FINAL PROJECT ON

Submitted by:
Suvadeep Chatterjee
DM17D57
PGDM-4
 Sector Information:
The world standing for the Indian automobile sector, as per the Association of the Indian industry is as follows:
 Largest three-wheeler market
 Second largest two-wheeler market
 Tenth largest passenger car market
 Fourth largest tractor market
 Fifth largest commercial vehicle market
 Fifth largest bus and truck segment

9 GDP(year-on year in %)
7.9
% share of each segment in total 8
7.2 7.1
production volume in FY-17 7 6.6

6 5.6

15% 5
3% 4
Two Wheeler
3%
Three Wheeler
3
Commercial Vehicle
Passenger Vechile 2

79% 1

0
2012-13 2013-14 2014-15 2015-16 2016-17
 COMPANY OVERVIEW:
 Hero MotoCorp is the World's single largest two-wheeler motorcycle company.
 Hero MotoCorp two wheelers are manufactured across 4 globally benchmarked
manufacturing facilities.
 Hero MotoCorp offers wide range of two wheeler products that include motorcycles and
scooters, and has set the industry standards across all the market segments.

Hero Moto Corp SWOT Analysis:

• Hero Moto Corp has a huge brand equity and one of the biggest players in the two wheelers Indian market
• Excellent R&D of Hero Moto Corp, and wide variety of products in every segment.
Strengths
• Excellent distribution, over 3000 dealerships and service centers

• Intense competition from Indian and international players means limited market share growth of Hero Moto Corp
Weakness • Most of the products have similar features and low on design and innovation

• Two-wheeler segment is one of the most growing industries

• Export of Hero Moto Corp bikes is limited i.e. untapped international markets
Opportunities
• Strong competition from Indian as well as international brands
• Dependence on government policies and rising fuel prices can affect business margins for Hero Moto
Threats Corp
• Better public transport will affect two-wheeler sales
Business Model of Hero MotoCorp

Focus on building a robust product portfolio across

categories

Exploring new growth markets

Continuously improving operational efficiency

Aggressively expanding our customer reach

Sustain investments in brand-building activities

Ensuring customer and shareholder delight

Build global talent workforce

Function of HR Manager :
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Selection process of
Hero MotoCorp:
Sources of Recruitment:
• Preliminary Interview.
• Application Form. INTERNAL:
• Selection Test. • Transfers, Promotions, Upgrading, Demotion,
• Selection Interview. Retired Employees
• Physical Examination. EXTERNAL:
• Reference Check. • Press advertisement, Educational Institutes,
• Final Approval. Placements agencies/ Outsourcing, Employment
• Employment. Exchange, Labor contractor

Marketing
Position: Assistant Sales Manager
Location: Mumbai, India
Working Hours: 8 hours per day normally
Reporting To: Sales & Marketing Manager
Working with: Area Sales Manager & all
other employees
Purpose: To administer the preparation of
quotes. Produce appropriate marketing
collateral as required.
Job Roles: Manage receipts, handling &
escalation of all the sales. To follow up sales
activities with clients & potential clients. To
monitor company sales KPIs and sales
performance.
JOB DESCRIPTION
Finance
HRM
Position: Accounts Manager
Position: Assistant Manager (Recruitment)
Location: Mumbai, India
Location: Mumbai, India
Working Hours: 8 hours per day
Working Hours: 8 hours per day normally
normally
Reporting To: Senior Manager
Reporting To: Senior Accountant
Working with: MD and other employees
Working with: MD, CFO & all other
employees Purpose: Must hold multi-tasking skills
and be able to function under pressure.
Purpose: Tasks may involve project
Must hold excellent negotiation skills.
management, strategic planning, sales
support, product design, service Job Roles: Track offer acceptance &
application, logistics, and marketing. candidate on boarding status through
prescribed MIS. To understand the hiring
Job Roles: Keep records of client
requirement for a specific department or
transactions. Forecasts and tracks
roles and accordingly source right king of
client account metrics. Identifies
resources. To maintain high degree of
opportunities to grow business with
integrity whilst dealing with vendors and
existing clients. Operates as the point
candidates.
of contact for assigned customers.

Marketing
Educational
qualifications:10th,12th,
Graduation, PGDM or MBA in
Marketing.
Skills Required: Interpersonal,
Communication, Managerial,
Customer Relation.
Experience :0- 2Years.
Training: Experience 1 Month and
Fresher 3 Month.
Emotional Characteristics:
Strong; Bold; Talkative;
Expressive.
JOB SPECIFICATIONS
Finance
Educational
qualifications:10th,12th,
B.com, PGDM OR MBA in
Finance.
Skills Required:
Managerial, Analytical,
Commercial and Business.
Experience Training:
Experience 1 Month and
Fresher 3 Month.
Emotional Characteristics:
Patience; Introvert; Calm;
Strong and Bold from Inside.
HRM
Educational
qualifications:10th,12th,
Graduation, PGDM or MBA in
Human Resource Management.
Skills Required: Interpersonal,
Communication, Managerial,
Employee Relation; Employee
Retention.
Experience :0-2 Years.
Training: Experience 1 Month
and Fresher 3 Month.
Emotional Characteristics:
Patience; Self Motivator, Strong
TYPES OF TRAINING PROVIDED IN A COMPANY:
Performance appraisal System & New Policy of Hero MotoCorp:
 CTC CALCULATION
(A) (B) (C)
CTC
2366000.00 1050000.00 458000.00
Basic Pay (30% of CTC) 946400.00 315000.00 137400.00
D.A (10% of Basic) 94640.00 31500.00 13740.00
H.R.A (40% of (B.P + D.A)) 520520.00 173250.00 60456.00
Conveyance Allowance (1600*12) 19200.00 19200.00 19200.00
Children Education Allowance (100*12*2) 2400.00 2400.00 2400.00
Children Allowance (Hostel) (300*12*2) 7200.00 7200.00 7200.00
Medical Reimbursement 20000.00 15000.00 15000.00
L.T.A ( 1 month of Basic Pay) 78866.67 26250.00 11450.00
Gratuity (B.P * 4.81%) 45521.84 15151.50 6608.94
Provident Fund (B.P + D.A)*12% 124924.80 41580.00 18136.80
Total 1859673.31 646531.50 291591.74
P.L.I (CTC - Total) 506326.69 403468.50 166408.26

1859673.00 611882.00 291592.00

Provident Fund 124925.00 41580.00 18137.00
Gratuity 45522.00 15152.00 6609.00
Employer Contribution 124925.00 41580.00 18137.00
Take Home 1564301.00 513570.00 248709.00
Per Month Take Home 130358.42 42797.50 20725.75
 Employee benefit Provided

 Salary on time
 Fix working hours
 Free Bus Transportation
 Free Breakfast and lunch & sweet and
special food on salary day.
 More no. of leaves
 Travel, Medical brokerage Reimbursement.
 Cheap rented accommodation in flats.