ABSTRAC

The present investigation had as a general problem of study: What is the

relationship between the marketing strategies and the Positioning of the Poultry Enterprise

Jaimito EIRL, Huancayo, 2018 ?, consequently, we formulated the general objective:

Determine the relationship that exists between the Strategies of Marketing and the

Positioning of the Poultry Enterprise Jaimito EIRL, Huancayo, 2018, in response to the

problem, we formulated the following hypothesis: There is a direct relationship between

marketing strategies and the positioning of the company Avícola Jaimito EIRL, Huancayo,

2018 For the achievement of our objectives, as well as for the demonstration of our

hypothesis, we use the quantitative approach, as a general method the scientist, basic type,

correlation level and non-experimental design, our sample consisted of 86 clients of the

company. For the measurement of the variables, the questionnaire was used, in an Orinal

scale of the Likerth type, which were validated by expert judgment, and the reliability

submitted to the Cronbach's Alpha statistic, whose result was 0.881 of the 16 elements

analyzed, for the variable marketing strategies and 0.808 for the positioning variable. Our

main conclusion was: There is a very high positive relationship between the marketing

strategies and the positioning of the company Avícola Jaimito EIRL, Huancayo, 2018.

Confirmed with a correlation coefficient = 0,618, which allows us to conclude a greater

application of the strategies of marketing, improve the positioning of the company Avícola

Jaimito.