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Agile project management: 12 key principles, 4 big hurdles

Geared toward continuous improvement, the agile methodology can greatly increase your project’s
prospects for success. Here is everything you need to know about agile project management, from
certification to training to software and more.

By Moira Alexander
CIO |
JUN 19, 2018 3:41 PM PDT

What is agile?
Agile is a project management methodology that uses short development cycles called “sprints” to
focus on continuous improvement in the development of a product or service.

Although incremental software development methods go as far back as 1957, agile was first
discussed in depth in the 1970s by William Royce who published a paper on the development of
large software systems. Later in 2001, the Agile Manifesto, a "formal proclamation of four key
values and 12 principles to guide an iterative and people-centric approach to software
development," was published by 17 software developers. These developers gathered together to
discuss lightweight development methods based on their combined experience.

[ Looking to make the switch to agile? Check out our switcher's guide to agile project
management. | Learn agile's darkest secret and how companies fail at agile. | Get the
latest project management advice by signing up for our CIO newsletters. ]

The principles of agile

There are 12 key principles that still guide agile project management today.

[ Get certi ed! Prepare for your Project Management Professional exam with this 14-part, 38-
hour course based on the PMBOK® Guide (sixth edition). ]

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 1. Customer satisfaction is always the highest priority and is achieved through rapid and continuous
delivery.
2. Changing environments are embraced at any stage of the process to provide the customer with a
competitive advantage.
3. A product or service is delivered with higher frequency.
4. Stakeholders and developers collaborate closely on a daily basis.
5. All stakeholders and team members remain motivated for optimal project outcomes, while teams are
provided with all the necessary tools and support, and are trusted to accomplish project goals.
6. Face-to-face meetings are deemed the most efficient and effective format for project success.
7. A final working product is the ultimate measure of success.
8. Sustainable development is accomplished through agile processes whereby development teams and
stakeholders are able to maintain a constant and ongoing pace.
9. Agility is enhanced through a continuous focus on technical excellence and proper design.
10. Simplicity is an essential element.
11. Self-organizing teams are most likely to develop the best architectures and designs and to meet
requirements.
12. Regular intervals are used by teams to improve efficiency through fine-tuning behaviors.

IT INSIGHTS
How the agile methodology really works

Agile methodology adoption /

Although designed originally for the software industry, many industries now use agile when
developing products and services because of the highly collaborative and more efficient nature of
the methodology. The following table shows adoption rates of the agile methodology in a variety
of leading industries, as shown in the 11th Annual State of Agile survey by Version One.

Industry Agile adoption rate

Software (ISV) 23 percent

Financial services 14 percent

Professional services 12 percent

Insurance 6 percent

Healthcare 6 percent

Government 5 percent

Telecoms 4 percent

Transportation 4 percent

Manufacturing 4 percent

The bene ts of agile

Agile was originally developed for the software industry to streamline and improve the
development process in an effort to rapidly identify and adjust for issues and defects. It provides a
way for developers and teams to deliver a better product, in a faster manner, through short,
iterative, interactive sessions/sprints. In the era of digital transformation, with many companies
migrating to a digital workplace, agile is a perfect fit for organizations looking to transform how
they manage projects and operate as a whole. Agile can help ensure company-wide process and
methodological alignment. In terms of business benefits, both the digital workplace and agile
provide:

Increased flexibility
Increased productivity
Increased transparency
Higher quality deliverables
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 Decreased risk of missed objectives
Increased stakeholder engagement and satisfaction

Advantages of agile for project management

In the project management field, agile provides project teams, sponsors, project leaders and
customers many project-specific benefits, including:

More rapid deployment of solutions

Reduced waste through minimization of resources
Increased flexibility and adaptability to change
Increased success through more focused efforts
Faster turnaround times
Faster detection of issues and defects
Optimized development processes
A lighter weight framework
Optimal project control
Increased focus on specific customer needs
Increased frequency of collaboration and feedback

The drawbacks of agile

As with any other methodology, agile is not well-suited for every project, and sufficient due
diligence is always recommended to identify the best methodology for each unique situation.
Agile may not work as intended if a customer is not clear on goals, the project manager or team is
inexperienced, or if they do not function well under significant pressure. Throughout the
development process, agile favors the developers, project teams and customer goals, but not
necessarily the end user's experience. Due to its less formal and more flexible processes, agile may
not always be easily absorbed within larger more traditional organizations where there are
significant amounts of rigidity or flexibility within processes, policies, or teams. It may also face
problems being used with customers who similarly have rigid processes or operating methods.

Combining agile with other methodologies

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The opportunity exists to combine agile with other methodologies such as waterfall to create a
hybrid solution. Companies sometimes use waterfall to handle one or more phases — such as
planning — where these do not require rapid or repetitive steps. Planning in particular requires a
more comprehensive, methodical, often slower approach to defining, analyzing, and documenting
aspects of a project. This makes waterfall a better approach. Once a project enters the
development phase, rapid and repetitive changes require a different approach and this is where
agile kicks in to deliver the best results in the shortest amount of time.

This hybrid approach aids in making agile even more adaptable within various industries or to suit
the more unique nature of a project, product, or service. Again, due diligence is required to
determine the suitability and capacity of the different methods and processes available.

Popular agile methodologies

Within agile there are some frequently used or popular methods, with Scrum, Kanban, and Lean
being the most popular. Some agile methods include:

Scrum
Kanban
Lean (LN)
Dynamic System Development Model, (DSDM)
Extreme Programming (XP)
Crystal
Adaptive software development (ASD)
Agile Unified Process (AUP)
Crystal Clear methods
Disciplined agile delivery
Feature-driven development (FDD)
Scrumban
RAD(Rapid Application Development)

To find out which methodology is right for your project or organization, see "Comparing agile
project management frameworks."

