Business Report on Coca Cola

BUSINESS REPORT ON COCA COLA

ANALYZING ITS PRODUUCT LINE, REVENUE
AND SALES AND SPONSORSHIP
SUBMITTED BY: MUHAMMAD SAAD CHEEMA
SECTION: C-4
ID: F2019005080
SUBMITTED TO: MISS HUSNA KHAN
COURSE NAME: COMPUTER APPLICATIONS IN BUSINESS

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 Business Report on Coca Cola

Table of Contents

Coca Cola History 3

Executive summary
……………………………………………………………………………………………3

Nutritional Information 4
Product Line 5
Revenue and Sales 6
Chart 7
Sponsorship 8
Conclusion………………………………………………………………………………………11

Recommendation……………………………………………………………………………….11

Bibliography……………………………………………………………………………………12

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 Business Report on Coca Cola

Executive Summary
This report is about analyzing the revenue and sales as well as product line and sponsorship area of Coca Cola.
Moreover, this report will tell you how Coca cola made progress with regard to its product line. It made dynamic
and extensive changes in its product line. Furthermore, this brand made a great name in its sponsorship area. It
has so far sponsored a large number of shows and leagues. On the other hand, Coca Cola made huge success in
its revenue and sales department. Below mentioned details will tell you further about these areas:

COCA-COLA IS THE MOST POPULAR AND BIGGEST-SELLING SOFT DRINK IN HISTORY,

AS WELL AS THE BEST-KNOWN BRAND IN THE WORLD.

Coca-Cola TM
Coca-Cola is the world’s favourite soft drink and has been
enjoyedsince 1886. Coca-Cola is now the most recognised
trademark in the world, available everywhere from Australia to
Zambia. Coca-Cola was introduced in Pakistan in 1953.
 
The Coca-Cola Company Is an American multinational
corporation, and manufacturer, retailer, and marketer of
nonalcoholic beverage concentrates and syrups. The company
produces Coca-Cola, invented in 1886 by pharmacist John Stith
Pemberton in Atlanta, Georgia.

In 1889 the formula and brand were sold for $2,300 to Asa Griggs
Candler, who incorporated The Coca-Cola Company in Atlanta in
1892. The Coca-Cola Company is the single largest plastic
polluter in the world, producing over 3 million tons
of plastic packaging each year including 110 billion plastic bottles

The company—headquartered in Atlanta, Georgia, but

incorporated in Delaware has operated a franchised distribution
system since 1889: the Company largely produces syrup concentrate, which is then sold to
various bottlers throughout the world who hold exclusive territories. The company owns
its anchor bottler in North America, Coca-Cola Refreshments. The company's stock is listed on
the NYSE and is part of DJIA and the S&P 500 and S&P 100 indexes.

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Nutrition Information

Per 100ml 330ml % Daily Value*

Energy 180kJ/42kcal 180kJ/42kcal 7%
Fat 0g 0g 0%
of which saturates 0g 0g 0%
Carbohydrate 10.6g 10.6g 13%
of which sugars 10.6g 10.6g 39%
Protien 0g 0g 0%
Salt 0g 0g 0%

Product History of Coca Cola

1886 Coca-Cola is first
the first taste
served at Jacobs’
Pharmacy on May
8, 1886. Nine drinks
a day are sold
during this year.

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1886 Company
a name is born
accountant, Frank
Robinson, names
the drink
“Coca-Cola,” and
thinking the two Cs
would look well in
advertising, pens the
famous Spencerian
script logo.
1899 Coca-Cola bottling
now in bottles
begins when the
first bottling
contract is signed in
1899. "Hutchinson"
style bottles are
used for the product

1900 Music hall

celebrity
performer Hilda
endorsement
Clark becomes the
first celebrity to
appear in multiple
advertising formats,
including trays,
posters and even
bookmarks.

1915 The Coca-Cola

the contour bottle
contour bottle
prototype is
designed by
Alexander
Samuelson

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1947 The red disc metal

metal disc
sign is introduced in
diameters ranging
from 12 to 48
inches.

1969 A new graphic look

red and white
for the Coca-Cola
system is
introduced,
featuring a red-and-
white color scheme
and logo.

1985 The formula for

new vs. classic
Coca-Cola is
changed for the first
time in 99 years.
The product,
popularly dubbed
“New Coke,”
generated consumer
protest nationwide.
Product made with
the original formula,
renamed
“Coca-Cola
Classic,” is returned
to the market 79
days later.

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1993 The popular

polar bears arrive
Coca-Cola polar
bears are introduced
in the commercial
“Northern Lights.”

Have a Coke
and Smile !!!

