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    The document discusses promotional strategies for a new churro-flavored cereal called Churrit O's. It defines promotion, the promotional mix, and the three promotional goals of informing, persuading, and reminding customers. The promotional mix includes advertising through print media, broadcast media, internet, and outdoor displays. Sales promotion techniques mentioned include coupons, promotional items, and samples. The target market is described as those who like sugary cereal that is unhealthy. The product, pricing, and locations for purchase are also outlined, along with links to a TV commercial and magazine ad.

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    The document discusses promotional strategies for a new churro-flavored cereal called Churrit O's. It defines promotion, the promotional mix, and the three promotional goals of informing, persuading, and reminding customers. The promotional mix includes advertising through print media, broadcast media, internet, and outdoor displays. Sales promotion techniques mentioned include coupons, promotional items, and samples. The target market is described as those who like sugary cereal that is unhealthy. The product, pricing, and locations for purchase are also outlined, along with links to a TV commercial and magazine ad.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    54 views8 pages

    Cereal Project

    Uploaded by

    api-455809458
    The document discusses promotional strategies for a new churro-flavored cereal called Churrit O's. It defines promotion, the promotional mix, and the three promotional goals of informing, persuading, and reminding customers. The promotional mix includes advertising through print media, broadcast media, internet, and outdoor displays. Sales promotion techniques mentioned include coupons, promotional items, and samples. The target market is described as those who like sugary cereal that is unhealthy. The product, pricing, and locations for purchase are also outlined, along with links to a TV commercial and magazine ad.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 8

    Churrit O’s

    By: Juan, Sirelle, Gabbie, & Nelly


    What is Promotion? Promotion is the process of communicating with potential
    customers in an effort to influence their buying behavior.

    What is the Promotional Mix? What Channels does it include? The promotional mix is a
    combination of the elements of advertising, sales promotion, public relations, and
    personal selling used to reach the target market.

    What are the 3 Promotional Goals? The three promotional goals are Inform, Persuade,
    and remind.

    What are the 4 forms of Advertising? Print Media, Broadcast Media, Internet advertising,
    and Outdoor media

    List 3 examples of Sales Promotion. Coupons, Promotional Items, Samples


    Target Market
    Our target market is anyone who likes sugary cereal that is good for your soul
    but not your heart.
    Product

    Churrit O’s, a churro flavored cereal filled with dulce

    de leche filling.
    Price

    Normal box: $2.98

    Family size: $6.98

    Two Pack: $7.48


    Place

    Grocery stores, retail, online


    TV Commercial

    https://youtu.be/3FH6XzcNR-0
    TV Magazine Ad

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