Running Head: CHANGES IN THE ADVERTISING BUSINESS 1

From Traditional to New eras: Changes in the Advertisement Industry.

Student’s Name

Course Name

Institution
Running Head: CHANGES IN THE ADVERTISING BUSINESS 2

In the 20th century, especially the years following the 1930s, the advertisement

business facsinated the American population. Producers, manufactures, and sellers influenced

the content listened to by the nation. Comedians at the time became advertisers and best

selling novels and movies became avenues for the advertisement busiess among the popular

culture. In Ken Aulleta’s Frenemies The Epic disruption of the Ad Business(and everthing

else), the disruptions that took place in the advertisement business since the introduction

advanced technologies in digitization and the internet are evaluated. In the period, technology

started taking form in facilitating advertisements. Digitization of the advertisement business

widely became a factor in promoting business and products to the American population.

Before the fleeting introduction of technological advancements, Aulleta identifies that

the advertisement industry was a business booming in profits and free-wheels (Aulleta, 2018).

With internet taking place in the society, advancements followed, such as social media, and

easily available devices to promote its access. Devices providing the improvement and

revolutionization following advertisements came into the market and affcted the position of

the advertisement business in the American market (Aulleta, 2018).

While in the 20th century advertising business influnced the content and prices of

products as well as providing employment opportunities, shifts took place over time that

affected their place of affluence in the American society. WPP in its heydays was one of the

largets advertising business, however, with the introduction of the new era, it was reduced to a

company that sought partnerships with other companies such as Google, one of the currently

established online advertising platforms (Aulleta, 2018). The growth in technology, the need

for better and easier approaches of communicating ideas and concepts resulted to the changes

that affected the advertising business.

Running Head: CHANGES IN THE ADVERTISING BUSINESS 3

References

Auletta, K. (2018). Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

(1st ed.). Penguin Press.