Sales Projection = Potential Market Share % * Segment Total Size * (2% + Segment Growth Rate)

Straight
Potential Market Segment Segment
calculated Forecast to Use
Share % Total Size Growth Rate
Forecast
Traditional Daze 16.50% 9619 9.20% 1,733 1,733
Low Dell 21.30% 12448 11.70% 2,962 2,962
High Dixie 18.80% 4007 16.20% 875 875
Performance Dot 25.10% 3293 19.80% 990 990
Size Dune* 22.20% 3284 18.30% 862 862
2nd Low End Dell-O 3% 11033.5 10.45% 305 463
2nd High End Dixi-O 10% 8809 9.20% 962 962
2nd Traditional Duke-O 3% 9619 9.20% 315 315
gment Growth Rate)
Inventory on Production/Best Case
Round 3 sales
Hand (1.15*Sales)-inv on hand

1,697 384 1,609

2,774 493 2,913
804 63 944
937 21 1,118
414 - 992
463 250 282
263 406 700
- - 362