Sales Projection = Potential Market Share % * Segment Total Size * (2% + Segment Growth Rate)

Straight
Potential Market Segment Segment Inventory on
calculated Forecast to Use Round 3 sales
Share % Total Size Growth Rate Hand
Forecast
Traditional Daze 16.50% 9619 9.20% 1,733 1,733 1,697 384
Low Dell 21.30% 12448 11.70% 2,962 2,962 2,774 493
High Dixie 18.80% 4007 16.20% 875 875 804 63
Performance Dot 25.10% 3293 19.80% 990 990 937 21
Size Dune* 22.20% 3284 18.30% 862 862 414 -
2nd Low End Dell-O 3% 11033.5 10.45% 305 463 463 250
2nd High End Dixi-O 10% 8809 9.20% 962 962 263 406
2nd Traditional Duke-O 3% 9619 9.20% 315 315 - -
Production/Best Case
(1.15*Sales)-inv on hand

1,609
2,913
944
1,118
992
282
700
362