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Agile project management and Scrum
Scrum is a powerful framework for implementing agile processes in software development and
other projects. This highly adopted framework utilizes short iterations of work, called sprints, and
daily meetings, called scrums, to tackle discrete portions of a project in succession until the project
as a whole is complete. There are three key roles within Scrum: the Scrum master, product owner,
and Scrum team members:

The product owner creates and prioritizes a product backlog (work to be done).
Teams select items from the backlog and determine how to complete the work.
Work must be completed within a sprint (usually two to four weeks).
The Scrum master meets with teams briefly each day to get progress updates.
Sprint reviews are conducted at the end of each sprint.
The process starts again until all work or backlog is complete.

See also "What is a Scrum master? A key role for project success."

Organizational hurdles to adopting agile

Organizations looking to adopt agile for project management my encounter any of a number of
common hurdles, such as the following:

A company structure or culture that does not adequately support agile: Although project teams
may be ready for agile development, the rest of the company may not be on board. Sponsors,
executives, and functional leaders must also buy into and support agile for it to be truly effective.
Unclear understanding of the impact to the overall business goals: Simply executing projects
using agile methodology isn’t enough to reap the desired benefits. Projects can still be executed in
ways that don’t provide the entire business with the results that help achieve sustainable growth.
Strategic alignment is still critical.
Rushed testing cycles: Sprints can create a risk of rushed testing cycles. In the process of trying to
get through sprints as quickly as possible, teams can become more focused on the timeline and miss
simple aspects of the testing cycle, which can have potential significant repercussions. Defects can
go undetected or are detected too late.
Limited agile skill: Although agile is rapidly taking root, top agile talent can be hard to find and
attract. Limited agile talent means limited benefits for companies wanting to execute projects using
this methodology.
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For a deeper look at how to make the shift, see "Agile project management: 16 tips for a smooth
switch to agile."

For insights into how organizations go wrong with agile, see "7 simple ways to fail at agile" and "5
misconceptions CIOs still have about agile."

Key agile skills

There are six key agile project management skills or attributes that all project managers should
have:

1. An ability to cut through unnecessary work and focus only on essential work
2. Sound judgment under pressure and the ability to remain calm under stress
3. Strong motivation and coaching skill to guide and support teams throughout a project
4. Exceptional organizational abilities to keep everything straight and prioritize
5. The ability to think and make decisions quickly as circumstances change rapidly
6. A high level of adaptability in order to accept change and reduce unnecessary confusion and risk

Agile project management certi cation and training

As agile methodology picks up speed, so does the demand for professionals with agile knowledge
and experience. Here are seven agile-focused certifications to provide a benchmark for your
knowledge.

PMI-ACP
APMG International
Strategyex Certificate (Associate or Master’s) in agile
International Consortium for Agile (ICAgile)
Agile Certification Institute
Scaled Agile Academy
Scrum Alliance

For a more in-depth look at these certs, see “7 agile certifications to take your career to the next
level.”

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Agile project management software
Companies using agile are likely to leverage software geared to agile development in order to get
the full benefits of this methodology. Here are just some of the agile solutions available:

Atlassian Jira + Agile: This is an agile project management tool that supports Scrum, Kanban, and
mixed methodologies. This project management software comes with a comprehensive set of tools
that help Scrum teams perform events with ease.
Agilean: Agilean automates workflow management for small and midsize IT companies fitting
different verticals. It is customizable and has 50 built-in templates.
SprintGround: This is a project management tool created for developers to organize work and help
them track progress.
VersionOne: This project management solution is built to support the Scaled Agile Framework at all
levels.

Agile project management tools, templates and

resources
There are also many templates available from companies like Microsoft that project managers can
use rather than re-creating the wheel. Here are just a few among several others available from
Microsoft:

Agile glossary
Agile process guides
Agile process work item types and workflow
Backlogs
Scrum process
Scrum process work item types and workflow
Use agile in Microsoft Project

Agile project management software vendors also typically have built-in agile templates in their
software.

The future of agile

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As competition is continually increasing and time to market is also shrinking, agile offers numerous
benefits and limited drawbacks. As more companies make the shift to a digital workplace that is
highly dependent on speed, flexibility and increased productivity, agile or hybrid methodologies
will become increasingly necessary. Its application in multiple industries and alignment with the
benefits offered by a digital workplace model, indicate that agile adoption rates will continue to
increase across industries around the world.

More on agile project management:

Agile project management: 16 tips for a smooth switch to agile
Scrum vs. Lean vs. Kanban: Comparing agile project management frameworks
Agile KPIs: How to measure agile success
Moving agile beyond IT: The secret to successful software delivery
8 agile certi cations to take your career to the next level
7 simple ways to fail at agile
Agile’s dark secret? IT has little need for the usual methodologies
5 misconceptions CIOs still have about agile
Introducing the scaled agile framework (SAFe)
Comparing scaling agile frameworks

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Moira Alexander is the author of LEAD or LAG: Linking Strategic Project Management & Thought
Leadership and founder of Lead-Her-Ship Group. She's also a project management professional and
contributor to and co-host of the Price of Business Talk Radio "technically speaking" segment. Moira
has 20+ years in business (IS&T) and project management for small to large businesses in the U.S. and
Canada.
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