand based on
sales turnover in quantity. And the respective top 10 brand share are- Radhuni Marich200gm
12.33%, Amrito Marich 200gm 10.57%, Amrito Halud 200gm 9.06%, Radhuni Marich 100gm
7.80%, Radhuni Halud 200gm 7.39%, Amrito Halud 100gm 6.97%, Radhuni Halud 100gm
5.54%, Amrito Marich 100gm 4.93%, Amrito Marich 50gm 4.09% & Radhuni Marich 50gm

3.79%

In Sador road area Amrito Marich200gm is the leading brand which is holdings 12.67% of the
market share based on turnover in Tk and Radhuni Marich 50gm is the leading brand based on
sales turnover in quantity. And the respective top 10 brand share are- Amrito Marich200gm
12.67%, Radhuni Marich200gm 10.64%, Amrito Halud 200gm 9.07%, Amrito Halud 100gm
8.40%, Amrito Marich 100gm 6.72%, Radhuni Halud 100gm 5.94%, Radhuni Marich 100gm
5.66%, Amrito Marich 50gm 4.84%, Radhuni Halud 200gm 4.66% & Radhuni Marich 50gm
4.65%.

In Girzamoholla area Amrito Marich 200gm is the leading brand which is holdings 13.92% of
the market share based on turnover in Tk and Amrito Halud 100gm is the leading brand based
on sales turnover in quantity. And the respective top 10 brand share are- Amrito Marich 200gm
13.92%, Radhuni Marich200gm 11.01%, Amrito Halud 200gm 8.33%, Amrito Marich 100gm
7.47%, Amrito Halud 100gm 6.25%, Radhuni Halud 200gm 5.97%, Radhuni Marich 100gm
5.63%, Radhuni Halud 100gm 4.45%, Amrito Marich 50gm 4.27% & Radhuni Fish 100gm
3.46%.
In Lonch Ghat area Radhuni Marich 200gm is the leading brand which is holdings 12.63% of
the market share based on turnover in Tk and Amrito Halud 100gm is the leading brand based
on sales turnover in quantity. And the respective top 10 brand share are- Radhuni Marich 200gm
12.63%, Amrito Marich 200gm 10.45%, Amrito Halud 100gm 9.41%, Amrito Halud 200gm
7.50%, Radhuni Marich 100gm 7.09%, Amrito Marich 100gm 6.07%, Radhuni Halud 200gm
5.66%, Amrito Marich 50gm 4.58%, Radhuni Beef 100gm 4.53% & Radhuni Marich 50gm
4.37%.

In Lonch Ghat area Radhuni Halud 50gm is the leading brand which is holdings 12.82% of the
market share based on turnover in Tk and Amrito Halud 100gm is the leading brand based on
sales turnover in quantity. And the respective top 10 brand share are- Radhuni Halud 50gm
12.82%, Radhuni Halud 100gm 11.30%, Radhuni Halud 200gm 8.71%, Radhuni Zira50gm
7.24%, Radhuni Marich 50gm 6.83%, Radhuni Marich 100gm 6.11%, Radhuni Marich200gm
5.32%, Radhuni Dhonia50gm 4.59%, Radhuni Dhonia 100gm 4.46% & Radhuni Dhonia 200gm
4.03%.

In Katpotty area Amrito Marich 200gm is the leading brand which is holdings 12.76%% of the
market share based on turnover in Tk and Amrito Zira50gm is the leading brand based on sales
turnover in quantity. And the respective top 10 brand share are- Amrito Marich 200gm 12.76%,
Radhuni Marich200gm 11.29%, Amrito Halud 200gm 8.77%, Amrito Halud 100gm 6.78%,
Amrito Marich 100gm 6.26%, Radhuni Halud 200gm 6.25%, Radhuni Halud 100gm 5.65%,
Radhuni Marich 100gm 4.86%, Amrito Marich 50gm 4.35% & Radhuni Marich 50gm 3.87%.