Content Plan

IMPRESSIVE
IMPRESSIONS
1 = Daily

● Social Media updates (Twitter, Facebook, Instagram)

○ Daily features (what’s going on that day)
○ Pictures of classes
○ Inspirational quote or message
7 = Weekly

● Blog posts
○ Featuring different member reviews
○ Identifying important benefits of yoga
○ Telling stories of how yoga impacted their lives
● Photo gallery
○ Great way to get people’s friends to see them doing yoga
● Email
○ Weekly newsletter/update
30 = Monthly

● Video
○ Students practicing yoga
○ Monthly deals/specials
○ Facebook/Youtube/Twitter
● Podcast
○ Each month touch on another aspect of yoga
○ How the NEXT studio applies this aspect
○ A “fun thing” in each podcast
4 = Quarterly

● A Giveaway
○ Yoga mat, favorite yoga clothes, products from shop
○ If someone attended a class name gets put in
○ Short video on Facebook/Instagram/Twitter about winner
● Updates on how the studio is doing
○ New features
○ New classes or class time
○ Special offers
2 = Bi-Annually

- We will have a special yoga event for the community twice a year
- Yoga in the park
- Yoga by the lake
- Yoga at the mall
- Could try making this event free for the public
1 = Annually

- Speak at a yoga conference to market the company

- Eg: Midwest Yoga conference
- Teach classes at the conference
- Booth where you learn about NEXT Yoga / the benefits of yoga
- Host a yoga getaway retreat
- For customers and instructors
- Eg: UNITY: Yoga and Wellness Retreat in Chicago, IL
 Some
Examples...