Fee ea ee Se a ei re ee ee ee en eo al TN S.No. 2273 8CCBBS (For candidates admitted from 2008-2009 onwards) B.B.A. DEGREE EXAMINATION, NOVEMBER 2011. Business Administration - Major MARKETING MANAGEMENT ‘Time : Three hours Maximum : 75 marks PART A—(10 x 2-= 20) Answer ALL questions, ‘What is target market? 2. What is marketing mix? 8. What are the advantages of market segmentation? 4. What is the need for environmental analysis? 5. What is a product mix? 6. What is a non-durable goods? 7. Whatis promotional mix? What. Personal selling?10. 1, 2, 13. 44, State the significance of service marketing, ‘What are the objectives of marketing research? @ ) @ (b) (a) ) (a) ) PART B— (5 x5 = 25) Answer ALL questions. “All organisations need marketing” — Explain, Or Explain the scope of marketing, State the importance of studying consumer behaviour. Or What is the impact of socio-cultural impact on marketing? What are the factors influeneing pricing? or Explain the significance of product palnning? What is the role of advertising in marketing mix? Or What are the services rendered by the wholesalers? 18. 16, 1. 18, 19. 20. enact eae (@) Distinguish between services and goods, Or (b) Describe the scope of marketing research, PART C ~(3 x 10 = 30) Answer any THREE questions, Discuss the various approaches towards study of marketing. Briefly explain the comprehensive model of consumer decision process. Deseribe the methods of prising, Critically examine the role of participants in the physical distribution system, Briefly describe the different steps involved in a marketing research process,