A Study of The Tourism Trends of Uttarakhand and Its Potential

Project Report
On
“A study of the Tourism Trends of Uttarakhand and its

potential”
By
RISHABH JAISWAL
6041018
MBA-TOURISM MANAGEMENT (4th sem)
Under the Supervision of

Dr. Aparna Katiyar
Assistant Professor (International Business Management)
In Partial Fulfilment of Award of Master of Business Administration

Chhatrapati Shahu Ji Maharaj University, Kanpur
DECLARATION
I, Rishabh Jaiswal student of Masters of Business Administration from CSJMU,
CSJMU Uttar Pradesh hereby declare that I have completed Project report on “A study of the
Tourism Trends of Uttarakhand and its potential” as part of the course requirement.
I further declare that the information presented in this project is true and original to the best of
my knowledge.
Date: Rishabh Jaiswal
Roll. No:6041018
Place: Kanpur MTM 4th SEM
(i)
Chhatrapati Shahu Ji Maharaj University,
Kanpur
CERTIFICATE
Dissertation
I, Mrs. Aparna Katiyar hereby certify that Bhupesh Mahara student of Masters of Business
Administration at IBM, CSJMU Uttar Pradesh has completed the report of dissertation on “A
study of the Tourism Trends of Uttarakhand and its potential” under my guidance.
Mrs. Aparna Katiyar
Assistant Professor
International Business Management
(HR & Marketing)
(ii)
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ACKNOWLEDGEMENT
There is always a sense of gratitude which one expresses to others for the help or needy service
they render during all phases of life. I would like to express my gratitude towards all those
have been helpful to me in taking this mighty task of live project to a successful end.
First of all, I consider it a pleasant duty to express our heartfelt appreciation, gratitude and
indebtedness to my Faculty Guide Mrs. Aparna katiyar for providing advice throughout the
project work duration.
I would want to take this opportunity to thank our parents because of whom we got this
opportunity to study at one of the most prestigious help and suggestions during the course of
my project work.
(iii)
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TABLE OF CONTENTS
DECLARATION…………………………………………………. (i)
CERTIFICATE………………………………………………….... (ii)
ACKNOWLEDGEMENT………………………………………... (iii)
CHAPTER 1- INTRODUCTION………………………………… 1-41
Industry Profile……………………………………. 1-40
1. Kumaon Region…………………………………….. 8-23
1.1 -Nainital………………………………………….. 8-17
1.1.1 -Educational Institutions in Nainital……...... 11-14
1.1.2 -Religious Places in Nainital………………. 14-15
1.1.3 -Other Tourist Places in Nainital…………... 16-17
1.2 -Kausani…………………………………………. 18-23
1.2.1 -Pant Museum……………………………… 19
1.2.2 -Laxmi Ashram……………………………. 19
1.2.3 - Baijnath………………………………….. 19
1.2.4 -Pinakeshwar……………………………… 20
1.2.5 - Someshwar................................................. 20
1.2.6 - Anasakti Ashram………………………… 20
1.2.7 - Kausani Tea Estate………………………. 21
1.2.8 - Accommodation in Chevron Mount Villa,
Kausani………………………………….. 21-23
2. Garhwal Region……………………………………. 23-33
2.1 -Badrinath………………………………………. 24-25
2.2 -Mussoorie……………………………………… 25-29
2.2.1 -Bhadraj Temple…………………………… 26
2.2.2 -Mussoorie Lake…………………………… 27
2.2.3 -Vinog Mountain Quail Sanctuary……….... 27
2.2.4 -Camel’s Back Road……………………….. 27
2.2.5 -Gun Hill…………………………………… 27
2.2.6 -Kempty Fall……………………………….. 27
2.2.7 -Sukhanda Devi Temple…………………… 28
2.2.8 -Lakha Mandal Temple……………………. 29
2.3 -Gangotri and Yamunotri………………………... 29-33
SWOT Analysis…………………………………... 34-40
Purpose of the Study……………………………… 41
Context of the Study……………………………… 41
Significance of the Study……………………….......... 41
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CHAPTER 2- LITERATURE REVIEW……………………….… 42-47

CHAPTER 3- RESEARCH METHODS AND PROCEDURES… 48-52
Research Methodology………………………………. 49
3.1Research Objectives…………………….………… 50
3.2-Research Design………………………………….. 50
3.3-Sampling Design…………………………………. 51
3.4-Population And Sampling Technique……………. 51
3.5-Data Collection Procedure……………………….. 51
3.6-Instruments Used………………………..……….. 51
3.7-Procedure………………………………………… 52
3.8-Data Analysis…………………………………..… 52
3.9-Limitations……………………………………….. 52
CHAPTER 4- DATA ANALYSIS AND FINDINGS……………. 53-69
4.1-Results Of The Research Questions…………….... 54-69
4.2-Summary Of The Findings……………………….. 70
CHAPTER 5- CONCLUSIONS AND RECOMMENDATIONS… 71-74
5.1-Conclusions………………………………………. 72-73
5.2-Recommendations………………………………... 74
REFRENCES…………………………………………………….... 75
ANNEXTURE (Questionnaire) …………………………………… 76-81
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LIST OF FIGURES
Fig. 4.1.1 Which places of Uttarakhand you heard of?(Nainital)………………… 54

Fig. 4.1.2 Which places of Uttarakhand you heard of?(Kedarnath)……………... 55
Fig. 4.1.3 Which places of Uttarakhand you heard of?(Badrinath)……………… 56
Fig. 4.1.4 Which places of Uttarakhand you heard of?(Corbett National Park) 57
Fig. 4.1.5 If None, then if you get an opportunity to visit any place in Uttarakhand, 58
which place in Uttaranchal would you prefer to visit?
(Nainital)……………………………………………………………...........
(Kedarnath)………………………………………………………………..
(Badrinath)…………………………………………………………...........
(Corbett National Park)………………………...........................................
Fig.4.1.9 Rate of Satisfaction (Overall Rating Of Uttarakhand as a Tourist

Destination)……………………………………………………………….... 62
Fig.4.1.1 Reason for Visiting Uttarakhand………………………………………… 63

0
Printed Tourism Material- Factor Analysis……………………………... 64
Fig.4.1.1
1 Internet- Factor Analysis…………………………………………………. 65
Fig.4.1.1 Government Tourism Board- Factor Analysis………………………….. 66

2
Family and Friends- Factor Analysis……………………………………. 67
Fig.4.1.1
3 Others- Factor Analysis…………………………………………………... 68
Fig.4.1.1 Kind of Tourism Materials Analysis…………………………………….. 69

4
Fig.4.1.1
5
Fig.4.1.1
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LIST OF TABLES
Table 4.1.1 When you search for the information, how important are the
following tourism materials? (Printed tourism material)……………… 64
following tourism materials? (Internet)………………………………… 65
following tourism materials? (Government Tourism Board)………… 66
following tourism materials? (Family and Friends)…………………… 67
following tourism materials? (Others)…………………………………. 68
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CHAPTER-1
INTRODUCTION
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CHAPTER-1 INTRODUCTION
Industry Profile
Economic Importance:
Tourism is one of the important industries and plays a key role in achieving the socio-
economic goals of the development plans of a region. It is motivated by the natural urge of
every human being for new experience, adventure, education, knowledge and entertainment. It
is an important service-oriented sector which has made rapid strides globally in terms of gross
revenue and foreign exchange earnings. Tourism meets the diverse interests and requirements
of domestic and international tourists. It facilitates trade and commerce between different
regions of a country and also between different countries. As a result, over the years, it has
acquired the status of a service industry.
In Uttarakhand, tourism industry holds a special position as it not only has potential to grow at
a high rate, but also stimulate other economic sectors through its backward and forward
linkages and cross-sectional synergies with sectors like agriculture, horticulture, poultry,
handicrafts, transport, construction, etc. That is why; it has been regarded as the core sectors of
the economy and endowments of biodiversity, forests, rivers, mountains, historical places,
temples and pilgrims, caves, museums, monuments and culture, the industry holds immense
strength for obtaining higher growth rate. Ministry of Tourism, Government of India
initiated pilot surveys in ten states including Uttaranchal state on a plan to outsource collection
activity of tourism statistics for the different states.
Online Tourism:
There are plenty of tour operators and travel agencies which offer a wide range of tour
bookings to India. Well known travel agencies also have their own booking procedures and
systems. In order to make booking of tours to your ideal tourist destinations in India, you need
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to have prior information about the facilities and services and select your suitable tour option.
This saves time and is also cost effective as you are not required to take the trouble of
planning.
As more and more technological advancements are taking place, travelers can as well enjoy the
benefits of online tour bookings to India. Almost all the travel agencies have their sites on the
web.
You just need to browse through various sites and choose your ideal tour and book them in
advance. You need to select from a wide range of bookings and choose your preferred tour
online. For making online tour bookings to India, all you need is to have a credit card and pay
through it. Right from the starting to the end, your trip will be organized and arranged by the
tour operators. There are various types of tours to India. There are luxury tours as well as
budget tours.
Travelers just need to make their proper booking from different kinds of tours and trips
according to their tastes, preferences and budget requirements. You can also avail of various
rebates and discounts on the various tour facilities and services by making India tour bookings
in advance. In most cases, discounts are offered during the tourist season. By making advance
bookings, you can enjoy the benefits on tour prices and other hotel facilities. Well known tour
operators publish their discount advertisements on the internet, newspapers, magazines and
other communication channels.
The tourism industry is primarily service and people oriented; it is made up of businesses and
organizations belonging to various other industries and sectors. It is interplay among these
businesses and organizations/persons which offer “travel experience” to tourists. The tourism
industry comprises hospitality (related to accommodation and dining), travel (transportation
services through different modes), and various other businesses which offer services and
products to tourists.
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The components of the tourism industry are shown in Exhibit 1.1.
Rising Online Sales:
Online travel sales have increased drastically in recent years. Greater proliferation of the
Internet, growth in low-cost air carriers, secure payment mechanisms, and coming-up of the
Indian railways portal have led to rise in online sales in the travel industry. A number of low-
cost carriers operate on certain routes, and hence online booking offers choice of air carriers to
customers. Airline ticket booking constitutes more than 70% of online travel sales. However,
a shift is being seen from air to non-air segments in the online travel market. This shift is due
to the non-air ticket booking segment growing swiftly with launch of the Indian Railways
online portal (www.irctc.co.in) and many online travel agencies providing bus tickets. Indian
Railway Catering and Tourism Corporation is the largest travel website in the APAC in terms
of transaction volumes. A number of hotels also use the Internet for booking of rooms.
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Travel portals and hotel chains used to provide 360 degree virtual tours, audio tours and
photographs, and text reviews to the travelers. They are now marketing through video reviews
and video blogs, either put up by themselves or travelers on the travel agency portal or a social
media video platform. Online travel market sales are expected to grow in the coming years.
Tourism in Uttaranchal
Uttaranchal now called Uttrakhand was formed in 2000, which was earlier part of northern
Uttar Pradesh. This 27th state of India has a peculiar socio economic conditions prevailing
because of the geographical conditions have and also the states have both hills as well as
planes. Hilly region makes the economic conditions more challenging. The state makes
boundaries with Uttar Pradesh in South, Nepal on the East, Himachal Pradesh on the west and
China on the northeast. Geographically, it is situated in the central Himalayan zone. The high
Himalayan ranges and glaciers cover most of the northern parts of the state, while the lower
reaches are densely forested. The Ganga and the Yamuna take birth in the glaciers of
Uttarakhand. The topography of Uttaranchal is characterized by hilly terrain, rugged and rocky
Mountains, deep valleys, high peaks, sharp streams and rivulets, rapid soil erosion, frequent
landslides and widely scattered habitations. Uttaranchal has traditionally been divided into two
parts, the eastern region going by the name of Kumaon and the western half known as
Garhwal.
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Total population of Uttarakhand was estimated 8,479,562 (2006). About 37 percent of

