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Jurnal International 01 PDF
Jurnal International 01 PDF
Jurnal International 01 PDF
dx.doi.org/10.1108/00197851111137861
Piyali Ghosh, Rachita Satyawadi, Jagdamba Prasad Joshi, Rashmi Ranjan, Priya Singh, (2012),"Towards more effective
training programmes: a study of trainer attributes", Industrial and Commercial Training, Vol. 44 Iss 4 pp. 194-202 http://
dx.doi.org/10.1108/00197851211231469
T. Brad Harris, Wonjoon Chung, Holly M. Hutchins, Dan S. Chiaburu, (2014),"Do trainer style and learner orientation predict training
outcomes?", Journal of Workplace Learning, Vol. 26 Iss 5 pp. 331-344 http://dx.doi.org/10.1108/JWL-05-2013-0031
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California, USA. components of traditional investment valuation methods, can and should be incorporated into the
valuation of organization training.
Design/methodology/approach – The training investment evaluation methods most commonly used
by the training professionals were identified and compared to investment evaluation techniques used to
measure the value of other investments made to improve and expand business activities.
Findings – The survey of training investment evaluation literature showed that there are two major
problems in the methods utilized by the training professionals. One of the problems was associated with
the measurement and monetization of costs and benefits of the training activity. The other was the
non-comparable return values’ generated by the non-uniform methodologies used by the training
professionals. Both of these issues were addressed and shortcomings of the currently used
methodologies where changes should be made to improve this process were identified. A new
methodology, which will make the evaluation process more acceptable to the company management,
was developed and its use was demonstrated.
Research limitations/implications – Unfortunately, the issues associated with monetization of costs
and benefits could not be fully addressed. This is much more organization specific and specific to the
type of training provided. However, some examples were provided of how this activity could be uniformly
applied.
Practical implications – The paper provides a new and more acceptable methodology for the use of
training professionals and organizations to evaluate the value of training.
Originality/value – This paper applies a ‘‘financial analyst’’ or a Chief Financial Officer perspective to
organizational investment in training and provides a tool for evaluating its value the same way
organizations evaluate their other investments (e.g. acquisitions, factory expansions, product
development).
Keywords Training, Return on investment, United Kingdom
Paper type Research paper
Introduction
In today’s ever-changing business climate, as organizations seek ways to remain
competitive they have significantly increased their efforts to develop the knowledge, skills,
and capabilities of each employee to maximize their organizational impact. According to the
latest report from ASTD (a national professional organization for trainers), organizations
spend $109.25 billion annually on workplace learning and performance (WLP). The average
annual expenditure per employee in the ASTD’s Benchmarking Forum (BMF) sample of large
organizations increased to $1,424 per employee in 2005, an increase of 4 percent from
2004, and the average expenditure per employee in ASTD BEST organizations increased 3.7
percent to $1,616. These figures show that BMF and BEST organizations continue to allocate
substantial resources to employee learning. In calculating these figures, ASTD uses
PAGE 372 j INDUSTRIAL AND COMMERCIAL TRAINING j VOL. 39 NO. 7 2007, pp. 372-379, Q Emerald Group Publishing Limited, ISSN 0019-7858 DOI 10.1108/00197850710829085
expenditure per employee, percentage of the organization’s payroll, learning hours per
employee, and the cost per learning hour. The average number of hours of formal learning
per employee in BMF organizations increased from 35 hours per employee in 2004 to 41
hours per employee in 2005. In BEST organizations, the average number of learning hours
per employee rose from 36 in 2004 to 43 in 2005 (Ketter, 2006).
There has also been a significant shift in who the trainers are and what is being measured as
the outcome of organizational training efforts. The companies have become more cautious
and concerned about the value of competitive intelligence and have caused organizations to
significantly curtail outsourcing of the training activities. According to ASTD, the average
percentage of external expenditures in BMF organizations have fallen from 40 percent in
2001 to 24.8 percent in 2005 and in BEST organizations from 27.5 percent in 2004 to 23.9
percent in 2005 (Ketter, 2006). The measurement of the learning function has also shifted
from a focus on program-level evaluation to the aggregation of data across the organization
that covers learning investments and the value those investments ultimately bring to the
organization. Organizations have or are in the process of developing dashboards and
scorecards to monitor the results of the enterprise-wide learning function.
Unfortunately, in spite of the best efforts of organizations and the professional trainers’
associations, there are significant problems in evaluating the true impact of training. The
published results of the survey administered to the delegates of the 2006 conference and
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published by the British Learning Association in May 2006 found that 72 percent of a
representative sample of Britain’s leading learning professionals considered that learning
tends not to lead to change, and only 51 percent of respondents said that the learning and
training programs they delivered were actually evaluated after the learning or training took
place (The Great Training Robbery, 2006).
