Roll No. o m Total No.

of Pages : 2
Total No. of Questions : 07 r . c
p e
MBA (Sem.–3)
MARKETINGpa RESEARCH
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Subject Code :bMB - 902 (2009 to 2011 Batch)
w .Paper ID : [C0152]

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Time : 3 Hrs.
w w Max. Marks : 60

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INSTRUCTION TO CANDIDATES :

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1. SECTION-A is COMPULSORY consisting of TEN questions carrying
TWO marks each.

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2. SECTION-B contains SIX questions carrying TEN marks each and students
has to attempt any FOUR questions.

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SECTION-A
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l. Write briefly :
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a) International Marketing Research

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b) Uses of multiple regression

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c) Multi Dimensional Scaling

d) Motivation Research
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e) Copy Testing
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f) Market Segmentation
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g) Media Research

h) Marketing Decision Support System o m

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i) Scaling Techniques
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j)
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Probability and Non-probability sampling
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[N-12] (3) 564 ww
 SECTION-B o m
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2. Discuss the multi-disciplinary nature of marketing research.
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3. “A descriptive research design is formal and rigid than exploratory
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research design”. Comment on the statement.
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4. What do you meantw
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by reliability of a test? Do you think that a reliable

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test is valid too?w
Comment.
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5. Differentiate discriminant analysis from cluster analysis with the help of
hypothetical example.

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6. Explain the different techniques of Brand Positioning with suitable examples.

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7. What is market potential analysis? Explain the role of sales forecasting in
this analysis.
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p a
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[N-12] (3) 564 ww