Revenue and Sales

According to The Coca-Cola Company's 2005 Annual

Report, the firm at that time sold beverage products in more
than 200 countries. The 2005 report further states that of the
more than 50 billion beverage servings of all types
consumed worldwide, daily, beverages bearing the
trademarks owned by or licensed to Coca-Cola account for
approximately $1.5 billion. Of these, beverages bearing the
trademark "Coca-Cola" or "Coke" accounted for
approximately 78% of the company's total gallon sales.
In 2010, it was announced that Coca-Cola had become the
first brand to top £1 billion in annual UK grocery sales. In
2017, Coke sales were down 11% from a year earlier due to
consumer tastes shifting away from sugary drinks and health
risks associated with artificial sweeteners in diet drinks.

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Revenue
Net income Price per Share
Year in mil. Employees
in mil. USD$ in USD$
USD$

2000[44] 17,354 2,177 17.11

2001[44] 17,545 3,969 15.24

2002[44] 19,394 3,050 15.82

2003[44] 20,857 4,347 14.28

2004[45] 21,742 4,847 15.34

2005[46] 23,104 4,872 14.47

2006[47] 24,088 5,080 15.26

2007[48] 28,857 5,981 19.24 90,500

2008[49] 31,944 5,807 19.71 92,400

2009[50] 30,990 6,824 18.49 92,800

2010[51] 35,119 11,787 22.12 139,600

2011[52] 46,542 8,584 26.84 146,200

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 Business Report on Coca Cola

2012[53] 48,017 9,019 30.70 150,900

2013[54] 46,854 8,584 33.78 130,600

2014[55] 45,998 7,098 35.82 129,200

2015[56] 44,294 7,351 37.29 123,200

2016[57] 41,863 6,527 40.63 100,300

2017[58] 35,410 1,248 42.80 61,800

Sponsorship

Sponsoring Sponsoring Aponsoring

leagues shows Theme Parks
English Football Talk shows Walt Disney
league American Idol Parks
FIFA world cup Sea World
Entertainment
Park

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Coca-Cola sponsored the English Football League from the beginning of the 2004–05

season (beginning August 2004) to the start of 2010/11 season, when the Football
League replaced it with NPower. Along with this, Coca-Cola sponsored the Coca-Cola Football
Camp, that took place in Pretoria, South Africa during the 2010 FIFA World Cup, during which
hundreds of teenagers from around the world were able to come together and share their love of
the game, partly due to Best Buy's efforts through their @15 program.
Television

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The company sponsored the popular Fox singing-competition series American Idol from 2002

until 2014.
Coca-Cola was a sponsor of the nightly talk show on PBS, Charlie Rose in the US.
Coca-Cola is also executive producers of Coke Studio (Pakistan). It was a franchising that started
in Brazil, broadcast by MTV Brasil and there are various adaptations of Coke Studio such
as Coke Studio (India) and Coke Studio (Africa).
Theme Parks
While not necessarily having naming rights to anything in all locations, the company does
sponsor and provide beverages in many theme parks, usually in an exclusive capacity. This
includes the Walt Disney Parks and Resorts, Merlin Entertainment, Universal Parks &
Resorts, Six Flags, Cedar Fair, and SeaWorld Entertainment which are six of the nine largest
theme park operators worldwide (it is unknown whether OCT Parks China, the Chimelong
Group, or Fantawild, the fourth, seventh, and eighth largest theme park operators respectively,
use Coca-Cola).

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The company also directly sponsors, with naming rights, the Coca-Cola London Eye and the
Coca-Cola Orlando Eye.
The company also operates "Coca-Cola" visitor centers in Israel, Belgium and Turkey.

Conclusions
So, this is all about the business report that is about Coca Cola. From the above mentioned
discussion, you may have got the clear idea on the revenue and sales side of this brand.
Moreover, you have got the in depth idea regarding how this company is making progress in its
sponsorship sides. Let us see how far this company will extend its product line and how far it
will make success.

Recommendations
 It is recommended that Coca Cola should further extend and modify its product line in
order to increase its sales and revenue side.
 They need to diversify their main product line and look for the options to introduce some
other products that are not related to food and beverage industry.
 Regarding sponsorship, they should go for some non profit and charitable platforms.
 Being one of the renowned brands, they can come out as more socially responsible.

Bibliography
https://en.wikipedia.org/wiki/The_Coca-Cola_Company

https://philnews.ph/2011/05/26/ford-and-coke-used-american-idol-season-10-for-brand-
integration-campaign/

https://www.bbc.com/news/business-45510553

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http://www.coca-cola.com.pk/en/home/

https://www.lhsigns.com/project/coca-cola-park

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