Various organizations and researchers have tried to value training as an organizational
investment and have used simple valuation methods to calculate a Return on Investment
(ROI) for their training activities. However, when we look at these valuation attempts, it is
apparent that there are two major problem areas associated with this effort and significant
amount of controversy surrounding these valuation efforts. The controversy is caused by the
problems with the assessment of benefits, and the simplicity of the methodology used in
calculating the ‘‘ROI’’. Even though it seems relatively easy to identify and assign monetary
value to most of the costs associated with training, this does not seem to be the case for the
benefits, which some of them are tangible (e.g. reduced number of errors in completing a
task, etc.) and others which are not (e.g. improved morale, etc.). What value do you place on
improved morale? Reduced stress levels? Longer careers? Better qualified staff? Improved
time management? All of these can be benefits – returns – on training investment.
Therefore, one can make an argument that, attaching a value and relating this to a single
cause (i.e. training) is often impossible and many training ROI assessments are ‘‘best
estimates’’.
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VOL. 39 NO. 7 2007 INDUSTRIAL AND COMMERCIAL TRAINING PAGE 373
‘‘ Since almost all investments result in benefits received
months and/or years afterwards, those benefits received
sooner than others are valued more highly. ’’
At the other extreme Campbell (1994), Phillips et al. (2007), Lengermann (1996), and Tobin
(1998) suggest that the benefits of training must be measured in by identifying changes in
key operating activities directly related to an organization’s goals and objectives. Campbell
suggest that these ‘‘hard to quantify’’ variables include employee morale, workforce stability,
lower absenteeism, job satisfaction, supervisory skill development and improved customer
relations. Phillips adds to those activities changes in:
B the organization’s commitment;
B teamwork; and
B customer complaints.
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PAGE 374 INDUSTRIAL AND COMMERCIAL TRAINING VOL. 39 NO. 7 2007
A second model, widely attributed by trainers to the result of research on this subject by
Phillips (1997), defines ROI as the percentage return of the net benefits derived from the
training on the costs incurred in providing such training. Schriver and Giles (1999), Business
Wire (2005), Swanson and Gardous (1988) and Pangarkar and Kirkwood (2003) provide
illustrations of the use of this model to evaluate the monetary value of training for an
organization. Because this model calculates net benefits by subtracting training costs from
total value of received benefits before generating the cost-benefit ratio, is different than the
CBA method and will always result in a lower ratio than that calculated using the CBA
method. This ratio is determined by:
ROI ¼ ððBenefits 2 costsÞ=costsÞ £ 100: Federal Information Agency ROI ¼ 153%:
A third model is used to forecast the ROI for training designed to improve performance
management. (IOMA, 2004) This method expands the net benefit percentage return
calculation by adjusting the benefits and moderating it by the percent of trainees who
actually use or apply the training to their job related tasks. Further, it tries to forecast
organization-wide impact of such training based on the percentage of employees who
participated in the training. Except when 100 percent of the employees are trained and all
are able to apply their training to their jobs, the return ratio calculated under this method will
always be lower than the non-moderated net benefit bases ratio identified as model two.
The ratio is represented as:
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Present Value BENEFITS ¼ CFAT 1 =ð1 þ IRRÞ1 þ CFAT 2 =ð1 þ IRRÞ2 þ ::: þ CFAT n =ð1
þ IRRÞn
where:
Present Value BENEFITS ¼ Costs of the Investment
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VOL. 39 NO. 7 2007 INDUSTRIAL AND COMMERCIAL TRAINING PAGE 375
‘‘ The published results of the survey administered to the
delegates of the 2006 conference and published by the
British Learning Association in May 2006 found that 72
percent of a representative sample of Britain’s leading
learning professionals considered that learning tends not to
lead to change. ’’
A second model, Net Present Value (NPV), is also widely used to evaluate investment
projects. This model calculates an investment’s net benefit in monetary terms and
incorporates an ‘‘expected rate of return’’ (k) into the valuation. The Net Present Value (NPV)
is calculated using the ‘‘Present Value’’ equation above and substituting the ‘‘expected rate
of return’’ (k) for the ‘‘internal rate of return’’ (IRR). If the net present value of the benefits
exceeds that of the investment’s cost, the organization would undertake the investment; i.e.
NPV . 0.
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PAGE 376 INDUSTRIAL AND COMMERCIAL TRAINING VOL. 39 NO. 7 2007
Using net present value to assess training return of investments
Net Present Value (NPV) can also be used to evaluate investments in training. In this
methodology, the net present value of an investment in developing the job skills of
employees is similar to the ‘‘net benefits’’ model discussed above, with one major exception.
In the case of NPV the same net benefits from training are ‘‘charged’’ with earning an
expected rate of return, k; the training is successful only if the ‘‘net’’ benefits remain positive
after deducting the costs of training.
used above (the case of ‘‘Federal Agency’’). Unfortunately, the example case does not
include any time related information. Therefore we must make some assumptions about
timing: the costs of employee training ($3,931,957) was made now (t ¼ 0) and the benefits
realized through improved job performance ($1,580,000) and the reductions in employee
turnover ($8,365,000) were realized over a four year period. To demonstrate how the
concept and formula may be applied to evaluating training activities, we substituted the
monetary benefit of training (improved job performance and reduced employee turnover)
and changed the traditional formula (substitute monetary benefit from training for cash flow
after taxes) (see Table I).