population lives under poverty line in the state. Recent developments in the region include
initiatives by the state government to capitalise on the burgeoning tourist trade as well as tax
incentives to lure high-tech industry to the state. In 2003, a new industrial policy for the state
with generous tax benefits for investors was initiated that has led to a massive upsurge of
capital investment.
SIDCUL, the State Industrial Development Corporation of Uttarakhand has established seven
industrial estates in the southern periphery of the state, while dozens of hydroelectric dams are
being built in the upper reaches. The state also has big-dam projects, such as the very large
Tehri dam on the Bhagirathi-Bhilangana rivers, conceived in 1953 and about to reach
completion. However, hill development remains an uphill challenge as out migration of local
peoples continues from the highland hinterlands. Uttarakhand has educational institutions of
major importance to India and the world. The current literacy rate in Uttarakhand is 72% which
above the national average.
Uttarakhand's gross state domestic product for 2004 is estimated at $6 billion in current prices.
Born out of partition of Uttar Pradesh, the new state of Uttarakhand produces about 8% of the
output of the old Uttar Pradesh state. Uttaranchal became the 27th state of India on November
9, 2000.
It borders Tibet in the north-east and Nepal to the south-east, while its neighboring
states are Haryana, Himachal Pradesh and Uttarakhand is a region of outstanding natural
beauty. The high Himalayan ranges and glaciers cover most of the northern parts of the state,
while the lower reaches are densely forested. The unique Himalayan ecosystem plays host to a
large number of animals (including bharal, snow leopards, leopards and tigers), plants and rare
herbs. Two of India's mightiest rivers, the Ganga and the Yamuna take birth in the glaciers of
Uttaranchal, and are fed by innumerable lakes, glacial melts and streams in the region.
The tourism industry is a major contributor to the economy of Uttarakhand, with the Raj era
hill-stations at Mussorie, Almora, Ranikhet and Nainital being some of the most frequented
destinations. To this region also belong some of the holiest Hindu shrines, and for almost 2000
years now pilgrims have been visiting the temples at Haridwar, Rishikesh, Badrinath and
Kedarnath in the hope of salvation and purification from sin.
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Recent developments in the region include initiatives by the state government to capitalize on
the burgeoning visitor trade. The state also plays host to some of the worst conceived big-dam
projects in India such as the monstrously large Tehri dam on the Bhagirathi-Bhilangana Rivers.
Major Tourist Destination in Uttarakhand:
Uttarakhand is divided into two regions:-
1. Kumaon Region
2. Garhwal Region
Map of Uttarakhand
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1. Kumaon Region:-
Kumaon is one of the two regions and administrative divisions of Uttarakhand. Its a

mountainous state of northern India, the other being Garhwal. It includes the districts of:
Almora, Bageshwar, Champawat, Nainital, Pithoragarh and Udham Singh Nagar. The Kumaon
region consists of a large Himalayan tract, together with two submontane strips called
the Terai and the Bhabhar.
The submontane strips were up to 1850 an almost impenetrable forest, given up to wild
animals; but after 1850 the numerous clearings attracted a large population from the hills, who
cultivated the rich soil during the hot and cold seasons, returning to the hills in the rains. The
rest of Kumaon is a maze of mountains, part of the Himalaya range, some of which are among
the loftiest known. In a tract not more than 225 km in length and 65 km in breadth there are
over thirty peaks rising to elevations exceeding 5500 m. The rivers like Gori, Dhauli , Kali etc
rise chiefly in the southern slope of the Tibetan watershed north of the loftiest peaks, amongst
which they make their way down valleys of rapid declivity and extraordinary depth. The
principal are the Sharda (Kali), the Pindari and Kailganga, whose waters join the Alaknanda.
The river Sharda (Kali) forms the international boundary between India and Nepal. The pilgrim
route currently used to visit Kailash-Mansarovar, goes along this river and crosses into Tibet at
Lipu Lekh pass.
Tourism is mainly centered in two places in Kumaon:

1.1 Nainital
1.2 Kausani
1.1 NAINITAL:
Nainital tourist district is the pride of the Kumaon region in Uttarakhand. While there are
many other places equally beautiful, Nainital is certainly the most popular tourist destination in
Kumaon. It's a pleasant hill station. For tourists looking for hustle and bustle the best time to
go is the summer months when a lot of traffic ascends from Delhi and the plains. The town gets
equally crowded during the September/ October season which coincides with the Diwali and
Puja holidays. However, like most hill resorts, it has its quite periods too. During the winter,
Nainital is quite another beautiful experience when it reverts back to the local population and
the crowds are absent.
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Sunrise Sunset
At Day At Night
In Snow Lake View
Peaceful, open, and invigorating. Nainital is a small town in the kumaon foothills of the outer
himalaya. Nainital is so beautiul that it is like a glittering jewel in the himalayan necklace.
Nainital is famous for lakes especially naini jheel(lake), hence nainital is also known as 'lake
district' of India. Nainital is situated in a valley that contains pear shaped lake, approximately
two miles in circumference and surrounded by mountains.
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In Indian mythology, Nainital is regarded as one of the 64 'Shakti Peeths'. Legend has it that a
grief stricken Lord Shiva was carrying Sati's body and one of her eyes fell here. This is the spot
where the Goddess Sati's Eye (Nain) is believed to fall and hence "Nain-tal" which later was
called Nainital. The Nainital Lake is shaped like an eye and the town derived its name from the
combination of Nain (eye) and Tal (lake). The Naina Devi temple is located at one end of the
lake.
Eagles Eye View of Nainital from China Peak (Pear-Shaped Lake)
The place lay undisturbed till an English businessman chanced upon the location while
hunting. The businessman, Mr. Barron, a sugar trader got enamored of the place and decided to
start a settlement on the side of the pristine lake. The British had occupied the area in 1815 and
the first recorded reference to the township can be found in a journal entry in 1841 in
'Englishman Calcutta' which mentions a lake being discovered in the area. The English
settlement soon had lovely cottages on the hillsides around the lake. Sometime later, a number
of wealthy Indian families from the old town of Almora shifted to Nainital and the town
flourished. Nainital was, at one time, the summer capital of Uttar Pradesh.
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Tourism and Tourist Places in Nainital:

The main tourist places in Nainital are:
1.1.1 Educational Institutions in Nainital
1.1.2 Religious Places In Nainital
1.1.3 Other Tourist Places In Nainital
1.1.1 Educational Institutions in Nainital:
Different educational institutions in Nainital are:-
1.1.1 (a) Sherwood College:
The oldest of the public schools in Nainital, it was established in July 1867,
which was once called The Nainital Diocesan School. The school also has the
distinction of changing its locations four times and on two occasions the school was
located in two/three different places, till it finally was located to its present site in
1897. It is today one of the premier institutions of the country and can boast of its
former illustrious students like Field Marshal Sam Manekshaw and actors Amitabh
Bachchan and Kabir Bedi.
1.1.1 (b) All Saints’ College:
It was established in July 1869 as an educational centre for European girls.

The school changed three locations before being finally shifted to its present site in
1892, adjoining the Government House. The management of the school is done by
The All Saints’ College Society under The Church of North India.
1.1.1 (c) St. Mary’s Convent:
It was founded by Mother Salesia Reiner, the Superioress of the Institute of

the Blessed Virgin Mary in 1878 and is popularly known as Ramnee School. Initially
the school was housed in Belvedere on rent, which was not found suitable being in
the town area. It was moved to its present location near the district courts in Tallital
in 1879 by acquiring the estate from Sir Henry Ramsay, the Commissioner of
Kumaon. Of the original buildings two still exist as the convent and infirmary.
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1.1.1 (d) St. Joseph’s College:
1900-01, Nainital
(i) Origin of the Irish Christian Brothers Order:
Edmund Ignatius Rice (1762 – 1844), an Irish philanthropist abandoned his flourishing
provision merchant business on the death of his wife in 1808 and joined with seven others in
taking religious vows, assumed a habit and as Christian Brothers, order of which was
sanctioned by the Pope in 1820, established schools in Cork, Dublin, Thurles, Limerick, in
England and Australia. He was the first superior general of the order from 1821 to 1838.
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(ii) Through the ages:
St. Joseph’s College first took shape as St. Joseph’s Seminary, in Darjeeling, which was at that
time under the spiritual jurisdiction of the Capuchin Fathers. Its first Principal was the Very
Rev. Fr. Englebert, O.M.C. in 1887 Darjeeling became part of the Archdiocese of Calcutta, and
was handed over to the Jesuit Fathers. With the sundering of Darjeeling from his diocese, the
most reverend Dr. Pesci, O.M.C. the then Bishop of Allahabad, decided that a new hill station
must be chosen for a good Catholic school for his Diocese. He decided upon Nainital. Towards
the end of January 1888, Fr. Englebert and some of his Darjeeling pupils migrated to Nainital,
and took up their residence in “Long View” – a house hard by the present College – which was
rented as the new seminary. In March of the same year a building site was purchased from a
certain Mr. Read for Rs. 2,000, and the foundation stone of a new seminary was laid. Mr.
Mathews, the contractor, had the building ready for occupation on the 1st March, 1889.
In May of the same year it was formally opened by Sir Auckland Colvin, the Lieutenant-
Governor of the Province. Thus, was established the nucleus of the present imposing building.
It comprised the centre block, as it stands to-day, without the towers. The cost of the building
was Rs. 45,000. A contingency arose which made it imperative that the college authorities
should purchase the plot of ground which is now the Senior Playing Field. Through the prompt
and capable action of the Very Rev. Fr. Petronius, later, Bishop of Allahabad, this field was
purchased from Mr. Read at the rate of Rs. 500 an acre.
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The Twin Towers of the College – on the skyline – one of the grandest specimens of
architecture in Nainital are visible from almost any place in Nainital, which makes every ex-
student’s chest swell with pride and nostalgia.
It is also the only school of Nainital having its own Boat House. Located in Tallital, in the
Hangman’s Bay – ‘Phansi Gadhera’, it houses the rowing boats of the school. The boats are the
Oxford four seater Scullers (racers) and inter-house championships were held every year.
1.1.2 Religious Places In Nainital (Temples of Nainital):-
There are two famous temples in Nainital, one is the Naina Devi Temple though it was
relocated to its present site after the 1880 slip, had been there since antiquity and second is the
Pashan Devi Temple.
1.1.2 (a) Naina Devi Temple:
Naina Devi temple is an ancient temple named after the eye of Sati (Lord Shiva’s consort)
which fell here, from which Nainital has derived its name. It was destroyed in the 1880
landslide and was relocated here, the very next year. To some it is Nanda Devi temple. In
history Naina Devi and Nanda Devi were separate Goddesses but over a period of time their
identities got merged into one. Nonetheless, it is the most revered shrine of Nainital district,
visited by locals on a daily basis and also by tourists alike.
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1.1.2 (b) Pashan Devi Temple:
This temple on the ‘Thandi Sarak’, literary meaning “cold road”, as it remains cold
throughout the year owing to its thick forestation and less of sunshine, along the left
bank of the lake as one faces North is considered to be the site, where Sati’s eye fell,
giving Nainital its name and is much revered among the local people.
Small Market Of Mallital (Nainital)

