Product Development

“The taste of customer change from time to time”

MR.G.KARTHY
AP/ECE
KARE
1. Customers and product development
2. Managing the product development
process
3. Company structure for product
 A) Customer Needs:

-customers needs keep changing

Customers and
Product -new products need to be developed
Development
reasons:

• Technology
• Fashion
• Economic climate
• More expectations
 B) Determining when a new product is required
Product Life Cycle Gap Analysis
Four stages: 1. Gap between desired
1. Introduction Stage and expected income
2. Growth Stage 2. Plans launching of new
products
3. Maturity Stage
3. Maintains the profit of
4. Decline Stage an organization
 Managing the product development process
Organization’ Market
s Technology Possibilities

Customer Design Research and

Needs and Specification Design
expectations s Prototype

Design Warranty
Review Review
Product
Specification

Product
 Company Structure for product
development
1. Research, Development, Engineering and
Manufacturing (RDEM)
2. Project Approach
3. Matrix Approach
4. Mixed Approach
 Product Developing planning
Identifying Customer Needs
Managemen Product design specification
t Techniques (PDS)
Decision Making
in Product
CAD, IT, CAE
Developmen
t Drawings and drawing
management
Design reviews
Intellectual Property Rights (IPR)
 Product
designers Product
specificatio
*1* need to be
told what n
Product their task is

Developmen Conversion
Market
of
t Planning: specification needs to be
into a analysed
product
 Product
*2* developed for
customer needs Their

Identifying expectations
are studied
and analysed
customer in depth
Done with the help of

needs
market research
 *3* Product Design Specification
Some examples of PDS are:
- Working environment
- Failure mode
- Size
- Weight
- Appearance
The specific changes according to the
customer’s expectation must be mentioned to
the designers.
 *4* Decision Making
• In the process of product development, decision
making is important which consist of following
steps:
1. Start with objectives
2. Collect the relevant data
 *5* CAD, IT, CAE
CAD – Computer Aided Design
CAE – Computer Aided Engineering
IT – Information Technology
CAD is used for the following:
- Digital drafting board
- Increase in speed of producing drawings
- Carryout changes quickly
- Save time
 *6* Drawings and Drawing Management
• Drawings in practice
1. Details
2. Bill of materials
3. Border
4. Company logo
• Drawing Office
1. Designers who work under the drawing office
2. Drawing preparation
3. Drawing release
4. Drawing modification
 *7*
Organization Technical
Design al Aims Aims
Reviews:
*8* Intellectual Property Rights (IPR)
- literary, artistic, scientific works
- Phonograms and broadcasts
- Inventions in all fields
- Scientific discoveries
- Industrial designs
IPR is used to provide a commercial advantage
by preventing competitors by using ideas of the
organization
Forms of Protection:
-Patents
-Copyright
-Trademark
-Designs
-Know-how
LACOSTE
GUCCI
TOMMY HILFIGER
ADIDAS
LEVI’S
JOCKEY
PORSCHE

IBM
MICHELIN

PIZZA HUT