Republic of the Philippines

Department of Education
Region IV-A CALABARZON
DIVISION OF BATANGAS
District of Ibaan
DR. JUAN A. PASTOR MEMORIAL NATIONAL HIGH SCHOOL
Talaibon, Ibaan, Batangas

School Dr. Juan A. Pastor Memorial National High Grade Level 11

School
Teacher Jenny Rose B. Pasia Learning Area Tourism Promotion
GRADE 11 Teaching Dates and Time Week 10 (August 7 - 11, 2017) Quarter First
DAILY LESSON LOG

Session 1 Session 2 Session 3 Session 4

I. OBJECTIVES
A. Content Standards The learner demonstrates understanding concepts and theories in sourcing and providing destination information and advice.
B. Performance
The learner independently sources and provides destination information and advice
Standards
C. Learning 1. Identify and obtain 1. Use informal and Learners will be able to: Learners will be able to:
Competencies / information on the different formal research to 1. Identify and 1. Identify and obtain
Objectives tourism products available update knowledge of obtain information on the
which can meet customer destination and information on different tourism
needs general products the different products available
(TLE_HETP912DI-IIa-c-3) (TLE_HETP912DI-IId-f-4) tourism products which can meet
2. Record and store 2. Discuss some effective available which customer needs
information for future use tools that can be used can meet (TLE_HETP912DI-IIa-c-3)
in accordance with in promoting tourism customer needs 2. Record and store
enterprise systems products and services (TLE_HETP912DI-IIa-c-3) information for
3. Value the importance of 3. Appreciate promoting 2. Record and store future use in
knowing the difference of tourism products information for accordance with
the products and services in using the different future use in enterprise systems

Daily Lesson Log for Week 10 Page 1

 Tourism industry effective tools accordance with 3. Use informal and
enterprise formal research to
systems update knowledge of
3. Use informal and destination and
formal research to general products
update knowledge (TLE_HETP912DI-IId-f-4)
of destination and 4. Discuss some
general products effective tools that
(TLE_HETP912DI-IId-f-4) can be used in
4. Discuss some promoting tourism
effective tools products and services
that can be used
in promoting
tourism products
and services
II. CONTENT Tourism Products and Services Tourism Promotion First Quarterly Test First Quarterly Test
III. LEARNING
RESOURCES
A. References
1. Teacher’s Guide
pages

2. Learner’s Material
pages

3. Textbook Pages Tourism Promotion Services – Maricel Tourism Promotion Services –

Badilla Maricel Badilla
4. Additional
Materials from
Learning Resource
Portal

B. Other Learning
Resources
IV. PROCEDURES

Daily Lesson Log for Week 10 Page 2

 A. Reviewing Priming (Opening Prayer, Checking of Priming (Opening Prayer, Priming (Opening Prayer, Checking Priming (Opening Prayer,
previous lesson Attendance) (5 minutes) Checking of Attendance) (5 of Attendance) (5 minutes) Checking of Attendance) (5
or presenting minutes) minutes)
the new lesson Ask the students about their own idea Discussion of assignment
of what is product? Services?

B. Establishing a
purpose for the Game: “Picture ko, Say Mo” Group Activity: Each group will
lesson (Activity show their assigned task on
1) how they can promote one
product
A. Presenting
examples/insta
nces of the new
lesson
(Activity 2)
B. Discussing new 1. What can you say about the 1. By the presentation of
concepts and picture? each group, how can
practicing new 2. Where did you commonly see you define promotion?
skills #1 those picture? 2. Why is it important to
(Activity 3) 3. How those picture relate in have tools in
tourism services promoting tourism
products?
C. Discussing new
concepts and
practicing new
skills #2
(Activity 4)

D. Developing Discussing Tourism Products and Discussing Tourism Promotion

Mastery Services through powerpoint by demonstrating the effective

Daily Lesson Log for Week 10 Page 3

 presentation tools that can be used
E. Finding Practical Practical Activity ( Promoting
Applications of Illustrate the difference consumer tourism product using different
Concepts and product from a tourism product tools)
Skills in Daily
Living

F. Making Product – is anything that can Promotion – has been

generalizations be offered to a market for defined as the coordination of
and attention, acquisition, use or all seller initiated efforts to set
abstractions consumption that might satisfy up channels.
about the a want or need.
lesson Characteristics of Tourism Products  Advertisng – is defined
as any paid form of
 Intangible
non- personal
 Inseparable
communication about
 Variable
an organization,
 Perishable
product, service, or
Components of the Tourism Product
idea by an identified
 Destination attraction
sponsor
 Destination facilities
 Direct marketing – an
 Accessibility interactive system of
 Images marketing that uses
 Price one or more
Product Types advertising media to
 Core product affect a measurable
 Facilitating product response.
 Supporting product  Digital marketing-
 Augmented product marketing that employ
a combination of all
the aforementioned
tools using the online
platform
Sales promotion – is a direct
inducement that offers an extra

Daily Lesson Log for Week 10 Page 4

 value. It involves a variety of
techniques that serve to
accelerate purchase of
products or services

G. Evaluating Identify whether the product 1. What is promotion?

Learning mentioned is core, facilitating, 2. What are the popular
supporting, or augmented strategies used to
1. Hotel Bed promote tourism
2. In flight meal products and services?
3. Mini bar inside the hotel 3. What are the
4. Check-in/check out advantages and
5. Business Center disadvantages of using
these promotional
strategies?

H. Additional An all – inclusive 4 days/ 5 nights El Surf the internet and find the
activities for Nido, Palawan Package is to be cheapest round trip ticket from
application or prepared for a client. What are the Manila to Los Angeles and back
remediation different products and services to be to manila. You can use any of
included in the costing the following: social media,
travel websites, company
websites.
V. REMARKS
VI. REFLECTION
A. No. of learners
who earned
80% on the
formative
assessment

B. No. of learners
who require
additional
activities for

Daily Lesson Log for Week 10 Page 5

 remediation.

C. Did the
remedial
lessons work?
No. of learners
who have
caught up with
the lesson

D. No. of learners
who continue to
require
remediation

E. Which of my
teaching
strategies
worked well?
Why did these
work?

F. Which
difficulties did I
encounter
which my
principal or
supervisor can
help me solve?

G. What
innovation or
localized
materials did I
use/discover

Daily Lesson Log for Week 10 Page 6

 which I wish to
share with
other teachers?

Prepared by: Approved by:

___________________________________ _________________________________
Jenny Rose B. Pasia Nenita A. Adame Ed. D
Teacher Principal III

Daily Lesson Log for Week 10 Page 7