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1.1.3 Other tourist places in Nainital:
1.1.3 (a) China Peak or Naina Peak:
Tallest of all, at a height of 2,610 metres (8,568 feet) and 5.65 kilometres (3.5 miles) away,
China, the monarch of the Gagar range, offers a beautiful bird’s eye view of Nainital and the
lake. On the north, the crest is prolonged in a ridge known as the Burans – ka – danda or
‘Rhododendron ridge’ from the number of these trees growing there.
The view from China embraces Rohilkhand, Kumaon, Garhwal and the snowy range from the
sources of the Jumna to those of the Kali. From left to right are the Himalayan peaks of the
Gangotri group, the great Kedarnath mass, the grander mass of Badrinath or the Neelkantha
peak, Trishul, Nanda-Devi with its pyramidal grey peak rising to 25,660 feet. Then comes next
the Nandakot with the tent-shaped peak which is supposed to form the pillow of the katiya or
cot on which Sita reclines and further east the Panch-chula or five cooking places used by the
Pandavas. Then the Himalayan peaks fall in Nepal. One can also see Almora, Ranikhet and the
Kosi River from here.
1.1.3 (b) Snow View:
Just 2.4 kilometres (1.5 miles) away and at a height of 2,270 metres (7,450 feet), it is the most
easily accessible, situated on Sher-ka-Danda, it affords a good panoramic view of 250
kilometres of the Himalayas on clear days. It is a popular vantage point – one can go by a
ropeway, by horse or on foot and more recently by a car/jeep.
China Peak (Naina Peak) View

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1.1.3 (c) Dorothy’s Seat:
The memorial from a sorrowing husband to his wife, Dorothy, killed in an air crash, gave the
name to this 2,290 metres (7,520 feet) peak, 4.3 kilometres (2.5 miles) from the town, also
known as Tiffin Top. The peak was known as Ayarpata Hill, before the death of Mrs. Kellet,
the English lady whose tomb was built there by her husband.
1.1.3 (d) High Altitude Zoo:
Situated at an altitude of 2100 metres, 1.5 kilometres away from the Bus Station, on Sher-Ka-
Danda ridge, the zoo covers an area of 4.693 hectares and is famous for housing a variety of
species of animals living at higher altitudes. It was established on 1st June 1995.
1.1.3 (e) Aryabhatta Research Institute of Observational Sciences:
Situated on Manora peak, at a height of 1951 metres and 4.4 kilometres (9 by road) from
Nainital, it is a centre of astronomical studies and optical tracking of artificial earth satellites.
For night viewing of stars and planets some days are fixed on moon lit nights and permission is
necessary. The observatory was established at Nainital in 1955 and shifted to present location
in 1961. The primary objective of the observatory has been to develop facilities for modern
astrophysical research in stellar, solar and theoretical branches of astrophysics. On some
selected clear nights the visitors are also shown some celestial objects through the telescopes.
1.1.3 (f) Kilbury:
At a height of 2,528 metres (8,300 feet), Kilbury is a good place for a quiet weekend holiday
and picnic spot. Wild animals are very often seen here, often crossing the road or grazing.
Kilbury is an area of a forest rich in bio-diversity where oak and its associates are still thriving.
One will find nature in abundance here and is extremely rich in flora and fauna, with a wide
variety of birds including game birds and pheasants. The Forest Rest House here is excellently
sited and accommodation can be reserved from the D.F.O., Nainital Forest Division.
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1.2 Kausani:
Kausani is placed in the striking Kumaon hills of Uttarakhand. Kausani is positioned at
6,075 ft above sea level; this tiny and serene hill-station is famous for its well-preserved
natural beauty. It is also famous for 250 km-wide views of the Himalayan snow-peaks.
Hardly some places of Uttrakhand present that kind of unforgettable view of Himalayas as
Kausani. This place also holds significance because Mahatma Gandhi stayed here for a long
time in 1929. Kausani is the hometown of the legendary poet Sumitra Nandan Pant.Sumitra
Nandan Pant was renowned Kausani as the 'Switzerland of India’.
View Of Mountain Range From Kausani
Kausani is ultimate to make vacation with the family unit. Because of its loveliness, tourists
come here in all period of the year. Morning to evening, valleys to peaks, altered colours can
be seen here. At Kausani the mountains rise so spectacularly as if to get in touch with the
heavens. Not just Kausani the complete Kumaon Hills have been well-known for their
heavenly beauty with the enormous mountains silhouetted against the sky.
Kausani is a picturesque and majesty hill station positioned just 53 km from the north
of Almora, in the Uttrakhand and is the part of Almora district. It is located at 6075 feet or
1890 mts above the sea level. From Kausani we can analysis 250 kms approximately the
Himalayan Mountain. This area is full of bottomless and dark pine forest. Kausani is pretty
often compared to Switzerland. It is also known as the jewel of the Himalayas.
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Tourism and Tourist Places in Kausani:

The main tourist places in kausani are:
1.2.1 Pant Museum
1.2.2 Laksmi Ashram
1.2.3 Baijnath
1.2.4 Pinakeshwar
1.2.5 Someshwar
1.2.6 Anasakti Ashram
1.2.7 Kausani Tea Estate
1.2.8 Accommodation in Chevron Mount Villa, Kausani
1.2.1 Pant Museum:
A slight left from the Kausani town is a museum named after the legendry Hindi poet Sumitra
Nandan Pant. The house which has the museum; it was the poet's house of his early days. His
daily use articles, drafts of his poems, letters, his awards etc. are displayed here.
1.2.2 Lakshmi Ashram:
Lakshmi ashram 1 km left from the Anasakti Ashram of mahatma Gandhi, this place is a
inside run by women who do social service. Gandhiji's follower, Sarala Behen spent her life
here accomplishment social service. This ashram is situated in a private area in an
impenetrable forest.
1.2.3 Baijnath :
Baijnath is 17 kms far away from Kausani, the mainly essential historical place in
Uttrakhand. Baijnath is located on the banks of Gomti canal. The Baijnath temple was build
thousands year ago and can still be accepted for its carvings and sculptures. Some aged
temples can also be found at here.
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Baijnath Temple
1.2.4 Pinakeshwar:
Pinakeshwar is the famous trekking area at Kausani. Its 9050 feet beyond sea level, this hill
station is 20 kms far away from Kausani. Here is a holy place of Shiva from where one can
cite several valleys. In the region of Pinakeshwar are other places similar to Old Pinakeshwar,
Gopalkot, Huria etc.
1.2.5 Someshwar:
Someshwar is a famous valley of Uttranchal its 15 kms far away from Kausani, this is well-
known Shiva temple build by King Somchand of the Chand Empire. In March of every year a
festival is celebrate at here.
1.2.6 Anasakti Ashram:
Mahatma Gandhi stayed at the Anasakti ashram in the year1929. After his vacation the
place is called as "Gandhi ashram". He was very impressed by the peaceful environment of
the hills around. He stayed here for 12days. In this time period he wrote a book noble
Anasakti Yoga. This book is available at the outstanding ashram library which also has lots of
books on different topics. View of the peaks from this ashram in magic bounding and
demonstration to watch. The ashram is peaceful and gives a freedom from strife to mind.
1.2.7 Kausani Tea Estate:

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Giria Uttranchal tea is the forename of the tea formed at Kausani tea estate. This estate is
placed 1200 to 1800 mts above sea level. It is especially flavoured tea made with greatest be
concerned for connoisseur of tea all over the world. This tea is singular since it is grown in
foggy and cool type of weather. Visit to the tea estate with the help of guides is on the cards.
It’s really a superb place to visit in Kausani.
1.2.8 Accommodation in Chevron Mount Villa, Kausani :
At Kausani Chevron Mount Villa you will get an option to choose from an array of 12 well-
furnished guestrooms. You will be delighted to see the arrangements done inside these rooms.
You will find that each room is decorated in such a manner that they look spacious despite
being dotted with a number of modern amenities that serve daily purpose. Some of the
amenities that mark every room in this hotel invariably are television, attached baths, running
hot & cold water and telephone.
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Dining in Chevron Mount Villa, Kausani

Chevron Mount Villa in Kausani deserves special mention among all the hotels in Uttaranchal
for featuring exclusive dining facilities. It has a stunning multi cuisine restaurant that serves
Indian, Chinese and Continental dishes. It also has a stylish yet very simple coffee shop that
offers exotic beverages and finger licking snacks. This apart, the well-stocked bar of this hotel
provides select range of drinks and cocktails to set your spirits truly soaring.
Trishul – From Ganga Kutir

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Recreation in Chevron Mount Villa, Kausani:

Kausani Chevron Mount Villa will floor you with its magnificent array of recreational facilities
that is composed of florist shop and indoor entertainment.
Other Facilities in Chevron Mount Villa, Kausani :

Chevron Mount Villa in Kausani has remarkable additional facilities that will cater to your
extra needs. These facilities are travel desk, major credit card acceptance, room service,
laundry, reception, car park, doctor on call and others.
City Info:
Kausani is an ideal getaway to indulge oneself in relishing the serenity of the nature and its
grandeur. It is a place most visited by the travelers to savor the beauty of picturesque
Himalayan ranges. From here the impressive views of snow-capped Trishul and Nanda Devi
group of Mountains are cherished most in the memory lane. Exotic vistas of the sun set and
rise amidst towering Anashakti Ashram and Lakshmi Ashram is truly something that captivates
everyone to extend their vacations in Kausani.
2. Garhwal Region:-
Garhwal is the north-western region which is the administrative division of

the Northern Indian state of Uttarakhand, which is a home of the Garhwali people. It is
bounded on the north by Tibet, east by Kumaun region, south by Uttar Pradesh state and north-
west by Himachal Pradesh state. Garhwal - the land of gods, the home of Himalayas and truly a
paradise on earth, allures everyone from everywhere. The fresh air, the pure water, the chilling
snow, the adversing mountains, the scenic beauty, the small villages, the simpler people and a
tougher lifesytle is what that distinguishes Garhwal from rest of the world.
“In the north of India, there is mighty mountain by the name of Himalaya the abode of
perpetual snow, fittingly called the Lord of Mountains, animated by Divinity as its soul
an internal spirit. Spanning the wide land from the eastern to the western sea, he stands
as it were like the measuring rod of the earth.”- ("Kalidas" in "Kumar Sambhavam")
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It includes the districts of Chamoli, Dehradun, Haridwar, Pauri Garhwal, Rudraprayag, Tehri

Garhwal, and Uttarkashi. The region consists almost entirely of rugged mountain ranges
running in all directions, and separated by narrow valleys which in some cases become deep
gorges or ravines. The only level portion of the district was a narrow strip of waterless forest
between the southern slopes of the hills and the fertile plains of Rohilkhand. The highest
mountains are in the eastern Chamoli district, the principal peaks being Nanda Devi 7,816 m
(25,643 ft), Kamet 7,756 m (25,446 ft),Chaukhamba 7,138 m (23,419 ft), Trisul 7,120 m
(23,360 ft), Dunagiri 7,066 m (23,182 ft), and Kedarnath 6,940 m (22,769 ft). The Alaknanda
River, one of the main sources of the Ganges, receives with its affluents the whole drainage of
the district. At Devprayag the Alaknanda joins the Bhagirathi, and thenceforward the united
streams bear the name of the Ganges. Cultivation is principally confined to the immediate
vicinity of the rivers, which are employed for purposes of irrigation.
The people of Garhwal are known as Garhwali and speak the Garhwali language. The
administrative center for Garhwal division is the town of Pauri.
Tourism is mainly centered in two places in Garhwal:
2.1 Badrinath
2.2 Mussorie
2.3 Gangotri and Yamunotri
2.1 Badrinath:
Badrinath is a Hindu holy town and a nagar panchayat in Chamoli district in the state
of Uttarakhand, India. It is the most important of the four sites in India's Char
Dham pilgrimage. The Badrinath temple is the main attraction in the town. According to
legend Shankara discovered a black stone image of Lord Badrinarayan made of Saligram stone
in the Alaknanda River. He originally enshrined it in a cave near the Tapt Kund hot springs. In
the sixteenth century, the King of Garhwal moved the murti to the present temple. The temple
has undergone several major renovations because of age and damage by avalanche. In the 17th
century, the temple was expanded by the kings of Garhwal. After significant damage in the
great 1803 Himalayan earthquake, it was rebuilt by the King of Jaipur.
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The temple is approximately 50 ft (15 m) tall with a small cupola on top, covered with a gold
gilt roof. The facade is built of stone, with arched windows. A broad stairway leads up to a tall
arched gateway, which is the main entrance. The architecture resembles a Buddhist vihara
(temple), with the brightly painted facade also more typical of Buddhist temples. Just inside is
the mandapa, a large pillared hall that leads to the garbha grha, or main shrine area. The walls
and pillars of the mandapa are covered with intricate carvings.
Badrinath temple at night
2.2 Mussorie:
Mussoorie with its green hills and varied Flora and Fauna, is a fascinating hill resort.
Commanding a wonderful view of extensive Himalaya snow ranges to the northeast, and
glittering views of the Doon Valley, Roorki, Saharabpur and Haridwar to the south, the town
presents a fairy land atmosphere to the tourists. Its history back to 1827 when Captain Young,
an adventures military officer, explore the present site and laid the foundation of this
holiday resort which now has few rivals. Mussoorie is famous for its scenic beauty and hectic
social life. It provides all kind of amusement and every facility for domestic and foreign
tourist. Mussoorie is conveniently connected by road to Delhi and by other major Cities and is
also a "Gateway" to Yamunotri and Gangotri shrines.
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Tourism and Tourist Places in Mussoorie:
2.2.1 Bhadraj Temple
2.2.2 Mussoorie Lake
2.2.3 Vinog Mountain Quail Sanctuary
2.2.4 Camel's Back Road
2.2.5 Gun Hill
2.2.6 Kempty Fall
2.2.7 Surkanda Devi Temple
2.2.8 Lakha Mandal Temple
2.2.1 Bhadraj Temple:
This temple is about 15 kms away from Mussoorie, it is ideal spot for trekking via Park Toll -
Clouds end, Dudhi. It is situated on the extreme western region of Mussoorie town; Bhadraj
offers a commanding view of Doon Valley. Chakrata ranges and Jaunsar Bhabar area can be
viewed from here. Bhadraj temple is dedicated to Lord Bal Bhadra, brother of Lord Krishna.
Bhadraj Temple
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2.2.2 Mussoorie Lake:
A newly developed picnic spot situated at Mussoorie - Dehradun Road.
2.2.3 Vinog Mountain Quail Sanctuary:
It is 11 kms to the south of Library Point lies an old sanctuary established in 1993 and covering
an area of 339 hectares. It is famous for the extinct bird species, Mountain Quail (Pahari
Bater), which was last spotted in 1876.
2.2.4 Camel's Back Road:
The place offers a picturesque view of sunset and a life like resembles of a sitting camel. One
can also enjoy long walks and horse riding here.
2.2.5 Gun Hill:
One can enjoy a thrilling ropeway ride to Gun Hill, the second highest peak of Mussoorie
(2122 mts.). The peak offers a panoramic view of Himalayan Ranges.
2.2.6 Kempty Fall:
It is 15 kms away from Mussoorie on the Yamunotri Road. It is the most fascinating and the
biggest water fall - Kempty, located in a beautiful valley of Mussoorie.
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Kempty Fall
2.2.7 Surkanda Devi Temple:
It is situated at an elevation of 3030 mts. above sea lavel near village Kaddukhal the temple of
Surkanda Devi is 33 kms. from Kaddukhal and one has to trek about 2 kms.
Surkanda Devi Temple
2.2.8 Lakha Mandal Temple:

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Past Kempty falls, 75 kilometer on the Mussoorie - Yamunotri road lies Lakhamandal.
Legends has it that the Kaurvas made a shelter house and conspired to burn the Pandavas alive
here.
2.3 Gangotri and Yamunotri:
Gangotri:
Gangotri Glacier is located in Uttarkashi District, Uttarakhand, India in a region

bordering China. This glacier, source of the Ganges, is one of the largest in the Himalayas with
an estimated volume of over 27 cubic kilometers. The glacier is about 30 kilometres long (19
miles) and 2 to 4 km (1 to 2 mi) wide. Around the glacier are the peaks of the Gangotri Group,
including several peaks notable for extremely challenging climbing routes, such
as Shivling, Thalay Sagar, Meru, and Bhagirathi III. It flows roughly northwest, originating in
a cirque below Chaukhamba, the highest peak of the group. The terminus of the Gangotri
Glacier is said to resemble a cow's mouth, and the place is called Gomukh or Gaumukh (gou,
cow + mukh, face). Gomukh, which is about 18 km (11.2 mi) from the town of Gangotri, is the
precise source of the Bhagirathi river which is an important tributary of the Gangas. Gomukh is
situated near the base of Shivling; in between lies the Tapovan meadow.
The Gangotri glacier is a traditional Hindu pilgrimage site. Devout Hindus consider bathing in

the icy waters near Gangotri town to be a holy ritual, and many make the trek to Gomukh
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and Tapovan. In recent times, it has been pointed out that the retreat of the glacier has slowed
significantly. This glacier has three main tributaries, namely Raktvarn (15.90 km), Chaturangi
(including Kalandini bamak) (22.45 km) and Kirti (11.05 km) and more than 18 smaller
tributary glaciers The Raktvarn system contains 7 tributary glaciers; among them Thelu,
Swetvarn, Nilambar and Pilapani are important.
Similarly the Seeta, Suralaya and Vasuki are the major tributaries which make up the
Chaturangi system, while the Kirti system is made up of only three tributary glaciers. Besides
these three major tributary systems, some other tributary glaciers of this area drain directly into
the Gangotri glacier; among them Swachand, Miandi, Sumeru and Ghanohim are important.
Four other glaciers, Maitri, Meru, Bhrigupanth and Manda drain into the river Bhagirathi. The
total glacierized area of the catchment is 258.56 km², out of which the Gangotri system
comprises 109.03 km², followed by Chaturangi (72.91 km²), Raktvarn (45.34 km²) and Kirti
(31.28 km²). The remaining four glaciers contain 29.41 km² of glacierized area; among them
maximum contribution is Bhirgupanth glacier (14.95 km²).
Gangotri Glacier, Gaumukh
Yamunotri:
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It is the source of the Yamuna River and the seat of the Goddess Yamuna in Hinduism. It is

situated at an altitude of 3,293 metres (10,804 ft) in the Garhwal Himalayas and located
approximately 30 kilometers (19 mi) North of Uttarkashi, the headquarters of the Uttarkashi
district in the Garhwal Division of Uttarakhand, India. It is one of the four sites
in India's Chhota Char Dham pilgrimage. The sacred shrine of Yamunotri, source of the river
Yamuna, is the westernmost shrine in the Garhwal Himalayas, perched atop a flank of Bandar
Poonch Parvat. The chief attraction at Yamunotri is the temple devoted to the Goddess
Yamuna and the holy thermal springs at Janki Chatti (7 km. Away).
The actual source, a frozen lake of ice and glacier (Champasar Glacier) located on the Kalind
Mountain at a height of 4,421 m above sea level, about 1 km further up, is not frequented
generally as it is not accessible; hence the shrine has been located on the foot of the hill. The
approach is extremely difficult and pilgrims therefore offer puja at the temple itself.
The temple of Yamuna, on the left bank of the Yamuna, was constructed by Maharaja Pratap
Shah of Tehri Garhwal. The deity is made of black marble. The Yamuna, like the Ganges, has
been elavated to the status of a divine mother for the Hindus and has been held responsible for
nurturing and developing the Indian civilization.
Close to the temple are hot water springs gushing out from the mountain cavities. Surya Kund
is the most important kund. Near the Surya Kund there is a shila called Divya Shila, which is
worshipped before puja is offered to the deity. Devotees prepare rice and potatoes, tied in
muslin cloth, to offer at the shrine by dipping them in these hot water springs. Rice so cooked
is taken back home as prasadam. The pujaris of Yamunotri come from the village of Kharsali
near Janki Chatti. They are the administrators of the sacred place and perform religious rites.
They are well-versed in the Shastras.
Yamunotri Temple:
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Yamunotri temple is situated in the western region of Garhwal Himalayas at an altitude of