The impact of timing of costs and benefits on the IRR and the NPV can be easily seen as we
look at the three scenarios we developed, each of which show realization of benefits at
different amounts and at different time periods. Scenario 1 assumes equal benefits for each
of the four years in the sample, as compared to Scenario 2 and 3, which assume diminishing
returns on benefits from training. As we can see, greater the value of training benefits in the
shortest time, greater the IRR of training. In generating the NPV, in addition to the timing of
benefits realized, we used, as examples, 20 and 30 percent as the discount rates and
generated two sets of NPVs for each scenario. Once again, as we look at the results, two
conditions impact the NPVs. The NPV values are directly correlated to the timing of costs and
Table I Calculating training ROI (IRR and NPV): methods used by financial analysts
Scenario 1 Scenario 2 Scenario 3
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VOL. 39 NO. 7 2007 INDUSTRIAL AND COMMERCIAL TRAINING PAGE 377
benefits and the expectations regarding what those net benefits should earn: the sooner the
benefits are received, the higher the NPV; as the discount rates rises, NPV decreases.
In comparison, as we saw earlier, the three ROI methodologies using the same costs and
benefits would have generated 253, 153 and 45.9 percent. The fourth hROI, which is similar
to NPV, would have generated $6,013,043.00 (in our scenarios, we would have generated
this same ratio or numeric values if we had assumed both the costs of training and the
benefits of training were realized at the same time, without any time delays or timing
differences.)
objectives), there is no consideration for the time value of money. The omission of how ‘‘time
value of money’’ and ‘‘hurdle rate’’, which are significant components of traditional
investment valuation methods, impact valuation of training efforts make the currently used
training valuation methods unreliable and incorrect. Because there is no one method
uniformly accepted and used by training professionals, the results of currently used
methods do not lend themselves to comparative analysis. Thus, the training’s ROIs not only
be compared to one another but, they are also cannot be used for a direct comparison with
the ROI results of alternative investments that organizations are considering – thereby
increasing the likelihood those investments in training will be more likely to be rejected by the
organization’s senior management.
References
Campbell, C. (1994), ‘‘A primer on determing the cost effectiveness of training – part 1’’, Industrial and
Commercial Training, Vol. 26 No. 11, pp. 32-8.
Chang, J. (2003), ‘‘More bank for your buck: create clear goals to determine the return you are getting on
your training investment’’, Sales and Marketing Management, June, available at: www.
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Cipolla, V. (2005), ‘‘HR ROI means metrics CEOs want’’, Canadian HR Reporter, October, Vol. 18,
October 10.
Earley, C. (2001), ‘‘Knowledge acquisition in auditing: training novice auditors to recognize cue
relationships in real estate valuation’’, The Accounting Review, Vol. 76 No. 1, pp. 81-97.
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September 13, pp. 26-7.
Ketter, P. (2006), ‘‘Investing in learning; looking for performance’’, TþD Magazine, December, pp. 30-4.
Lengermann, P. (1996), ‘‘The benefits and costs of training: a comparison of formal company training,
vendor training, outside seminars, and school based training’’, Human Resource Management, Vol. 35
No. 3, pp. 361-81.
Pangarkar, A. and Kirkwood, T. (2003), ‘‘Systematic strategies: measuring the return on investment of
your training programs, beyond the classroom and the bottom line, creates a learning environment that
can make any company stronger’’, CMA Management, Vol. 76 No. 9, January, pp. 36-8.
Phillips, J. (1997), Return on Investment in Training and Performance Improvement Programs, on
Investment in Training and Performance Improvement Programs, Houston, TX.
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Phillips, P.P., Phillips, J., Stone, R. and Burkett, H. (2007), The ROI Fieldbook: Strategies for
Implementing ROI in HR and Training, Elsevier, Amsterdam.
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Jossey-Bass Publications, San Francisco, CA.
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Further reading
Anon (2004), ‘‘Case study: How one company predicted the business impact of PM training programs’’,
IOMA’s Pay for Performance Report, Vol. 4 No. 10, pp. 6-7.
Anon (2005), ‘‘How one trainer developed an eight-step program for ROI’’, HR Focus, Vol. 82 No. 3,
pp. 10-13.
Anon (2005), ‘‘Value is a key result of New Horizons training: quantifiable data proves New Horizons
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training has a positive return on investment’’, Business Wire, pp. 36-7, August.
Anon (2006), ‘‘The great training robbery’’, paper presented at the British Learning Organization
Conference, available at: www.british-learning.com/info/olt/oltpast64.htm (accessed 2 August 2007).
Corresponding author
Alev M. Efendioglu can be contacted at: alev@usfca.edu
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VOL. 39 NO. 7 2007 INDUSTRIAL AND COMMERCIAL TRAINING PAGE 379
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