Valoración y Negociación de Tecnología

Unit 2: Step 2 - Create value from technologic innovation

Group:

212032_43

Presented by:

Laura Karina Quintero Struss. Cod: 1.093.756.282

Gaby Alexandra Gonzalez. Cod: 1.091.182.797

Mileydis Cecilia Echeverria. Cod:

John Jairo Camacho Jaimes Cod. 1.093.750.046

Presented to:

Ingrid Tatiana Gomez

(Tutor)

Universidad Nacional Abierta y a Distancia UNAD

March 23, 2020

Cúcuta, Norte de Santander
 INTRODUCTION

The purpose of this work is to find a solution to the problems that companies in
Colombia have with respect to the topic of Digital Transformation, we will review
whether they are prepared to adopt the changes that are necessary to be able to
transform digitally, offering new efficient channels that optimize operation and be
more accessible to your customers. In this way, highlight what the knowledge,
capabilities and resources must be acquired to achieve this process.
 OBJETIVES

OBJETIVE
 TABLE OF CONTENTS

Cover page…………………………………………………………………………….1

Introduction…………………………………………………………………………….2

Objetives……………………………………………………………………………….3

Genially Video Presentation for each student……………………………………...5

YouTube link for each student …………………………………...………………….6

Analisys of the article chart for each student……………………………………….7

Research Problem Description Diagram one per group……………………….….9

References……………………………………………………………………………10
1. GENIALLY VIDEO PRESENTATION FOR EACH STUDENT.

 Student: Laura Quintero Struss

https://view.genial.ly/5e7633372dc19c0de0fe254c/video-presentation-genially-sin-
titulo

 Student: Mileydis Cecilia Echeverria

https://app.genial.ly/editor/5e7bc7a439cc270e3c1a12c1

 Student: Gaby Alexandra Gonzalez

https://view.genial.ly/5e72d37798eaf525871d78b8/video-presentation-market-
approach-valuation-method

 Student: John Jairo Camacho

https://view.genial.ly/5e7f681205e3d20e6e056816/video-presentation-cost-
approach-valuation-method
2. YOUTUBE LINK FOR EACH STUDENT.

Student: Laura Quintero Struss

Student: Gaby Alexandra Gonzalez

https://youtu.be/RmUoVa1uyik

Student: John Jairo Camacho

3. ANALYSIS OF THE ARTICLE CHART FOR EACH STUDENT

Student: Laura Quintero Struss

Analysis of the Article Chart

Student name Laura Quintero Struss
Article Tittle Colombia is in digital transformation

Article Image

References Portafolio (2019). Colombia está quedada en

transformación digital.
https://www.portafolio.co/economia/colombia-quedada-
en-transformacion-digital-532068

Relation of the This article has a lot to do with the problem of digital
article with the
transformation in Colombia, because it shows exact
problem of
digital percentages where it is estimated that only 11.7% of
transformation in
companies have a digital strategy, 23.1% are thinking
Colombian
enterprises of implementing it, and only the 15.3% are measuring
the impacts of this trend on their companies.
The relevance of finding a solution to this problem is
that this issue is really extremely important since its
impact will translate into benefits such as market
expansion, which will generate an increase in the
number of clients and sales; the optimization of
processes and resources that facilitate the efficient
management of company assets; access to information
on new customer habits, essential to identify their
needs and establish strategies to satisfy them;
improvement in decision making; and fostering
innovation by constantly promoting an attitude and
culture of change.
Student: Gaby Alexandra Gonzalez Sepulveda

Analysis of the Article Chart

Student name Gaby Alexandra Gonzalez Sepulveda
Article Tittle
Solo 11 % de las empresas del país invierten en la
transformación digital

Article Image

References LA OPINION. (s.f). Solo 11% de las empresas del país

invierten en la transformación digital. Obtenido de
https://www.laopinion.com.co/economia/solo-11-de-las-
empresas-del-pais-invierten-en-la-transformacion-digital-
186605#OP

Relation of the Digital transformation is the integration of digital

article with technology in all areas of a company, fundamentally
the problem of
digital changing the way it operates and providing value to its
transformatio customers. It is also a cultural change that requires
n in Colombian
enterprises organizations to constantly challenge the state, to
experiment. It helps an organization keep pace with
 emerging customer demands, keeping them in the
future. Digital transformation enables organizations to
compete better in an economic environment that is
constantly changing as technology evolves. To that
end, digital transformation is necessary for any
company, organization that seeks to survive in the
future.

4. Research Justification Description Diagram one per group

 Justification to solve th problem of digital
transformation in Colombian enterprises?

Global justification
The Global justification for solving this Digital Transformation problem implies
making large investments in research and development, to optimize
processes, allow machines to operate more efficiently and safely, and offer
completely new products, services and business models. The innovations
and technologies of tomorrow require not only large investments, but also an
212032_Group_43

intense review of the world and the society in which we want to live.

National justification

Industrial Engineering
justification
On paragraph maximum 200 words
(only one per group)

References
Use APA guidelines
 REFERENCES

 GHEŢA, I. M. (2017). Theoretical and Methodological Considerations

Regarding the Evaluation of Intangible Assets. (pp 373–376). Contemporary
Readings in Law & Social Justice, 9(2). Retrieved
from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=a9h&AN=126542114&lang=es&site=eds-live&scope=site
 Mc Manus, J. P. (2012). Intellectual Property : From Creation to
Commercialisation: A Practical Guide for Innovators & Researchers. 16.
Valuation of Intellectual Property. Oak Tree Press. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid=Page-__-20
 Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp
84-87). Hoboken, N.J.: Wiley. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=130922&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_C1