3,235 metres (10,614 ft) in Uttarkashi district, Uttarakhand. The temple is dedicated
to Goddess Yamuna. The Yamunotri temple is a full day's journey from Uttarakhand's main
towns — Rishikesh, Haridwar orDehradun. The actual temple is only accessible by a 13
kilometres (8.1 mi) trek from the town of Hanuman Chatti and a 6 kilometres (3.7 mi) walk
from Janki Chatti; horses or palanquins are available for rent. The hike from Hanuman Chatti
to Yamunotri is very picturesque with beautiful views of a number of waterfalls. There are two
trekking routes from Hanuman Chatti to Yamunotri, the one along the right bank proceeds via
the Markandeya Tirth, where the sage Markandeya wrote the Markandeya Purana, the other
route which lies on the left bank of the river goes via Kharsali, from where Yamunotri is a five
or six hours climb away. The original temple was built by Maharani Guleria of Jaipur in the
19th century. The current temple is of recent origin as earlier constructions have been
destroyed by weather and the elements. There seems to be confusion as to who built the temple
of Yamunotri.
However, according to sources, the temple was originally constructed by Maharaja Pratap Shah
of Tehri Garhwal.
It is located at an altitude of 3,235 metres (10,614 ft) approximately. A little ahead is the actual
source of the river Yamuna which is at an altitude of about 4,421 metres (14,505 ft)
approximately. Two hot springs are also present at Yamunotri offering relief to tired hikers at a
height of 3,292 metres (10,801 ft), Surya Kund, has boiling hot water, while Gauri Kund, had
tepid water suitable for bathing. The temple opens on Akshaya Tritiya(May) and closes on
Yama Dwitiya (the second day after Diwali, November). Lodging at the temple itself is limited
to a few small ashrams and guest-houses. Ritual duties such as the making and distribution
of prasad (sanctified offerings) and the supervision of pujas (ritual venerations) are performed
by the Uniyal family of pujaris (priests). Unique aspects of ritual practice at the site include hot
springs where raw rice is cooked and made into prasad.
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Yamunotri Temple
“In these hills, nature's hospitality eclipses all man can ever do. The enchanting beauty of
Himalayas, their bracing climate and the soothing green that envelope you leaves nothing
more to be desired.”- ("Mahatma Gandhi")
According to the legend ancient, sage Asit Muni had his hermitage here. All his life, he bathed
daily both in the Ganges and the Yamuna. Temple and the place open every year on the
auspicious day of the Akshaya Tritya, which generally falls during the last week of April, or
the first week of May. The temple always closes on the sacred day of Diwali in mid-October -
first week of November, with a brief ceremony. The temple staffs return to their villages and
for the rest of the time the valley is gripped in no-man silence and covered with a white sheet
of snow. The daughter of the Sun god, Surya and consciousness, Sangya the birth place of the
Yamuna is the Champasar Glacier (4,421 m) just below the Banderpoonch Mountain. The
mountain adjacent to the river source is dedicated to her father, and is called Kalind Parvat,
Kalind being another name of Surya. Yamuna is known for her frivolousness, a trait that she
developed because, according to a common story, Yamuna's mother could never make eye
contact with her dazzling husband.
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A widely used framework for organizing and using data and information gained from situation
analysis. It encompasses both internal and external environments. It is one of the most effective
tools in the analysis of environmental data and information. A SWOT analysis generates
information that is helpful in matching an organization’s or a group’s goals, programs, and
capacities to the social environment in which they operate. It is an instrument within strategic
planning. When combined with a dialogue, it is a participatory process.
Factors affecting an organization can usually be classified as:
1. Internal Factors: Strengths and Weaknesses

2. External Factors: Opportunities and Threats
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Strengths- Strengths are the positive tangible and intangible attributes, internal to an
organization. They are within the organization’s control.
Weaknesses- Factors that are within an organization’s control that detracts from its ability to
attain the core goal. In which areas might the organization improve?
Opportunities- Opportunities are the external attractive factors that represent the reason for
an organization to exist and develop. What opportunities exist in the environment which will
propel the organization? Identify them by their “time frames”.
Threats- External factors, beyond an organization’s control, which could place the
organization’s mission or operation at risk. The organization may benefit by having
contingency plans to address them should they occur. Classify them by their “seriousness” and
“probability of occurrence”.
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Uttarakhand SWOT analysis:
Strengths:
 A network of magnificent rivers (Ganges, Yamuna and its tributaries).
 Beautiful lakes and streams.
 Winter Sports facilities at Auli.
 Fishing and water sports facilities (Lohaghat, Kodyala etc.).
 Existing range of trekking paths and circuits.
 Wide range of wildlife, including species of world-wide significance (tiger, leopard,

bear etc.) and selection of wildlife sanctuaries of world significance.
 Variety of landscapes.
 Successful conservation regulations curbing encroachment of development into natural

areas.
 World class tourism assets and in some cases unique to attract a varied clientele.
 Committed private sector associations, particularly in the hotel sector.
 Substantial funds allocated to annual marketing campaigns by the public sector in 2006
and 2007.
 Sites of significant cultural, historic and archaeological value.
 Places of religious and spiritual significance, aligned with geographical features (Char
Dham Circuit, source of the Ganges, numerous ashrams and temples).
 Well established spiritual products (Ashrams, yoga centres, meditation retreats) for
both domestic and the international market.

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Weaknesses:
 Lack of proper accessibility.
 Almost all urban environments are very poor quality in terms of overall appearance.
 Little to no interpretation of the natural environment.
 Little to no awareness of potential and needs of eco and nature tourism among many
operators and Government agencies.
 Strict conservation laws hinder ecotourism and other developments.
 Lack of conservation management in many popular tourist spots such as Gangotri,

Yamunotri etc.
 Little design quality in development of tourism facilities as exemplified at many

Government Guest Houses.
 Lack of coordination among Government agencies.
 Lack of traffic management in towns and villages.
 Lack of community understanding and participation in tourism in many areas.
 Low environmental awareness among overall population, domestic tourists, resort

owners and developers.
 Little awareness of Uttarakhand as a tourism destination in the international market, or

indeed as a major Himalayan destination.
 Branding adopted by the State is inadequate.
 Competition from other States (Himachal Pradesh and Kashmir and the Northeastern
States).
 Lack of a marketing strategy for the State and scattergun approach to media advertising
in expensive publications.
 Mismatch between the perception of quality and comfort implied in the advertising.
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 Lack of coordination and dialogue between the different branches of the public sector
involved in tourism promotion.
 Unfair competitive practice through the use public money to maintain and build public
sector accommodation and other tourist facilities;
 Monopoly enjoyed by the public sector in the advertising of its accommodation and
other services in brochures created by the Tourism Department.
 Absence of an efficient statistical system for measurement of tourism demand and

supply as well as economic and social impact.
 Lack of market research to understand the profile of visitors, their perceptions,

demands and satisfaction levels.
 The district tourist offices lack manpower.
 Poor electricity supply due to brown-outs and black-outs.
 Poor telecommunication.
Opportunities:
 Very large, overall carrying capacity given the immensity of the natural environment.
 Vast opportunities for nature and adventure tourism such as rafting.
 Potentially large domestic market offers specific niche opportunities for ecotourism.
 Increasing international market, based on expatriate workers in Delhi and other major
cities.
 Some private sector experience in running quality tourism accommodation.
 Relatively large rural population offers opportunities for local training and participation
in tourism.
 Potential future market for luxury second homes/holiday homes in many areas of the
lesser Himalayas (e.g. Almora, Bageshwar Ridge and Garur).
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 International renown of Ganges as a holy river and Himalayas as a natural attraction.
 Increasing spending power and leisure aspirations of domestic market favours

accessible tourist hotspots such as Nainital;
 Hill stations at Almora, Nainital and Bageshwar, Mussoorie and Kausani offer a solid
basis for developing quality resorts.
 Planned development of domestic airports will boost week-end market from Delhi and
other cities.
 Cluster of higher education facilities in Dehradun.
 Self-contained nature of valleys and limited accessibility should be conducive.
 Cultural distinctiveness in dress, folklore and local products can promote village
development.
 Engaging persons with high professional knowledge can establish a lean and efficient
market research unit.
 A marketing strategy can be formulated which will allocate resources and

responsibilities in a well-designed plan.
 The international market can be made aware through well thought out campaigns.
 Domestic tourists can be made aware of the range of opportunities that can be enjoyed
in the State.
 Facilities and services can be upgraded to an appropriate level for the targeted markets.
 Public institutions and the private sector can coordinate their marketing efforts and
work in partnership.
 GMVN and KMVN corporations can reassess their role in developing and supporting
the tourism sector in the State.
 Great potential for mountaineering and high-altitude trekking out of towns that can be
reached by road (Gangotri, Munsiyari). Huge potential for nature tourism.
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Threats:
 Continued neglect of urban environments, basic amenities and overall cleanliness (e.g.
food preparation).
 Continued lack of understanding and application of ecotourism principles.
 Over-development at certain scenic or religious spots (e.g. Nainital and Gangotri).
 Overzealous conservation regulations in forest areas will hold back ecotourism

development and global warming.
 Lack of effective management plans. Unfocused marketing campaigns.
 Success of wildlife reserves will increase conflicts between certain species (elephants,
leopards) and local villagers.
 Additional traffic and pollution from cars and visitors. Continued poor environmental
awareness of general population and tourists.
 Ill-conceived accommodation or other tourism developments at sensitive sites.
 Poorly conceived development and low awareness of landscape design.
 Continued poor maintenance of roads.
 Little to no participation of local people in tourism.
 High spending tourists will continue to opt for other destinations if improvements in
quality of tourism products, sanitation and accessibility fail to materialize.
 Continued competition and provision of poor quality facilities by the public sector.
 Lack of coordination between different public sector bodies as well as the private sector
 Implying high quality facilities in the advertising message without delivering the
amenities and services will have a negative effect on the image of the State.
 Establishment and/or upgrading of airports and helipads without improving access

roads to these facilities will reduce their desired effect on enhancing access.
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Purpose of the Study:
1. To know the popular places in Uttarakhand.

2. To know why and for what reason tourists/travellers visit Uttarakhand (adventure
tourism; medical tourism, well-being, relaxation, sightseeing, religious tourism etc.).
3. To know the level of satisfaction of tourists visiting specified destinations in
Uttarakhand.
4. To ascertain the awareness level of people as regards to Uttarakhand tourism.
Context of the Study:
The research is about analyzing the tourist’s feedback and studying the various factors
of tourism with the goal of highlighting useful information, suggesting conclusions, and
supporting decision making. Descriptive Research has been used. In this research open-
ended and closed ended e questionnaire have been used and tools are SPSS and MS
Excel.
Significance of the Study:
1. It will help in analyzing the tourist’s feedback towards the Tourism Trends of
Uttarakhand by various tools through data analysis.
2. It will help in studying the various factors which will help in knowing know the level of
satisfaction of tourists visiting specified destinations in Uttarakhand.
3. It will also help in identifying the scope of improvement of Tourism of Uttarakhand.
P a g e | 50
CHAPTER 2
LITERATURE REVIEW
P a g e | 51
CHAPTER-2 LITERATURE REVIEW
Due to environmental legislation, economic influence and increasing concern about the
environment, today’s tourism businesses are becoming more committed to environmental
issues. The literature focuses on determining the long term efficiency of green marketing and
how confidence and trust plays a role to gain customer satisfaction and customer retention.
Jithendran, K. J. Baum, Tom. (2000) :
The goal of sustainability oriented tourism development requires a number of human resources
development (HRD) strategies aimed at the tourism industry personnel, host community and
the tourists, and underpinned by concepts and practices of sustainability. Sustainability based
`work
culture', `professional ethics' and operational practices are basic to sustainability in tourism.
Indian tourism, despite its immense potential, has seen tardy development, and shortcomings in
the HRD domain have been one of the reasons for this below par performance. This paper
suggests a comprehensive and strategic approach to HRD, catering to the training and
education needs of Indian tourism at various levels for the major target groups. The paper also
identifies the pressing issues confronting HRD in Indian tourism and potential strategies to
address them within the context of sustainability.
Sharpley, Richard; Sundaram, Priya. (2005):

Religious tourism is the tourism that is motivated by faith or religious reasons which has been
in evidence for centuries. In more recent times, however, it has been suggested that modern
tourism has become the functional and symbolic equivalent of more traditional religious
practices, such as festivals and pilgrimages. In other words, it is claimed by some that tourism
is a sacred journey. To date, however, little work has been undertaken to explore this position;
the purpose of this paper, therefore, is to contribute to this debate.
P a g e | 52
Based on an exploratory study, it considers the motivations and experiences of Western tourists
visiting the Sri Aurobindo Ashram and the nearby utopian township of Auroville in
Pondicherry, south east India. It identifies two principal groups of visitors, namely ‘permanent
tourists’ who have immersed themselves in definitely in a spiritual ‘Other’ and temporary
visitors.
The latter are categorized into sub-groups which point to a variety of spiritual and non-spiritual
motives. The paper concludes that there is a continuum of spirituality inherent in tourism,
though this is related to tourists’ experience rather than initial motivation.
Batta, Ravinder N. (2006):
This paper addresses two prime concerns in ecotourism: defining ecotourism, and identifying
indicators of ecotourism to facilitate operationalizing and evaluating the concept at a particular
location. Based on a literature review, the following indicators are identified: impacts of
ecotourism on the natural environment, its contribution to the local economy and conservation,
the extent of participation of the host community, and its capacity to educate the stakeholders.
Using the indicators, the study evaluates the sustainability of nature tourism in three
destinations in the Kufri-Chail-Naldehra area of Himachal Pradesh, India. Primary data is used
from surveys with tourists, tourism industry operators, host communities, representatives of
local self-government institutions, and local development officers in the area. It is concluded
that in its present form, tourism in the study area does not meet the criteria for true ecotourism.
However, forging stronger links between local agricultural and other producers and the tourism
industry, diversification of tourist accommodations and services in line with tourist demand,
marketing of the destinations, education of the local people, and, particularly, more
involvement of the community in tourism planning, could unlock significant potential for
developing ecotourism that brings substantial economic benefits to the community and
promotes environmental protection.
P a g e | 53
Das, Debadyuti; Sharma, Sushil Kumar; Mohapatra, Pratap K. J.; Sarkar,

Ashutosh. (2007):
The present study attempts to find out the determinants of the attractiveness of a tourist
destination based on tourists’ expectation, experience and satisfaction with the tourist related
attributes of the destination. A factor analysis carried out on 24 items pertaining to the
expectation of visitors on touristic attributes gives rise to seven meaningful constructs. Results
of stepwise multiple regression analysis between the perceived attractiveness as dependent
variable and the seven constructs as independent variables reveal the importance of each of
these seven constructs in explaining the perceived attractiveness of the destination. Further
findings of multiple regression analysis between the overall attractiveness of the destination
(based on experience of visitors) and 24 attributes show that four attributes are most dominant
in explaining the overall attractiveness of the destination. Subsequent analyses further indicate
that four and five attributes are most important in explaining the motivation to recommend the
destination to others and the intention for repeat visit to the destination respectively. Finally the
holistic impressions of the destination from the perspective of the visitors have also been
presented in the present study.
Narayan, Bindu; Rajendran, Chandrasekharan; Sai, L. Prakash; Gopalan,

Ram. (2009):
The purpose of this paper is to identify dimensions of service quality (SQ) and their
corresponding measurement variables in the tourism industry by focusing on India, a South
Asian destination. The dimensions and the measurement variables have been identified through
a detailed review of literature and exploratory research. Service quality in tourism comprises
10 dimensions, namely core-tourism experience, information, hospitality, fairness of price,
hygiene, amenities, value for money, logistics, food and security. This study aims to enrich the
body of knowledge pertaining to similar work undertaken by researchers in other parts of the
world. The growing importance of Asian destinations in the global tourism market in general
and emergence of India as a prominent tourist destination in South Asia in particular marks the
importance of this study.
P a g e | 54
The proposed framework is expected to equip the tour operators in the western world to better
understand the tourism industry in South-Asian destinations. It would also be useful to service
providers for managing other equally important tourist destinations in South Asia and Asia-
Pacific regions, which are endowed with similar socio-cultural backgrounds.
Jain, Sheenu; Tiwari, A. K. (2009):
Tourism is the activity of people traveling and staying away from home. The tourism industry
by nature and structure is multidimensional; it is worldwide in its operation and versatile in
character. During the last decade, the tourism sector of India has been growing and India has a
place in the world tourist map. Quite a good number of researches have been done in the
international context but for India limited literature is available. This paper measures the
association between socioeconomic and demographic variables with tourist destination. It
includes some interesting observations like impact of children in deciding the tourist
destination, what budget has to do with planning a holiday, etc. It explains the aspirations of
people ranging from those belonging to the middle class to rich holiday travelers. This paper
utilizes a structured questionnaire for data collection and employs numerous statistical
techniques on it. This paper is an interesting journey of domestic tourist preferences.
Bedanta, Bora; Bora, Anindita; Ajeya, Jha. (2010):
Tourism has been for years one of the world's finest service industries having an average
growth of 5% with 1000 million visitors traveling around the globe. This new approach of a
tourism based economy has opened up door of a landlocked part known as 'Sikkim Himalaya'
in eastern region of India. Sikkim being nested below the Mount Kanchendzanga (S534
meters), the third highest mountain in the world, is endowed with immen.se natural wealth,
unique cultural heritage, magical beauty and bewildering diversity. Nevertheless, it is vet to
wake up to its enormous tourism prospect in a sustainable manner. So, the present study aims
to explore the potentiality of Sikkim Himalaya as a 'Green Tourism Paradise' and to highlight
its major impediments to growth and development. It suggests few probable reforms that may-
help speedy augmentation of the state of affairs in due course of time.
P a g e | 55
Special focus is bestowed upon a multidimensional SWOT analysis performed at the end
which signifies that the encouragement of Tourism in Sikkim holds out an assured prosperity
of projecting the state as a unique destination in the globe.
Kaushik, Neeraj; Kaushik, Jyoti; Sharma, Priyanka; Rani, Savita. (2010):
India’s share in international tourist arrivals, which was 0.34% in 2002, is expected to reach
1.5% by 2010 and is forecasted to generate $42.8 billion by 2017. Indian government is putting
in a lot of effort to revamp the Indian tourism industry. The states of Rajasthan, Kerala and
Himachal Pradesh have promoted their tourist spots on a worldwide basis. Other tourist
destinations like Amritsar, Kurukshetra, Salasar and Khatushyam ji are also coming up as
acclaimed tourist spots. In the present study, an attempt has been made to determine which
factors are considered more important by tourists while selecting their destination. Seven
factors have been extracted by factor analysis, and ANOVA has been used to check their
relationships with the demographic variables. A model has been established to predict
customer satisfaction on the basis of the factors obtained.
P a g e | 56
CHAPTER 3
RESEARCH METHODOLOGY
AND PROCEDURES
P a g e | 57
CHAPTER-3 METHODOLOGY
Research Methodology:
RESEARCH OBJECTIVES
RESEARCH DESIGN
SAMPLING DESIGN
POPULATION AND SAMPLING

TECHNIQUE
DATA COLLECTION PROCEDURE
INSTRUMENTS USED
PROCEDURE
DATA ANALYSIS
P a g e | 58
3.1Research Objective:
1. To know the popular places in Uttarakhand.

2. To know why and for what reason tourists/travellers visit Uttarakhand (adventure
tourism; medical tourism, well-being, relaxation, sightseeing, religious tourism etc.)
3. To know the level of satisfaction of tourists visiting specified destinations in
Uttarakhand.
4. To ascertain the awareness levels of people as regards to Uttarakhand tourism.
3.2 Research Design:
DESCRIPTIVE RESEARCH – This research focuses on primary and secondary datas. The
primary data which is in the form of Questionnaire which is formal structured and clearly
defined. The data analysis is quantitative. Findings will help in knowing the potential of
Uttaranchal Tourism.
RESEARCH QUESTIONS – The questions have been designed to guage the experience of the
tourists to Uttaranchal through questions related to:
 Accommodation
 Reason for visiting Uttaranchal and information about the places in Uttaranchal
 Mode of Travel
 Duration of stay
 Expenses Incurred
 Level of Satisfaction
(* for the complete questionnaire please refer to annexure-1)

P a g e | 59
3.3 SAMPLING DESIGN:
A questionnaire was constructed for the survey. A questionnaire consisting of a set of questions
was presented to Indian tourists for their answers. Type of scaling technique is used- likert scale.
Some of the questions are open-ended and some are close-ended.
(* for the complete questionnaire please refer to annexure-1)
3.4 POPULATION AND SAMPLING TECHNIQUE:
Tourists from within India constitute- the population of the study. 201 tourists were randomly
chosen for the study. Sample size was selected using the simple random sampling technique. A
Sample size of 201 was considered sufficient in view of the time and resource constraint.
3.5 DATA COLLECTION PROCEDURE:
- Type OF Data: Primary and Secondary Data
- Methods of collecting Primary Data: e-questionnaire
- Methods for filling questionnaire: Social networking sites, e-mails, personal contact
3.6 INTRUMENTS USED:
The instruments that we have used for the survey are:
- e-questionnaire
- Social networking sites like FACEBOOK (FB).
- E-mail sites: Gmail, Yahoo mail, Rediff mail & Hot mail
- SPSS Software for analysis
P a g e | 60
3.7 PROCEDURE:
- SPSS: It provides with a broad range of capabilities for the entire analytical process
output, helps us to share results with others using a variety of reporting methods. MS
Excel as well been used for the data analysis process.
3.8 DATA ANALYSIS:
Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the

goal of highlighting useful information, suggesting conclusions, and supporting decision making.
Data analysis has multiple facets and approaches, encompassing diverse techniques under a
variety of names, in different business, science, and social science domains. The analysis is being
done with the tool like SPSS. It provides with a broad range of capabilities for the entire
analytical process output, helps us to share results with others using a variety of reporting
methods.
3.9 Limitations :
 Research is based on the sample size of 201 tourists which may not be representative of
the population.
 There may be a possibility of biasness on the part of some respond, but very much care
has been taken to make this report unbiased. Some of the respondents may not have given
the answers with their full enthusiasm.
 Some tourists might not give the correct information due to their lack of interest and
shortage of time.
 Time constraint- Time limit restricts detailed survey work for this particular topic of
research.
 All the information, which is taken, is based on primary and secondary data that has its
own limitations.
P a g e | 61
CHAPTER 4
DATA ANALYSIS AND
FINDINGS
P a g e | 62
CHAPTER-4 DATA ANALYSIS AND FINDINGS
4.1-RESULTS OF THE RESEARCH QUESTIONS –
The analysis of the questionnaire has been given below:-
Fig No.- 4.1.1
Interpretation -
From the above Fig. 4.1.1, it was observed that 191 (95%) respondents are aware of Nainital and
10 (5%) respondents are unaware.
P a g e | 63
Fig No. 4.1.2
Interpretation -
From the above Fig. 4.1.2, it was observed that 123 (61%) respondents are aware of Kedarnath
and 78 (39%) respondents are unaware.
P a g e | 64
Fig No.- 4.1.3
Interpretation -
From the above Fig. 4.1.3, it was observed that 174 (87%) respondents are aware of Badrinath
and 27 (13%) respondents are unaware.
P a g e | 65
Fig No.- 4.1.4
Interpretation -
From the above Fig. 4.1.4, it was observed that 184 (92%) respondents are aware of Corbett
National Park and 17 (8%) respondents are unaware.
P a g e | 66
Fig. 4.1.5
Interpretation -
From the above Fig. 4.1.5, it was observed that 78 (39%) respondents would prefer to go to
Nainital and 123 (61%) respondents would not prefer to go to Nainital.
P a g e | 67
Fig. 4.1.6
Interpretation -
Kedarnath and 196 (98%) respondents would not prefer to go to Kedarnath.
P a g e | 68
Fig. 4.1.7
Interpretation -
Badrinath and 145 (72%) respondents would not prefer to go to Badrinath.
P a g e | 69
Fig. 4.1.8
Interpretation -
Corbett National Park and 131 (65%) respondents would not prefer to go to Corbett National
Park.
P a g e | 70
Fig.4.1.9 Rate of Satisfaction (Overall Rating Of Uttarakhand as a Tourist Destination)
3%
4%
46%
46%
30%
17%
Interpretation:
From the above Fig. 4.1.9, it was observed that 17% respondents are highly satisfied, 30% are
satisfied, 4% are average satisfied, 3% are unsatisfied and 46% respondents have not visited the
Uttarakhand.
P a g e | 71
Fig. 4.1.10 Reason for Visiting Uttarakhand
Reason for Visiting Uttarakhand?
47
51
Relaxation & Peace
Religion and Culture
Nature and Landscape
Mountaineering and Trekking
Hobby
3 Holidays
Work
6
83
Intrepretation:
The maximum tourists have given different reason for visiting Uttarakhand. The responses are
Nature and Landscape- 41%, Holiday- 26%, Relaxation & Peace- 24%, Mountaineering &
Trekking- 4%, Hobby- 3%, Religion & Culture- 2% and Work- 1%. This concludes that most
people prefer to visit Uttarakhand for Nature and Landscape, Holiday and Relaxation & Peace.
P a g e | 72
Rating of the following factors on the basis of the sources of information factor of the
tourism materials – Printed Tourism Materials
Table 4.1.1
When you search for the information, how important are the following tourism
materials? (Printed tourism material)
Cumulative
Frequency Percent Valid Percent Percent
Valid Very Important 49 23.1 24.4 24.4
Important 93 43.9 46.3 70.6
Average 44 20.8 21.9 92.5
Unimportant 15 7.1 7.5 100.0
Total 201 94.8 100.0

Missing System 11 5.2
Total 212 100.0
Fig. 4.1.11 Printed Tourism Material- Factor Analysis
According to the survey, 46% of the respondents feel printed tourism material as Important,
followed by 24% as Very Important, 22% as Average and 8% Unimportant respectively.
P a g e | 73
tourism materials – Internet
Table 4.1.2
materials? (Internet)
Cumulative
Important 47 22.2 23.4 89.6
Average 15 7.1 7.5 97.0

Unimportant 6 2.8 3.0 100.0
Total 201 94.8 100.0

Total 212 100.0
Fig. 4.1.12 Internet - Factor Analysis
According to the survey, 66% of the respondents feel internet as Very Important, followed by
23% as Important, 8% as Average and 3% Unimportant respectively.
P a g e | 74
tourism materials – Government Tourism Board
Table 4.1.3
materials? (Government tourism board)
Cumulative
Important 71 33.5 35.3 53.2
Average 88 41.5 43.8 97.0
Total 201 94.8 100.0

Total 212 100.0
Fig. 4.1.13 Government tourism board - Factor Analysis
According to the survey, 44% of the respondents feel government tourism board as Average,
followed by 35% as Important, 18% as Very Important and 3% Unimportant respectively.
P a g e | 75
tourism materials – Family and Friends
Table 4.1.4
materials? (Family and Friends)
Cumulative
Important 71 33.5 35.3 89.6
Average 18 8.5 9.0 98.5
Total 201 94.8 100.0

Total 212 100.0
Fig. 4.1.14 Family and Friends - Factor Analysis
According to the survey, 54% of the respondents feel family and friends as Very Important,
followed by 35% as Important, 9% as Average and 2% Unimportant respectively.
P a g e | 76
tourism materials – Others
Table 4.1.5
materials? (Others)
Cumulative
Important 92 43.4 45.8 55.2
Average 59 27.8 29.4 84.6
Unimportant 31 14.6 15.4 100.0
Total 201 94.8 100.0

Total 212 100.0
Fig. 4.1.15 Others - Factor Analysis
According to the survey, 46% of the respondents feel others as Important followed by 29% as
Average, 15% as Unimportant and 10% Very Important respectively
P a g e | 77
Interpretation:
In order to do the factor analysis of the 5 categories of sources of information preferred for
Tourism Material, Weighted Average Method is used. Each of the 4 attributes Very important,
Important, Average and Unimportant at all are given the weight in the order of 1, 2, 3 and 4
respectively.
The individual scores for each of the kind of Tourism Material on the basis of Weighted Average
Mean Method are as follows:
Printed Tourism Material [(4*93)+(3*49)+(2*44)+(1*15)] 622

Internet [(4*133)+(3*47)+(2*15)+(1*6)] 709
Government Tourism Board [(4*88)+(3*71)+(2*36)+(1*6)] 643
Family and Friends [(4*109)+(3*71)+(2*18)+(1*3)] 688
Others [(4*92)+(3*59)+(2*31)+(1*19)] 626
Fig 4.1.16 Kind of Tourism Materials Analysis
720
700
680
660
709
640
688
620
643
600 622 626
580
560
Thus from the above figure we conclude that the most effective type of sources of information
preferred for Tourism Material category can be ranked as-
1. Internet
2. Family and Friends
3. Printed Tourism Material
4. Government Tourism Board
5. Others
P a g e | 78
4.2-SUMMARY OF THE FINDINGS –
The analysis of the findings:
 More of the visited tourists are satisfied to some extent.

 Most tourists are aware of Nainital and Corbett National Park.
 Internet and Family & Friends are the two most important factors of sources of
information for Tourism Materials.
 Most of the tourists would prefer to visit to Nainital and Corbett National Park. This
show the popularity of the Nainital and Corbett National Park.
 Most people prefer to visit Uttarakhand for Nature and Landscape and relaxation &
peace.
P a g e | 79
CHAPTER 5
CONCLUSIONS AND
RECOMMENDATIONS
P a g e | 80
CHAPTER-5
CONCLUSIONS AND RECOMMENDATIONS
5.1-CONCLUSIONS:
Popular places in Uttarakhand:
CONCLUSION:-
As per the preference of going to any places in Uttarakhand, it was observed that
 39% respondents would prefer to go to Nainital and 61% respondents would not prefer
to go to Nainital
 35% respondents would prefer to go to Corbett National Park and 65% respondents
would not prefer to go to Corbett National Park.
Major tourist destinations in Uttarakhand are Nainital and Corbett National Park.
Reason tourists/travellers visit Uttarakhand (adventure tourism; medical tourism, well-

being, relaxation, sightseeing, religious tourism etc.):
CONCLUSION:-
The responses are:
 Holiday- 51%
 Relaxation & Peace- 47%
 Nature and Landscape- 41%,
This concludes that most people prefer to visit Uttarakhand for Holiday, Nature and Landscape,
and Relaxation & Peace.
P a g e | 81
Satisfaction of tourists visiting specified Uttarakhand:
CONCLUSION:–
46% respondents have not visited the Uttarakhand and 54% have visited the Uttarakhand.
Considering only those 54% who have visited:
 32% are highly satisfied

 55% are satisfied
 8% are average satisfied
 5% are unsatisfied.
Most of tourists are satisfied to some extent but the response would have been better if there
would have been more respondents.
Awareness about Uttarakhand tourism:
CONCLUSION:–
 95% respondents are aware of Nainital and 5% respondents are unaware.

 92% respondents are aware of Corbett National Park and 8%respondents are unaware.
 87% respondents are aware of Badrinath and 13% respondents are unaware
 61% respondents are aware of Kedarnath and 39% respondents are unaware
Most of the tourists are aware of the places of Uttarakhand especially Nainital, Corbett National
Park, Badrinath and Kedarnath.
P a g e | 82
5.2-RECOMMENDATIONS:
Following recommendations for Uttarakhand Tourism Board that can be exercised:
Major Issue What to Do? How to Do? End Result

Apart from Nainital Innovative website Making well-designed This will help in promoting
and Corbett design interface the Uttarakhand tourism.
website and promoting
National Park , and media. Also
other places of aggressive tourism through a popular
Uttarakhand are marketing
personality or Brand
less popular. campaign focusing
international Ambassador. Also
markets.
attractive designing ad
Campaigns at the State
Government level.
Less awareness of Development and Participation of local It will bring cultural

other places of
maintenance of administrator and local distinctiveness in local
Uttarakhand apart
from Nainital, roadways and local people in tourism. products which will help in
Corbett National
tourism. Establishment or upgrading promoting local
Park ,Badrinath and
Kedarnath. of airports & helipads, taxi development.
stand and mass bus transit.
P a g e | 83
REFERENCES
Journal:
Jithendran, K. J.; Baum, Tom , Nov/Dec2000,Human resources development and sustainability

—the case of Indian tourism, International Journal of Tourism Research, Vol. 2 Issue 6.
Sharpley, Richard; Sundaram, Priya., May/Jun2005, Tourism: a sacred journey? The case of
ashram tourism, India, International Journal of Tourism Research, Vol. 7 Issue 3.
Batta, Ravinder N., 2006, Evaluating Ecotourism in Mountain Areas: A Study of Three
Himalayan Destinations, International Review for Environmental Strategies, Vol. 6 Issue 1
Das, Debadyuti; Sharma, Sushil Kumar; Mohapatra, Pratap K. J.; Sarkar, Ashutosh., Apr2007,
Factors influencing the attractiveness of a tourist destination: a case study, Journal of Services
Research, Vol. 7 Issue 1.
Narayan, Bindu; Rajendran, Chandrasekharan; Sai, L. Prakash; Gopalan, Ram., Jan2009,

Dimensions of service quality in tourism - an Indian perspective, Total Quality Management &
Business Excellence, Vol. 20 Issue 1.
Jain, Sheenu; Tiwari, A. K., Mar2009, A Study on Indian Consumer's Preferences for
Domestic Tourism, ICFAI Journal of Consumer Behavior, Vol. 4 Issue 1.
Bedanta, Bora; Bora, Anindita; Ajeya, Jha ., Jan2010, Tourism Management in Sikkim Himalaya
-- A Multidimensional SWOT Analysis, Advances in Management, Vol. 3 Issue 1.
Kaushik, Neeraj; Kaushik, Jyoti; Sharma, Priyanka; Rani, Savita. , March 2010, Factors
Influencing Choice of Tourist Destinations: A Study of North India, IUP Journal of Brand
Management, Vol. 7 Issue 1/2.
P a g e | 84
ANNEXURE
P a g e | 85
QUESTIONNAIRE FOR TOURISTS

Research is being carried out as part of the “A study of the Tourism Trends of Uttarakhand
and its potential” project of which this questionnaire is part. I should be pleased if you could
spare about 5 minutes of your valuable time to participate in this survey. I assure you that the
information provided by you will be kept confidential and used for academic/education purpose
only.
Please write down answer or tick (√) in which corresponds to your answer:-
PART 1: INFORMATION ON YOUR TRIP:-
1. Which places of Uttarakhand you heard of?
□ NAINITAL
□ KEDARNATH
□ BADRINATH
□ DEHRADUN
□ MUSSOORIE
□ CORBETT NATIONAL PARK
□ RANIKHET
□ OTHERS (Specify)___________
□ NONE
2. How did you hear about the places of Uttarakhand. If you haven’t heard about any place
in Uttarakhand, then mark “None”?
□ Recommended by relatives or friends

□ Publications (tourist guide, newspaper, magazine)
□ Printed tourism materials
□ Internet
□ Travel Agent
□ Other (Specify)_____________
□ None
P a g e | 86
3. What all places in Uttarakhand have you visited?
□ NAINITAL
□ KEDARNATH
□ BADRINATH
□ DEHRADUN
□ MUSSOORIE
□ RANIKHET
□ NONE
4. If None, then if you get an opportunity to visit any place in Uttarakhand, which place in
Uttaranchal would you prefer to visit?
□ NAINITAL
□ KEDARNATH
□ BADRINATH
□ DEHRADUN
□ MUSSOORIE
□ RANIKHET
5. Duration of Stay:
 Less than 3 days

 Less than 7 days
 More than 7 days (Specify)_____________
6. Means of transport:
 Bus
 Taxi
 Train
P a g e | 87
 Self-vehicle
 Others (Specify)____________
7. Reason for visiting Uttarakhand?
 Relaxation & Peace

 Religion and Culture
 Nature and Landscape
 Mountaineering and Trekking
 Hobby
 Holidays
 Work
8. What kind of accommodation did/would you choose?
 Hotel
 Lodge/ Resort
 Camp site
 Friends & Relatives
 Guesthouse
 Rented Accommodation
9. How much expenses you incurred/would be incurring during your visit?
 Less than Rs. 10000

 Rs. 10000-30000
 More than Rs.30000 (Specify)______________
P a g e | 88
PART 2: ESSENTIAL GENERAL INFORMATION ON UTTARAKHAND

TOURISM:-
10. When you search for travel information, how important are the following tourism
materials? (mark on the appreciate circle box)
Tourism materials Very Important Important Average Unimportant
Printed tourism material
Internet
Government tourism board
Family and Friends
Others
11. If you have already travelled earlier to Uttaranchal, then rate your satisfaction with regard to
the place you have visited or if not visited, then mark “0” in each category?
(1-Highly Satisfied and 4-Unsatisfied)
RATING
FACTORS 0 1 2 3 4
Sightseeing
Accommodation Facilities
Food and Beverages
Shopping
P a g e | 89
Overall rating of
Uttarakhand
as a tourist destination
PART 3: PERSONAL INFORMATION:
NAME
AGE
SEX
 MALE
 FEMALE
WHICH CITY YOU BELONG TO
PROFESSION
AVERAGE ANNUAL INCOME OF YOUR FAMILY
 2 Lakhs to 4 Lakhs
 More than 8 Lakhs
EMAIL ADDRESS
PHONE NUMBER
P a g e | 90

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Project Report

“A study of the Tourism Trends of Uttarakhand and its

Under the Supervision of

In Partial Fulfilment of Award of Master of Business Administration

Date: Rishabh Jaiswal

Place: Kanpur MTM 4th SEM

Mrs. Aparna Katiyar

International Business Management

(HR & Marketing)

CHAPTER 2- LITERATURE REVIEW……………………….… 42-47

Fig. 4.1.1 Which places of Uttarakhand you heard of?(Nainital)………………… 54

Fig.4.1.9 Rate of Satisfaction (Overall Rating Of Uttarakhand as a Tourist

Fig.4.1.1 Reason for Visiting Uttarakhand………………………………………… 63

Fig.4.1.1 Government Tourism Board- Factor Analysis………………………….. 66

Fig.4.1.1 Kind of Tourism Materials Analysis…………………………………….. 69

The components of the tourism industry are shown in Exhibit 1.1.

Rising Online Sales:

Total population of Uttarakhand was estimated 8,479,562 (2006). About 37 percent of

Major Tourist Destination in Uttarakhand:

Uttarakhand is divided into two regions:-

Kumaon is one of the two regions and administrative divisions of Uttarakhand. Its a

Tourism is mainly centered in two places in Kumaon:

In Snow Lake View

Eagles Eye View of Nainital from China Peak (Pear-Shaped Lake)

Tourism and Tourist Places in Nainital:

1.1.1 Educational Institutions in Nainital

1.1.2 Religious Places In Nainital

1.1.3 Other Tourist Places In Nainital

1.1.1 Educational Institutions in Nainital:

Different educational institutions in Nainital are:-

1.1.1 (a) Sherwood College:

1.1.1 (b) All Saints’ College:

It was established in July 1869 as an educational centre for European girls.

1.1.1 (c) St. Mary’s Convent:

It was founded by Mother Salesia Reiner, the Superioress of the Institute of

1.1.1 (d) St. Joseph’s College:

(i) Origin of the Irish Christian Brothers Order:

(ii) Through the ages:

1.1.2 Religious Places In Nainital (Temples of Nainital):-

1.1.2 (a) Naina Devi Temple:

1.1.2 (b) Pashan Devi Temple:

Small Market Of Mallital (Nainital)

1.1.3 Other tourist places in Nainital:

1.1.3 (a) China Peak or Naina Peak:

1.1.3 (b) Snow View:

China Peak (Naina Peak) View

1.1.3 (c) Dorothy’s Seat:

1.1.3 (d) High Altitude Zoo:

1.1.3 (e) Aryabhatta Research Institute of Observational Sciences:

1.1.3 (f) Kilbury:

View Of Mountain Range From Kausani

Tourism and Tourist Places in Kausani:

1.2.1 Pant Museum

1.2.2 Laksmi Ashram

1.2.6 Anasakti Ashram

1.2.7 Kausani Tea Estate

1.2.8 Accommodation in Chevron Mount Villa, Kausani

1.2.1 Pant Museum:

1.2.2 Lakshmi Ashram:

1.2.6 Anasakti Ashram:

1.2.7 Kausani Tea Estate:

1.2.8 Accommodation in Chevron Mount Villa, Kausani :